If you're a fan of Ethika, you already know the magic of underwear that blends a super comfortable fit with bold, eye-catching graphics. The brand has perfected the art of creating supportive, stylish basics that work just as well for a gym session as they do for everyday wear, making them a favorite among athletes and streetwear lovers.
But if you're looking to branch out and find other brands that deliver that same mix of comfort and personality, you're in luck. Whether you want something more performance-focused, minimalist, or just plain fun, here are 22 underwear brands like Ethika that are worth checking out.
MeUndies is all about next-level comfort, thanks to their signature MicroModal fabric that feels incredibly soft against the skin. They're famous for their ridiculously fun prints, inclusive sizing, and a convenient subscription service to keep your rotation fresh. While Ethika has a more athletic, streetwear edge, MeUndies leans into playful, lounge-worthy comfort that’s perfect for everyday wear.
Shop now at meundies.com
Saxx is an innovator in men's underwear, best known for its patented BallPark Pouch™ designed for chafe-free support. This brand is a game-changer for anyone who prioritizes an ergonomic fit, especially during physical activity. While Ethika brings the bold graphics, Saxx focuses on technical construction and high-performance comfort, making it a top choice for athletes and guys who are always on the move.
Shop now at saxxunderwear.com
A true classic, Calvin Klein Underwear offers timeless, minimalist styles defined by that iconic branded waistband. Their sleek designs and high-quality cotton blend fabrics provide a sophisticated and modern feel. If you're looking for an alternative to Ethika's vibrant prints, Calvin Klein provides an understated, effortlessly cool look that never goes out of style.
Shop now at calvinklein.com
Tommy John is obsessed with solving the common problems of underwear - like rolling waistbands and riding up. Their premium pairs often feature innovative fabrics and smart design details, such as a horizontal fly. While Ethika is about graphic expression, Tommy John focuses on highly functional, minimalist designs that deliver unparalleled comfort and a flawless fit from morning to night.
Shop now at tommyjohn.com
Hanes is a budget-friendly powerhouse known for reliable, easy-wearing basics made from soft cotton blends. While not a streetwear brand, it provides dependable comfort and incredible value in classic briefs, boxers, and boxer briefs. In contrast to Ethika's youthful energy and bold designs, Hanes focuses on straightforward classic comfort.
Shop now at hanes.com
Nike Underwear combines performance with a sporty aesthetic. Featuring moisture-wicking technology like Dri-FIT, ergonomic fits, and their famous swoosh, they're perfect for workouts. Ethika's streetwear vibe is similar, but Nike leans more towards movement-focused gear designed for sweat management and activity.
Shop now at nike.com
Under Armour offers performance-driven underwear that is built to withstand anything. You’ll find quick-drying fabric, four-way stretch, and designs that adapt to any pace during even the toughest workouts. Unlike Ethika's emphasis on style, Under Armour's sole focus is technical innovation and durability for serious athletes.
Shop now at underarmour.com
Ralph Lauren Underwear brings a premium, preppy touch with classic cuts, soft cottons, and an iconic polo logo. It offers a more polished and sophisticated look than Ethika's athletic streetwear vibe. For those who love understated luxury even in their basics, Ralph Lauren is a perfect fit.
Shop now at ralphlauren.com
Uniqlo is known for high-quality, affordable basics with comfort innovations like its AIRism technology, which wicks moisture and is lightweight. Their underwear is available in a wide range of sizes, making it a great alternative if you're going for Ethika's emphasis on intense performance.
Shop now at uniqlo.com
AussieBum delivers on a rugged appeal with grit, offering moisture-wicking materials and supportive fits great for active lifestyles. The designs range from bold graphics to solid colors. They share a similarity with Ethika but cater more towards the beach-goer vibe.
Shop now at aussiebum.com
Jack & Jones underwear is known for its youthful approach to classic fits. Their aesthetic is casual yet stylish, with a relaxed premium feel. They have that youthful turn but still focus on basics that feel well-rounded and easy to wear anywhere.
Shop now at jackjones.com
Fruit of the Loom is a classic, budget-friendly brand offering durable cotton essentials. They provide lasting comfort with their classic fits and straightforward style.
Shop now at fruitoftheloom.com
Summit Wear is known for its breathable fabrics and casual comfort, often incorporating fun prints or basic solid colors, making their underwear perfect for relaxed wear.
Shop now at summitwear.com
Adidas Underwear pairs style with performance, offering moisture-wicking materials that keep you active. Their iconic three-stripe design is instantly recognizable, and they offer a full range of fits and colors for any activity level.
Shop now at adidas.com
Lululemon offers premium activewear focused on both workout and everyday comfort. Their seamless construction and ultra-soft fabrics make them luxurious and durable for active lifestyles.
Shop now at lululemon.com
Core Wear focuses on athletic styles with top-quality fabrics and ergonomic designs. Their garments are created for peak performance and comfort.
Shop now at corewear.com
Jockey is an iconic brand known for comfortable, reliable underwear. With classic fits and simple designs, their underwear suits any style preference.
Shop now at jockey.com
Bodywear specializes in seamless designs for a smooth look under everything. Their pieces move with you, making them popular among those who value a sleek silhouette.
Shop now at bodywear.com
Michael for Suit offers premium style with iconic logos and supreme comfort. Their collections focus on simplicity and a refined style, setting them apart.
Shop now at michaelforsuit.com
Hugo Boss is tailored and minimalist, perfect for those who appreciate a refined, understated style with a focus on comfort.
Shop now at hugo.com
Bik Bok is a vibrant brand offering bold, colorful underwear. Their style resonates with those who love to make a statement.
Shop now at bikbok.com
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