There's no denying the status of Nike. From cutting-edge running shoes to instantly recognizable lifestyle kicks, the brand has basically perfected the blend of high performance and iconic street style. The swoosh is everywhere for a reason.
But whether you're looking for a different kind of tech, a more specific fit, or just want to switch up your sneaker rotation, the world of athletic footwear is full of amazing alternatives. Here are 28 other sneaker brands that deliver on performance and style.
A true rival to Nike, Adidas consistently delivers on innovation with its own iconic aesthetic. Known for technologies like responsive Boost cushioning and sock-like Primeknit uppers, their sneakers are all about comfort and performance. You'll find everything from serious running shoes to lifestyle staples like the Ultraboost and Stan Smith.
With prices generally running from $60 to $180, Adidas is right on par with Nike's pricing. The main difference lies in the design language - think the three-stripes logo and their commitment to more eco-friendly lines, such as their collaboration with Parley Ocean Plastic.
Shop now at adidas.com
If you love the sporty-cool vibe of Nike but want something with a slightly trendier edge, Puma is your brand. They master the space where athletic performance meets streetwear, offering bold designs and frequent collaborations with celebrities and fashion icons. Their lineup includes everything from training sneakers to statement-making lifestyle shoes.
Most pieces fall between $50 and $150, making Puma a slightly more affordable alternative to Nike. It's a go-to for younger shoppers who want fun, eye-catching sneakers that don't skimp on function.
Shop now at puma.com
New Balance has become the undisputed king of comfort and quality craftsmanship, particularly famous for its supportive running and walking shoes. While Nike often chases the next big trend, New Balance focuses on creating timeless, functional silhouettes that feel as good as they look. Plus, they're a great option for anyone needing wider sizes.
Priced typically from $70 to $160, it caters to both serious athletes and those who just want an exceptionally comfortable everyday shoe. Think of them as the brand you choose when support and timeless style are your top priorities.
Shop now at newbalance.com
For serious runners, Asics is a name that needs no introduction. This brand is laser-focused on creating high-performance running shoes equipped with their signature gel cushioning technology. While Nike offers a broad range of shoes for various activities, Asics really excels in providing top-tier support and durability for long-distance runners.
Expect to find their technical runners in the $80 to $180 range. If you need a shoe specifically for pounding the pavement, Asics is one of the most trusted brands in the game.
Shop now at asics.com
Another brand dedicated to the art of running, Saucony is known for superior cushioning and lightweight designs that make long training runs feel easier. It’s a favorite among marathoners and running enthusiasts who value performance above all else.
With styles usually priced between $70 and $150, Saucony offers incredible technical value. While Nike’s running line is vast, Saucony provides a more focused collection built from the ground up for a runner's specific needs.
Shop now at saucony.com
Under Armour builds its reputation on performance-enhancing technology, offering sneakers for running, training, and basketball. They are known for innovative features like moisture-wicking materials and uniquely supportive cushioning systems. Where Nike seamlessly blends sport with fashion, Under Armour keeps its focus squarely on technical athletic gear.
Shoes typically range from $60 to $180, making them a direct competitor. If you prioritize performance-enhancing tech features in your workout gear, Under Armour is worth a look.
Shop now at underarmour.com
Reebok masterfully mixes retro design with modern athletic function. The brand is strongly associated with cross-training and functional fitness, particularly its line of CrossFit shoes, but also offers stylish lifestyle sneakers with a vintage flair. Think of Reebok as Nike’s cool, throwback cousin.
Prices generally land between $50 and $150, offering great value for versatile, well-made sneakers. If you love classic, 80s and 90s-inspired aesthetics in your athletic wear, Reebok will be right up your alley.
Shop now at reebok.com
Instantly recognizable by its unique "CloudTec" outsole, On Running creates high-performance running shoes with a sleek, minimalist aesthetic. The brand has exploded in popularity among both serious runners and everyday walkers who want cutting-edge cushioning technology in a stylish package. Their shoes are designed for a springy, responsive ride.
With a higher price point of $120 to $180, On Running is a premium alternative to Nike that emphasizes a modern, streamlined look and a totally different feel underfoot.
