Mejuri vs. Missoma: Which brand should you buy? [2026]

Mejuri offers timeless, minimalist fine jewelry made primarily from solid gold, designed for everyday wear and long-term durability. In contrast, Missoma focuses on bold, trend-forward styles like chunky chains and statement layers, often using high-quality gold vermeil to create fashion-centric pieces.

Let's break down everything you need to know to choose the right jewelry brand for your personal style.

Mejuri: The Home of Everyday Fine Jewelry

Mejuri is a direct-to-consumer brand that makes owning quality fine jewelry accessible and uncomplicated. They target customers who want elegant, understated pieces to build a timeless collection, focusing on durable materials you can wear daily without tarnishing or fading. The brand's aesthetic is modern minimalism, perfect for those who value subtle details over loud statements.

• Product mix: Known for dainty necklaces, stackable solid gold rings, classic hoops, and simple stud earrings. Their designs are sleek, versatile, and intended for seamless layering.
• Price point: Prices range from around $50 for sterling silver pieces to over $500 for more intricate 14k gold designs. Most of their popular core items fall in the $100-$300 range.
• Quality &, Materials: Specializes in 14k solid gold and sterling silver, with ethically sourced diamonds and gemstones. The focus on solid gold ensures longevity and makes pieces suitable for 24/7 wear.
• Sustainability: Mejuri emphasizes responsible practices by using recycled gold and silver whenever possible and is committed to supply chain transparency.
• Return policy: Offers a straightforward 30-day return window for items in their original condition, making it easy to shop online with confidence.

Mejuri is the ideal choice for investing in high-quality, durable jewelry staples that will last a lifetime without going out of style.

Shop Mejuri: mejuri.com

Missoma: For Trend-Forward, Layerable Looks

Based in London, Missoma has made a name for itself with bold, contemporary jewelry designed for self-expression. Their collections are heavily inspired by current trends and are perfect for creating the coveted layered or 'neck mess' look. Missoma appeals to a fashion-conscious audience that sees jewelry as a key part of their outfit and loves to experiment with different textures, chains, and pendants.

• Product mix: Famous for chunky chains, intricate pendants, statement earrings, and layered necklace sets. The brand excels at creating standout pieces that can be mixed and matched.
• Price point: Pieces generally range from $60 for simple items to over $600 for elaborate sets or solid gold items, with most of their popular vermeil necklaces priced between $150 and $250.
• Quality &, Materials: The majority of their collection is crafted from gold vermeil, which is a thick layer of 18k gold over sterling silver. While high-quality, vermeil requires more care than solid gold to maintain its finish.
• Sustainability: Missoma is also committed to improving its environmental footprint, using recycled metals and ensuring responsible manufacturing practices.
• Return policy: Also offers a clear 30-day return policy for unworn items, providing a reliable shopping experience.

Missoma is the go-to for shoppers who want bold, fashionable jewelry that reflects current trends and is perfect for making a stylish statement.

Shop Missoma: missoma.com

Mejuri vs. Missoma Comparison

Price Comparison

While both brands operate in a similar price range, their value proposition differs. Mejuri generally offers a more accessible entry point, with solid gold pieces often priced similarly to Missoma's gold vermeil options. If your priority is the raw material and longevity, Mejuri provides better value because you are getting solid gold for your investment.

Missoma's pricing reflects its focus on complex design and trend-forward fashion. You're paying for the aesthetic and the intricate craftsmanship of their statement pieces. Both brands offer sales, but Mejuri’s pricing feels more transparently tied to the material costs, while Missoma's is linked to design and style.

Quality & Materials

This is the most significant differentiator. Mejuri's emphasis on 14k solid gold means their jewelry is highly durable, hypoallergenic, and can be worn continuously without risk of tarnishing or color fading. It’s built for daily life - you can shower, sleep, and work out in their solid gold items.

