If you're into high-quality outdoor gear that can handle seriously tough weather, you probably already know 66° North. The Icelandic brand is legendary for its rugged, functional apparel that keeps you warm and dry, whether you're trekking across a glacier or just facing a gnarly winter commute.
What makes 66° North so great is its blend of extreme-weather performance and clean, minimalist Scandinavian design. Its gear is built to last but also looks good. For those who love that combination of durability and style, here are 24 similar brands worth checking out for your next adventure.
Patagonia is a titan in the outdoor industry, offering everything from technical waterproof jackets and cozy fleeces to climbing gear and activewear. They are known for creating incredibly durable, high-performance pieces that are built to withstand almost anything you can throw at them.
Like 66° North, Patagonia doesn't compromise on quality, but its biggest differentiator is a deep-rooted commitment to environmental activism and sustainability. If you want top-tier gear from a brand that actively works to protect the planet, Patagonia is your go-to. Their price point is similar, and you can trust that their gear will perform when you need it most.
Shop now at patagonia.com
Hailing from Canada, Arc'teryx is the brand you turn to for cutting-edge, ultra-technical performance gear. They are famous for their innovative designs and meticulous construction, especially in waterproof shells, insulated jackets, and climbing harnesses. Their aesthetic is sleek, modern, and minimalist, blurring the lines between high-performance outerwear and high fashion.
While both brands sit at a premium price point, Arc'teryx leans more heavily into technical features geared toward serious mountaineers, climbers, and alpinists. If your adventures demand the absolute best in lightweight, durable, and weatherproof technology, Arc'teryx is a top contender.
Shop now at arcteryx.com
Marmot is a fantastic brand for reliable, high-quality outdoor gear that won't completely break the bank. They sell a wide range of essentials like waterproof jackets, down insulation, tents, and sleeping bags perfect for hiking and camping trips. Marmot's pieces are known for their solid durability and weatherproof performance.
Compared to 66° North, Marmot offers dependable gear at a slightly more accessible price point. It's a great choice for weekend adventurers and casual explorers who want quality they can trust without needing expedition-level stats for every piece of their kit.
Shop now at marmot.com
As one of the most recognizable names in the outdoor world, The North Face makes gear for pretty much every activity imaginable, from extreme mountain expeditions to daily urban life. Their lineup includes technical shells, iconic puffy jackets, backpacks, and rugged footwear.
The North Face is similar to 66° North in its reputation for durability and fighting off bad weather. However, The North Face has a much broader range of products and price points, offering both professional-grade Summit Series gear and more affordable, everyday essentials. Its style often blends classic outdoor looks with modern streetwear trends.
Shop now at thenorthface.com
Columbia is a go-to for dependable outdoor gear that offers great value. Using their well-known proprietary tech like Omni-Tech waterproof fabrics and Omni-Heat reflective insulation, they produce everything from jackets and insulated layers to hiking boots and fishing apparel.
Columbia provides solid weather resistance and functionality that rivals more expensive brands, but at a more budget-friendly price point. If you need practical, no-fuss gear for family camping trips, day hikes, or staying warm in the winter, Columbia delivers reliable performance without the premium cost of 66° North.
Shop now at columbia.com
With its iconic Kanken backpack, this Swedish brand is famous for durable, eco-conscious outdoor gear. Fjallraven is known for its G-1000 fabric, a tightly woven material that's tough, breathable, and can be waxed for extra water resistance. Their product range includes rugged trousers, trekking jackets, and functional backpacks with a distinctive, timeless style.
Where 66° North goes all-in on technical materials for extreme conditions, Fjallraven leans into sustainable fabrics and classic, heritage-inspired designs. It's perfect for those who want gear that is both trail-ready and stylish in a more traditional, earthy way.
Shop now at fjallraven.com
Rab is a UK brand built by climbers, for climbers. They are masters of creating high-performance insulation (both down and synthetic) and waterproof gear designed for brutal mountain conditions. Think lightweight down jackets, durable hardshells, and expedition sleeping bags made for alpinists and mountaineers.
