If you're captivated by the dreamy, almost fairytale-like aesthetic of Flower Knows, you understand the magic of makeup that feels like a collector's item. The brand stands out with its intricate packaging and vibrant, whimsical color stories, turning every product into a piece of wearable art.
But when you're looking to expand your artistic makeup collection, it's great to have a few more brands in your back pocket. For anyone who loves bold color, creative concepts, and stunning packaging, here are 18 makeup brands that channel a similar fun and unique vibe.
As a powerhouse of budget-friendly beauty, ColourPop is famous for its trend-driven and incredibly vibrant makeup. They release new collections at lightning speed, often featuring playful collaborations with bold shades perfect for experimentation. Like Flower Knows, they embrace fun with a huge range of colors across eyeshadows, lipsticks, and more.
While Flower Knows’ aesthetic is more rococo-fantasy, ColourPop leans into modern pop culture trends. With most items between $5 and $20, it’s the perfect brand for trying a new look without a big commitment.
Shop now at colourpop.com
Juvia's Place is an absolute go-to for intensely pigmented eyeshadows inspired by the vibrancy of African art and culture. Their palettes are celebrated for their unbeatable color payoff and powerful, rich shades that command attention.
Compared to the pastel, ethereal vibe of Flower Knows, Juvia's Place offers deeper, jewel-toned shades with a regal and powerful aesthetic. Their products, typically priced around $14-$20, deliver high-impact results for creating dramatic, head-turning looks.
Shop now at juviasplace.com
KVD Beauty is all about high-pigment, long-wear, and edgy artistry. This brand is for the rebels and creators who want their makeup to make a statement and last all day. They offer unconventional colors in sleek, gothic-inspired packaging that feels both luxe and tough.
While Flower Knows is whimsical and playful, KVD provides a darker, more rebellious alternative for artistic expression. With prices from $20-$35, it's a step up into professional-grade quality for those bold eyeliner looks and unforgettable lip colors.
Shop now at kvdbeauty.com
Hailing from the UK, Makeup Revolution is known for making highly pigmented, on-trend makeup accessible to everyone. They offer a massive range of products, including eyeshadow palettes and highlighters known for their fun, experimental colors that let you play without a huge investment.
Similar to Flower Knows, they thrive on bold shades and constant newness, but their packaging is a bit more straightforward and modern. You can find most of their bestsellers for between $8 and $15, making them another fantastic choice for super-affordable creativity.
Shop now at makeuprevolution.com
BH Cosmetics mastered the art of the big, colorful eyeshadow palette. Known for their collaborations and travel-inspired collections, they deliver an impressive variety of shades for a great price. Whether you want blinding shimmers or vibrant mattes, their palettes encourage fun and self-expression.
Like Flower Knows, the brand’s main attraction is color, though BH Cosmetics also offers gorgeous neutral options within their show-stopping palettes. With a typical price range of $10-$20, they offer incredible value for the sheer amount of product and pigment you receive.
Shop now at bhcosmetics.com
NYX is a favorite drugstore brand for a reason: they consistently deliver professional-quality products in nearly every shade imaginable. From vivid eyeliners to daring lip creams, their lineup directly appeals to the playful spirit of Flower Knows fans.
They are masters of creating affordable 'dupes' for high-end trends while also launching innovative new formulas. With most products falling under the $15 mark, NYX is your one-stop shop for building a colorful and creative makeup kit on a budget.
Shop now at nyxcosmetics.com
Ace Beaute is an indie brand that shines with its highly pigmented, artistic collections designed for true makeup lovers. Their eyeshadow palettes are celebrated for their daring color stories that empower users to create unapologetically bold looks, much like the imaginative styles Flower Knows inspires.
They appeal to beauty enthusiasts who want high impact and aren't afraid of a little (or a lot) of color. For $15-$20, their quality rivals some of the most expensive brands on the market, offering vibrant shades that truly perform.
Shop now at acebeaute.com
Online beauty retailer Beauty Bay has its own makeup line, and it is a must-try for color lovers. Their By BEAUTY BAY collection features stunning, spectrum-spanning eyeshadow palettes and face products known for excellent pigmentation and blendability.
While Flower Knows focuses on ornate detailing, Beauty Bay's packaging is minimalist and sleek, putting all the emphasis on the punchy colors inside. Their palettes are an amazing deal, often priced between $12 and $20 for a huge range of shades.
Shop now at beautybay.com
While L'Oréal might feel like a classic household name, its Colour Riche line is home to some seriously high-impact, pigmented products. It’s particularly famous for creamy lipsticks and chic eyeshadow quads that deliver rich color in a sophisticated way.
