Fabletics Blueprint vs. 24/7: Which one should you buy?

The main difference between Fabletics and 24/7 Comfort Apparel comes down to style and purpose. Fabletics offers trendy, high-performance activewear designed for workouts and street style, supported by a subscription model that provides great value. In contrast, 24/7 Comfort Apparel focuses on ultra-affordable, simple basics that prioritize comfort for lounging and light, casual activities.

Here's everything you need to know to decide whether to shop for fashion-forward performance or budget-friendly comfort.

Fabletics

Fabletics is a popular activewear brand that blends fashion-forward designs with technical performance. Best known for its flexible VIP membership model, it offers stylish, high-quality leggings, sports bras, and athleisure sets at a competitive price point, with new collections released monthly to keep up with current trends.

• What it is: A subscription-based activewear brand offering stylish, performance-oriented apparel for women.
• Key features: Signature PowerHold and PowerForm fabrics, moisture-wicking properties, high compression, squat-proof designs, and trendy monthly collections.
• Price: Leggings typically range from $30-$50 for VIP members, slightly higher for non-members.
• Materials/Construction: High-quality blends of polyester and spandex designed for support, durability, and intense activity. Materials are built to withstand stretching, sweat, and washing.
• Sizing/Fit: Inclusive sizing from XXS to 3X. The fit is generally true-to-size but designed to be compressive and form-fitting for maximum support during workouts.
• Pros: Trendy, fashionable designs. High-quality, durable materials suitable for intense workouts. Good value for money with a VIP membership. Inclusive sizing options. Reliable, squat-proof coverage.
• Cons: The subscription model requires you to either shop or "skip the month" to avoid a monthly charge. Non-member prices are significantly higher.

It's the perfect choice for those who want their activewear to double as fashion and need reliable performance for activities like running, HIIT, and gym training.

Shop this brand: fabletics.com

24/7 Comfort Apparel

24/7 Comfort Apparel is a brand that puts affordability and everyday comfort first. It offers a range of simple, functional activewear and loungewear basics like leggings and tops without the trendy details, focusing instead on soft fabrics and relaxed fits for a very low price.

• What it is: An ultra-budget-friendly online brand specializing in comfortable, simple activewear and loungewear.
• Key features: Simple designs, solid colors, soft fabrics, direct-to-consumer pricing.
• Price: Extremely affordable, with leggings often priced under $20 and tops around $10-$15.
• Materials/Construction: Basic polyester and spandex blends that prioritize softness and stretch for comfort, rather than performance or long-term durability.
• Sizing/Fit: Broad size range from XS to 3X. The fit is generally more relaxed and casual compared to performance-focused brands, emphasizing ease of movement for casual wear.
• Pros: Unbeatable low prices. Very comfortable for lounging or everyday activities. Simple, minimalist styles are easy to wear. No subscription required for purchase.
• Cons: Material quality is lower and not built for intense workouts. Less durable over time with frequent washing. Limited style options and no trendy designs. Not dependably squat-proof for gym use.

This brand is ideal for shoppers whose primary goal is finding comfortable, low-cost basics for errands, lounging at home, or very light exercise like walking.

Shop this brand: 247comfort.com

Fabletics vs. 24/7 Comfort Apparel Comparison

Style & Aesthetic

There is a clear divide here. Fabletics is all about being on-trend. The brand releases new collections frequently, featuring bold patterns, color blocking, modern cutouts, and styles that are designed to be worn both in and out of the gym. It's for the person who wants her activewear to make a fashion statement.

24/7 Comfort Apparel takes the opposite approach. Its aesthetic is minimalist, functional, and simple. You'll find a core selection of leggings, joggers, and tops in solid, basic colors. The focus is purely on function and comfort, making it a great source for understated closet staples, not head-turning outfits.

Quality & Materials

Fabletics invests in proprietary performance fabrics like PowerHold, known for its high compression and durability. These fabrics are moisture-wicking, squat-proof, and designed to hold their shape through tough workouts and repeated washes. The quality is a major draw for the price point offered to members.

