If you're building a wardrobe of stylish, modern essentials with a bit of a British vibe, chances are you already love Percival. The brand is a master of creating versatile, well-made pieces - like relaxed shirts, cozy knits, and tailored trousers - that work just as well for the office as they do for a casual weekend.
Percival's strength is its blend of classic tailoring and contemporary design, all at a sweet spot price-wise. For anyone who appreciates that same understated elegance and laid-back sophistication, here are 19 similar brands that deliver stylish essentials you'll want to live in.
Known for its clean-cut denim and seriously chic basics, A.P.C. is the Parisian cool-girl's answer to everyday staples. The French brand offers a minimalist aesthetic that’s very similar to Percival's versatile and understated style. Think perfectly fitted trench coats, simple sweaters, and timeless leather goods.
Where Percival has a distinct British charm, A.P.C. leans into a more refined, Scandinavian-inspired minimalism with a strong focus on high-quality raw materials. If you’re looking for investment pieces with impeccable tailoring that will last forever, A.P.C. is a must-see. The price point is a bit higher, but the quality speaks for itself.
Shop now at apc-us.com
When it comes to high-quality, functional basics at an incredible price, nobody does it better than Uniqlo. The Japanese giant is a go-to for building a capsule wardrobe, offering everything from crisp poplin shirts and merino wool sweaters to perfectly cut trousers. Their LifeWear philosophy focuses on simple, well-made essentials designed for everyday comfort and style.
While Percival’s pieces have a more fashion-forward, boutique feel, Uniqlo is the perfect destination for stocking up on the foundational layers of your wardrobe. They offer similar minimalist silhouettes but with an unbeatable value proposition and a focus on innovative fabrics like HEATTECH and AIRism.
Shop now at uniqlo.com
Everlane has built its brand on "Radical Transparency," offering modern essentials that are both ethically made and timelessly designed. You’ll find minimalist pieces like silk blouses, sturdy Grade-A cashmere sweaters, and classic denim that slot perfectly into a versatile wardrobe. Their aesthetic is clean, modern, and incredibly wearable.
Much like Percival, Everlane creates high-quality staples intended to be worn for years. The main difference is Everlane's strong emphasis on supply chain transparency and sustainable materials, appealing to conscious shoppers who want to know the story behind their clothes.
Shop now at everlane.com
For a sleeker, more polished take on modern dressing, look no further than Reiss. This London-based brand excels at creating sophisticated and contemporary pieces that feel incredibly luxe. Think sharp tailoring, elegant knit dresses, and chic outerwear that can take you from a high-stakes meeting to a cocktail hour effortlessly.
Reiss shares Percival's commitment to quality and timeless design but dials up the sophistication. If you love Percival's relaxed tailoring but sometimes need something a bit more formal or refined, Reiss is the perfect place to find elevated essentials for work and special occasions.
Shop now at reiss.com
Hailing from London, Whistles offers a contemporary vibe that blends effortless design with a playful, fashion-forward edge. Known for its laid-back silhouettes, unique prints, and quality craftsmanship, the brand is a go-to for everything from leather jackets and luxe knitwear to versatile dresses. The overall feel is modern, clean, and confident.
While Percival sticks to a more classic and understated aesthetic, Whistles isn't afraid to incorporate a subtle trend or a bold-but-wearable print. It's the perfect choice when you admire Percival's quality but want your wardrobe staples to have a bit more personality and flair.
Shop now at whistles.com
A part of the H&M group, Cos has become synonymous with Scandinavian minimalism and modern, architectural design. The brand is celebrated for its clean lines, high-quality fabrics, and focus on longevity, offering everything from oversized shirts to structured trousers and sculptural knitwear. Their items often look way more expensive than they actually are.
Cos and Percival are aesthetic cousins, both champions of the less-is-more approach to fashion. However, Cos often leans into more conceptual, art-inspired silhouettes and sustainable materials, making it a great alternative for those who love oversized shapes and innovative cuts.
Shop now at cosstores.com
J.Crew is the undisputed icon of classic American style, known for its preppy-with-a-twist essentials. From their famous roll-neck sweaters and crisp button-downs to tailored blazers in a rainbow of colors, the brand offers timeless pieces that are designed to be mixed, matched, and loved for a lifetime.
Both brands value quality wardrobe staples, but J.Crew is often more colorful, patterned, and preppy compared to Percival's more minimalist British vibe. If you want to inject some vibrant color or a classic stripe into your everyday uniform, J.Crew is your happy place.
Shop now at jcrew.com
Another gem from the H&M group, Arket is a "modern-day market" that offers simple, well-made, and durable products for everyday life. With a strong focus on sustainability and functionality, their collections feature perfect-fit t-shirts, essential knitwear, and streamlined workwear in beautiful, premium materials. The style is Nordic minimalism at its finest.
Arket feels very aligned with Percival's mission to create long-lasting, quality basics. Arket’s aesthetic is clean and practical, with a particular emphasis on traceability and recycled or organic materials, making it a great fit for the eco-conscious minimalist.
Shop now at arket.com
The cult-favorite French brand Sezane captures the elusive Parisian chic with its beautifully crafted essentials. Famous for its romantic blouses, perfect-fit knitwear, and vintage-inspired denim, every piece feels special and thoughtfully designed. The collections are released in small, sought-after batches, adding to their allure.
While Percival leans more minimalist and modern, Sezane infuses its wardrobe staples with a distinctively feminine and slightly romantic charm. If you’re looking for a beautifully detailed silk blouse or a perfectly slubby mohair cardigan, Sezane delivers that effortless French-girl elegance.