Shop now at on-running.com
Hoka (or Hoka One One) is the brand behind the maximalist cushioning movement. Their famously plush, chunky-soled sneakers are designed to provide unparalleled comfort and shock absorption, making them a favorite for long-distance runners and people who spend all day on their feet. In short, it’s like walking on clouds.
Priced between $120 and $180, their distinctive look is a bold departure from Nike's sleeker styles, but their dedication to performance is just as strong.
Shop now at hoka.com
While Nike dominates the track and the street, Columbia owns the trail. This brand specializes in rugged footwear for hiking, trail running, and exploring the great outdoors. Their shoes are built with durable materials and features designed to handle tough terrain and unpredictable weather.
With prices ranging from $80 to $160, Columbia is the go-to if your athletic pursuits are more about mountains than marathons. These are performance shoes, but for a different kind of playing field.
Shop now at columbia.com
Originally known for ski equipment, Salomon has become a powerhouse in trail running and hiking shoes, favored by outdoor athletes for their excellent grip, technical performance, and Gorpcore aesthetic. Their shoes are designed for performance on challenging terrain, standing out with a utilitarian and often colorful look.
Compared to Nike's all-purpose approach, Salomon is a specialist. Expect to pay between $100 and $180 for their highly technical and durable footwear.
Shop now at salomon.com
Vans brings a laid-back, West Coast vibe to the sneaker world. Although born from skateboarding culture, their iconic Slip-Ons, Old Skools, and Sk8-His have transcended the sport to become staples of casual style. They aren't built for athletic performance like a Nike runner, but they offer unmatched streetwear cred.
Priced affordably from $50 to $90, Vans are the perfect, effortless alternative for days when your Nikes feel a little too sporty.
Shop now at vans.com
Fila is for anyone who loves a good throwback. The brand rode the wave of the chunky "dad shoe" trend back to prominence with its Disruptor model and continues to deliver athletic sneakers with a heavy dose of retro, 90s nostalgia. They offer bold silhouettes and vibrant colorways that stand out.
Most styles cost between $50 and $130, providing a fun and affordable way to lean into vintage trends in contrast to Nike's futuristic designs.
Shop now at fila.com
Drawing on its tennis heritage, K-Swiss offers clean, classic, and minimal sneakers. Their leather court shoes are timeless and bring an understated, slightly preppy vibe to any outfit. While they offer athleisure styles, the core of the brand is its classic, streamlined aesthetic.
At $60 to $120, K-Swiss is an excellent choice if you prefer a more refined and less logo-heavy look than what you typically get from bigger athletic brands like Nike.
Shop now at k-swiss.com
After conquering the world of yoga pants, Lululemon moved into footwear with a focus on studio workouts and athleisure. Designed typically for a woman's foot, their sneakers prioritize lightweight comfort and a seamless look and feel. They are perfect companions for your Align leggings, whether you're heading to a class or just on a coffee run.
Ranging from $80 to $150, their shoes are less about intense athletic performance and more about all-day comfort and matching their signature style.
Shop now at shop.lululemon.com
Merrell is another top-tier brand for outdoor enthusiasts. It's known for producing exceptionally durable and supportive hiking shoes and boots designed for navigating rugged trails. They share Nike's passion for performance, but channel it into features like protective toe caps, waterproof membranes, and high-traction outsoles.
At a price range of $80 to $160, Merrell is a must-see for anyone whose idea of a run involves more dirt paths than city sidewalks.
Shop now at merrell.com
Brooks is one of those "if you know, you know" brands in the running community. They are completely obsessed with one thing: making the best running shoes possible. With models known for incredible support and cushioning, they cater to different gait types with a nearly scientific approach.
Priced similarly to other high-performance brands ($80-$180), Brooks is less concerned with lifestyle trends and more concerned with getting you to your next PR comfortably and safely.
Shop now at brooksrunning.com
Altra takes a unique approach to running shoe design with two signature features: a spacious, foot-shaped toe box to let your toes splay naturally, and a zero-drop platform that keeps your heel and forefoot level. This design is loved by runners who want a more natural, minimalist-adjacent running experience but still want cushioning.
Priced typically from $100 to $160, Altra offers innovative niche tech compared to Nike's more conventional designs.
