If you're into outdoor adventure, you almost certainly own something from Patagonia. The brand has built a legendary reputation for making high-quality, durable gear that doesn’t just perform well on the trail but also stands for something, thanks to its deep commitment to environmental activism and sustainability.
But whether you're looking for a different style, a specific technical feature, or just want to expand your collection of adventure-ready apparel, there are tons of other amazing brands out there that share Patagonia's spirit. From hyper-technical alpine gear to eco-friendly casual wear, here are 30 incredible outdoor brands to check out.
For those who see the outdoors as a high-stakes arena, there's Arc'teryx. This brand is known for its obsession with technical performance, crafting minimalist, high-end gear for extreme conditions like alpine climbing and backcountry skiing. Think of it as Patagonia’s more intense, surgically precise cousin. With jackets often running from $300 to $700, you’re paying for meticulous craftsmanship and cutting-edge materials like their pioneering Gore-Tex technology. It’s less about cozy campsite vibes and more about peak-bagging performance.
Shop now at arcteryx.com
A true heavyweight in outdoor gear, The North Face offers a huge range of apparel and equipment for everything from mountaineering to city commutes. Their prices are generally more accessible than Patagonia's, making them a great starting point for quality gear. While both brands deliver on performance, The North Face often dips its toes into fashion-forward designs and high-profile collaborations, giving them a bit more street cred. Their iconic puffer jackets are just as likely to be seen on a campus quad as on a climbing expedition.
Shop now at thenorthface.com
Columbia is the go-to for functional, reliable outdoor gear that won't destroy your budget. With jackets typically in the $50-$200 range, it’s a brilliant alternative for casual hikers and families who need dependable performance without the premium price tag. While Patagonia focuses on a clean, heritage aesthetic and activism, Columbia is all about practical innovation, like its Omni-Tech waterproofing and Omni-Heat thermal-reflective linings. It's solid, accessible gear for everyday adventures.
Shop now at columbia.com
Marmot hits a sweet spot between hardcore technical performance and accessibility, making great gear for climbing, hiking, and camping. They share Patagonia's commitment to quality outdoor equipment, offering waterproof jackets and cozy insulated layers at a mid-range price point of $150-$300. Their style is slightly more casual and relaxed compared to Patagonia's minimalist look, making them a fantastic choice for backpackers and campers who value both function and comfort.
Shop now at marmot.com
If your version of "outdoors" involves vertical rock faces and icy peaks, then Mountain Hardwear is speaking your language. They design technical gear specifically for climbers, mountaineers, and hardcore adventurers. Like Patagonia, they prioritize high-performance fabrics and durability for harsh environments, but with a more dialed-in focus on the needs of alpinists. Their gear has a rugged, no-nonsense aesthetic that’s built to be pushed to the limits.
Shop now at mountainhardwear.com
Primarily famous for their “hardgoods” like climbing harnesses, cams, and headlamps, Black Diamond also makes excellent technical apparel for a very specific user: the climber, skier, and mountaineer. Their clothing is minimalist, functional, and durable, designed purely for performance in the mountains. They share Patagonia's love for technical excellence but are much more niche, making them a must-see for anyone whose adventures involve a rope and a harness.
Shop now at blackdiamondequipment.com
Born in the mountains of the UK, Rab is a master of creating gear for cold, harsh weather. Specializing in insulation and waterproof GORE-TEX technology, their jackets and sleeping bags are a favorite among mountaineers and winter hikers. Like Patagonia, Rab blends sustainability with high-level performance, but they have a distinct focus on building fortress-like apparel for brutal environments. Their streamlined, functional style is perfect for anyone who refuses to let bad weather end their day.
Shop now at rab.equipment
This Swedish brand perfectly blends durability and timeless Scandi style. Famous for their Kånken backpacks and rugged G-1000 fabric, Fjallraven shares Patagonia’s eco-conscious ethos but packages it in a more heritage-inspired, casual aesthetic. Their gear is less about hyper-technical minimalism and more about creating durable, lifelong companions for your adventures. If you love Patagonia's values but want a more classic, woodsman-inspired look, Fjallraven is for you.
Shop now at fjallraven.com
Outdoor Research (often just called OR) is beloved by serious outdoor athletes for its innovative and incredibly reliable gear. They excel in creating technical pieces like waterproof gloves that actually work and highly breathable rain jackets. Their approach is similar to Patagonia’s commitment to functionality and performance, and they back it up with a lifetime warranty. OR’s style is function-first, with a reputation for thoughtfully designed details that make a huge difference in the field.
