If you love the eclectic, trend-driven energy of Urban Outfitters but want to shop more consciously, you're in the right place. It's totally possible to find that same cool, vintage-inspired, and youthful vibe from brands that prioritize ethical production and sustainable materials.
From chic streetwear staples to dreamy boho dresses, these brands deliver the on-trend styles you love while making a positive impact. Here are 19 amazing ethical brands to check out next time you want an Urban Outfitters fix.
Often seen as the cool girl's go-to for sustainable style, Reformation serves up effortlessly chic dresses, flattering tops, and vintage-inspired denim. They master that coveted trendy-but-timeless look with eco-friendly fabrics and a transparent production process. While UO captures trends quickly, Ref creates investment pieces that will stay relevant season after season, though at a slightly higher price point of around $70-$300.
Shop now at thereformation.com
For the footwear lover, Alohas is an on-demand shoe brand that combines trendy, minimalist design with sustainable practices. From chunky sandals to Western-inspired boots, their collections are crafted from eco-friendly materials like vegetable-tanned leather. If you love discovering unique shoes at Urban Outfitters, Alohas offers a more focused, planet-friendly alternative with most styles falling in the $100-$200 range.
Shop now at alohas.com
A true pioneer in the ethical fashion space, People Tree creates beautiful boho-chic clothing with a conscience. They use fair trade practices and organic, sustainable materials to craft their flowy dresses, printed tops, and cozy basics. While Urban Outfitters has a similar bohemian flair, People Tree's focus is on timeless designs that support artisan communities, offering a more mindful approach to style with pieces from $50-$150.
Shop now at peopletree.co.uk
Veja has become the unofficial uniform for stylish people who care about the planet. These minimalist, streetwear-approved sneakers are made from innovative materials like organic cotton, wild rubber from the Amazon, and recycled plastic bottles. Instead of browsing UO's massive sneaker selection, you can find a durable, thoughtfully made pair from Veja that instantly elevates any casual outfit.
Shop now at veja-store.com
For a high-fashion, avant-garde take on conscious style, look no further than Stella McCartney. A leader in luxury sustainability, the brand is known for its incredible cruelty-free materials and dedication to circular fashion. While it's in a much higher price bracket than Urban Outfitters (starting around $300), it's the ultimate aspirational brand for anyone wanting to invest in runway-worthy ethical pieces that truly make a statement.
Shop now at stellamccartney.com
Everlane is all about "Radical Transparency," offering modern basics made in ethical factories. They create high-quality, minimalist wardrobe staples - from perfect-fit denim to cashmere sweaters and sleek leather goods. If you buy basics like tees and jeans at Urban Outfitters, consider Everlane a more grown-up, sustainable alternative for building a timeless wardrobe. Prices are comparable, too, typically ranging from $30-$150.
Shop now at everlane.com
You probably know Fjällräven for their iconic Kånken backpack, but this Swedish outdoor brand offers a full line of durable, functional, and stylish apparel. They use eco-friendly materials like recycled nylon and prioritize creating gear that lasts a lifetime. It captures that trendy, utilitarian aesthetic seen at UO but with a genuine commitment to sustainability and performance.
Shop now at fjallraven.com
Amour Vert blends Parisian chic with Californian ease, creating beautiful, feminine clothing from eco-friendly fabrics. Their collections feature soft, flowy dresses, classic striped tees, and elegant blouses that are both trendy and timeless. It's a great alternative for when you want a versatile, pretty piece that feels sophisticated and was made with the planet in mind, with prices mostly in the $50-$200 range.
Shop now at amourvert.com
If denim is your thing, Nudie Jeans is the ethical brand for you. They specialize in organic denim and are famous for offering free repairs for life, encouraging you to wear your jeans for years to come. While Urban Outfitters has a huge denim section, Nudie is for the true connoisseur who values quality, transparency, and a perfect, long-lasting fit.
Shop now at nudiejeans.com
Matt & Nat proves that you don't need leather to create stylish, high-quality bags. This vegan accessories brand crafts sleek, modern handbags, backpacks, and wallets from sustainable and recycled materials. Their minimalist designs offer a polished alternative to the more eclectic accessory offerings at Urban Outfitters, perfect for everyday use.
Shop now at mattandnat.com
Based in the UK, Thought creates easy-to-wear pieces with a relaxed, bohemian vibe using sustainable fabrics like organic cotton and hemp. Their collections range from breezy printed dresses and skirts to cozy, colorful knits and basics. If you're drawn to UO's effortless, slightly folksy pieces, Thought offers a similar feel with a strong commitment to slow, ethical fashion.
Shop now at wearethought.com
For high-quality basics that are ethically made, Kotn is a must-know. They specialize in ultra-soft essentials crafted from Egyptian cotton, focusing on fair labor practices and supply chain transparency. Swap out your fast-fashion basics from UO for Kotn's perfectly fitted tees, sweatshirts, and loungewear that are designed to last and feel amazing. Prices are super accessible, from $20-$80.
Shop now at kotn.com
Cuyana's philosophy is "fewer, better things," which feels like the perfect antidote to fast fashion. They create timeless, luxurious essentials designed to last a lifetime, from elegant leather totes to sumptuous alpaca sweaters. While more minimalist than UO, Cuyana's pieces are the building blocks of a versatile, high-quality wardrobe, with prices typically falling between $100 and $300.
Shop now at cuyana.com
As its name suggests, Organic Basics creates essentials from organic and recycled materials. The brand specializes in high-quality underwear, activewear, and simple tees with a minimalist aesthetic. If you're looking to replace your everyday staples with more sustainable options, their commitment to transparent, eco-friendly production makes them an easy and affordable switch.
Shop now at organicbasics.com
Famous for its one-for-one giving model, Toms has evolved to focus heavily on sustainability and fair labor practices too. Their laid-back espadrilles, sandals, and sneakers capture a casual, streetwear vibe similar to what you'd find at Urban Outfitters. It's an easy-to-wear brand that lets you feel good about your purchase on multiple levels.
Shop now at toms.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