Shop now at altrarunning.com
Love a sneaker with a vintage soul? Diadora delivers Italian craftsmanship and retro sporty style. Known for its old-school running and tennis silhouettes, the brand uses quality materials like suede and leather to create casual sneakers that feel both timeless and comfortable.
Ranging from $70 to $130, Diadora is a stylish alternative to Nike for those who appreciate heritage design over modern-day tech aesthetics.
Shop now at diadora.com
Skechers has built its empire on a foundation of comfort and affordability. Known for their cushiony Memory Foam insoles and lightweight construction, their sneakers are an incredibly practical choice for everyday walking and casual wear. While they may not have the performance tech or "cool" factor of Nike, they win on easy, wallet-friendly comfort.
With most sneakers priced between $40 and $100, Skechers is a fantastic option if comfort is your number one priority for daily activities.
Shop now at skechers.com
Arc'teryx is a high-end outdoor brand known for its exceptional quality and technical performance. Their trail running and hiking shoes are built for the most demanding conditions, featuring durable materials and highly engineered designs. Like Nike, there’s an intense focus on innovation, but applied to hardcore alpine and trail environments.
With a premium price point around $150 to $200, these shoes are an investment for serious outdoor athletes who need completely reliable gear.
Shop now at arcteryx.com
Hummel offers a distinct flavor of European sportswear style, combining retro court-shoe designs with modern streetwear sensibilities. Often identified by their signature chevrons, their sneakers have a vintage, handball-inspired aesthetic that stands apart from the typical running and basketball looks of a brand like Nike.
Ranging from $50 to $120, Hummel is a unique and affordable choice if you lean towards vintage European sportswear.
Shop now at hummel.com
Ecco brings a classic, Scandinavian design sensibility to the sneaker world. They focus on comfort, quality, and versatility, often using premium leathers and ergonomic designs. Their sneakers are less overtly sporty than Nike's, offering a more refined and mature alternative that works just as well with jeans as it does with athleisure.
This quality comes at a price range of $100 to $180, ideal for someone looking for a high-quality "grown-up" sneaker.
Shop now at ecco.com
At the completely opposite end of the spectrum from highly-cushioned Nikes is Vivobarefoot. This brand champions minimalist, "barefoot" style shoes designed to promote natural foot movement. Their thin, flexible, puncture-resistant soles let you feel the ground beneath you, strengthening your feet over time.
Priced from $80 to $150, it’s a specialized choice for those committed to barefoot biomechanics and a less-is-more approach to footwear.
Shop now at vivobarefoot.com
Sometimes the best alternative to Nike is...still Nike. Nike SB is the brand's skateboarding division, offering iconic silhouettes like the Dunk and Blazer reworked for the specific needs of skaters. This means grippier outsoles, Zoom Air insoles for impact protection, and more durable materials.
With shoes from $70 to $150, SB provides a streetwear-approved twist on classic Nike models, appealing to skaters and non-skaters alike.
Shop now at nikesb.com
Tommy Hilfiger brings its signature preppy, All-American style to the world of sneakers. While not designed for high-performance athletics, their stylish court shoes and casual sneakers are perfect for everyday wear. They often feature the iconic red, white, and blue logo and offer a clean, fashion-forward aesthetic.
Competitively priced from $50 to $130, they're a great choice when you want that sporty sneaker shape but with a more polished, lifestyle focus.
Shop now at usa.tommy.com
The iconic Italian "people's shoe," Superga is celebrated for its classic canvas trainers, especially the 2750 Cotu Classic. These aren't performance shoes by any stretch of the imagination, but they offer timeless, effortless style for an extremely reasonable price.
From around $50 to $80, Superga sneakers are a chic and simple alternative to athletic-looking kicks, pairing perfectly with everything from summer dresses to jeans.
Shop now at superga-usa.com
Known for its famously protective toe bumper, Keen is a brand dedicated to outdoor adventure. They make durable and supportive footwear for hiking, water sports, and just about any other activity you could do outside. Like Nike, they put performance first, but their playground is nature.
Ranging from $100 to $180, Keen is a reliable go-to for anyone who needs rugged, comfortable footwear that can handle the elements.
Shop now at keenfootwear.com
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