If you're a fan of Vera Bradley, you already know the joy of a good backpack. We're talking vibrant, colorful patterns on soft, quilted fabric that perfectly blend personality and practicality. Their signature backpacks aren't just for carrying things - they're a style statement.
For those who love Vera Bradley's eye-catching designs but are curious about what else is out there, you're in luck. Here are 18 similar backpack brands that serve up brilliant patterns, stylish prints, and functional designs you'll absolutely love.
Lilly Pulitzer brings a dose of eternal vacation to their accessories with signature preppy, tropical, and floral prints. If Vera Bradley is your everyday cheerful companion, Lilly Pulitzer is its sophisticated sister who just got back from Palm Beach. Their backpacks, priced from $60-$150, are perfect for adding a bright, polished pop of color to your look.
While both brands love a vibrant pattern, Lilly Pulitzer’s prints often feel more luxe and intentional, with a distinctive resort-wear vibe. It's the perfect alternative when you want a pattern that feels both playful and put-together.
Shop now at lillypulitzer.com
Famous for their crinkled nylon fabric and signature monkey zipper pull, Kipling offers backpacks that are as durable as they are fun. With a price range of $50 to $120, they deliver a wide array of quirky prints and bright colors that appeal to a youthful, practical crowd.
Compared to Vera Bradley's soft quilting, Kipling has a sportier, more casual feel. If you're looking for a patterned backpack that’s super lightweight, resilient, and doesn't take itself too seriously, Kipling is a fantastic choice.
Shop now at kipling.com
Yes, it's still Vera Bradley, but if you're looking for a similar vibe at a lower price point, don't sleep on their outlet stores and Target collections. These collaborations offer the same colorful, floral, and geometric patterns Vera fans adore, but often for under $50.
You’ll get the same essential Vera style - just more accessibly. It’s the perfect way to get your pattern fix if price is a major factor, though designs might be slightly simplified or come in smaller sizes.
Shop now at verabradley.com
LeSportsac has perfected the art of the lightweight, functional, and ridiculously stylish nylon bag. Their backpacks, priced between $70 and $150, come in an endless rotation of bold prints, tropical motifs, and cool abstract patterns. They often collaborate with artists for exclusive designs you won’t find anywhere else.
Think of LeSportsac as the sleeker, more modern cousin to Vera Bradley. Both brands offer incredible pattern diversity, but LeSportsac has a cool, travel-ready vibe that feels a bit more urban and contemporary.
Shop now at lesportsac.com
For those whose love for patterns overlaps with a love for pop culture, Loungefly is your Mothership. Specializing in backpacks covered in fantastic prints of Disney, Marvel, and other pop-culture icons, their bags are pure fun. At $50-$100, they are conversation starters for anyone who wants to wear their fandom proudly.
While Vera Bradley's patterns are floral and geometric, Loungefly's are graphic and character-driven. It's the perfect alternative if you're looking for a licensed print that expresses your personal interests in a bold, playful way.
Shop now at loungefly.com
Famous for their minimalist Scandinavian design, the Fjallraven Kanken might seem like an outlier. But their vast selection of vibrant solid colors (and slowly growing number of prints) offers the same cheerful energy as a Vera Bradley bag. Priced around $80-$130, these are known for being incredibly lightweight yet durable.
The Kanken doesn't rely on busy patterns, instead making its statement with bold, block colors. It's the perfect choice for someone who loves Vera Bradley's colorful personality but prefers a more understated, modern aesthetic.
Shop now at fjallraven.com
A true classic, L.L.Bean makes incredibly durable backpacks that happen to come in some great patterns. Think timeless plaid, cool nature-inspired prints, and classic florals. Prices typically range from $40 to $80, making them a great value for a bag that will last forever.
Compared to Vera Bradley, L.L.Bean has a more rugged, outdoorsy feel. Its patterns are practical and timeless, making it a great option if you need a functional, patterned backpack that can handle school, hiking, and everything in between.
Shop now at llbean.com
An absolute staple in the backpack world, JanSport is legendary for its durability and lifetime warranty. They also offer a massive selection of trendy, fun, and colorful patterns, all at an accessible price point of $40 to $70.