In contrast, 24/7 Comfort Apparel uses softer, more basic polyester-spandex blends. While very comfortable for casual wear, these materials lack the technical features - like compression and moisture-wicking - needed for serious exercise. They are more likely to pill or lose elasticity over time and may not provide opaque coverage during movements like squats.

Price & Value

For shoppers on a strict budget, 24/7 Comfort Apparel is the clear winner on price alone, with leggings readily available for under $20. It delivers basic comfort for an exceptionally low cost, making it accessible to nearly everyone.

However, Fabletics offers superior value for those who plan to work out in their gear. For a slightly higher price (around $30-$50 with a membership), you get activewear that lasts longer, performs better, and looks more stylish. The membership discounts make premium-feeling activewear much more affordable.

Shopping Experience

The Fabletics shopping experience is curated and personalized. It starts with a style quiz and uses a VIP membership model to offer deep discounts. While this requires management - remembering to "skip" a month if you don't want to be charged a member credit - it also provides a highly engaging and rewarding experience for regular shoppers.

Shopping with 24/7 Comfort Apparel is straightforward and no-frills. The website is simple, prices are as listed, and you can buy what you need without committing to any kind of membership. It's a classic direct-to-consumer model focused on quick, easy transactions.

Which One Should You Choose?

Both brands fill a specific need in the market, so the right choice depends entirely on your priorities for price, style, and performance.

Choose Fabletics if:

• You want trendy, stylish activewear that looks good at the gym and on the street.
• You need durable, supportive, and squat-proof fabrics for moderate to intense workouts.
• You appreciate a personalized shopping experience and are comfortable with a subscription model.
• Quality and performance are just as important to you as price.

Choose 24/7 Comfort Apparel if:

• Your number one priority is finding the absolute lowest price.
• You need comfortable clothes for lounging, running errands, or very light activity like walking.
• You prefer simple, basic styles in solid colors over trendy fashion-forward designs.
• You want a simple, one-time purchase without any membership commitments.

Frequently Asked Questions

What's the main difference between Fabletics and 24/7 Comfort Apparel?

The core difference is purpose. Fabletics creates fashion-forward performance activewear, while 24/7 Comfort Apparel produces ultra-low-cost comfort basics. One focuses on style and athletic function, the other on affordability and casual wear.

Is Fabletics much more expensive than 24/7 Comfort Apparel?

Yes. Fabletics' member-priced leggings typically cost between $30 and $50, whereas you can often find leggings from 24/7 Comfort Apparel for under $20. The higher price for Fabletics reflects its superior material quality, durability, and on-trend designs.

Which brand is better for high-intensity workouts?

Fabletics is unquestionably better for high-intensity workouts. Its garments are made from technical fabrics that offer compression, support, and moisture-wicking properties, all of which are essential for activities like running, HIIT, and weightlifting.

Do you have to have a membership to shop at Fabletics?

No, you can shop at Fabletics as a non-member, but the prices are significantly higher. The VIP membership is what gives you access to the lower price points and monthly deals.

How does the sizing compare between the brands?

Both brands offer inclusive sizing, typically running up to 3X. Fabletics activewear is designed for a compressive, form-fitting feel that is true-to-size. 24/7 Comfort Apparel runs true-to-size as well, but with a more relaxed and loose-fitting design better suited for casual comfort.

Are 24/7 Comfort Apparel leggings squat-proof?

Due to the basic, thinner materials used to achieve a low price point, 24/7 Comfort Apparel leggings are generally not reliable for being fully squat-proof. They are best suited for casual wear or low-impact activities where full coverage during deep bends isn't a concern.

Which brand is more sustainable?

Fabletics has made public commitments to sustainability, including using more recycled materials and moving toward more eco-conscious production practices. 24/7 Comfort Apparel's business model is focused on affordability, with less public emphasis on sustainability initiatives.

What styles can I expect from each brand?

From Fabletics, expect trendy coordinate sets, bold prints, mesh panels, and contemporary silhouettes. From 24/7 Comfort Apparel, expect simple leggings, joggers, and basic tops in a limited palette of solid colors.