Chances are, you already love Lounge for its genius combination of everyday comfort and understated style. The brand has mastered the art of creating soft bralettes, seamless underwear, and chic basics that make you feel put-together, even when you're just relaxing at home.
If you're a fan of their aesthetic and looking to expand your collection of comfortable-cool lingerie, you're in the right place. We've rounded up 21 brands that hit that sweet spot between cozy, stylish, and effortlessly modern.
Founded by Kim Kardashian, Skims has become a go-to for inclusive, ultra-soft intimates, loungewear, and shapewear. Their collection focuses on neutral tones and minimalist designs, with body-contouring fabrics that feel like a second skin. Everything is designed for the perfect fit, ensuring you feel confident and supported.
Like Lounge, Skims excels at versatile, high-quality basics perfect for everyday wear. The main difference is Skims' heavier focus on innovative shapewear solutions and one of the most inclusive size ranges on the market. If you want that core Lounge comfort with an added emphasis on smoothing and sculpting, Skims is your brand.
Shop now at skims.com
Aerie is famous for championing natural beauty with its collection of comfy, affordable lingerie and loungewear. Their styles are relaxed and accessible, featuring incredibly soft fabrics and a mix of pastel shades and cute prints. It's the perfect brand for everyday, feel-good bralettes and underwear that don't take themselves too seriously.
While Lounge leans into a more sleek, minimalist-chic vibe, Aerie offers a more playful and youthful energy with its patterns and colors. It's a fantastic alternative if you love Lounge's commitment to comfort but want more whimsical options at a slightly lower price point.
Shop now at ae.com/aerie
For those who prioritize radical transparency and sustainability, Everlane's underwear collection is a must-see. They create timeless, minimalist essentials crafted from high-quality, eco-friendly materials. Expect sleek bralettes, bikinis, and thongs in a palette of chic, neutral shades designed for longevity.
Everlane's aesthetic is even more pared-down and classic than Lounge's, sharing a similar focus on quality fabrics and simple silhouettes. It's the perfect choice for the modern minimalist who values ethical production and wants their basics to last season after season.
Shop now at everlane.com
ThirdLove's mission revolves around creating the perfect fit. The brand is celebrated for its inclusive sizing, including half-cup sizes, to ensure every bra feels custom-made. Using details like memory foam cups and tagless bands, their pieces are engineered for superior comfort that you can wear all day, every day.
While both brands are focused on comfortable, stylish essentials, ThirdLove distinguishes itself with its advanced fit technology. If you struggle to find bras that fit just right but love the understated elegance of Lounge, ThirdLove offers a more technical approach to everyday luxury.
Shop now at thirdlove.com
Hanky Panky is legendary for one thing: creating the world's most comfortable thong. Their signature stretch lace is surprisingly soft and never digs in, making their underwear and bralettes a cult favorite. Their pieces add a touch of delicate, feminine elegance to your underwear drawer without sacrificing an ounce of comfort.
Unlike Lounge's modern, minimalist styles, Hanky Panky is all about intricate lace details and a more classic, romantic feel. If you appreciate the comfort-first philosophy of Lounge but prefer a touch of lace over simple jersey, Hanky Panky is the perfect fit.
Shop now at hankypanky.com
An icon in the comfort world, Calvin Klein delivers sleek, minimalist bras and briefs defined by their signature logo waistband. Their aesthetic is sporty, timeless, and effortlessly cool, making them a staple for anyone who values simple, high-quality basics. Their cotton and modal fabrics are known for being incredibly soft and breathable.
Calvin Klein shares Lounge's focus on understated style and everyday comfort, but with a more established, mainstream feel. If you love the simple appeal of Lounge's sets, you'll feel right at home with Calvin Klein's iconic and reliable essentials.
Shop now at calvinklein.us
Italian for "beautiful thing," Cosabella creates luxurious lingerie from fine Italian lace and buttery-soft modal. While comfort is key, their designs stand out with vibrant colors, intricate patterns, and a playfully feminine vibe. They are particularly famous for their "Never Say Never" lace collection, which is celebrated for its beauty and softness.
Cosabella is a step up in terms of luxury details compared to Lounge's sleek minimalism. If you're looking to inject some bold hues and handcrafted quality into your collection while keeping comfort paramount, Cosabella offers a more colorful and romantic alternative.
Shop now at cosabella.com
Natori blends sophisticated elegance with supreme comfort, offering lingerie and loungewear that feels both luxurious and wearable. Their designs often feature premium fabrics, subtle prints, and a focus on Asian-inspired aesthetics. Known for their "Feathers" bra, an icon of fit and style, Natori excels at refined everyday pieces.
Compared to Lounge's modern and simple designs, Natori leans toward a more polished and mature elegance. It's a great choice for women who want the supreme comfort of Lounge but prefer designs with a bit more sophistication and intricate detailing.
Shop now at natori.com
Lively coined the term "leisurée" to describe their blend of lingerie, swimwear, and activewear for a modern, active lifestyle. Their collection features cute and functional pieces like seamless bras, soft bralettes, and stylish underwear that prioritize comfort without looking purely utilitarian. Their prices are very accessible, making them a great find.
Similar to Lounge, Lively focuses on a minimal aesthetic and empowering women to feel comfortable in their own skin. Lively, however, often incorporates trendier details and a more youthful, vibrant energy into its collections.
Shop now at wearlively.com
Jockey is a heritage brand that has been a trusted name in comfort for generations. They provide classic, reliable underwear and loungewear with an unwavering focus on fit, durability, and practicality. Their designs are simple and functional, designed to be worn day in and day out with total ease.
While Lounge's style is contemporary and sleek, Jockey's appeal lies in its traditional, no-fuss approach to basics. If your priority is pure, unadulterated comfort and you gravitate towards timeless silhouettes, Jockey is a tried-and-true option.
