If you're a fan of eco-conscious shopping, you're probably familiar with 4ocean. This brand captured hearts with its simple yet powerful premise: buy a stylish, affordable bracelet made from recycled materials, and fund the removal of one pound of trash from our oceans and coastlines. It’s accessible activism you can wear.
Their casual, vibrant accessories make it easy to show support for marine conservation without sacrificing style. For those who love rocking accessories with a purpose, here are 18 similar brands that blend sustainability, style, and a love for the planet.
Bureo takes ocean cleanup a step further by transforming discarded fishing nets - one of the most harmful forms of ocean plastic - into cool, functional gear. They're best known for their skateboards and sunglasses, offering a sporty and laid-back vibe that’s perfect for the eco-conscious adventurer.
What makes them stand out is their "Net Positiva" program, which partners directly with fishing communities to stop plastic pollution at the source. If you like 4ocean’s mission but want accessories with a durable, active-use twist, Bureo is an incredible brand to support.
Shop now at bureo.co
For those who love delicate jewelry with a powerful story, Sustainable Seas is a must-see. The brand crafts elegant necklaces, earrings, and bracelets from ocean plastics and other recycled materials. Their designs feel more minimalist and polished than 4ocean's casual, colorful aesthetic, making them perfect for everyday wear that still makes a statement.
Alongside their beautiful pieces, Sustainable Seas focuses heavily on education and partners with various ocean charities to amplify its impact. It's the ideal choice for someone who wants their eco-friendly accessory to be subtle, stylish, and a great conversation starter about marine pollution.
Shop now at sustainableseas.com
Pura Vida is famous for its vibrant, perfectly stackable string bracelets that embody a laid-back, boho-chic lifestyle. With most bracelets priced between $10 and $40, they share 4ocean's affordability and focus on creating accessories that give back. The brand provides sustainable jobs to artisans worldwide and supports various charitable causes.
While 4ocean focuses strictly on ocean cleanup, Pura Vida has a broader mission of social good. If you love collecting colorful, mix-and-match bracelets and want even more variety, including rings, anklets, and charms, Pura Vida is your ultimate playground.
Shop now at puravidabracelets.com
If your style leans more toward modern and minimalist, Soko offers stunning jewelry with an ethical backbone. Made from recycled metals and other sustainable materials, their pieces are contemporary, sophisticated, and incredibly versatile. The brand champions fair trade practices, connecting marginalized artisans in Kenya with a global market.
Unlike 4ocean's direct environmental cause, Soko’s sustainability model focuses on social and economic empowerment through ethical production. It's the perfect brand for anyone seeking high-quality, eco-friendly statement pieces with a clean, architectural edge.
Shop now at shopsoko.com
Restorative Ocean combines vibrant, eye-catching design with a serious mission to protect our seas. Using recycled ocean plastics, they create bold jewelry and statement accessories designed to raise awareness about marine conservation. Their products often feature vivid colors and unique shapes that you just can't ignore.
Like 4ocean, their core mission is fighting ocean pollution, but Restorative Ocean leans into a more high-fashion, activist aesthetic. If you're looking for an accessory that stands out and proudly declares your commitment to the planet, this brand delivers.
Shop now at restorativeocean.com
EcoRight expands the concept of eco-friendly accessories beyond jewelry into practical items for daily life. The brand offers durable and stylish reusable bags, keychains, and other essentials made from recycled materials. It's all about making sustainable choices simple and functional.
While 4ocean helps you wear your support for the ocean, EcoRight gives you the tools to reduce your waste footprint everywhere you go. If you’re looking to incorporate sustainability into more aspects of your routine, their modern, useful products are an excellent place to start.
Shop now at ecoright.com
While primarily a leading conservation charity, the Marine Conservation Society (MCS) offers a fantastic shop filled with eco-friendly goods. You can find everything from jewelry made from recycled plastics to reusable straws and bags, all designed to inspire people to live more sustainably and protect our oceans.
Shopping with MCS feels a bit different than buying from a brand like 4ocean because every purchase directly funds their scientific research and advocacy work. Their products are perfect for the eco-activist who wants their purchase to have a direct, educational impact.
Shop now at mcsuk.org
Tide + Seek offers beautifully minimalist and modern jewelry crafted from recycled ocean plastics. Their designs are perfect for those who prefer an understated aesthetic, featuring sleek lines and often muted color palettes that make them ideal for everyday wear. The vibe is sustainable style that whispers instead of shouts.
