Goyard Artois vs. Louis Vuitton Neverfull: Which one is better?

The Goyard Artois and Louis Vuitton Neverfull are two of the most popular luxury totes, but they serve different buyers. The key difference lies in their design and accessibility: the Artois is a structured tote with a secure zipper closure and a reputation for quiet, exclusive luxury, while the Neverfull is an iconic open-top tote famous for its unstructured versatility and global brand recognition.

Here's a detailed comparison to help you decide which handbag from iconic brands like Louis Vuitton and Goyard is the right investment for you.

Goyard Artois Tote

The Goyard Artois is the sophisticated, structured sibling to the brand's more common Saint Louis tote. It’s defined by its durable Goyardine canvas, reinforced leather corners, and - most importantly - a full zipper closure, making it a more secure option for daily use. This bag caters to a customer who values artisanal craftsmanship and discretion over obvious branding.

• What it is: A structured luxury tote made from lightweight coated canvas with reinforced leather corners and a secure top zipper.
• Key features: Full zip-top closure for security, structured silhouette that prevents sagging, famously lightweight Goyardine canvas, reinforced Chevroches calfskin corners for added durability.
• Price: Approximately $2,200 - $2,800, varying by size and color.
• Materials/Construction: The body is made of Goyardine, a famously durable and lightweight coated canvas blend of cotton, linen, and hemp. The trim and handles are crafted from calfskin leather.
• Sizing/Fit: More compact and refined than a typical open-top tote, it's designed to be clean and elegant rather than overly spacious. It sits comfortably on the shoulder.
• Pros: Zipper closure provides excellent security. Structured design holds its shape over time. Highly exclusive and less common than the Neverfull. Exceptionally lightweight for a leather-trimmed bag.
• Cons: Significantly higher price point. Extremely difficult to purchase - available only in select Goyard boutiques. Less recognizable to the average person.

This tote is for the luxury buyer who prioritizes security, understated elegance, and exclusivity over mainstream recognition.

Shop this product: Available exclusively at Goyard boutiques.

Louis Vuitton Neverfull

The Louis Vuitton Neverfull is one of the most successful and recognizable handbags in the world. As its name suggests, it’s designed to be a durable carryall that seemingly never gets full. Famous for its iconic Monogram or Damier canvas, Vachetta leather trim, and included detachable pochette, the Neverfull is a versatile workhorse for everything from the office to travel.

• What it is: A large, open-top luxury tote known for its durability, cinched sides, and included removable zippered pochette.
• Key features: Open top with a simple clasp closure, side laces for changing the bag's shape, highly durable coated canvas, and a bonus detachable clutch that can be used on its own.
• Price: Ranges from roughly $1,600 to $2,000 for standard models.
• Materials/Construction: Made from Louis Vuitton's legendary Monogram or Damier coated canvas with natural cowhide (Vachetta) leather trim. The interior is lined with a colorful textile.
• Sizing/Fit: Available in three sizes: PM (small), MM (medium), and GM (large). The MM is the most popular size for everyday use and easily fits a laptop and other essentials.
• Pros: More accessible price point. Iconic, instantly recognizable design. Exceptionally durable canvas and robust construction for heavy use. The included pochette adds significant value. Widely available online and in stores globally.
• Cons: Open-top design can be a security concern for some. The unstructured body can sag when carrying heavy items. It's an extremely common bag, reducing its exclusivity.

This is the go-to bag for someone seeking a practical, universally recognized luxury tote that offers great durability and versatility.

Shop this product: us.louisvuitton.com/eng-us/women/handbags/totes

Goyard Artois vs. Louis Vuitton Neverfull Comparison

Structure & Security

This is the biggest functional difference between the two bags. The Goyard Artois is designed with structure and security in mind. Its reinforced corners and fixed base give it a defined shape that prevents sagging, and the full zipper closure keeps belongings safe and protected from the elements. This makes it an ideal choice for city commuting or anyone who values privacy and protection.

The Louis Vuitton Neverfull is famously unstructured and flexible. The open top, secured only by a small internal clasp, allows for maximum capacity and easy access to your items. While the side laces can cinch the top for a more streamlined look, it remains largely open. The Neverfull is perfect for those who prioritize space and accessibility over zippered security.