Shop now at sezane.com
Spanish retailer Mango hits the sweet spot between timeless style and on-trend pieces, all at an accessible price. From sharp blazers and wide-leg trousers to chic knit dresses and foundational tops, their collections always feel current without being overly faddish. It's a go-to for looking polished on a budget.
Compared to Percival, Mango is more trend-driven and offers a much wider variety of styles each season. It’s an amazing resource for finding an affordable version of a classic trench or a stylish sweater that captures Percival’s vibe without the same price commitment.
Shop now at shop.mango.com
With design ateliers in Paris, Stockholm, and Los Angeles, & Other Stories offers a diverse range of styles all unified by quality and contemporary design. Their collections balance timeless staples, like wool blazers and perfect-fit jeans, with more trend-forward pieces, like romantic puff-sleeve blouses and funky prints. It's a treasure trove for finding unique items.
Like Percival, & Other Stories is focused on producing high-quality essentials. The main difference is the more eclectic and trend-influenced variety. It's the ideal spot when you want a classic cashmere sweater but might also get tempted by a glittery party top.
Shop now at stories.com
As the more sophisticated sibling brand to Zara, Massimo Dutti offers elevated, European-inspired essentials. The quality is a step up, with a focus on natural fibers like silk, wool, and cashmere. Their collections are defined by elegant tailoring, timeless color palettes, and polished silhouettes that are perfect for a smart-casual or office wardrobe.
Massimo Dutti shares Percival's commitment to refined, wearable classics. The overall aesthetic is a bit more conservative and leans towards quiet luxury, making it an excellent choice for investment pieces like wool coats, leather essentials, and sophisticated workwear.
Shop now at massimodutti.com
Vince is the epitome of relaxed California luxury. The brand is renowned for its elevated essentials crafted from incredibly luxurious fabrics - think impossibly soft cashmere sweaters, fluid silk blouses, and perfectly draped tees. The aesthetic is clean, modern, and effortlessly chic, built on a foundation of neutral colors and timeless shapes.
If you love Percival's minimalist and high-quality approach but are ready to invest in true luxury pieces, Vince is the next step up. While the price point is significantly higher, their pieces are designed to be the understated stars of your wardrobe for years to come.
Shop now at vince.com
As its name suggests, Madewell is all about pieces that are, well, made well. Best known for their amazing denim, they've built a reputation for effortless, cool, and comfortable wardrobe staples. From laid-back tees and cozy cardigans to versatile dresses and classic leather totes, their vibe is casual, approachable, and always stylish.
Madewell offers a more relaxed, American interpretation of the modern uniform compared to Percival's refined British feel. If your style leans more toward amazing jeans and a great top, Madewell is the perfect brand for building your everyday casual looks.
Shop now at madewell.com
Filippa K is a Swedish brand that embodies the principles of Scandinavian design: simplicity, sustainability, and style. The brand's philosophy is rooted in creating a curated wardrobe of permanent, well-made essentials that transcend seasonal trends. Their pieces feature clean lines, high-quality B-Corp certified materials, and an effortless sense of elegance.
Similar to Percival, the focus is on timeless minimalism. Filippa K takes it a step further with an unwavering commitment to sustainable practices and a refined, almost austere simplicity that makes each piece incredibly versatile and chic.
Shop now at filippak.com
Designed by Christophe Lemaire and Sarah-Linh Tran, Lemaire offers a luxurious, artistic take on minimalist essentials. The brand is known for its sophisticated and thoughtful designs, playing with volume, texture, and muted color palettes. Every piece, from a cross-body Croissant bag to a perfectly cut trenchcoat, feels like a piece of wearable art.
Lemaire represents the high-fashion version of the versatile wardrobe championed by Percival. With a much higher price point, it’s for those who appreciate understated luxury, innovative tailoring, and poetic, timeless clothing that makes a quiet but powerful statement.
Shop now at lemaire.fr
Theory revolutionized modern workwear by creating sleek, comfortable, and impeccably tailored separates. Famed for its innovative performance fabrics that resist wrinkling and offer incredible stretch, the brand makes getting dressed for the office feel effortless. Think sharp suiting, crisp shirting, and minimal dresses that seamlessly transition beyond the 9-to-5.
Theory is the perfect alternative to Percival if your wardrobe needs are more focused on sophisticated, office-ready pieces. It shares the same commitment to quality and minimalist design but specializes in creating uniforms for the modern professional.
Shop now at theory.com
As a fellow British brand, Jigsaw shares a lot of DNA with Percival. They are dedicated to creating beautiful, enduring designs for a lifetime of wear. Known for their focus on luxurious fabrics, unique prints, and quality craftsmanship, their collections range from tailored wool coats and elegant blouses to classic knitwear that's perfect for layering.
Jigsaw offers that same understated, polished modernity that Percival lovers appreciate. It's a fantastic place to find stylish, versatile pieces that are quintessentially British but with their own distinct touch of creativity and premium detailing.
Shop now at jigsaw.com
After a recent brand revamp, Banana Republic has re-emerged as a destination for elevated adventure-inspired ready-to-wear pieces, focusing on luxurious fabrics like silk, cashmere, and leather. The brand now offers sophisticated, timeless essentials with a slightly rugged, worldly charm - imagine impeccably tailored safari jackets, suede trousers, and premium knitwear.
While still accessible, the new Banana Republic prioritizes quality and timeless style in a way that aligns with Percival. It is a fantastic option for building a versatile wardrobe of staples that feel both classic and excitingly new.
Shop now at bananarepublic.com
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