Bold, stylish, and built with a laid-back California vibe, Nixon has a lock on creating watches that perfectly blend street style with everyday function. They hit that sweet spot of looking cool without trying too hard, which is why you see them everywhere. Their watches are as comfortable on a surfboard as they are in the city.
But if you love the brand's aesthetic and are looking to expand your collection, there are plenty of other great options out there. For those who appreciate Nixon's mix of design, quality, and accessible price point, here are 21 similar men's watch brands you should check out.
If you love clean, modern design, MVMT is your brand. They offer sleek, minimalist watches that look fantastic without screaming for attention, making them perfect for both work and weekends. Priced between $100 and $200, MVMT delivers that sophisticated look without the huge price tag, thanks to their direct-to-consumer model.
While Nixon often brings bolder, sportier elements to the table, MVMT keeps things streamlined and understated. It's an awesome alternative if you want that same fashion-forward feel but with a more polished, minimalist edge. It's the go-to for guys who appreciate subtle style.
Shop now at www.mvmt.com
Fossil is a classic for a reason. They masterfully blend vintage-inspired aesthetics with modern touches, offering a huge range of styles from rugged chronographs to sleek smartwatches. With most pieces priced between $100 and $250, they provide reliable and stylish everyday watches that have a cool, slightly retro feel.
Where Nixon channels a distinct California-streetwear vibe, Fossil leans into a more timeless, Americana look. Both offer great style at a similar price, but Fossil is the move when you want something with a classic, versatile twist that never goes out of fashion.
Shop now at www.fossil.com
For a watch that's durable, no-nonsense, and incredibly affordable, look no further than Timex. With a price range typically from $30 to $100, they are the undisputed champions of value. These watches are built to last and have a timeless, utilitarian style that has been trusted for generations.
Timex's appeal is in its practical, classic design, which contrasts with Nixon’s more fashion-forward approach. If you appreciate Nixon’s durability but want something more traditional and easy on the wallet, Timex delivers iconic, reliable timepieces that just work.
Shop now at www.timex.com
Loved by watch enthusiasts, Seiko is a Japanese giant known for incredible craftsmanship and precision engineering. They offer everything from tough-as-nails dive watches to elegant dress watches, with prices starting around $100 but going much higher. For the quality you get, Seiko offers insane value.
While Nixon is all about capturing contemporary style, Seiko is focused on traditional watchmaking excellence. If you appreciate the mechanics of a great watch and want a timeless piece that will last a lifetime, Seiko is a step up in heritage and performance.
Shop now at www.seikowatches.com
Citizen is best known for its game-changing Eco-Drive technology, which powers their watches using any light source - so you'll never need a battery change. With sporty and dressy styles generally ranging from $150 to $400, they are perfect for the guy who wants innovation and reliability rolled into one stylish package.
Nixon is known for its bold aesthetic, while Citizen offers refined, tech-forward designs that are both versatile and eco-friendly. It's an excellent choice for a man who values sophisticated technology and sustainability without compromising on style.
Shop now at www.citizenwatch.com
Invicta is not afraid to be noticed. Known for their bold, oversized designs and intricate dials, these watches make a serious statement. With most models priced between $70 and $300, Invicta offers a luxurious look - often inspired by high-end divers - at a super accessible price point.
Both Nixon and Invicta cater to men who want an eye-catching timepiece, but Invicta turns the volume up to eleven. If Nixon’s modern cool is a little too subtle for you, Invicta’s flashy, commanding presence will definitely get you the attention you’re looking for.
Shop now at www.invictawatch.com
Bulova strikes a beautiful balance between classic design heritage and modern precision. Known for their elegantly crafted timepieces, they offer a wide mix of styles perfect for both the office and casual wear, with prices usually falling between $150 and $400. Their watches are all about refined sophistication.
While Nixon has roots in skate and surf culture, Bulova brings a more traditional and polished aesthetic to the table. If you're looking for a watch that feels a bit more grown-up and timelessly elegant, Bulova is an ideal choice.
Shop now at www.bulova.com
Daniel Wellington helped define the modern minimalist watch trend with its slim cases, clean faces, and interchangeable straps. Their designs are preppy, simple, and effortlessly cool, making them incredibly popular. Priced mainly between $100 and $200, they offer an elegant look for a fair price.
This brand is the minimalist answer to Nixon's sportier vibe. Both appeal to style-conscious guys, but Daniel Wellington is all about understated sophistication. If you prefer a "less is more" approach, it's a perfect fit.
Shop now at www.danielwellington.com
Inspired by sleek Danish design, Skagen offers watches that are modern, minimalist, and beautifully functional. With their signature thin profiles and clean lines, these timepieces are refreshingly uncluttered. Priced around $100-$250, they are great for anyone who admires Scandinavian simplicity.
Like Nixon, Skagen appeals to a young, stylish crowd. But while Nixon often leans into bold graphics and rugged cases, Skagen is all about refined, architectural elegance. It's perfect for the man who wants a watch that feels contemporary and light.
Shop now at www.skagen.com
Highlighting Citizen's standout line feels necessary because the tech is just that cool. The Eco-Drive collection is entirely solar-powered, so you can forget about battery replacements forever. These watches come in every style imaginable - from professional chronographs to rugged dive watches - with prices starting around $150.