Style & Exclusivity

Both are status symbols, but they communicate status in different ways. The Louis Vuitton Neverfull is an icon of mainstream luxury. Its Monogram canvas is immediately identifiable worldwide, making it a clear statement of brand affinity. It's a popular, trusted choice that is beloved for its classic appeal.

The Goyard Artois speaks to "quiet luxury." Its hand-painted Goyardine pattern is recognizable to those in the know, but it flies under the radar for many. Owning an Artois signifies a deeper knowledge of luxury brands and an appreciation for artisanal craftsmanship over mass popularity. The difficulty in acquiring one adds to its exclusivity.

Price & Value

The Louis Vuitton Neverfull offers considerable value. Starting around $1,600, you get a highly durable tote bag and a separate, usable pochette. Given its legendary longevity and strong resale market, it’s a solid investment for its price point.

The Goyard Artois starts at a higher price, often over $2,200. The cost reflects its handcrafted nature, limited production, and the exclusive shopping experience. While you don't get an extra pouch, the value is in its premium construction (like the leather corners) and rarity. Both bags hold their value exceptionally well, but Goyard's scarcity can sometimes lead to higher returns on the resale market.

Practicality & Versatility

From a capacity perspective, the Neverfull often wins. Its flexible design allows you to fit an incredible amount inside, making it a favorite for travel, work, and even as a diaper bag. The bonus pochette is perfect for organizing small items or using as a wristlet for a quick errand.

The Artois, while still spacious, is more tailored toward organized, secure daily use. The zipper provides peace of mind, and the structured shape makes it easier to find things inside without digging through a slouching bag. It's arguably more practical for a structured work environment or secure travel.

Which One Should You Choose?

Both totes are excellent investments, but they are designed for very different luxury shoppers.

Choose the Goyard Artois if:

• Security is your top priority and you need a bag with a full zipper closure.
• You prefer a structured bag that maintains its shape and doesn't sag.
• You value exclusivity and prefer a "quiet luxury" look over visible logos.
• You appreciate subtle, handcrafted details and want a bag that few others own.

Choose the Louis Vuitton Neverfull if:

• You want an iconic, instantly recognizable luxury bag with a timeless design.
• You prioritize maximum versatility and capacity for work, travel, and daily life.
• You value the convenience of an accessible, open-tote design.
• You love the added value of the included detachable pochette.

Frequently Asked Questions

What’s the main difference between the Goyard Artois and the LV Neverfull?

The main difference is structure and closure. The Artois is a structured tote with a full zipper for security. The Neverfull is an unstructured, open-top tote with a simple clasp closure, designed for maximum flexibility and capacity.

Which bag is more durable?

Both bags are renowned for their durability. Louis Vuitton's coated canvas is famously tough and resistant to wear and tear. Goyard's Goyardine canvas is surprisingly resilient despite being more lightweight. The Artois's reinforced leather corners offer an extra layer of long-term protection against scuffs.

Does the Goyard Artois come with a pouch like the Neverfull?

No, the Goyard Artois does not come with an included removable pouch. The Neverfull's included pochette is a distinct feature of that bag.

Which bag holds its value better?

Both bags have excellent resale value due to high demand and annual price increases. Because of its scarcity and exclusive distribution, the Goyard Artois can sometimes command a higher percentage of its retail price on the secondary market, especially for rare colors.

Is the Goyard Artois heavier than the Louis Vuitton Neverfull?

Generally, no. Goyardine canvas is known for being extremely lightweight. Even with its added structure and zipper, the Artois often feels lighter or comparable in weight to a similarly sized Neverfull.

Why is Goyard more expensive than Louis Vuitton?

Goyard's higher price point comes from its business model of exclusivity. Their bags feature hand-painted details, are produced in far smaller quantities, and are sold only through their own limited number of boutiques, creating managed scarcity.

Can you buy a Goyard Artois online?

No, Goyard does not sell its products online. You must visit a physical Goyard boutique to purchase a bag, which is part of their exclusive client experience.

Which tote is better for work?

This depends on your needs. The Goyard Artois is excellent for work if you require security for a laptop or documents, thanks to its zipper. The Neverfull MM is a classic workhorse that easily fits a laptop and much more, popular for those who prioritize capacity over a secure closure.