Sharing 4ocean's dedication to ocean cleanup, Tide + Seek focuses exclusively on elegant jewelry rather than broader accessories like bracelets. For a touch of understated, ocean-friendly sophistication, their collection is a perfect fit.
Shop now at tideandseek.com
Coral & Tusk creates handcrafted accessories and decor with a whimsical, artistic spirit. Inspired by the magic of marine life, their products feature intricate embroidery and playful designs, all made with sustainable materials. Each piece feels like a tiny work of art that celebrates the beauty of our planet's biodiversity.
While their focus is more on artistic expression than direct cleanup efforts like 4ocean's, their commitment to sustainability is unwavering. If you want unique, art-inspired eco-friendly accessories that tell a story, Coral & Tusk is a treasure trove of creativity.
Shop now at coralandtusk.com
Sea & Sun is for anyone who dreams of beach life. They offer a gorgeous collection of jewelry and accessories made from recycled ocean plastics and other sustainable resources. The overall vibe is relaxed, natural, and sunny - perfect for embodying that coastal feeling no matter where you live.
Unlike 4ocean's direct funding of cleanup operations, Sea & Sun focuses more on creating a sustainable beach lifestyle. Their products let you capture the essence of the ocean in your style while making an eco-conscious choice.
Shop now at seandsun.com
Oceanic Global creates gear that empowers you to be an ocean advocate every day. Their online shop features sleek reusable water bottles, tote bags, and even some jewelry crafted from recycled materials. Their aesthetic is clean, modern, and highly functional.
While 4ocean focuses on the direct removal of ocean trash, Oceanic Global's mission is more about advocacy and reducing our reliance on plastic in the first place. Their products serve as a statement and a tool to help you live a more ocean-friendly life.
Shop now at oceanic.global
A classic brand in the surf and beachwear space, Roxy is making serious strides in sustainability. They offer activewear, swimwear, and accessories made with recycled materials, including repurposed plastics. Their vibrant, sporty designs are perfect for anyone with an active, outdoorsy lifestyle.
Roxy compares to 4ocean through its use of recycled plastics but channels it into performance-oriented gear for beach lovers and athletes. It’s an awesome choice when you need eco-friendly apparel that can keep up with your adventures.
Shop now at roxy.com
Good Ocean is dedicated to creating trendy accessories from recycled plastics that help protect marine life. Their lineup includes jewelry, reusable utensils, and even phone cases, appealing to a modern, tech-savvy audience. The aesthetic is contemporary and perfect for everyday use.
Like 4ocean, Good Ocean is laser-focused on ocean conservation. However, by offering a wider range of daily accessories beyond bracelets, they make it easy to weave sustainability into several parts of your day in style.
Shop now at goodocean.com
The Ocean Cleanup is a non-profit organization leading some of the world's most ambitious projects to rid the oceans of plastic. To fund its mission, it offers a line of merchandise, including sustainable apparel and accessories made from certified ocean waste. By purchasing a product, you directly contribute to their large-scale cleanup technology.
Their mission is closely aligned with 4ocean’s, but they tackle the problem on a massive technological scale. Their functional merch serves as a symbol of your support for one of the most significant environmental movements today.
Shop now at theoceancleanup.com
Everlastings creates beautiful, whimsical jewelry and accessories inspired by nature and the ocean. Each piece is crafted from sustainable and recycled materials, showcasing a delicate and boho aesthetic that’s incredibly charming. Their designs often feel personal and unique.
While Everlastings shares 4ocean's passion for sustainability, its approach is more artistic and centered on appreciating nature’s beauty through jewelry. It’s a great brand for eco-conscious shoppers who love dreamy, nature-inspired pieces.
Shop now at everlastings.com
Known for its ethical cosmetics, Lush also offers a range of eco-friendly accessories centered around its cruelty-free values. You can find things like reusable wraps, bags, and even some jewelry made from recycled materials, all presented with Lush's signature fun and colorful vibe.
While 4ocean focuses on ocean cleanup, Lush encourages broader sustainable habits by offering practical alternatives to single-use items. Their products are perfect for anyone wanting to make their daily beauty and lifestyle routines a little more green.
Shop now at lush.com
EcoBags is a pioneer in the reusable bag movement, offering a simple yet impactful way to reduce plastic waste. Their products, which include tote bags, produce bags, and pouches, are made from sustainable, recycled, and organic fabrics. They’re affordable, durable, and endlessly practical.
Like 4ocean, EcoBags is dedicated to preventing single-use plastic from polluting our environment. By focusing on highly utilitarian products, they empower shoppers to make a tangible impact every time they go to the store.
Shop now at ecobags.com
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