17 Makeup Brands Like Glossier for Minimalist Beauty
Chances are if you're into minimalist makeup, you have a few treasured pink-and-white products in your collection from Glossier. The brand practically invented the "no-makeup" makeup look, focusing on easy, dewy essentials that enhance your natural skin instead of covering it up.
For those of us who love that "your skin but better" glow, finding other brands with a similar vibe can be a game-changer. If you want to expand your minimalist beauty toolkit, here are 17 brands like Glossier that deliver effortless, radiant results.
1. The Ordinary
Known for its no-frills, science-first approach to skincare, The Ordinary also offers simple makeup products that fit a minimalist routine. With a focus on transparent, ingredient-driven formulas, their primers and skin tints provide a clean base without the fuss. While their core identity is rooted in powerful skincare, their makeup offerings give you that lightweight finish Glossier fans love, often at an even more affordable price point. Think of it as skincare that doubles as subtle makeup.
2. Milk Makeup
If Glossier is the quiet, chic friend, Milk Makeup is the cool, artistic one. The brand is known for its innovative, vegan, and cruelty-free products that come in handy stick formats - perfect for a quick, on-the-go routine. Their multi-use Lip + Cheek sticks and Blur Luminous Matte Foundation deliver a natural finish that prioritizes ease of use. While both brands champion a dewy, real-skin look, Milk leans into a slightly more playful and bold aesthetic that encourages experimentation while still feeling effortless.
3. Juice Beauty
Juice Beauty is for the minimalist who puts organic ingredients first. This brand specializes in plant-based makeup and skincare that gives you a radiant, healthy look. Their tinted moisturizers and mineral foundations offer lightweight, natural coverage. Where Glossier focuses on a fun, modern aesthetic, Juice Beauty grounds its appeal in a commitment to organic formulas and eco-friendly packaging. It’s the perfect choice if you want clean beauty with serious skincare benefits.
4. Ilia Beauty
Ilia elevates clean beauty to something chic and sophisticated. With a lineup of tinted serums, cream blushes, and multi-sticks, Ilia’s products are designed with nourishing ingredients that feel luxurious on the skin. While Glossier's vibe is playful and fresh, Ilia offers a more polished and grown-up take on minimalist makeup. If you love clean formulas that perform like high-end makeup without feeling heavy, Ilia is your match.
5. Tower 28 Beauty
Designed for sensitive skin but made for everyone, Tower 28 is all about clean, non-irritating formulas that deliver a sunkissed, beachy glow. Their bestselling SunnyDays SPF 30 Tinted Sunscreen and BeachPlease Luminous Tinted Balm mimic that fresh-faced look Glossier popularized. Tower 28 takes it a step further by focusing on hypoallergenic and noncomedogenic ingredients, making it a safe haven for anyone with reactive skin who still wants a fun, effortless makeup routine.
6. Cosmic View
Cosmic View is a hidden gem for the eco-conscious minimalist. This brand creates multitasking makeup and skincare in beautiful, sustainable packaging. Their tinted balms and cheek sticks are perfect for achieving a quick, natural enhancement with minimal waste. Unlike Glossier's widespread appeal, Cosmic View feels more niche and boutique, making it a great pick for shoppers who want an "if you know, you know" brand that aligns with their sustainable values.
7. Beauty Pie
Imagine getting luxury-quality makeup without the luxury markup - that's Beauty Pie. Through their membership model, you can access high-end formulas like skin tints, primers, and simple palettes at factory-direct prices. They share Glossier's ethos of making great products accessible, but with an even broader range of makeup and skincare. If you love discovering new formulas and want premium quality without the premium price, Beauty Pie is worth checking out.
8. Fenty Beauty by Rihanna
Fenty Beauty changed the game with its inclusive shade ranges, but it also has some standout products for minimalists. The Eaze Drop Blurring Skin Tint and Cheeks Out Freestyle Cream Blush are perfect for creating a fresh, subtly perfected look. While Glossier is all about sheer, soft effects, Fenty offers a similar skin-first approach with a focus on high performance and an unparalleled shade range. It's minimalist makeup for absolutely everyone.
