13 Gym Brands Like Kill Crew for Hardcore Athletes
Three months of heavy training and the shoulders of your favorite tee have gone thin enough to read through. The stitching on your shorts gave out somewhere around week six. Kill Crew built its catalogue around exactly that complaint, cutting fight shorts, rash guards and heavyweight hoodies for people who lift and spar in the same week (tees $40 to $46, hoodies $65 to $125, shorts $50 to $55).
One brand can't cover striking, powerlifting and conditioning at once, and sizes go fast. Here are 13 gym brands that hold up under the same abuse.
Quick comparison: the closest matches on attitude are Hayabusa, Venum and Everlast, since Kill Crew came out of combat sports. For barbell work, SBD Apparel and NOBULL are the specialists. Gymshark and Myprotein are the cheapest ways in.
| Brand | Price | Best for |
|---|---|---|
| Gymshark | $26 to $62 on men's apparel | Stocking a training wardrobe cheaply |
| Born Primitive | Mid-range | CrossFit plus tactical and outdoor lines |
| Hylete | $32 to $88 | Training kit you can wear to lunch |
| Under Armour | $25 to $120 on men's clothing | Compression layers and cold-weather training |
| Myprotein | $23 to $44 on MP clothing | Filling gaps in a training wardrobe |
| Reebok | Mid-range | Cross-training shoes above all else |
| NOBULL | $15 to $150 across apparel and shoes | Plain kit with no graphics |
| Mayhem Nation | $20 to $40 on tees | CrossFit fans who want the team shirt |
| SBD Apparel | £27.49 to £229.99 | Competition powerlifting and its rulebook |
| Ten Thousand | Premium | Hyrox, running and lifting in one kit |
| Venum | Mid-range | MMA, Muay Thai and BJJ in one place |
| Hayabusa | $29.99 to $149 | Grappling gear and rash guards |
| Everlast | $34.99 tees, gloves from $64.99 | Boxing gear plus the bag to hit |
Gymshark
Gymshark sells training clothes at the lowest prices on this list, with men's pieces running $26 to $62. The Arrival 5" Shorts ($26) and Train 5" Shorts ($30) cover most of a lifting week, and the Crest Oversized Hoodie ($46) does the walk from car park to squat rack.
The split with Kill Crew is a matter of graphics. Kill Crew prints skulls and fight-club iconography across the chest, and Gymshark keeps a small logo on a plain body, which is why the same Power T-Shirt ($36) works on a Tuesday morning and at the supermarket after. The cut runs closer to the body than Kill Crew's boxy fits, so size up if you like room through the chest.
With 715 men's products listed, the catalogue rewards patience more than browsing. Best for: building out a full training wardrobe without spending Kill Crew money on any one piece.
Born Primitive
Born Primitive makes CrossFit-first apparel and now runs three separate ranges beyond the gym: Outdoor layering, Tactical uniforms and on-duty kit, and its own footwear in the Savage 1, Pursuit 1 and Patriot 1. Few brands this size design a shoe and a duty uniform under one roof.
Kill Crew and Born Primitive share the same customer, someone who cares what a garment does under load rather than how it photographs. The difference shows in breadth. Kill Crew stops at apparel and accessories, and Born Primitive will sell you swim shorts, denim, a base layer and a training shoe in one order.
Men's and women's ranges are equally deep, with sports bras, leggings and matching sets on the women's side. Free shipping starts at $150. Best for: CrossFit athletes who also want tactical or outdoor pieces from a brand that already knows their sizing.
Hylete
Hylete is the pick when you want training clothes that don't announce themselves, priced $32 to $88. The Icon II Crew Tee ($52), Nexus Hoodie ($88) and Nexus Polo ($78) sit in muted colors with almost no branding, and the Fuse Short ($88) and Iris Lined Shorts ($68) handle the actual session.
Where Kill Crew leans into aggression, Hylete strips it out. The Minimalist HY-Blend Crew Tee ($38) is the clearest example, a plain training tee that reads as a normal shirt once you've showered. Hylete also sells its own boxer briefs ($32), which is a small thing until you've spent a weekend at a competition.
Prices sit above Gymshark and roughly level with Kill Crew, so this is a swap rather than a saving. Free US shipping kicks in at $149. Best for: lifters who want one outfit that covers the session and the rest of the day.
