Longines rarely has sales. As a luxury Swiss watch brand focused on maintaining its premium value, Longines does not hold traditional sales events like Black Friday or seasonal clearances on its official website or in its boutiques. However, that doesn't mean finding a deal is impossible.
The best ways to find a discounted Longines watch are through authorized third-party retailers, outlet stores, and the certified pre-owned market. These channels often have their own promotions and can offer significant savings on specific models.
While you won't see a big "SALE" banner on the official Longines website, there are several ways to pay less than full retail price for one of their timepieces.
This is your most reliable option for finding new Longines watches at a discount. Authorized outlet stores sell previous seasons' models and discontinued styles at reduced prices, often ranging from 20-40% off the original retail price. These deals are usually available year-round, with deeper markdowns during seasonal clearance events.
Third-party sellers like Jomashop or WatchMaxx frequently run their own sales on luxury watch brands, including Longines. During major shopping holidays like Black Friday, Cyber Monday, or Christmas, you might find promotions offering 10-25% off select models. These are retailer-specific and not official brand sales.
The pre-owned market is an excellent way to get a great deal on a Longines watch. Reputable platforms for certified pre-owned watches often list models for 10-30% less than their original retail price. This is also a fantastic way to find rare or vintage pieces that are no longer in production.
To set clear expectations, here are some promotions that Longines typically does not offer:
Knowing exactly where to look is key to finding a discounted Longines. Here are the best places to check.
Websites that specialize in luxury watches are often the first place discounts appear. Keep an eye on these trusted online retailers:
These sellers regularly update their inventory with new promotions, so it's a good idea to check back frequently or sign up for their email lists.
For some of the best prices available, explore the certified pre-owned market. These platforms are trusted for their authenticity checks and buyer protection policies.
If you live near a luxury or premium outlet mall, check if there is an authorized watch dealer or jeweler that stocks Longines. You can often find last-season's models here with significant markdowns.
Following authorized retailers on social media and signing up for their newsletters is a great way to get immediate alerts about flash sales, new markdowns, and exclusive coupon codes.
Finding a deal on a luxury item requires patience and strategy. Here's how to get the best possible price.
Authorized retailers and outlet stores are most likely to clear out older inventory during the winter (December-February) and summer (June-August). This is when you'll find the most aggressive discounts on discontinued models.
If you have a specific watch in mind, use price tracking websites to monitor its cost across different retailers. Some sites even let you set up email alerts so you'll be notified as soon as the price drops to your desired level.
On pre-owned sites, watches listed in "unworn" or "like new" condition often come with a substantial discount compared to retail, even though they are virtually brand new. These can be some of the best deals you'll find.
While official Longines sales are practically nonexistent, hunting for deals through authorized retailers and the pre-owned market can lead to a fantastic find. Patience and knowing where to look are your best tools for adding a luxury timepiece to your collection without paying the full price.