The vibe is more timeless Parisienne than Flower Knows' fantasy-girl aesthetic, but if you're hunting for a bold red lip or a stunning jewel-toned eyeshadow at the drugstore, this line delivers incredible quality for its $8-$15 price point.
Shop now at lorealparisusa.com
J.Cat Beauty is a super-affordable brand committed to fun, innovation, and vibrant colors. Known for their playful packaging and seriously impressive pigments, they offer creative tools for self-expression without the high price tag. Think glittery eyeshadows, brightly colored liners, and gleaming highlighters.
Fans of Flower Knows will love the unabashedly fun and adventurous spirit of their products. Best of all, most items are under $10, making it easier than ever to grab that wild color you've been wanting to try.
Shop now at jcatbeauty.com
Lime Crime practically invented the "bold and fantastical" makeup category for the internet age. Famous for their matte Velvetines liquid lipsticks and whimsical Venus eyeshadow palettes, this brand has always been about fantasy-inspired shades and thinking outside the box.
Their aesthetic is a perfect complement to Flower Knows, though Lime Crime often leans into something a little edgier and more surreal - the cool, alternative cousin. Expect prices in the $15-$30 range for makeup they famously call "for unicorns."
Shop now at limecrimemakeup.com
Sugarpill is THE brand for bright, unapologetic, and insanely pigmented color. Popular among drag queens, performers, and makeup artists, their eyeshadows are legendary for their solid, true-to-pan vibrancy that refuses to back down.
It has the same bold, artistic spirit as Flower Knows, but with less emphasis on packaging and all focus on performance. If what you want is the brightest, most saturated color you can find, Sugarpill's $10-$15 singles and palettes are for you.
Shop now at sugarpill.com
Once a popular secret in the makeup community, Bad Habit was known for producing high-quality palettes with trendy and vibrant color stories at a fraction of high-end prices. Their eyeshadow palettes were especially praised for being alternatives to much more expensive cult favorites.
With a focus on playful colors and top-notch formulas, they served a similar audience to Flower Knows fans who loved experimenting. Keeping an eye out for their palettes on resale sites might land you a makeup treasure.
Shop now at badhabitcosmetics.com
Originally created for makeup artists, Morphe became famous for its mega-palettes that offer an incredible number of shades for the price. They are fantastic for anyone wanting to build a versatile collection, especially if you love playing with brights, neons, and everyday neutrals all in one place.
Like Flower Knows, Morphe champions creativity and expression, though with a more professional, L.A.-influencer edge. Their large palettes typically run from $20-$40, providing an endless canvas for artistry.
Shop now at morphe.com
As a beloved indie gem, Blush Tribe resonated with makeup lovers for its incredibly pigmented eyeshadows and unique, thoughtfully designed color stories. The brand was celebrated for creating bold, artistic palettes that were both affordable and of amazing quality.
For fans who treasured artistic expression and vibrant shades like those from Flower Knows, Blush Tribe became a must-have, embodying that indie spirit of creating something truly special and colorful for their community.
Shop now at blushtribe.com
Makeup Geek was a game-changer, popularizing high-quality, single eyeshadows that allowed beauty lovers to build their own custom palettes. Their silky, pigmented formulas in a massive array of colors made them a staple for creativity and individualized style.
The brand shares Flower Knows’ passion for exceptional quality and color but puts the creative power entirely in the user's hands. At around $6-$15 per eyeshadow or palette, it’s a brilliant way to curate your own color story.
Shop now at makeupgeek.com
It's worth mentioning BH Cosmetics twice because they so perfectly match the playful and colorful ethos of Flower Knows. Beyond their giant palettes, look out for their smaller, curated collections and face trios that offer amazing blush, highlight, and contour options in equally fun packaging.
Their constant stream of new, colorful launches ensures there’s always something new to try, mirroring the excitement of a new Flower Knows drop. Again, with that $10-$20 price tag, the value is simply unbeatable.
Shop now at bhcosmetics.com
This Italian brand brings a chic, European sensibility to fun, trend-driven makeup. Kiko Milano is known for its limited-edition collections that often feature innovative formulas and vibrant pops of color in super-stylish packaging.
They share Flower Knows' artistic vibe but with a glossier, more modern finish. With products mostly in the $8-$15 range, Kiko offers a taste of Milanese style and creativity without breaking the bank, making it a perfect final stop on your beauty tour.
Shop now at kikocosmetics.com
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