Under Armour
Under Armour is the compression specialist here, with men's clothing from $25 to $120. HeatGear Compression Short Sleeve ($30) and HeatGear 6" Compression Shorts ($30) are the base layers, and ColdGear Compression Mock Long Sleeve ($60) is the winter answer for anyone training in an unheated garage gym.
Kill Crew has nothing that competes with a temperature-specific fabric system, which is the trade. What you give up is character. UA Tech 2.0 Short Sleeve ($25) is a good cheap training tee with none of the personality that makes people buy Kill Crew in the first place.
The range stretches well past the gym floor into UA Unstoppable Cargo Pants ($110) and the UA Unstoppable Woven Jacket ($120). Discounts of 25% run often enough that paying list price on a tee feels careless. Best for: base layers, and training outdoors through a cold winter.
Myprotein
Myprotein runs a full clothing line under the MP label, not a merch capsule, with men's and women's ranges split across shorts, joggers, hoodies, sports bras, leggings and dedicated lifting apparel. The MP Men's Training Short Sleeve T-Shirt ($26) and MP Men's Rest Day Joggers ($44) show where the pricing sits.
MP doesn't sell the thing Kill Crew sells. There's no story attached and no graphic to signal anything. What you get is a $34 MP Women's Tempo Vest or $38 Tempo Shorts that do the job while you spend the difference elsewhere.
Sitewide discounts run up to 50%, so the shelf prices above are close to a ceiling. Yoga, running and loungewear sections mean one order can cover a mixed training week. Best for: patching holes in a training wardrobe when the good stuff is in the wash.
Reebok
Reebok no longer runs a CrossFit-branded line, and the training work now lives under the Nano name, which has its own collection alongside Classics on the site. Anyone who remembers the Reebok CrossFit Games years should know the label on the box has changed.
The Nano is what keeps Reebok on a list like this. Kill Crew sells lifting accessories and belts but no shoes, so a cross-training shoe is one of the few gaps you can't fill in its store. Reebok's men's clothing range covers shorts, tees and fleece around it.
Aesthetically this is the least aggressive brand here. Reebok designs for the wider training market rather than the fight-gym corner Kill Crew occupies, so expect restraint on graphics. Best for: the shoe first, with the clothing as a sensible add-on rather than the reason you're there.
NOBULL
NOBULL takes the plainest approach on this list, running from a $15 Quarter Crew Performance Sock up to a $150 Drive 2 training shoe. The Allday 365 shoe runs $99, the Drive 2-in-1 Short 3" is $70 and the Drive Longline Bra is $50.
Both NOBULL and Kill Crew sell an attitude, but they sell opposite ones. Kill Crew puts the message on the chest in large type. NOBULL puts a small wordmark on a blank piece and leaves it there, which is why its kit reads the same in a competition photo and a work meeting.
Accessories are worth a look on their own: the Crossbody Bag ($35) and Low Profile Trucker Hat ($35) get bought by people who skip the apparel entirely. A 20% discount applies when you buy two apparel pieces, and shipping is free over $99. Best for: training kit with no graphic on it anywhere.
Mayhem Nation
Mayhem Nation is the apparel store attached to CrossFit Mayhem, the Cookeville, Tennessee gym Rich Froning Jr. started in 2009. Tees run $20 to $40, which makes it one of the cheaper ways to buy something with a real competitive record behind it.
The catalogue is closer to a team store than a technical apparel line. The men's tees and tanks include the Mayhem USA Eagle T-Shirt ($35), the Panchik Bros T-Shirt ($40) and the Mayhem Athlete Games Shirsey '26 ($40), named for athletes rather than fabrics.
Kill Crew and Mayhem Nation both sell identity, and the identity differs. Kill Crew's is mental health and the fight gym, and Mayhem's is faith and competition, running through shirts like PRAY. ($35) and Lion Faith ($35). If that reads as a mismatch, our Gymreapers alternatives cover the same lifting bracket without it. Best for: CrossFit fans buying the shirt because of who wears it.
SBD Apparel
SBD Apparel equips competition powerlifters, and its prices run from £27.49 lifting straps to £229.99 lever belts. Knee sleeves come in separate training, powerlifting and weightlifting versions, and the range covers elbow sleeves, wrist wraps, knee wraps and singlets built to federation rules.
SBD is the only brand on this list where the product has to pass an equipment check before you compete in it. That's a different design problem from anything Kill Crew solves. The clothing is the smaller half of the business: hoodies at £89.99 to £94.99, sweatshirts at £74.99, and shorts and joggers at £49.99 to £54.99.