Shop now at jockey.com
Rihanna's Savage X Fenty is all about celebrating fearlessness, confidence, and inclusivity. The brand offers bold, statement-making lingerie and loungewear in an expansive range of sizes. Expect daring cuts, vibrant colors, and unique textures designed to make you feel sexy and empowered.
Savage X Fenty is the complete opposite of Lounge's subdued minimalism, but it shares a deep commitment to body positivity and comfort. If you want to take a walk on the wild side and express your personality through your lingerie, this brand is for you.
Shop now at savagex.com
While primarily known for their high-quality swimwear, L*Space also offers wonderfully comfortable loungewear and intimates with a relaxed, boho-chic aesthetic. Their pieces are crafted from exceptionally soft fabrics and often feature laid-back prints and flattering, casual fits perfect for a weekend at home or by the pool.
This brand brings a laid-back, beachy vibe that contrasts with Lounge's more urban, minimalist feel. It's the perfect choice if your idea of comfort is more sunkissed and effortless than sleek and modern.
Shop now at lspace.com
Bali specializes in creating smart, solution-oriented lingerie focused on providing an incredible fit and all-day comfort. Their collection of ultra-soft bras and underwear includes many seamless and wireless styles that smooth and support without any pinching or digging. Best of all, they're super affordable and widely accessible.
Compared to the trend-forward designs of Lounge, Bali's offerings are more traditional and focus heavily on functional comfort. It's a fantastic, budget-friendly brand for anyone who needs reliable, invisible support under their clothing.
Shop now at bali.com
Parade creates expressive, sustainable, and super-comfortable underwear that's designed to make you feel good. They're known for their vibrant color palette, fun aesthetic, and inclusive sizing, all crafted from eco-friendly recycled fabrics. Their Silky Mesh and Universal fabrics are standouts for their unbelievably soft feel.
While Lounge keeps things neutral and minimalist, Parade is all about injecting personality and playfulness into your underwear drawer. If you love Lounge's focus on comfort but wish it came in brighter colors and with a stronger commitment to sustainability, Parade is your perfect match.
Shop now at weareparade.com
A sibling brand to Zara, Oysho offers fashionable, affordable lingerie, sleepwear, and loungewear with a trendy, youthful edge. Their collections feature beautiful, soft fabrics, relaxed silhouettes, and chic details that look much more expensive than they are. They excel at creating cozy-yet-stylish sets perfect for lounging at home.
Oysho shares Lounge's focus on stylish basics that feel great to wear. However, Oysho often updates its collections with more trend-driven details and colors, putting it at the intersection of comfort and of-the-moment fashion.
Shop now at oysho.com
MeUndies is famous for its cult-favorite MicroModal fabric, which is exceptionally soft, breathable, and sustainably sourced. The brand offers super-comfy underwear, bralettes, and loungewear, known for a colorful explosion of quirky prints, bold solids, and matching couple's sets. The feel-good vibes are just as important as the feel-good fabric.
If Lounge is your go-to for sleek neutrals, MeUndies is the brand you turn to for personality and fun. Both are passionately devoted to all-day comfort, but MeUndies encourages you to be much more expressive and playful.
Shop now at meundies.com
Bare Necessities isn't a single brand but a giant online retailer that acts as a one-stop-shop for all things lingerie. They carry a massive, expertly curated selection of brands, focusing especially on comfort, expert fit, and inclusive sizing. Their in-house team of "Bra Fit Experts" can help you find your perfect size and style.
You can find many brands that capture the Lounge aesthetic's comfort and style on their site. It's a great place to explore a variety of options if you know what kind of feel you're looking for but want to see it from different designers.
Shop now at barenecessities.com
Fantasie specializes in creating beautifully crafted, supportive lingerie designed specifically for women with fuller busts. Their bras and underwear offer exceptional fit and all-day comfort without compromising on style. The designs are subtle and elegant, using high-quality fabrics that are made to last.
Compared to Lounge, Fantasie is heavily focused on providing foundational support for D+ cup sizes. If you need more structure and uplift than a typical bralette can offer but still want a sophisticated, feel-good design, Fantasie is a top choice.
Shop now at fantasie.com
Adore Me makes trendy, affordable lingerie, sleepwear, and loungewear accessible to everyone with its broad size range and flexible VIP membership program. Their styles run the gamut from simple and modern to lacy and romantic, so there's truly something for every mood. They drop new collections constantly to keep things fresh.
While Lounge masters the corner of premium, minimalist basics, Adore Me offers a much wider variety of styles at a more fast-fashion price point. It's a great option if you love to experiment with trends and want to build a large lingerie wardrobe without a big investment.
Shop now at adoreme.com
With its Italian roots, Intimissimi delivers sophisticated and elegant lingerie that feels refined and luxurious. The brand is known for using high-quality materials like silk, intricate lace, and supersoft modal to create pieces that epitomize everyday indulgence. They excel at matching sets that look as incredible as they feel.
Intimissimi strikes a different chord than Lounge with its romantic, distinctly feminine aesthetic. If you're looking to elevate your intimates collection with a touch of European chic while still prioritizing comfort, this is the brand for you.
Shop now at intimissimi.com
Lindex is a European brand that offers affordable, stylish intimates and loungewear characterized by simple, modern designs and soft, comfortable materials. Their collections are chic and accessible, perfect for anyone wanting to build a foundation of fashionable basics on a budget. They have a great selection of smooth t-shirt bras and seamless underwear.
Like Lounge, Lindex focuses on comfortable pieces you can wear day in and day out. Lindex, however, operates at a more accessible price point and often adds trendy colors and details inspired by current Scandinavian fashion.
Shop now at lindex.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