Shop now at outdoorresearch.com
Hailing from Norway, Helly Hansen has mastered the art of staying warm and dry, whether on a sailboat or a ski slope. They are pros at creating high-performance outerwear for wet and cold conditions, specializing in technical fabrics that are both waterproof and breathable. They share Patagonia's reputation for quality and durability, especially in harsh climates, but with a sleek, sporty aesthetic that feels right at home on the water or in a ski resort.
Shop now at hellyhansen.com
A specialized sub-brand from Columbia, Montrail is dedicated entirely to trail running. Their footwear and apparel are designed for performance on rugged, unpredictable terrain. While Patagonia makes gear for trail running, Montrail is laser-focused on it, offering lightweight, durable, and comfortable pieces specifically for runners and fast-packers. It's a great choice if you value speed and agility above all else on the trail.
Shop now at columbia.com/montrail
Known for its beautiful wool blankets and shirts inspired by Native American designs, Pendleton also offers rugged outdoor wear. Their pieces celebrate natural materials and a heritage aesthetic, much like Patagonia’s own focus on quality and timeless design. However, Pendleton leans heavily into a classic, Western-inspired vibe. This is the brand for someone who wants durable outerwear with a story and a distinctive, timeless look for crisp campfire nights.
Shop now at pendleton-usa.com
KUHL designs outdoor clothing with a major focus on comfort, fit, and style, making gear that feels fantastic both on the trail and at the brewery afterward. They use eco-conscious fabrics and are known for their signature articulated designs that allow for better movement. Compared to Patagonia's cleaner lines, KUHL's aesthetic is a bit more rugged and styled, making it a great alternative for active folks who don't want to sacrifice performance for a great fit.
Shop now at kuhl.com
prAna is a dream for those who blend an outdoorsy life with a mindful one. They create sustainable apparel that’s perfect for yoga, climbing, hiking, and just living comfortably. They share Patagonia’s strong commitment to eco-friendly materials and practices but with a much more relaxed, and often bohemian, vibe. If you love a brand with a conscience but want something softer and more versatile for travel and daily wear, prAna is a perfect match.
Shop now at prana.com
If Patagonia is the quiet, stoic environmentalist, Cotopaxi is its loud, vibrant, and joyful counterpart. Famous for their colorful, one-of-a-kind designs made from repurposed materials, this B Corp brand has a powerful social mission to “Do Good.” They make awesome jackets, backpacks, and fleece. Their gear is just as functional as Patagonia's but is way more expressive and unique. For eco-conscious adventurers who want to wear their personality on their sleeve, Cotopaxi is unbeatable.
Shop now at cotopaxi.com
While Patagonia decks you out, Sea to Summit outfits your entire adventure with clever, ultralight gear. They specialize in innovative camping equipment like sleeping bags, space-saving kitchenware, and dry bags that prioritize performance and low weight. They mirror Patagonia's spirit of durability and smart design but apply it more to the gear you carry rather than the clothes you wear. A must for backpackers and ounce-counters.
Shop now at seatosummit.com
This German brand creates comfortable and reliable outdoor apparel with a strong focus on family adventure and everyday functionality. They share Patagonia’s commitment to sustainability by using eco-friendly and weatherproof materials. However, Jack Wolfskin’s style is more accessible and casual, making their gear perfect for weekend hikes, travel, and enjoying nature without needing expedition-level technical specs.
Shop now at us.jackwolfskin.com
An American classic, L.L.Bean has been outfitting adventures for over a century with its rugged, reliable gear. Known for their legendary return policy and durable products like the Bean Boot, they represent a more traditional, preppy side of outdoor wear. They share Patagonia’s emphasis on durability and quality but cater to families and casual outdoor lovers with a timeless, classic style.
Shop now at llbean.com
Eddie Bauer combines serious outdoor performance with a polished, casual style that works just as well in the city as it does in the woods. Like Patagonia, they offer versatile gear for a range of activities and have increasingly focused on using sustainable materials in their production. Their appeal lies in delivering high-quality, comfortable apparel that balances classic looks with modern technical features.