Prices show in pounds because SBD Apparel Ltd is a British company, and it runs its own meets, including the Sheffield V International Powerlifting Championships in November 2026. Best for: anyone who competes, or trains heavy enough that the sleeves matter more than the shirt.
Ten Thousand
Ten Thousand organizes its whole catalogue by what you're doing, with separate Training, Running, Lifting, Outdoors and Hyrox collections drawn from shorts, shirts, pants, midlayers, outerwear and baselayers. The shorts alone split into Interval, Session, Output, Tactical, Utility and Foundation, each built for a named use.
Hybrid racing is where this pulls ahead of Kill Crew. A Hyrox weekend asks for running kit and sled kit in the same hour, and Ten Thousand designs for that overlap while Kill Crew stays in the fight gym. The Output Short is the lifting cut and the Interval Short is the one that also runs.
This is the priciest apparel here, with free shipping starting at $150. Ten Thousand also sells equipment alongside the clothing. Best for: hybrid athletes who train for a race and a squat PR in the same block.
Venum
Venum is the broadest combat sports brand on this list, sorting its shop by sport across boxing, MMA, Muay Thai, BJJ and fitness. Fightshorts, compression shirts, BJJ kimonos, shin guards and MMA gloves all sit under one roof, which is a wider spread than Kill Crew's Muay Thai shorts and gloves.
Kill Crew is a fight-adjacent apparel brand that sells some equipment. Venum is an equipment brand that sells apparel, and it holds the UFC kit deal, so its Venum x UFC range is what the fighters walk out in. Custom gloves, kits and shorts are available if a gym wants matching kit.
Men's, women's and kids' ranges are all stocked, which matters if you train as a family. Prices land in the mid-range on apparel and climb with the protective gear. Best for: anyone who trains striking or grappling and wants gear and clothing from the same order.
Hayabusa
Hayabusa builds grappling gear better than it builds streetwear, and the pricing runs $29.99 to $149. Men's Core Vale Tudo Shorts are $69.99, Core Jiu-Jitsu Spats are $89.99, rash guards sit at $74.99 to $79.99 and fight shorts run $79.99 to $89.99.
The everyday clothing is straightforward, with the Unisex Essential T-Shirt at $39.99 and the Essential Hoodie and Sweatpants at $79.99 each. That's Kill Crew money for a plainer piece, so shop the mat gear rather than the hoodie.
Its apparel range also carries the odd specialist item Kill Crew doesn't stock, including the Pro Hooded Sauna Suit ($149) for anyone cutting weight, and the UFC BJJ rash guards ($84.99) from its official collaboration. Best for: BJJ and no-gi training, where rash guards and spats do the real work.
Everlast
Everlast is the one brand here that will sell you the bag as well as the clothes to hit it in. The Elite Heavy Punching Bag starts at $49.99, the 1910 Pro Heavy Punching Bag 100lb is $800, and Powerlock OG Boxing Gloves start at $64.99.
Apparel is the quieter half of the business, with a men's Poly T-Shirt at $34.99 list and Elite 2 Boxing Shoes at $119.99. Kill Crew's clothing is sharper on design, so treat Everlast as the equipment order with a few shirts added rather than the reverse.
Discounting runs deep and often, up to 70% in the sale section, which is how that same Poly T-Shirt drops to $10.49. If you're kitting out a home gym on a budget, that's the lever to pull. Best for: boxing at home, where one order covers the bag, the gloves and something to wear.
How to Choose Between These Brands
Start with the training, not the aesthetic. If you spar, Hayabusa and Venum sell things the fashion-led brands don't make at all, and the rash guard you need has no substitute in a cotton tee. If you compete in powerlifting, SBD is the shortest route to kit that passes an equipment check.
Budget sorts the rest. Gymshark and Myprotein keep a full week of training clothes under $50 a piece, while Hylete and Ten Thousand ask Kill Crew prices or more for a plainer, longer-lasting piece. NOBULL sits in between and wins on restraint.
Sizing is the thing worth checking before you order. Kill Crew cuts boxy, Gymshark cuts close, and Born Primitive splits the difference. For more in this bracket, our YoungLA alternatives cover the graphic-heavy end, Bombshell Sportswear alternatives cover women's training kit, and Alo Yoga alternatives handle the softer end of the same wardrobe.
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Written by
Spencer Lanoue