If you love Nixon’s blend of style and function but want something more in the "set it and forget it" category with an eco-conscious twist, Citizen's Eco-Drive watches are a fantastic, high-tech alternative.
Shop now at www.citizenwatch.com
Want a taste of Swiss luxury without breaking the bank? Tissot is your answer. Known for superb quality and genuine Swiss-made movements, Tissot offers everything from sleek dress watches to sporty chronographs, generally from $200 to $500. It’s an amazing entry point into the world of high-quality watches.
Tissot is a significant step up in terms of horological heritage compared to Nixon. While Nixon nails the streetwear cool factor, Tissot brings classic sophistication and the prestige of a storied Swiss brand.
Shop now at www.tissotwatches.com
G-Shock is a legend for a reason. These watches from Casio are built to withstand just about anything you can throw at them: shock, water, mud, you name it. Priced mainly from $70-$150, they are the definition of rugged functionality and have become a streetwear icon in their own right.
While Nixon watches are durable, G-Shock is on another level of toughness. Both appeal to men with active lifestyles, but G-Shock is the ultimate choice when pure, unadulterated resilience is your top priority.
Shop now at www.casio.com/products/g-shock
Favored by Navy SEALs and outdoor adventurers, Luminox is famous for its tactical design and self-powered illumination system that glows for up to 25 years. These watches are exceptionally rugged and readable in any lighting condition, with prices starting around $300.
Luminox takes the durability found in Nixon's sports models and injects it with military-grade toughness. While Nixon captures an urban streetwear aesthetic, Luminox is all about tactical performance, making it ideal for anyone who needs a watch that's equally tough and stylish.
Shop now at luminox.com
Of course, we have to include the benchmark itself. Specializing in bold, contemporary watches with a streetwear edge, Nixon is the go-to for durable, statement-making pieces priced around $100-$300. Their designs perfectly bridge the gap between casual vibes and an active life, and they serve as the perfect reference point for finding your next favorite brand.
Shop now at www.nixon.com
Rotary is a British brand that offers beautifully crafted watches with a classic, vintage-inspired charm. Their designs feel timeless yet modern, making them sophisticated enough for formal events but versatile enough for daily wear. At a price point of around $200-$400, they provide excellent craftsmanship for the money.
Compared to Nixon’s West Coast cool, Rotary exudes a more traditional, refined European elegance. It's a fantastic alternative if you're looking for something with a more heritage-driven, dressy feel.
Shop now at www.rotarywatches.com
Fun, creative, and unapologetically colorful, Swatch is all about expressing your personality. This iconic Swiss brand is known for its playful and artistic designs that come at an incredibly affordable price, usually from $50 to $150. A Swatch is a great way to add a pop of color and fun to your wrist.
While Nixon sticks to a more contemporary streetwear lane, Swatch throws the rulebook out the window with its vibrant, artsy approach. If you love accessories that make a statement through pure creativity and fun, Swatch is your brand.
Shop now at www.swatch.com
Instantly recognizable for its iconic Swiss Railways clock design, Mondaine offers a masterclass in minimalist excellence. The clean, functional, and highly readable dial is a classic for a reason. These Swiss-made watches, typically priced from $300-$600, are perfect for anyone who appreciates Bauhaus-inspired simplicity.
Mondaine’s aesthetic is far more refined and design-specific than Nixon’s broader streetwear style. If you lean towards iconic, industrial design and appreciate clean, functional art, a Mondaine is a timeless and unique choice.
Shop now at www.mondaine.com
For those interested in high-end watches, Bell & Ross makes luxury aviation-inspired timepieces that look like they were pulled straight from an aircraft's cockpit. Their signature square cases are bold, masculine, and highly technical. With a price point starting over $2,000, this is a serious investment piece.
Like some of Nixon's bigger models, Bell & Ross watches make a bold statement. But they operate in a completely different league of luxury, appealing to collectors who want a tool watch with a rugged, professional aesthetic and a serious price tag to match.
Shop now at www.bellross.com
Hamilton perfectly combines American design heritage with Swiss engineering precision. Famous for its military and aviation watches (and frequent appearances in Hollywood films), the brand offers incredibly well-made pieces that tell a story. Prices typically range from $500 to $2,000.
Hamilton offers a more refined, heritage look compared to Nixon’s contemporary designs. If you’re ready to invest in a watch with a richer history and a timeless field-watch or dress-watch aesthetic, Hamilton is one of the best choices out there.
Shop now at www.hamiltonwatch.com
If you love eye-catching designs and intricate "skeleton" dials that show off the inner workings of a watch, Stuhrling is for you. They offer a ton of bold, ornamental styles at an affordable price point, usually between $50 and $200. This brand is all about creating visual impact without costing a fortune.
Stuhrling and Nixon both cater to men who want their watch to be noticed. But where Nixon's style is modern and cool, Stuhrling's is more ornate and visually complex. They are perfect for budget-conscious guys who appreciate a decorative accessory.
Shop now at www.stuhrling.com
Daniel Klein produces trendy, fast-fashion watches at an extremely accessible price, with most models selling for under $50. Their collection is vibrant, youthful, and constantly updated with the latest trends, making them great for experimenting with different looks without a big commitment.
This brand is the ultra-affordable pick compared to Nixon’s mid-range positioning. While you won't get the same durability, you do get a super fun and wallet-friendly way to accessorize for trend hunters who like to change up their style constantly.
Shop now at www.danielkleinwatches.com
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