No, Breitling does not have sales in the traditional sense. As a luxury watch brand focused on craftsmanship and exclusivity, you won't find official Black Friday events or site-wide clearance sections on their website or in their boutiques.
However, that doesn't mean you can never find a Breitling for less than the full retail price. The key is to look beyond direct channels, focusing on authorized dealers, the pre-owned market, and knowing the right time to shop for older models. Shop now at breitling.com
While official sales are practically nonexistent, there are a few scenarios where you might score a deal on a new or pre-owned Breitling watch.
Individual authorized dealers (like high-end jewelry stores) sometimes run their own promotions, especially around holidays. These aren't brand-wide sales from Breitling but rather store-specific offers. These can include:
When Breitling releases its new collections (often in the spring), some authorized dealers may offer modest discounts on the previous year's models to clear out inventory. These deals are rarely advertised publicly, but you might find discounts of around 10-15% if you shop at the right time.
The pre-owned market is where you'll find the most significant savings. Reputable online marketplaces and dealers sell authenticated, often mint-condition Breitling watches at prices that can be 10-30% below their original retail value. This is the best and most reliable way to purchase a genuine Breitling at a discount.
Finding deals on Breitling watches requires knowing exactly where to look. Here are the primary channels to monitor.
High-end watch retailers like Watches of Switzerland, Tourneau, and other official local jewelers are your best bet for finding a deal on a new watch. Build a relationship with a sales associate, as they can inform you about upcoming in-store promotions or end-of-season clearances on older models before they are widely known.
Websites like Chrono24, WatchBox, and Bob's Watches are hubs for pre-owned luxury watches. These platforms offer a vast selection from sellers worldwide, often at prices well below retail. Always be sure to check seller reviews and authentication guarantees before making a purchase.
Online forums like WatchUSeek and Reddit communities like r/Watches and r/WatchExchange are excellent resources. Members often share tips on where to find deals, post reviews of sellers, and list their own watches for sale. It's a great way to get insider knowledge from fellow enthusiasts.
Since straightforward sales are off the table, you need to be strategic to get the best value on your purchase.
This is the most effective way to save money. A one or two-year-old watch in excellent condition can cost significantly less than a brand new one while offering a nearly identical ownership experience. Reputable dealers often include their own warranty for peace of mind.
Try shopping for a particular model right after its successor is announced, typically in the spring around industry events like Watches & Wonders. This is when authorized dealers are most motivated to move older inventory.
Don't be afraid to politely negotiate, especially at an independent authorized dealer. While a massive discount is unlikely, you might be able to get a small price reduction or have them include an extra strap or accessory. Paying with cash or via wire transfer can sometimes give you leverage.
Keep these important points in mind before you start your hunt for a discounted Breitling.