JanSport delivers the same youthful energy as Vera Bradley but with a more casual, everyday design. If you need a patterned backpack that’s ready for the daily grind of school or work without sacrificing personality, you can't go wrong here.
Shop now at jansport.com
If your style leans a little more boho and artistic, Sakroots will be your jam. Their backpacks ($50-$100) are covered in vibrant, free-spirited prints inspired by nature and global art, with a focus on eco-conscious materials. The patterns feel like watercolor paintings or beautiful textiles.
Where Vera Bradley is bright and preppy, Sakroots is earthy and free-spirited. It’s perfect for someone who loves a patterned bag that feels personal, creative, and tells a story.
Shop now at sakroots.com
Known for its commitment to sustainability and high-performance outdoor gear, Patagonia also makes some seriously stylish patterned backpacks. Their prints are often inspired by nature and come in bold color palettes, all made with eco-friendly fabrics. Expect prices from $80-$150 for these rugged bags.
While not as pattern-heavy as Vera Bradley, Patagonia's offerings are vibrant and distinct. This brand is the choice for an adventurous soul who wants an expressive, eco-conscious backpack that can keep up with their lifestyle.
Shop now at patagonia.com
The JanSport SuperBreak is an icon for a reason. This specific model is ultralight, surprisingly roomy, and comes in what feels like a million different patterns. Priced at a wallet-friendly $40-$60, it's the go-to for pretty much everyone, from students to travelers.
It's the simpler, non-quilted answer to Vera Bradley's decorated bags. You still get endless options for self-expression through prints, but in a more straightforward, classic backpack form.
Shop now at jansport.com
Inspired by surf and snow culture, Roxy's backpacks have a cool, youthful energy. You'll find a great mix of floral, abstract, and geometric prints perfectly suited for young women and teens. At around $50-$90, their bags are trendy, sporty, and functional.
Roxy's style is like Vera Bradley's fun-loving younger sister who spends all her time at the beach. The patterns are just as colorful but lean toward a more casual, laid-back surf aesthetic.
Shop now at roxy.com
Eagle Creek designs smart, durable bags for travelers, and their patterned backpacks are no exception. While prioritizing features like lockable zippers and water-resistant fabrics, they don’t skimp on style, offering bold prints that are easy to spot on a luggage carousel - or across campus. Backpacks go for $80-$150.
Their patterns are generally more subdued than Vera Bradley's but are just as striking. Consider Eagle Creek if you need a high-quality, utilitarian backpack for travel that still has a fashionable, patterned flair.
Shop now at eaglecreek.com
Built for the city streets, Timbuk2 backpacks are functional, customizable, and full of urban edge. Alongside their classic solids, they offer bold graphic prints that appeal to artists and commuters alike. Most backpacks are priced between $70 and $150.
While Vera Bradley's style is pretty and floral, Timbuk2 offers a more modern, edgy alternative. If you want a patterned bag that communicates creativity with a bit more of a streetwear feel, this is the brand for you.
Shop now at timbuk2.com
Herschel is the master of blending classic, timeless design with modern details. Their backpacks often feature minimalist silhouettes brought to life with vibrant stripes, cute florals, and eye-catching abstract patterns. Prices range from $50 to $120.
Herschel offers the pattern-love of Vera Bradley, but in a more contemporary and understated package. It’s perfect for someone who wants a playful print without it overwhelming their entire outfit.
Shop now at herschel.ca
This beloved British brand is famous for its charming, vintage-inspired prints. Think whimsical florals, playful polka dots, and nostalgic patterns that feel torn from a charming storybook. Backpacks range from about $70 to $130.
Compared to Vera Bradley's bolder, more modern florals, Cath Kidston’s patterns are softer, romantic, and distinctly feminine. It's the perfect pick if you're looking for a patterned backpack with a sweet, nostalgic twist.
Shop now at cathkidston.com
If you genuinely want a pattern that no one else has, Society6 is the ultimate destination. It’s an online marketplace where thousands of independent artists upload their designs onto products, including backpacks. The variety is truly endless, from abstract art to quirky illustrations.
Unlike Vera Bradley's curated collection of prints, Society6 is a creative free-for-all. It's the perfect place to find a unique, artsy backpack that perfectly reflects your individual taste, with prices generally sitting between $50 and $120.
Shop now at society6.com
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