Shop now at eddiebauer.com
REI's in-house brand, REI Co-op, delivers incredible value by creating high-quality, practical gear at an accessible price point. Their products cover nearly every outdoor activity and share Patagonia's commitment to sustainability and community-focused initiatives. For everything from tents to rain jackets, REI Co-op is a fantastic alternative for adventurers who want well-designed, eco-conscious gear that performs reliably without the premium branding.
Shop now at rei.com
The Canadian equivalent of REI, MEC creates thoughtful, durable, and sustainable gear under its own MEC Label. They design and test their products in the rugged Canadian wilderness, ensuring they hold up in demanding conditions. They share the same co-op ethos and commitment to responsible sourcing as Patagonia and REI, making them a trusted source for everything from climbing harnesses to camping coolers for conscious Canadian adventurers.
Shop now at mec.ca
Famous for their "Unfailing Goods," Filson makes rugged, heritage-inspired outdoor and workwear using durable materials like tin cloth and Mackinaw wool. Where Patagonia has a modern technical edge, Filson has a timeless, heirloom quality. Both brands are committed to making products that last for generations, but Filson’s aesthetic is pure Pacific Northwest woodsman. This is investment-grade gear for those who believe in buying it once.
Shop now at filson.com
This Norwegian brand is for seriously demanding adventurers who also appreciate bold, European style. Norrøna creates technically superb gear for mountaineering, skiing, and trail running with a striking, colorful design language. They share Arc'teryx's penchant for extreme performance and Patagonia's sustainability commitment, all while offering a distinct aesthetic. If you appreciate premium fabrics and want your gear to stand out on the mountain, Norrøna is a top choice.
Shop now at norrona.com
Born and bred in Jackson Hole, Wyoming, Stio makes versatile technical apparel that’s perfectly at home on the ski slopes, hiking trails, and the town's main street. Their vibe is "mountain town life," blending functional designs with a relaxed, stylish fit. They share Patagonia's spirit of creating high-quality, do-it-all gear but with a distinct, Western mountain culture aesthetic. It's less about the punishing expedition and more about enjoying an active, outdoor-centric lifestyle.
Shop now at stio.com
If you love Patagonia's eco-activism, you’ll adore Houdini. This Swedish brand is a front-runner in sustainability, focusing on circular design, biodegradable fabrics, and recyclable materials. They craft minimalist, high-performance base layers, mid-layers, and shells with a clean, Scandinavian aesthetic. Think of Houdini as the ultimate choice for the eco-conscious adventurer who values minimalist design and a truly circular, closed-loop philosophy.
Shop now at houdinisportswear.com
With over 150 years of Swiss heritage, Mammut is a name synonymous with mountaineering and safety. While known for their ropes, avalanche beacons, and harnesses, their apparel is equally top-notch, offering technical performance and innovative features for climbers, skiers, and hikers. They sit right alongside Patagonia and Black Diamond in creating gear centered on safety, function, and durability, perfect for any serious mountain mission.
Shop now at mammut.com
Icebreaker pioneered the use of merino wool in performance gear, crafting everything from base layers to travel wear. They share Patagonia's appreciation for natural fibers and sustainable sourcing but focus almost exclusively on wool. Their pieces provide excellent temperature regulation, odor resistance, and comfort, making them a fantastic alternative for anyone looking for high-performance layers that harness the power of nature.
Shop now at icebreaker.com
Similar to Icebreaker, Smartwool is another master of merino wool, known especially for its incredibly comfortable and durable socks and base layers. They deliver outstanding performance for hiking, skiing, and running by focusing on the fit and function of their next-to-skin layers. If you already trust Patagonia's quality but want to dial in your layering system with some of the best wool on the market, Smartwool is an essential stop.
Shop now at smartwool.com
Well known for its legendary trail running shoes, Salomon also makes a full range of high-performance apparel for fast-and-light adventures. Their gear has a distinctly athletic, sleek fit designed for agility and speed on demanding trails. Compared to Patagonia’s more versatile and casual cut, Salomon is all about empowering motion, making it a great choice for trail runners, fast-packers, and backcountry skiers.
Shop now at salomon.com
Inspired by military layering systems, Beyond Clothing offers highly technical, mission-ready apparel designed for survival in extreme environments. Their emphasis is on building a comprehensive clothing system - from base layers to shells - that works together to keep you comfortable and protected. They mirror Patagonia's commitment to building rugged gear, but with a more tactical, function-over-form aesthetic that appeals to survivalists, overlanders, and hardcore adventurers.
Shop now at beyondclothing.com
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