Hublot vs. Rolex: Which brand is better? [2026]

Hublot stands out with its bold, contemporary designs and “Art of Fusion” philosophy, blending non-traditional materials like rubber and ceramic with precious metals. In contrast, Rolex is the icon of timeless watchmaking, known worldwide for its classic aesthetics, exceptional reliability, and strong investment value.

Let's look at the details you need to decide which of these Swiss powerhouses fits your style and goals.

Hublot: The Master of Fusion & Modern Design

Hublot, founded in 1980, champions an avant-garde approach to luxury watchmaking. The brand's motto, "The Art of Fusion," guides its entire collection, resulting in unique timepieces that combine materials like gold with rubber straps - a revolutionary concept at the time. Hublot appeals to a younger, fashion-forward audience that wants a luxury watch to be a modern statement piece, not a subtle nod to tradition.

• Product mix: Known for signature collections like the Big Bang and Classic Fusion. These models often feature skeletonized dials, high-tech ceramic cases, and bright colors, standing in sharp contrast to more conservative Swiss brands.
• Price point: Entry-level Classic Fusion models start around $5,000, while more complex pieces like the Big Bang Unico can easily exceed $20,000. Limited editions and models with precious gems can reach well over $50,000.
• Quality & Materials: Hublot’s strength is material innovation. The brand has developed proprietary materials like Magic Gold (a scratch-proof 18k gold alloy) and brightly colored ceramics that push the boundaries of watch construction.
• Style & Aesthetic: Bold, large, and aggressive. Hublot watches are designed to be noticed, with prominent bezels, layered case constructions, and an industrial-meets-luxury look.
• Fit & Sizing: Cases are typically larger, often starting at 42mm and going up to 45mm+. They are best suited for those who prefer a substantial, attention-grabbing watch on their wrist.

Hublot is the ideal choice for watch enthusiasts who prioritize cutting-edge design, material innovation, and a contemporary aesthetic over old-school tradition.

Shop Hublot: hublot.com

Rolex: The Icon of Timeless Luxury & Precision

Since its founding in 1905, Rolex has become synonymous with luxury, success, and reliability. It is arguably the most famous watch brand in the world, building its reputation on incremental improvements, not radical change. A Rolex is seen by many as a lifetime purchase and a status symbol, trusted for its exceptional in-house engineering and designs that have remained popular for decades.

• Product mix: Features a lineup of legendary models, including the Submariner dive watch, the Daytona chronograph, and the versatile Datejust. Each model has a rich history and is designed for a specific purpose while remaining elegant enough for daily wear.
• Price point: An Oyster Perpetual or Datejust typically starts around $6,000, while steel professional models like the Submariner begin at approximately $9,000 at retail. Prices for precious metal and high-demand models can extend well beyond $75,000.
• Quality & Materials: Famed for its exceptional build quality. Rolex uses a proprietary 904L stainless steel blend called Oystersteel, which is highly corrosion-resistant and polishable. All its watches are certified as a Superlative Chronometer for their superior precision.
• Style & Aesthetic: Classic, enduring, and instantly recognizable. Rolex designs are conservative and functional, prioritizing legibility and timeless proportions that rarely go out of style.
• Fit & Sizing: Offers a wide variety of versatile case sizes, generally from 36mm to 44mm. Their watches are engineered for maximum comfort and wearability across a broad range of wrists and occasions.

Rolex represents the pinnacle of traditional Swiss watchmaking, offering unparalleled brand recognition, proven durability, and outstanding value retention over time.

Shop Rolex: rolex.com

Hublot vs. Rolex Comparison

Price & Value Comparison

Hublot's entry point is generally lower than Rolex's, with quartz models sometimes available under $5,000 and automatic pieces starting around $6,000. However, their complex and limited-edition watches quickly climb into the same price territory as Rolex. From a value perspective, Hublot watches, like most luxury goods, will depreciate after purchase on the pre-owned market unless it is a highly sought-after limited edition.

