It’s no surprise that runners and comfort-seekers are obsessed with Hoka. Known for its signature maximalist cushioning, the brand changed the game with shoes that feel like you're running on clouds, absorbing impact while providing incredible support.
Hoka's distinctive chunky midsoles aren't just for show - they deliver a ridiculously smooth and comfortable ride that has won over everyone from marathoners to people who stand on their feet all day. If you love that plush, protected feeling but want to explore other options with similar comfort, here are 18 amazing shoe brands that rival Hoka's ultimate comfort.
On Running’s unique "CloudTec" soles give you the best of both worlds: a super soft landing and an explosive takeoff. Their shoes are famously lightweight and supportive, making them a great Hoka alternative for runners who want that cushioned feel without any bulk. While Hoka's style is unapologetically chunky, On offers a sleeker, more minimalist aesthetic without sacrificing an ounce of performance or impact absorption.
Shop now at on-running.com
A true runner's favorite, Brooks is all about support, durability, and serious cushioning. Models like the Ghost and Glycerin pack a plush punch that goes toe-to-toe with Hoka's comfiest offerings, especially for long-distance efforts. Brooks sets itself apart with a deep focus on biomechanical engineering to create a more personalized fit and feel, so if you're looking for tailored support along with that cloud-like cushioning, this is your brand.
Shop now at brooksrunning.com
Asics has built its reputation on reliable and incredibly cushioned shoes, with the Gel-Nimbus and Gel-Kayano series leading the charge. The brand’s signature gel technology is amazing at shock absorption, providing a smooth ride very similar to Hoka's. While Asics' designs are often more streamlined and traditional than Hoka’s maximalist look, both brands are equally committed to delivering top-tier comfort and preventing fatigue on your feet.
Shop now at asics.com
New Balance masterfully blends comfort, support, and daily style. Their Fresh Foam running shoes offer soft and responsive midsoles that feel very similar to Hoka’s cushioned ride. A key advantage of New Balance is their excellent range of inclusive sizing, offering multiple widths to accommodate nearly every foot shape. This is the brand for you if you love Hoka's cushioning but need more fit options or want a shoe that transitions seamlessly from a run to everyday wear.
Shop now at newbalance.com
Praised for packing plush cushioning into a lightweight frame, Saucony is a fantastic alternative to Hoka. The Triumph and Ride series feature the brand’s PWRRUN midsole technology, which creates a ride that feels both soft and springy. Saucony and Hoka both excel at impact protection, but Saucony's designs often feel a bit sleeker, making them a versatile choice for everything from daily training to race day.
Shop now at saucony.com
Altra is changing the running game with two key features: a zero-drop platform and a wide, foot-shaped toe box. This combination promotes a more natural foot alignment and stride. However, shoes like the Torin and Olympus have an impressive amount of midsole cushioning that rivals Hoka’s plushness. If you're intrigued by Hoka's maximum comfort but a more natural, anatomical fit sounds even better, Altra is your perfect match.
Shop now at altrarunning.com
While known for performance and speed, Nike also offers some incredibly comfortable and cushioned running shoes. Models with their React foam technology, like the React Infinity Run, are specifically designed for maximum impact absorption to help reduce injuries. These shoes provide a soft yet responsive ride that Hoka lovers will appreciate, all while maintaining Nike's signature sleek and sporty look.
Shop now at nike.com
If your runs take you to rugged, technical trails, Salomon is the brand for you. They specialize in durable outdoor shoes with thick midsoles, excellent grip, and impressive stability for uneven terrain. While many Hokas are built for the road, Salomon shares the brand's commitment to high-level cushioning but delivers it in a package designed to conquer the wild. Their Quicklace system also makes for an easy, secure fit on the go.
Shop now at salomon.com
Topo Athletic perfectly bridges the gap between natural running shoes and cushioned comfort. Like Altra, they feature a spacious toe box that allows your toes to spread naturally, paired with a secure midfoot and heel. Models like the Cyclone and Ultrafly offer plush cushioning similar to what you’d find in a Hoka, giving you a comfortable ride that doesn’t interfere with your body's natural mechanics.
Shop now at topoathletic.com
Mizuno's secret weapon is its signature Wave Plate technology, which disperses impact to create a stable and well-cushioned ride. Shoes like the Wave Rider and Wave Sky provide excellent shock absorption that feels similar to a Hoka shoe but often with a slightly more responsive or "springy" feel. They are known for their durability, making them a great value for high-mileage runners who still want top-tier comfort.
Shop now at mizunousa.com
Don't sleep on Skechers! The Skechers Performance division makes some seriously comfortable and highly cushioned running shoes at a more accessible price point. Models in the GoRun and MaxRoad series are lightweight, plush, and designed for everything from daily jogs to marathons. They easily rival Hoka's plushness, giving you that 'walking-on-air' feeling without breaking the bank.
Shop now at skechers.com
For those who run in extreme conditions, Icebug is a lifesaver. This brand specializes in trail and winter running shoes with unparalleled traction on icy or slippery surfaces. While their main selling point is grip, they don't skimp on comfort, incorporating thick, cushioned midsoles to absorb impact on tough terrain. Think of them as the winter-ready, trail-conquering cousin to Hoka.
Shop now at icebug.com
Dynafit is built for mountain athletes and long-distance trail runners who demand comfort, durability, and performance. Their shoes are engineered to provide substantial cushioning and support for long hours spent on technical, challenging terrain. The feel is comparable to Hoka's protective ride, but with an added focus on aggressive grip and lightweight agility needed for hitting mountain peaks.
Shop now at dynafit.com
Okay, this one is for the adventurous. Vibram FiveFingers is on the complete opposite end of the spectrum from Hoka. Instead of maximalist cushioning, these "shoes" offer a "barefoot" experience with minimal padding to strengthen your feet and promote a natural stride. If you love Hoka but are curious about connecting more with the ground beneath you, Vibram represents an interesting - and radically different - approach to running wellness.
Shop now at vibram.com
Of course, one of the best alternatives to Hoka is exploring more within the actual Hoka brand family! While you may know the popular Clifton or Bondi, the brand offers an extensive lineup designed for everything from speed-focused road racing to ultra-stable trail conquering. Digging deeper into their catalog is a great way to find a Hoka shoe perfectly tailored to your specific needs, activities, and preferences.
Shop now at hoka.com
Under Armour combines performance tech with serious cushioning. Their running shoes featuring HOVR technology provide a "zero gravity feel" that excels at energy return, making your feet feel lively and protected from impact. If you want that plush comfort Hoka offers but prefer a sportier, more athletic aesthetic, Under Armour's running lineup is a fantastic option.
Shop now at underarmour.com
La Sportiva is a top-tier brand for trail runners and mountaineers who need footwear that can handle anything. Their trail running shoes feature impressively thick midsoles and aggressive outsoles for maximum traction and protection. Trail runners will appreciate how La Sportiva delivers Hoka-level cushioning and comfort in a bombproof package that's built to last on the most rugged terrain imaginable.
Shop now at lasportiva.com
While we already mentioned Brooks, their Cascadia line deserves its own shout-out. This is their dedicated trail-running shoe, and it's a legend in the off-road community. The Cascadia is built like a tank but offers substantial cushioning and advanced stability features to tackle uneven surfaces with ease. It's the perfect Hoka alternative for dedicated trail runners who trust the Brooks fit but need more rugged performance.
Shop now at brooksrunning.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