Missoma primarily uses gold vermeil, which is a sterling silver base coated with a thick layer of gold. It’s a significant step up from standard gold plating in terms of thickness and durability, but it's not invincible. Over time and with exposure to water, lotions, and perfumes, a vermeil finish can wear down. To ensure longevity, Missoma's jewelry requires more careful handling.

Style & Aesthetic

The style divide is clear. Choose Mejuri for a timeless, minimalist, and understated aesthetic. Their pieces are designed to be elegant staples that subtly complement any outfit. Think "quiet luxury" and building a versatile jewelry capsule wardrobe.

Go with Missoma if your style is bold, expressive, and trend-driven. Their collection is perfect for those who love layering chunky chains, mixing metals, and using jewelry to make a fashion statement. Missoma’s aesthetic is more maximalist and aligns with current street-style trends.

Fit & Sizing

Both brands provide comprehensive sizing guides for rings, bracelets, and necklaces. Mejuri offers a standard range of sizes that cater to creating simple, delicate layers.

Missoma excels in offering a wide variety of chain lengths, often with extender clasps, specifically designed to help customers create their signature layered necklace looks. Their product pages frequently show how different necklaces pair together, making it easier to visualize and build a stack.

Sustainability & Ethics

Both Mejuri and Missoma publicly commit to sustainability and ethical production, which is a positive for conscious consumers. Both brands use recycled metals like gold and silver to reduce their environmental impact and are transparent about their efforts toward responsible sourcing.

This category is less of a deciding factor between the two, as both have made this a core part of their brand identity. Your choice will likely come down to style and material preferences rather than a major difference in ethical practices.

Which One Should You Choose?

Both brands offer beautiful jewelry, but they serve different style priorities and lifestyles.

Choose Mejuri if:

• You're looking for durable, everyday jewelry you never have to take off.
• Your personal style is minimalist, classic, and understated.
• You prefer investing in solid gold for its longevity and low-maintenance nature.
• You want to build a "capsule" collection of timeless pieces that won't go out of style.

Choose Missoma if:

• You love a good statement necklace and staying on top of the latest jewelry trends.
• You enjoy creating unique, textured layered looks with different chains and pendants.
• Your style is more bold, bohemian, or edgy.
• You treat your jewelry rotationally as a fashion accessory and are diligent about proper care.

Frequently Asked Questions

Is Mejuri or Missoma cheaper?

Mejuri often has lower starting prices and can offer better value from a materials perspective, as their solid gold pieces are sometimes comparable in price to Missoma's gold vermeil items. However, overall pricing is quite similar depending on the specific product.

Which has better quality?

For durability and longevity, Mejuri's solid gold jewelry sets the standard for quality. It's designed for 24/7 wear. Missoma offers very high-quality gold vermeil, which is excellent for fashion jewelry, but it cannot match the permanence of solid gold and requires more mindful care.

Is Mejuri real gold?

Yes, Mejuri's gold pieces are primarily made from 14k solid gold. They are transparent about their materials and do not use gold plating for their core "fine jewelry" collection.

Is Missoma jewelry waterproof?

It's best to avoid exposing Missoma's gold vermeil jewelry to water, lotions, or perfumes to protect the gold layer from wearing down or tarnishing over time. Their very limited solid gold pieces are waterproof, but the vast majority of their collection is vermeil and should be removed before showering or swimming.

Which is better for stacking rings?

Mejuri is known for its incredible collection of delicate, stackable rings made from solid gold. They are designed to be mixed, matched, and worn daily without damage, making them the clear winner for anyone building a ring stack.

Which brand is better for layered necklaces?

Missoma specializes in the layered necklace aesthetic. Their site is built around helping you create the perfect "neck mess," offering a wider variety of chain styles, pendants, and extenders designed specifically for stacking.

Do Mejuri and Missoma have sales?

Yes, both brands participate in major sale events like Black Friday and occasionally offer promotions throughout the year. It's worth signing up for their newsletters to be notified of upcoming discounts.

Can you return jewelry to both brands?

Yes, both Mejuri and Missoma offer 30-day returns on items that are in their original, unworn condition and come with all the original packaging.