If you love the unapologetically glamorous and provocative vibe of Agent Provocateur, you know that great lingerie is about more than just what’s under your clothes - it's about feeling confident, powerful, and a little rebellious.
AP's blend of high-end craftsmanship, intricate details, and daring designs has set the standard for luxury lingerie. But if you’re looking to explore more brands that capture a similar spirit, from timeless elegance to modern edge, here are 17 other brands worth adding to your collection.
La Perla is the definition of quiet Italian luxury. Known for its exquisite craftsmanship and timeless designs using fine materials like silk and Chantilly lace, it's the more sophisticated older sister to Agent Provocateur's playful glamour. While AP is bold and theatrical, La Perla specializes in understated elegance that feels incredibly sensual.
With prices ranging from $150 to over $1,000, it's a true investment in heirloom-quality lingerie. If you’re looking for classic, refined pieces that are just as luxurious but less overtly provocative than AP, La Perla is the perfect choice.
Shop now at laperla.com
For those who love Agent Provocateur's daring side, Bordelle takes it to a whole new level. Specializing in avant-garde, fetish-inspired lingerie, Bordelle is famous for its signature body harnesses and caged designs made from custom elastic and silks. It's structural, high-fashion lingerie that's meant to be seen.
Priced between $150 and $600, Bordelle offers statement pieces that are more art than underwear. While both brands are provocative, Bordelle leans into architectural, bondage-inspired designs that make a powerful visual statement.
Shop now at bordelle.co.uk
Kiki de Montparnasse combines sensuality with refined craftsmanship, creating lingerie and loungewear that feels both delicate and empowering. Using materials like silk and sheer lace, their collections focus on timeless elegance with a modern allure. Think of it as the luxury lingerie brand for the sophisticated minimalist.
With price points from $200 to $800, it occupies a similar luxury space as AP but with a quieter, more intimate feel. If you're drawn to elegant silhouettes and beautiful details without all the theatricality, Kiki de Montparnasse is your brand.
Shop now at kikidemontparnasse.com
Fleur du Mal translates to "flower of evil," which perfectly captures its chic, playful, and slightly subversive vibe. This brand offers trendy yet timeless lingerie, ready-to-wear, and swim that's designed to be versatile. It’s for the fashion-forward person who wants lingerie designed to be shown off, whether it’s a lacy bra peeking out from a blazer or a silk slip dress worn out at night.
At a more accessible price point of $50 to $300, it brings a fresh, contemporary energy to luxury intimates. While Agent Provocateur is about opulent fantasy, Fleur du Mal is about effortless, everyday sensuality with a modern edge.
Shop now at fleurdemal.com
Rihanna's Savage X Fenty changed the game by making edgy, stylish lingerie accessible and inclusive for everyone. With daring designs, vibrant colors, and frequent new drops, it captures the 'provocateur' spirit but for a much broader audience. It prioritizes body positivity and self-expression above all else.
At an ultra-approachable price point of $10 to $60, it shares Agent Provocateur's bold attitude without the luxury price tag. If you love AP's confidence but crave more contemporary, inclusive, and trend-driven options, Savage X Fenty is a must-try.
Shop now at savagex.com
Bluebella is for the person who loves daring, fashion-forward lingerie on a budget. This UK-based brand specializes in "underwear-as-outerwear" styles, with intricate strapping details, modern embroideries, and provocative transparencies designed to empower. It’s sexy and strong, with a touch of playful rebellion.
Priced accessibly between $30 and $150, Bluebella is a fantastic alternative for capturing Agent Provocateur's provocative spirit without commitment to legacy prices. It's perfect for experimenting with edgier styles that still feel luxurious.
Shop now at bluebella.com
Famous for creating "The World’s Most Comfortable Thong," Hanky Panky is the go-to for gorgeous, incredibly soft lace basics. While the brand is known more for comfort than overt provocation, its use of beautiful, signature stretch-lace and vibrant colors makes everyday underwear feel like a little luxury.
With most items under $50, Hanky Panky isn't trying to compete with AP's elaborate sets, but it does offer the perfect foundation for a luxury lingerie wardrobe. It proves that comfortable can still be incredibly beautiful and sensual.
Shop now at hankypanky.com
Lonely Lingerie is loved for its unique, unconventional designs that prioritize comfort and a natural silhouette - often without padding or underwires. Its modern aesthetic celebrates individuality, using beautiful fabrics, delicate strapping, and unique lace patterns that feel effortlessly cool and quietly confident.
With prices from $70-$200, it offers a thoughtful alternative to Agent Provocateur's structured glamour. For those who want lingerie that feels special and sensual for themselves first and foremost, Lonely is a perfect fit.