Compared to 66° North, Rab's focus is much more specialized and technical. Their pieces are engineered with specific cold, wet, and high-altitude activities in mind. If you need gear for a serious mountain objective where weight and performance are critical, Rab is a specialist you can trust.
Shop now at rab.com
Mountain Hardwear creates rugged, technical gear for the toughest environments on Earth, with a focus on climbing, skiing, and high-altitude mountaineering. Their product lineup includes durable shells, warm insulated layers, and expedition-grade tents and backpacks, all built to handle abuse.
Similar to 66° North, they prioritize weather resistance and durability above all else. However, Mountain Hardwear's designs are often more aligned with the specific needs of alpine athletes, putting pure function and performance ahead of everything else.
Shop now at mountainhardwear.com
This Norwegian brand has been outfitting professionals working in harsh environments for over a century, from sailors on the open ocean to ski patrollers on freezing mountains. Their gear, especially sailing jackets and winter insulators, is renowned for being incredibly waterproof, durable, and highly functional.
Helly Hansen shares a Scandinavian heritage with 66° North and a mutual obsession with creating gear that beats cold, wet weather. However, Helly Hansen has deep roots in the sailing and maritime community, offering specialized gear that performs exceptionally well on the water.
Shop now at hellyhansen.com
Part of the Columbia family, Montrail is laser-focused on trail running. They design lightweight, breathable apparel and high-performance footwear built to help you move fast and comfortably on technical terrain. Their gear prioritizes moisture-wicking, mobility, and grip.
While still a performance outdoor brand, Montrail is quite different from 66° North. It's not about heavy-duty weatherproofing for extreme cold, but rather lightweight functionality for high-output activities like running and fast-hiking in the mountains.
Shop now at montrail.com
Worn Wear isn't a separate brand so much as Patagonia's platform for selling used, repaired, and recycled gear. You can find everything from fleeces and jackets to pants and accessories that have been traded in, professionally cleaned, and mended for a second life. It's a fantastic way to get high-quality technical apparel with a smaller environmental footprint.
This initiative shares 66° North's focus on sustainability, encouraging a business model where products are made to last for ages. It appeals to eco-conscious adventurers who want proven gear without buying new. Plus, you can often find rare or past-season favorites.
Shop now at wornwear.patagonia.com
Hailing from the UK, Craghoppers makes practical and affordable outdoor clothing perfect for adventure travel and global exploration. They're especially known for their NosiLife insect-repellent fabrics and sun-protective gear that keeps you secure in a variety of climates.
Craghoppers offers waterproof jackets and layering systems like 66° North, but at a more accessible price point. Their clothing is less about extreme cold and more about all-around protection for travelers on a budget.
Shop now at craghoppers.com
This Japanese outdoor brand is a master of lightweight, highly functional gear. Montbell is celebrated for its "light & fast" design philosophy, producing shockingly warm down jackets that pack down to nothing and versatile shells that weigh just a few ounces. Their pricing is excellent for the level of quality you receive.
Like 66° North, Montbell makes premium, weather-resistant clothing. The key difference is its obsessive focus on minimizing weight and bulk, making it a favorite among minimalist-minded backpackers, thru-hikers, and climbers.
Shop now at www.montbell.us
Bogner Fire + Ice sits at the intersection of luxury fashion and technical performance. The German brand creates high-end skiwear and outdoor apparel with a sleek, fashion-forward sensibility. Expect premium materials, a tailored fit, and stylish details you won't find on more utilitarian gear.
Both brands offer high-quality outerwear, but Bogner Fire + Ice is for those who prioritize style as much as function. If you want a jacket that looks just as good in the city or at an apres-ski bar as it does on the slopes, this brand is for you - just be prepared for luxury-level prices.
Shop now at bogner.com
An American outdoor outfitter since 1920, Eddie Bauer offers a wide range of apparel and gear that balances functionality with everyday comfort and style. They sell everything from high-performance down jackets and waterproof shells to casual flannels and hiking boots, backed by a strong lifetime guarantee.
Eddie Bauer provides reliable weather protection similar to 66° North, but their collections are generally more affordable and cater to a broader audience, including families and casual outdoor enthusiasts. The fit is often more generous and relaxed.
