Few brands are as legendary as Levi's when it comes to perfect, timeless denim. From the iconic 501s to an endless variety of modern cuts, they are the go-to for quality jeans that feel both classic and cool, all without a crazy price tag.
But when your denim collection needs a refresh or you just want to find a new favorite fit, it's always good to explore. If you love the durable, all-American style of Levi's, here are 21 other jean brands you should definitely check out.
Known for its rugged, Western-inspired roots, Wrangler offers durable denim built for more than just looks. With classic fits like the Cowboy Cut and other retro styles priced between $40-$80, it's a super affordable alternative to Levi's. Wrangler's vibe is all about hard-wearing comfort and Americana heritage.
While Levi's has a more vintage, fashion-forward feel, Wrangler leans into its authentic Western identity with sturdy construction and relaxed fits. If you want functional denim with a classic, no-fuss attitude, Wrangler is a fantastic choice.
Shop now at wrangler.com
As another original American denim brand, Lee is famous for reliable, comfortable jeans that are easy on the wallet, typically costing around $40-$70. They focus on classic, easy-to-wear silhouettes that are perfect for everyday life, masterfully blending a vintage feel with modern comfort technology.
Compared to Levi's, Lee has a slightly more casual and laid-back feel. Where Levi's often experiments with modern trends and washes, Lee sticks to timeless, straightforward styles that prioritize feel and fit above all else.
Shop now at lee.com
Japanese powerhouse Uniqlo is the undisputed king of high-quality basics at incredible prices, and its denim is no exception. With most pairs ringing in between $30-$70, Uniqlo offers clean, minimalist jean styles known for innovative fabrics that stretch, breathe, and feel amazing to wear.
While Levi's proudly celebrates its heritage, Uniqlo is focused on modern function and practicality. If you're looking for sleek, comfortable jeans that fit seamlessly into a minimalist wardrobe without costing a fortune, Uniqlo is a must-try.
Shop now at uniqlo.com
Urban Outfitters' in-house label, BDG, is the go-to for trendy and youth-focused denim styles that won't break the bank. Priced from $50-$100, BDG offers everything from perfectly slouchy boyfriend jeans to high-waisted mom jeans and Y2K-inspired flares, often with cool washes and distressed details.
Where Levi's delivers timeless, classic cuts, BDG is all about capturing the current moment in fashion. If you're looking for a fun pair of on-trend jeans to shake up your wardrobe, BDG is the perfect place to start.
Shop now at urbanoutfitters.com
Everlane is all about radically transparent pricing and high-quality, sustainable essentials. Their premium denim, priced around $68-$150, embodies this ethos with a focus on ethical manufacturing and clean, minimalist designs. Expect to find vintage-inspired straight-leg cuts, sleek skinnies, and relaxed fits made from eco-friendly fabrics.
Compared to Levi's broad, trend-aware range, Everlane focuses on building a "denim uniform" with timeless pieces meant to last. It’s the ideal pick for shoppers who want to invest in minimalist, responsibly made denim.
Shop now at everlane.com
Famous for its "jeans you'll live in," Madewell has built a cult following for its perfect-fitting, vintage-inspired denim. With prices ranging from $80-$130, their collection includes flattering high-rise skinnies, effortless straight-legs, and perfectly slouchy relaxed fits. The brand also focuses heavily on sustainable materials and inclusive sizing.
Madewell's style is comparable to Levi's timelessness but with a softer, slightly more feminine and polished aesthetic. If you're looking for jeans that feel both current and classic with an amazing fit right off the rack, Madewell is a fan favorite for a reason.
Shop now at madewell.com
This Swedish brand is a dream for true denim purists. Nudie Jeans is celebrated for its commitment to organic, sustainable materials and raw, unwashed denim designed to be broken in over time. Priced between $120-$200, these jeans are an investment that develops a unique fade and story that is completely your own.
While Levi's offers a huge range of washes and finishes, Nudie Jeans is tailored for the eco-conscious shopper who loves an authentic denim journey. They're all about high-quality raw denim that gets better with every single wear.
Shop now at nudiejeans.com
Sitting at the intersection of vintage inspiration and modern trends, AGOLDE is a premium denim brand known for its commitment to sustainability and impeccable fits. Priced from $130-$180, you'll find covetable straight-leg cuts, high-rise styles, and fashion-forward silhouettes that have gained a huge following among style influencers.
If Levi's is the original American classic, AGOLDE is its cooler, more fashion-conscious cousin. Both value quality, but AGOLDE's styles are more polished and trend-driven, perfect for elevating a casual look.
Shop now at agolde.com
Rag &, Bone offers a luxe take on streetwear-inspired essentials, with a denim collection that combines New York edge with premium craftsmanship. With jeans priced around $200-$300, the brand is known for modern, sleek fits and high-end fabrics that make you look and feel incredibly polished.
Compared to the rugged accessibility of Levi's, Rag &, Bone offers a more luxurious and sartorial denim experience. Their cuts are tailored and contemporary, designed for a fashion-savvy person who appreciates fine details.
Shop now at rag-bone.com
Hailing from Turkey, Mavi is known for exceptionally comfortable and high-quality denim at a friendly price point of $60-$110. They blend a Mediterranean-inspired casual aesthetic with a serious focus on fit and eco-friendly production methods, resulting in jeans that are stylish, durable, and easy to wear.
Mavi's vibe is modern and casual, much like Levi's, but they often incorporate more contemporary cuts and vibrant washes into their collections. It's a fantastic alternative for anyone seeking reliable, sustainable denim with a fresh point of view.
