Is OneQuince Fast Fashion? How Ethical & Sustainable is OneQuince

Is OneQuince fast fashion? No! Discover how OneQuince champions slow fashion with ethical practices, timeless designs, and transparency for sustainable shopping.
Written by: 
Ash Read
Last updated: 

No, OneQuince is not a fast fashion brand. It operates on a slow fashion model that prioritizes timeless design, high-quality materials, and ethical manufacturing over rapid, trend-driven production cycles. The brand emphasizes transparency in its supply chain and focuses on creating durable essentials.

OneQuince demonstrates a strong commitment to ethical production and sustainable sourcing, though there is still room for improvement. Here’s what you need to know about its practices:

Why OneQuince Isn't Fast Fashion

OneQuince’s business model is a direct contrast to fast fashion, focusing on a more conscious and sustainable approach to creating and selling clothing.

  • Limited, Seasonal Collections: Instead of weekly drops, OneQuince typically releases two seasonal collections per year. It produces in small batches to reduce waste and avoid the overproduction that defines fast fashion.
  • Focus on Quality & Premium Pricing: With T-shirts priced around $40–$70 and dresses from $100–$200, OneQuince’s prices reflect its use of higher-quality materials and stricter labor standards, positioning it well above the low-cost structure of fast fashion.
  • Timeless Design Over Trends: The brand is known for classic, versatile pieces designed to last for years. It does not replicate runway styles or participate in micro-trends, and has no controversies related to design theft.
  • Transparent Manufacturing: OneQuince openly partners with factories in the United States and Portugal, regions with robust labor laws and environmental regulations. The company provides information about its manufacturing partners, a level of transparency rare in fast fashion.

Is OneQuince Ethical?

OneQuince shows a strong commitment to ethical practices, particularly concerning labor rights and transparency. However, it could strengthen its position with more formal certifications.

Labor Practices

OneQuince works with factories in the U.S. and Portugal, which have high standards for worker safety and wages. Its manufacturing facilities undergo regular third-party audits and comply with standards set by the Fair Labor Association (FLA). According to its own reports, workers in its contracted factories are paid a living wage, such as those in Portugal who earn approximately €8–€10 per hour, which is above the regional minimum wage.

Supply Chain Transparency

The brand is highly transparent, publishing a detailed supplier list and providing access to third-party audit reports. It conducts annual social compliance audits to ensure its partners maintain safe working conditions, fair wages, and reasonable hours, earning high marks for its disclosure policies compared to many other brands.

Animal Welfare

OneQuince avoids animal cruelty in its supply chain. The brand does not use fur, exotic skins, leather, or down. The wool used in its products is sourced from suppliers that are certified by the Responsible Wool Standard (RWS), which ensures animal welfare and sustainable land management practices.

Where OneQuince Falls Short Ethically

  • Lack of Formal Certifications: While it adheres to high standards, OneQuince lacks formal, universally recognized certifications like Fair Trade or SA8000 for its factories, which would provide greater third-party validation.
  • Limited Data on Worker Benefits: The company provides general information on paying living wages but offers limited specific data about additional worker benefits like paid leave or healthcare programs.
  • Needs More Impact Metrics: While transparency is good, its reports could be enhanced with more detailed social impact metrics that track and quantify the well-being of its workforce over time.

Is OneQuince Sustainable?

OneQuince has a solid sustainability strategy focused on eco-friendly materials and production, but it lags behind industry leaders in circularity and data reporting.

Materials & Sourcing

Approximately 70% of OneQuince’s collection is made from sustainable materials. The brand heavily features GOTS-certified organic cotton, Tencel lyocell, linen, and recycled polyester. Key products, like its T-shirts, are made from 100% organic cotton, significantly reducing their environmental footprint compared to conventional fabrics.

Environmental Impact

Manufacturing processes are designed to be low-impact. Partner factories reportedly use 30–50% less water than conventional facilities and employ non-toxic, OEKO-TEX Standard 100 certified dyes. Some factories also use renewable energy sources like solar power, although specific carbon footprint data is not yet publicly available.

Circularity & Waste

The brand designs for longevity to reduce waste and produces in small batches to minimize excess inventory. Its packaging is made from recycled materials, and it avoids an over-reliance on plastics. However, OneQuince does not currently have formal take-back, repair, or garment recycling programs.

Sustainability Goals & Progress

OneQuince has set clear goals, including using 100% sustainable fibers by 2025 and reducing greenhouse gas emissions by 50% by 2030. The brand is also working toward B Corp certification. While these goals are ambitious, it currently lacks detailed public reports tracking its progress toward them.

Where OneQuince Falls Short on Sustainability

  • No Circularity Programs: The company has not yet established formal take-back or recycling initiatives to manage garments at the end of their life, a key component of a truly sustainable model.
  • Limited Data Verification: Key environmental claims, such as water savings and emissions reductions, are not yet verified by third-party organizations or detailed in comprehensive lifecycle assessments.
  • Lack of Progress Reporting: While its future goals are commendable, the brand needs to publish transparent reports that show concrete progress toward its 2025 and 2030 sustainability targets.

Our Verdict: OneQuince's Ethical & Sustainability Grades

OneQuince is a responsibly-made brand that successfully operates outside the fast fashion system. Its commitments to ethical manufacturing and sustainable materials make it a strong choice for conscious consumers, but there are areas for improvement before it can be considered a leader in the field.

Ethical Practices: B+

OneQuince earns a B+ for its excellent supply chain transparency, commitment to living wages, and partnerships with factories in high-regulation countries. It sets a high standard for labor practices and animal welfare. The grade is held back slightly by a lack of top-tier certifications like Fair Trade and the need for more detailed reporting on worker benefits.

Sustainability: B

The brand receives a B for sustainability due to its impressive use of eco-friendly materials (around 70%) and low-impact production methods. Its focus on timeless, high-quality products also helps reduce consumption. However, its lack of a circular business model and the absence of third-party verified environmental data prevent it from earning a higher grade.

Ethical & Sustainable Alternatives to OneQuince

If you appreciate OneQuince's model but want to support brands with even stronger certifications and circularity programs, consider these excellent alternatives:

Everlane

Everlane champions "radical transparency" by revealing detailed cost breakdowns and factory information for each product. The B Corp Certified brand uses sustainable materials like GOTS-certified cotton and recycled synthetics and publishes audits confirming its factories pay fair wages.

Shop now at everlane.com

Patagonia

A B Corp and 1% for the Planet member, Patagonia is an industry leader in both ethics and sustainability. The majority of its products are made with recycled materials and sewn in Fair Trade Certified factories, and its Worn Wear program offers lifetime repairs and a resale market to promote circularity.

Shop now at patagonia.com

People Tree

A pioneer of the sustainable fashion movement, People Tree is WFTO certified and guarantees fair-trade practices across its supply chain. The brand uses almost exclusively GOTS-certified organic cotton and other natural fibers, focusing on handmade, artisanal techniques that empower workers.

Shop now at www.peopletree.co.uk

Kotn

As a B Corp, Kotn specializes in high-quality Egyptian cotton essentials with a fully traceable supply chain. The brand works directly with family-run farms in Egypt, ensuring fair wages and investing a portion of its profits into building schools in the communities where its cotton is grown.

Shop now at kotn.com

Tentree

Climate Neutral and B Corp Certified, Tentree plants ten trees for every item purchased. The brand uses a high percentage of sustainable materials, including organic cotton, Tencel, and recycled polyester, and maintains transparent reporting on its environmental targets and supply chain practices.

Shop now at tentree.com