No, Fear Of God very rarely offers traditional sales or discounts on its own website. To maintain an exclusive, high-end image, the brand generally avoids sitewide markdowns and the usual seasonal sale events you might see elsewhere.
However, that doesn't mean you have to pay full price. Discounts can be found through authorized third-party retailers like Ssense and Farfetch, especially during major shopping holidays and end-of-season clearances. Resale platforms are also a popular way to find past-season items for less. Shop now at fearofgod.com.
While Fear Of God holds back on direct-to-consumer sales, smart shoppers can find deals through the retailers that carry the brand. Here’s a breakdown of the discount opportunities available.
Your best bet for finding a deal is to watch authorized department stores and online boutiques during major shopping events. Fear Of God items are often included in their sitewide promotions.
Many multi-brand retailers have ongoing sale sections where you can find past-season Fear Of God apparel and footwear. These sales aren’t tied to a specific holiday and are updated periodically throughout the year.
Though extremely rare, Fear Of God items occasionally appear in private sales hosted by luxury department stores or event companies. These are typically invitation-only, but signing up for newsletters from high-end retailers can sometimes get you on the list.
Some third-party retailers may offer ways to save that are not specific to the brand itself.
Finding deals on Fear Of God is about knowing exactly where to look. Here are the top destinations for discounted pieces.
This is the most reliable place to find new Fear Of God items on sale. Keep an eye on the dedicated sale sections of these sites:
For past-season, sold-out, and pre-owned items, the secondary market is a great resource. You can often find significant discounts, just be sure to verify authenticity.
Since sales happen at the retailer level, signing up for newsletters from sites like Ssense and Farfetch is crucial. You’ll get alerts for upcoming sales, flash promotions, and sometimes even exclusive coupon codes sent directly to your inbox.
The deepest and most predictable discounts happen during Black Friday/Cyber Monday and end-of-season clearances (late winter and late summer). Mark your calendar and be ready to browse your favorite retail sites during these times.
If you miss a sale on a specific item, check resale platforms like Grailed or StockX a few weeks later. Prices on past-season items often drop once the hype of a new collection takes over.
Essentials line items, past-season mainline collections, and general release sneakers are the most likely to hit sale racks. Highly-anticipated new arrivals, limited-edition collaborations, and signature pieces will almost always sell out at full price.
When buying from resale platforms, always purchase from trusted sellers with high ratings. Use the platform’s authentication services when available to avoid counterfeit products, as Fear Of God is a heavily replicated brand.
Items purchased at a deep discount from third-party retailers are often marked as final sale. This means you can't return or exchange them, so be sure of your sizing before you buy.
Fear Of God doesn't issue public coupon codes. Any codes you find on random discount sites are unlikely to work. Stick to promotions offered directly by authorized retailers.