Rolex, on the other hand, is famous for its incredible value retention. Many of its stainless steel professional models sell for significantly more on the secondary market than their retail price due to high demand and controlled supply. For buyers concerned with long-term financial value, Rolex is almost always the more prudent investment.

Quality & Materials

Both brands produce high-quality watches, but their focus is different. Hublot's "Art of Fusion" centers on combining modern materials like high-tech ceramic, titanium, sapphire crystal cases, and even carbon fiber. They experiment constantly to create watches that are light, durable, and visually distinctive.

Rolex focuses on perfecting traditional materials to an exceptional standard. Its Oystersteel is harder and more corrosion-resistant than the standard 316L steel used by most watchmakers. Its in-house movements are workhorses known for their precision and ruggedness over decades of use. Rolex embodies a spirit of refinement, while Hublot channels a spirit of revolution.

Style & Aesthetic

The stylistic differences could not be more clear. Hublot is for the extrovert. Its watches are large, intricate, and often colorful, with skeletonized dials and bold designs that make an immediate statement. They align with high-end streetwear, modern sports cars, and contemporary art.

Rolex is a symbol of understated success. Its designs are classic, clean, and highly versatile. A Submariner or Datejust looks equally appropriate with a business suit, a polo shirt, or scuba gear. It is a watch designed to suggest taste and heritage, not flashiness.

Fit & Sizing

Sizing reflects each brand's aesthetic. Hublot leans towards larger, more prominent case sizes, typically 42mm, 44mm, and 45mm, which create a commanding wrist presence. These larger dimensions are part of the brand's bold identity.

Rolex offers more moderate and universally wearable sizes. While models like the Sea-Dweller reach 43mm, much of their core collection ranges from 36mm to 41mm. This makes them a more comfortable and suitable option for a wider range of people and styles.

Which One Should You Choose?

Both brands represent the peak of Swiss watchmaking, but they cater to very different tastes and priorities.

Choose Hublot if:

• You want your watch to be a bold, modern conversation-starter.
• You appreciate innovative, high-tech materials like scratch-proof gold and colored ceramic.
• Your style is contemporary, trend-conscious, and artistic.
• You prefer larger watches that have a strong presence on the wrist.

Choose Rolex if:

• You view a watch as a long-term investment that should hold its value.
• You prefer a timeless, classic design that will never go out of style.
• You value brand heritage and universal recognition as a symbol of success.
• You need a durable, reliable, and versatile watch that fits any occasion.

Frequently Asked Questions

Is Hublot or Rolex more expensive?

Rolex has a slightly higher entry price for its automatic watches, but both brands operate in a similar price bracket. However, due to extreme demand, popular Rolex models often sell for much more than their list price on the secondary market, making them more expensive to acquire in practice.

Which brand holds its value better?

Rolex holds its value better than almost any other watch brand. Most Hublot models will depreciate from their retail price upon resale, whereas most stainless steel Rolex models appreciate in value considerably.

Are Hublot watches considered true luxury?

Absolutely. Hublot is a respected luxury watchmaker known for excellent craftsmanship, in-house movements, and innovative material science. While its modern aesthetic may not appeal to traditionalists, its quality and price point place it firmly in the high-luxury category.

Which brand is older?

Rolex was founded in 1905, giving it a much longer history than Hublot, which was established in 1980.

What are the most iconic models from each brand?

For Hublot, the most famous models are the Big Bang and the Classic Fusion. For Rolex, the most iconic models are the Submariner, Daytona, and Datejust.

Are Rolex watches hard to buy?

Yes, acquiring popular steel models like the Submariner, GMT-Master II, or Daytona at an authorized dealer often requires a long waitlist or a significant purchase history with the jeweler. Scarcity is a key part of the modern Rolex experience.

Which brand is better for a first-time luxury watch buyer?

For most first-time buyers, Rolex is considered a "safer" choice. Its timeless design, versatility, and unmatched value make it a fantastic foundation for a collection. A Hublot is a great choice for a confident buyer who knows they want something modern and audacious from the start.