9. Erborian
Blurring the line between skincare and makeup, Erborian combines Korean skincare innovations with minimalist-friendly formulas. Their legendary CC Creams create a luminous, even-toned canvas that looks like your real skin, only better. Both Erborian and Glossier aim for an effortless, dewy finish, but Erborian brings a noticeable skincare boost to the table. If you want a bit more corrective power and glow in your base products, Erborian delivers beautifully.
10. Burt’s Bees Beauty
You probably know them for their iconic lip balms, but Burt’s Bees makeup line is a treasure trove for natural beauty lovers. They offer affordable and effective tinted moisturizers, sheer lipsticks, and blushes made from gentle, nature-derived ingredients. While Glossier's aesthetic is clean and modern, Burt’s Bees has a classic, trusted appeal rooted in sustainability. It's a fantastic, budget-friendly choice for anyone who wants a straightforward and eco-conscious routine.
11. Aether Beauty
Aether Beauty proves that sustainable beauty can still be bold and beautiful. Known for their crystal-infused eyeshadow palettes and vibrant highlighters, they offer high-performance formulas in fully recyclable packaging. While Glossier keeps things subtle and simple, Aether empowers you to play with color in a way that still feels intentional and clean. It’s for the minimalist who isn't afraid of a pop of cosmic shimmer.
12. W3LL PEOPLE
With clean, plant-powered formulas, W3LL PEOPLE makes makeup that feels good for your skin. Their product line includes tinted moisturizers, hydrating concealers, and multi-use color sticks that are a dream for creating a fresh, everyday look. Similar to Glossier, their mission is about enhancing your natural features, but with a stronger emphasis on wellness and green ingredients. It’s an accessible and reliable choice for anyone starting their clean beauty journey.
13. RMS Beauty
A true pioneer in the clean beauty space, RMS Beauty is famous for its organic, skin-nourishing ingredients. Products like their "Un" Cover-Up and Lip2Cheek give you a living, luminous glow that feels truly second-skin. Compared to Glossier’s more playful vibe, RMS offers a luxurious, wellness-centered approach to makeup. For those who want their beauty routine to be as pure as their diet, RMS delivers with pristine, edible ingredients.
14. Kosas
Kosas is where makeup meets active skincare. Their products - from the Revealer Concealer to the Tinted Face Oil - are packed with skin-loving ingredients that work to improve your complexion over time. Like Glossier, Kosas champions a super-natural, dewy aesthetic. However, Kosas's main differentiator is its high-performance, clinically-proven formulas that give you that "I just had a facial" glow while actively caring for your skin.
15. Alima Pure
If you're a minimalist who loves mineral makeup, meet Alima Pure. The brand focuses on clean, lightweight mineral foundations, blushes, and eyeshadows made with pure, unrefined ingredients. Their products are perfect for creating a soft, natural look, especially for sensitive or acne-prone skin. While Glossier achieves its finish with creams and gels, Alima Pure uses beautifully buildable powders that feel weightless while celebrating natural beauty.
16. Vapour Beauty
Vapour Beauty blends modern luxury with pure botanical ingredients to create a truly beautiful makeup experience. Their tinted moisturizers, primers, and blush sticks are designed to achieve a radiant, natural glow. Think of Vapour as Glossier's slightly more sophisticated, wellness-focused cousin, offering a similar effortless vibe but with a deeper focus on organic, plant-powered ingredients and luminous, ethereal finishes.
17. Lilah B.
Lilah B. delivers a luxurious and streamlined approach to beauty with its multitasking products housed in gorgeous, stone-like compacts. Their motto, "with less, you are more," aligns perfectly with the minimalist ethos. Their Divine Duo Lip & Cheek and tinted moisturizers are perfect for a polished, yet effortless look. Compared to Glossier's youthful energy, Lilah B. offers a more elevated and serene take on simple beauty for those who appreciate a touch of luxury in their daily routine.
Written by
Ash Read
