18 Italian Brands Like Zara for Trendy, Chic Fashion

Explore Italian brands like Zara, offering trendy, chic fashion with runway-inspired looks at irresistible prices. Discover your next style obsession today.
Written by: 
Ash Read
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There's a reason everyone loves Zara - it's the fashion friend that always delivers the latest runway trends at prices that don't make you think twice. From sharp blazers to the perfect statement dress, Zara just gets that effortlessly chic, modern look we all want.

But if you're looking to branch out and infuse your wardrobe with a bit of authentic Italian and European flair, you're in the right place. We've rounded up 18 incredible brands that offer that same trendy, sophisticated vibe you love about Zara. Get ready to discover some amazing new finds.

1. Mango

Okay, so it's technically Spanish, but Mango is Zara's chic older sister and a must-know. With pieces generally priced from $30-$150, its style is a bit more polished and timeless, offering sleek, minimalist essentials that feel way more expensive than they are. Think of Mango as the source for your foundational wardrobe staples - perfect trousers, elegant blouses, and coats that elevate any look.

If you find Zara a bit too trend-driven at times, Mango brings a more classic, Mediterranean elegance to the table. It's the perfect alternative for building a sophisticated work wardrobe or finding versatile pieces that last beyond a single season. Shop now at shop.mango.com

2. OVS

OVS is one of Italy's biggest fashion retailers, known for delivering fun, youthful style for the entire family at super accessible prices, often under $50. Its vibe is vibrant and playful, focusing on everyday essentials and trendy casualwear that feels effortlessly cool. It's like the more relaxed, budget-friendly version of Zara's casual section.

If you're looking to stock up on stylish, comfortable basics or experiment with trends without a major investment, OVS is a fantastic choice. It's less focused on cutting-edge runway dupes and more on creating wearable, happy clothes you'll live in. Shop now at ovs.it

3. United Colors of Benetton

An iconic Italian brand, United Colors of Benetton is famous for its vibrant knitwear and cheerful, high-quality basics. With prices from $20 to $80, it's a go-to for injecting some serious color into your closet. While Zara chases trends, Benetton nails the art of the perfect, colorful staple - think classic crewneck sweaters, striped tees, and easy-wearing dresses.

If your favorite part of Zara is their colorful seasonal collections, you'll love Benetton's commitment to bright, bold hues and comfortable, everyday pieces. It's perfect for adding joyful, long-lasting basics to your wardrobe. Shop now at benetton.com

4. Motivi

Blending contemporary trends with a distinctly feminine, romantic touch, Motivi is perfect for the Zara shopper who loves a softer silhouette. With prices generally between $30 and $120, Motivi offers beautiful dresses, chic workwear, and stylish separates that feel both modern and elegant. They stay on top of trends but always with a signature graceful Italian flair.

Think of Motivi as Zara's romantic cousin. You get the same trendy appeal but with more delicate prints, prettier details, and an overall more polished feel. It's your new secret weapon for date nights and brunch outfits. Shop now at motivi.com

5. Sisley

If you love Zara's minimalist and sophisticated side, Sisley is your next step up. It's a bit more of an investment, with prices typically between $150 and $500, but it delivers timeless, well-crafted pieces with a modern edge. Their collections are known for sleek tailoring, premium fabrics, and a sophisticated, urban aesthetic.

Where Zara offers fast fashion, Sisley provides enduring style. It’s for the person who wants to invest in versatile, high-quality pieces that feel both current and classic. Turn to Sisley for the perfect black dress, a killer coat, or sharply tailored trousers. Shop now at sisley.com

6. Pinko

Pinko is for the bold Zara shopper who gravitates toward the statement pieces. This Italian brand is all about high-impact, daring, and fashion-forward designs. With prices ranging from $100 up to $400, Pinko offers striking dresses, edgy outerwear, and their famous "Love Bag," often adorned with sequins, studs, and attitude.

If Zara’s trendiest collections are your playground, Pinko is an entire theme park. It’s less about everyday basics and more about letting your personality shine through distinctive, conversation-starting fashion. It's the perfect destination when you need a show-stopping outfit for a special event. Shop now at pinko.com

7. Cortefiel

Another brand from Spain, Cortefiel shares Zara's knack for on-trend fashion but targets a shopper looking for more refined, office-appropriate styles. Prices sit comfortably between $50 and $200. It's a goldmine for elegant workwear, smart-casual separates, and versatile dresses that look polished and professional without feeling stuffy.

Think of Cortefiel as a more grown-up version of Zara's workwear edit. While Zara may experiment more with bold trends, Cortefiel focuses on creating timeless, high-quality pieces you can wear season after season. Shop now at cortefiel.com

8. Vittoria V.

Vittoria V. captures the heart of Italian street style with its trendy, casual-chic collections for young women. Prices typically fall between $40 and $150, making it a great alternative for grabbing fresh, easy-to-wear pieces. The vibe is relaxed yet stylish, mixing current streetwear trends with playful, feminine details.

This brand is ideal if you love Zara's TRF line but want something a bit different. Vittoria V. offers that same youthful energy and trend-driven appeal but with a uniquely effortless Italian cool-girl twist. It’s perfect for building your everyday city uniform. Shop now at vittoriav.com

9. Terranova

For fashion fans on a serious budget, Italy's Terranova is a dream. Targeting teens and young adults, it offers incredibly affordable trendy pieces, with most items under $30. Its style is fun, colorful, and casual - always keeping up with what's cool and current without asking you to spend much.