Shop now at mavi.com
Frame skillfully mixes quintessential American casualness with the effortless cool of Parisian style. Their premium denim, priced around $180-$250, is beloved for its flattering silhouettes, luxurious fabrics, and trend-aware designs, from chic wide-leg crops to perfect-fit skinnies.
While Levi's roots are in timeless utility, Frame's denim feels more sophisticated and polished. It's a great choice if you're looking to graduate to a more high-end, fashion-forward jean brand that still values a great fit.
Shop now at frame.com
DSTLD operates on a direct-to-consumer model, which means they can offer brilliant premium denim without the traditional retail markup. For about $80-$150, you'll get jeans made from high-end fabrics in clean, minimalist cuts like straight, slim, and relaxed fits.
DSTLD's focus on quality essentials and a streamlined color palette offers a more modern, minimalist counterpoint to a global-brand Levi's broader range. For those dedicated to building a capsule wardrobe, DSTLD is a minimalist dream.
Shop now at dstld.com
Once a high-street icon and now available through ASOS, Topshop continues to deliver on-trend denim styles at accessible prices, mostly between $50-$100. The brand is famous for a huge variety of their cuts, including the iconic Joni (super high-rise skinny), Jamie, and mom-jean styles.
Topshop denim is much more trend-driven and experimental than Levi's. While Levi's gives you the timeless foundation, Topshop provides the fun, fashionable pieces you need to feel current this season.
Shop now at asos.com/us/topshop/
AG Jeans is a premium denim brand that excels at creating luxurious fabrics and sophisticated, flattering fits. Priced from $150-$250, their jeans are known for having that perfectly worn-in feel from the very first wear. The styles often feature vintage-inspired washes in refined, versatile cuts.
AG is similar in quality to Levi's but has a noticeably more elevated, luxe aesthetic. Think of it as Levi's more refined older sister - perfect for those who want a polished denim staple that reads as quiet luxury.
Shop now at agjeans.com
J Brand rose to fame for its sleek, figure-hugging skinny jeans that defined an era of denim. Today, the high-end label offers a range of flawlessly fitting styles - from skinny to straight - all crafted from premium fabrics. You can expect to pay around $150-$250 for a pair.
If Levi's offers classic versatility, J Brand is all about a polished, body-conscious silhouette. Its aesthetic is more refined and fashion-forward, making it a go-to for a modern, sleek look.
Shop now at jbrandjeans.com
For fast-fashion fun, Forever 21 delivers super trendy denim at unbeatable prices, typically between $20-$50. Here, you'll find a massive selection of high-rise, baggy, distressed, and wide-leg jeans that let you try out the latest runway and viral TikTok styles for less.
This is the total opposite of Levi's "buy-it-for-life" philosophy. Forever 21 is for pure, unadulterated trend experimentation. It's the perfect stop for a fun party jean or a style you're not ready to fully commit to.
Shop now at forever21.com
The Parisian brand A.P.C. (Atelier de Production et de Creation) is another hero for denim lovers who appreciate minimalism and impeccable quality. Renowned for its raw, Japanese selvedge denim, A.P.C.'s jeans ($150-$250) are stiff at first and meant to be broken in over years to create a custom fit and fade.
Like Nudie Jeans, A.P.C. offers a more refined, minimalist approach compared to Levi's diverse lineup. Its raw denim appeals to connoisseurs who love the process, resulting in jeans with a distinctly personal and chic Parisian vibe.
Shop now at apc-us.com
Part of the same family as Zara, Pull & Bear serves trendy, youth-focused denim with a streetwear spirit for around $30-$70. Their collections are often packed with oversized fits, creative distressing, bold logos, and vibrant, colorful washes perfect for a younger, trend-obsessed crowd.
Pull & Bear is to Levi's what fast fashion is to heritage wear. While Levi's is timeless, Pull & Bear is tuned into the pulse of momentary trends, offering an affordable way to have fun and experiment with your look.
Shop now at pullandbear.com
Sold on sites like Revolve, Lovers + Friends is a contemporary brand that captures the fun and flirty aesthetic of a LA lifestyle. Their jeans, priced around $150-$200, are known for being exceptionally flattering, with stylish washes and trendy details like cutouts, interesting hems, or distinctive hardware.
Where Levi's grounds itself in all-American tradition, Lovers + Friends is all about making a fashion statement right now. It is your go-to for denim that feels a little more dressed-up, sexy, and ready for a night out.
Shop now at revolve.com/lovers-friends/
After a major rebrand, Abercrombie & Fitch has emerged as a top denim destination, especially with its hugely popular "Curve Love" line designed for bodies with bigger hips and thighs. With prices similar to Levi's ($80-$100), they offer classic denim styles in a vast array of sizes, lengths, and fits.
Like Levi's, Abercrombie gets the classic American vibe right with styles like the '90s straight leg. However, their laser focus on specific-fit technologies like Curve Love makes them a game-changer for anyone who has ever struggled with a waist gap.
Shop now at abercrombie.com
Recognized for its futuristic and innovative approach to denim, Dutch brand G-Star RAW stands out from the crowd. Priced from $100-$200, their jeans often feature unconventional 3D ergonomic constructions, biker-style details, and unique raw denim finishes. They are masters of architectural, edgy designs while still prioritizing sustainability.
If Levi's is the reliable classic, G-Star RAW is the bold innovator. For those who see denim as a canvas for self-expression and love an edgy, avant-garde aesthetic, G-Star offers statement pieces you won't find anywhere else.
Shop now at g-star.com
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