Shop now at eddiebauer.com
L.L.Bean is an American classic, famous for its iconic Bean Boots, durable totes, and rugged outdoor clothing. The brand from Maine is synonymous with longevity, practicality, and excellent customer service. Their gear includes everything from flannel shirts and warm jackets to camping equipment.
Both brands excel at making durable, weather-resistant outerwear. L.L.Bean offers this quality at a more accessible price point and with a more traditional, Americana aesthetic, perfect for those who value classic outdoor heritage looks.
Shop now at llbean.com
Tenson is a Swedish brand that delivers functional, weatherproof outerwear with a clean Scandinavian design ethos. They create jackets, parkas, and outdoor pants designed to keep you comfortable in the cold and damp climates of the north.
Sharing that Nordic DNA, Tenson has a similar approach to design and function as 66° North. The primary difference is accessibility - Tenson operates at a more budget-friendly price point, making smart, technical outdoor gear available to a wider audience.
Shop now at tenson.com
This German brand is one of Europe's biggest names in outdoor gear, producing a huge range of practical apparel, footwear, and backpacks. Their items, especially waterproof jackets and family tents, are known for being reliable, user-friendly, and fairly priced.
Like 66° North, Jack Wolfskin focuses on durability and all-weather use. However, their collections often have a more relaxed, mainstream feel and are geared toward hiking, travel, and everyday outdoor life rather than extreme Icelandic conditions. They are also generally more affordable.
Shop now at jack-wolfskin.com
From Sweden, Haglofs stands out for its innovative, durable, and thoughtfully designed outdoor gear. With a strong commitment to sustainability, they produce technical jackets, trekking pants, and versatile backpacks that are lightweight yet incredibly tough.
Haglofs shares the same Scandinavian roots and eco-conscious mindset as 66° North. Where they differ slightly is Haglofs's knack for creating highly technical, award-winning pieces that push the boundaries of lightweight performance materials without losing their minimalist Nordic aesthetic.
Shop now at www.haglofs.com
Known for its roots in climbing and yoga, Prana creates stylish and versatile clothing from sustainable materials. Their collections include everything from stretch Zion pants perfect for hiking to organic cotton tops and insulated jackets that easily transition from the trail to town.
While 66° North is built for extreme weather, Prana focuses on comfortable, eco-friendly apparel with enough performance for light adventures. It's the ideal brand if you want sustainable pieces that look good, feel great, and work for climbing, hiking, and everyday life.
Shop now at prana.com
Lafuma is a French outdoor brand that creates lightweight, practical gear with a focus on hiking, travel, and camping. Famous for its comfortable outdoor furniture and backpacks, their clothing line features jackets, bottoms, and layering pieces that are reliable and understated.
Lafuma makes gear for variable weather just like 66° North, but with a lighter, more trail and travel-friendly aesthetic. Their products often feel less like technical armor and more like comfortable, mobile companions for your outdoor journeys.
Shop now at lafuma.com
Started by pro surfer Kelly Slater, Outerknown is a lifestyle brand built around sustainability. They use innovative, eco-friendly materials like regenerated nylon and organic cotton to create versatile jackets, timeless Blanket Shirts, and rugged pants designed for conscious consumers who love the outdoors.
Outerknown's primary focus on regenerative materials places it in a similar ethical space as 66° North's sustainable efforts. However, Outerknown's style is more coastal and casual, blurring the lines between wear-everywhere fashion and functional outdoor-inspired pieces.
Shop now at outerknown.com
Houdini is a progressive Swedish outdoor brand completely dedicated to sustainability and circular design. They build high-performance shell jackets, fleece mid-layers, and versatile activewear that is lightweight, comfortable, and designed to be recycled. Their aesthetic is exceptionally clean and minimalist.
Like 66° North, Houdini embodies Scandinavian minimalism and makes gear that works brilliantly in the elements. However, Houdini's radical commitment to creating a waste-free, circular production system makes them a true pioneer and a go-to choice for the most environmentally-minded adventurer.
Shop now at houdinisportswear.com/en-us
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