Terranova is similar to Zara in its fast-fashion model, but it serves a younger audience with a more playful and explicitly casual aesthetic. It's the perfect spot to experiment with micro-trends or scoop up a fun vacation outfit without the financial commitment. Shop now at terranova.com

10. Yamamay

While primarily known for lingerie and swimwear, Italian brand Yamamay is a secret style weapon for chic loungewear and sleepwear, with most pieces between $10 and $50. Their collections feature vibrant colors, luxurious-feeling fabrics, and feminine designs that make your at-home moments feel a little more special.

If you head to Zara for their cozy matching knit sets and elegant pajamas, Yamamay offers an even wider selection of beautiful and comfortable essentials. They perfectly capture that "dolce vita" spirit in pieces you'll want to wear both in and out of the house. Shop now at yamamay.com

11. Calzedonia

Calzedonia is an Italian powerhouse for all things legwear and swimwear. With prices from $10 to $50, it’s the place to find innovative tights, stylish leggings, and fashion-forward bikinis. While Zara has a swimwear section, Calzedonia specializes in it, offering unparalleled variety and fit.

Think of Calzedonia as the perfect brand to accessorize your Zara finds. A basic black skirt from Zara becomes a statement with Calzedonia's patterned tights or fishnets. Their trendy leggings and a Zara blazer? An instant cool-girl outfit. Shop now at calzedonia.com

12. Marella

Part of the Max Mara group, Marella offers sophisticated, contemporary womenswear for the stylish professional, with prices from $80-$300. Marella excels in crafting elegant, versatile pieces that balance modern trends with timeless appeal. Their collections are filled with beautiful blouses, impeccably tailored coats, and smart dresses.

When you've outgrown some of Zara's fleeting trends and are looking to invest in quality and lasting style, Marella is the perfect next step. It offers a more refined, luxurious feel while still being fresh and relevant for today's wardrobe. Shop now at marella.com

13. Liu Jo

Liu Jo embodies Italian glamor with its premium-casual collections of clothing, denim, and accessories. Priced from around $100 to $400, the brand is known for its chic details, feminine silhouettes, and high-quality materials. It's where you'll find everything from sparkling knitwear to perfectly fitting jeans and elegant evening wear.

Similar to Pinko, Liu Jo is for the Zara enthusiast who wants to elevate their look with more exclusive, polished pieces. It maintains a trendy sensibility but with a decidedly more luxurious and feminine finish, making it perfect for special occasions or just feeling fabulous every day. Shop now at liujo.com

14. Brandy Melville

With its Italian roots, Brandy Melville is the ultimate destination for laid-back, "cool girl" basics with a '90s twist. The brand is known for its "one size fits most" model and affordable prices, usually between $20 and $80. Their aesthetic is effortless, a little edgy, and incredibly popular with teens and young adults.

This is the go-to brand if your Zara cart is always filled with cropped tees, oversized hoodies, and cool-girl denim. Brandy Melville specializes in that specific off-duty model look that feels relaxed and put-together at the same time. Shop now at brandymelville.com

15. Superdry

While British, Superdry's blend of vintage Americana, Japanese-inspired graphics, and streetwear aesthetics deserves a spot for those who love Zara's more casual, edgy offerings. With prices from $50 to $200, it's a hub for high-quality outerwear, hoodies, and graphic tees that are built to last.

Where Zara quickly cycles through casual trends, Superdry provides durable, statement staples with bold branding and a focus on function and fashion. It's a great choice for reliable, cool weekend wear and outerwear that really performs. Shop now at superdry.com

16. Subdued

Rooted in '90s and Y2K aesthetics, Italian brand Subdued is a favorite among young fashion lovers for its fun and trendy pieces. With prices similar to Brandy Melville, around $20-$90, it’s all about creating playful, everyday outfits. Expect to find cool cargo pants, mini skirts, baby tees, and fun accessories.

If Zara's youth-focused TRF section is your jam, Subdued offers a more concentrated dose of that same energy. The vibe is decidedly young, laid-back, and a bit retro, making it the perfect spot for picking up a full weekend wardrobe that feels totally on-trend. Shop now at subdued.com

17. Rinascimento

As a “Made in Italy” fast-fashion brand, Rinascimento is perhaps one of the closest parallels to Zara on this list, but with a fiercely feminine Italian heart. A little more formal than Zara, it's a go-to for gorgeous dresses, blouses, and tailoring perfect for events, with prices typically between $50 and $150.

If you're always checking Zara's "New In" for the perfect wedding guest outfit or date night dress, Rinascimento is about to be your new obsession. They nail that romantic, polished, and sophisticated look that's ideal for any special occasion on your calendar. Shop now at rinascimento.com

18. Patrizia Pepe

Patrizia Pepe delivers contemporary glamor with an edgy twist. More of a premium brand, with prices from €100-€400, it’s for someone who appreciates sharp tailoring, sensual details, and a rock-chic vibe. The pieces are daring and confident, from sleek leather pants to minimalist dresses with unexpected cutouts.

This brand is the perfect upgrade for the shopper who loves Zara’s all-black looks and more daring eveningwear. Patrizia Pepe takes that aesthetic and refines it with high-quality materials and a distinctive, empowering flair that's impossible to ignore. Shop now at patriziapepe.com

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