Shop now at lonelylabel.com
Italian brand Intimissimi makes romantic and sophisticated lingerie feel attainable for everyday wear. They excel at elegant basics done beautifully - think matching sets in lace, silk, and microfiber that look and feel way more expensive than they are. It’s perfect for building a collection of refined, feminine essentials.
Ranging from $20 to $80, it's not as theatrical as Agent Provocateur, but it delivers on Italian style and quality for when you want to feel chic and put-together without the drama.
Shop now at intimissimi.com
A part of the Chanel family, Eres is the champion of sleek, minimalist luxury. Known for its iconic swimwear and lingerie, the Parisian brand focuses on clean lines, second-skin fabrics, and impeccable cut. There’s no lace or fussy details here - just pure, understated sophistication.
Starting around $200, Eres is for the woman who appreciates modern design and unparalleled comfort. It’s the architectural, minimalist counterpoint to Agent Provocateur's decorative, retro glamour, offering a different but equally powerful-feeling vision of sensuality.
Shop now at eresparis.com
If your favorite thing about Agent Provocateur is the pure fun and fantasy of its designs, Yandy delivers that same playful energy at a fraction of the cost. Yandy is known for its incredibly wide range of sexy lingerie, costumes, and trendy intimate apparel designed for maximum impact.
At under $50 for most pieces, it's less about high-end fabrics and more about channeling a vibe, whether it's for a special night in or just because. Think of it as fashion lingerie - fun, fast, and not afraid to be a little over-the-top.
Shop now at yandy.com
A true connoisseur's brand, Lise Charmel offers haute couture craftsmanship for lingerie. Its French designs are famously ornate, featuring intricate embroidery, Guipure lace, and luxurious silks that tell a story. Each collection is a work of art, with a focus on exceptional fit and romantic detailing.
Prices range from about $300 to over $1,000, placing it squarely in the high-luxury space next to Agent Provocateur. However, where AP is defiantly sexy, Lise Charmel is exquisitely romantic and opulent, perfect for the modern Marie Antoinette.
Shop now at lisecharmel.com
Eberjey’s mission is simple: create lingerie and loungewear that makes you feel comfortable and joyful. While less provocative than Agent Provocateur, the brand focuses on super-soft fabrics, feminine lace details, and flattering designs. The famous Gisele PJ set says it all: it's about feeling pampered and effortlessly lovely.
With pieces from $50 to $150, Eberjey speaks more to Sunday morning comfort than Saturday night seduction, but it's a go-to for anyone who believes being comfortable is the sexiest feeling of all.
Shop now at eberjey.com
If Agent Provocateur is a playful wink, Coco de Mer is a smouldering stare. This London-based brand creates intensely erotic, high-luxury lingerie inspired by mythology and forbidden desires. It blends daring cut-outs, exquisite materials, and avant-garde silhouettes to create pieces that are profoundly sensual.
Like AP, it’s a high-end investment, but Coco de Mer's aesthetic is darker, more mysterious, and less retro-glam. It sits at the intersection of fashion, art, and unapologetic seduction, perfect for anyone who wants their lingerie to tell a powerful story.
Shop now at us.coco-de-mer.com
Claudette is known for bringing a fun, fearless approach to lingerie, especially for full-bust styles. The brand gained a cult following for its inventive use of color and mesh, particularly with its signature Dessous bra, which combines modern aesthetics with amazing support.
At around $30 to $70, it's a budget-friendly way to get bold, stylish lingerie that doesn't compromise on fit. It shares Agent Provocateur’s rebellious spirit but translates it into youthful, wearable pieces focused on celebrating curves.
Shop now at barenecessities.com/claudette-lingerie_brand.htm
Often considered Agent Provocateur's wilder Australian cousin, Honey Birdette is all about pushing boundaries. Their collections are bold, theatrical, and ultra-provocative, featuring daring strapping, vinyl, and sensual silhouettes. They don't shy away from being playful or kinky, making them a direct and exhilarating alternative for fans of AP's vibe.
Honey Birdette’s price point is slightly more accessible, ranging from $50-$200. It's the perfect brand for anyone who loves Agent Provocateur’s confidence but wants something with a little more rock-and-roll rebellion mixed in.
Shop now at honeybirdette.com
For over 40 years, Only Hearts has been creating "inner outerwear" with a laid-back, romantic sensitivity. Their pieces are often made from delicate mesh and soft lace in easy, comfortable shapes. It's a sensual brand for those who prefer an understated look that’s more bohemian and whimsical than overtly glamorous.
With items priced from $30-$80, Only Hearts is an affordable and sustainable choice. This brand is a fantastic fit if you love the idea of special lingerie but prefer a more natural, subtle style than the high-glam aesthetic of AP.
Shop now at onlyhearts.com
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