David Yurman vs. Tiffany: Which brand is better? [2026]

David Yurman is known for its artistic, sculptural jewelry, characterized by its signature cable motif and mixed-metal designs, fitting an accessible luxury price point. In contrast, Tiffany & Co. is the symbol of timeless, classic elegance, renowned for its high-end diamond engagement rings and storied heritage in the upper echelons of luxury.

Let's compare these two iconic jewelry brands to help you decide which one best suits your style, occasion, and budget.

David Yurman: The Leader in Sculptural Artistry

Founded in 1980 by David and Sybil Yurman, the brand seamlessly blends art, fashion, and fine jewelry. It appeals to a customer who appreciates unique, handcrafted designs that are both modern and timeless. The brand's use of bold shapes, mixed metals, and the iconic Cable bracelet have made it a favorite for those seeking distinctive yet wearable luxury.

• Product mix: Offers a wide array of rings, bracelets, necklaces, and timepieces. The brand is most famous for its Cable collection, which is integrated across most of its designs in sterling silver, gold, and accented with gemstones.
• Price point: Occupies the accessible-to-mid-luxury space, with many popular items ranging from $300 to $5,000. Sterling silver pieces start around $200, while gold and diamond pieces can exceed $10,000.
• Style & Aesthetic: Modern, artistic, and slightly edgy. The designs are sculptural and known for their interesting play of textures and shapes, especially with the twisted helix of the cable motif.
• Quality & Materials: Utilizes high-quality sterling silver, 18k gold, and a variety of precious and semi-precious gemstones. The craftsmanship is excellent, with a focus on creating durable pieces for everyday wear.
• Sizing/Fit: Rings and bracelets generally fit true to size, though some of the cuff bracelets come in standard sizes and are not adjustable.

David Yurman is the choice for an artistic, statement piece that feels both contemporary and substantial, offering excellent craftsmanship at a more approachable price than traditional high jewelry houses.

Shop David Yurman: davidyurman.com

Tiffany & Co.: The Icon of Timeless Elegance

Established in 1837, Tiffany & Co. is one of the world's most legendary jewelry brands. More than just a retailer, it's a cultural symbol of romance, sophistication, and enduring style, immortalized by its iconic "little blue box." It’s the definitive destination for milestone celebrations, particularly engagement rings and wedding gifts.

• Product mix: Best known for exceptional diamond rings, including the famed Tiffany® Setting. The brand also offers extensive collections of fine jewelry in gold and platinum, as well as iconic sterling silver pieces like the classic Heart Tag necklace.
• Price point: Spans a broad range but is firmly positioned in the high-luxury market. Entry-level silver pieces start around $200, but the brand’s core offerings, especially diamond and gold jewelry, quickly move into the thousands and can reach hundreds of thousands for bespoke items.
• Style & Aesthetic: Classic, refined, and understated. The designs prioritize clean lines, perfect proportions, and the brilliance of the stones, creating pieces that are elegant and never go out of style.
• Quality & Materials: World-renowned for its exceptionally high standards for diamonds and gemstones. The brand uses top-tier platinum, 18k gold, and sterling silver. Build quality is geared toward creating heirloom pieces meant to last for generations.
• Sizing/Fit: Offers a comprehensive range of sizes for all rings and bracelets, ensuring a precise and comfortable fit.

Tiffany & Co. sets the standard for quality and prestige in fine jewelry, making it the premier choice for investment pieces and timeless symbols of love and achievement.

Shop Tiffany & Co.: tiffany.com

David Yurman vs. Tiffany & Co. Comparison

Price Comparison

David Yurman offers a more accessible entry into the luxury jewelry market. Signature sterling silver Cable bracelets start around $400, and you can find a substantial piece for under $1,000. It’s an excellent value for the level of design and craftsmanship you receive. While they have high-end collections, the brand’s core appeal lies in this mid-luxury sweet spot.

Tiffany & Co. commands a premium due to its powerful brand heritage and exceptional material quality, particularly its diamonds. While its popular sterling silver pieces might start around a similar price point to some of Yurman's, the cost escalates quickly. An 18k gold piece from Tiffany will generally cost significantly more than a comparable gold piece from David Yurman. A simple gold Tiffany T wire bracelet is over $2,000, while a gold David Yurman Cable bracelet is similarly priced but often more substantial.

Quality & Materials

Both brands use high-quality, genuine materials, so you're getting authentic sterling silver, gold, and fine gemstones from either. The key difference lies in their focus. David Yurman’s expertise is in the artistry and heavy feel of its pieces, particularly its sterling silver craftsmanship and innovative use of colored gemstones.

Tiffany's reputation is built on having some of the highest standards in the industry for diamonds and precious metals. They are known for their ethically sourced gems and flawless settings. A diamond from Tiffany & Co. comes with a certificate and a promise of quality that is recognized globally as a top standard, making their pieces valuable long-term investments.

Style & Aesthetic

Your choice here comes down to a matter of personal taste: modern artistry vs. classic tradition. David Yurman’s jewelry is bolder and more contemporary. Its signature twisted cable motif, use of faceted metals, and mix of silver and gold create a look that is recognizable and makes a statement. It’s jewelry designed to be seen and worn often.

Tiffany’s aesthetic is the definition of quiet luxury - understated, elegant, and timeless. Collections like the Elsa Peretti® Bone Cuff or the Tiffany T collection feature smooth, clean lines that complement rather than dominate an outfit. These are pieces designed to be versatile style cornerstones that you can wear for decades without them ever feeling dated.

Sustainability & Ethics

Both brands are committed to ethical practices, but Tiffany & Co. is a vocal leader in the industry. It has been a strong advocate for responsible mining and supply chain transparency, providing detailed information about the origins of its individually registered diamonds. They are a founding member of the Responsible Jewellery Council.

David Yurman also adheres to stringent ethical standards, including the Kimberley Process for diamonds, and works to ensure responsible sourcing in its supply chain. However, Tiffany has made its sustainability and sourcing journey a more prominent part of its brand identity.

Which One Should You Choose?

Both brands offer extraordinary jewelry, but they cater to different shoppers with different priorities.

Choose David Yurman if:

• You prefer a modern, artistic design with a bit of an edge.
• You want a statement piece of everyday luxury at a more attainable price point.
• You love the iconic look of the Cable bracelet and mixed-metal styles.
• You are shopping for a stylish piece that showcases unique craftsmanship.

Choose Tiffany & Co. if:

• You value timeless, classic, and understated elegance.
• You're marking a major life event, such as an engagement, anniversary, or graduation.
• Superior diamond quality and brand prestige are your highest priorities.
• You are purchasing a piece as a long-term, heirloom-quality investment.

Frequently Asked Questions

Is David Yurman or Tiffany & Co. cheaper?

Generally, David Yurman is cheaper. While both brands offer pieces from a few hundred to many thousands of dollars, David Yurman's core collection in sterling silver and semi-precious stones is significantly more accessible than Tiffany's core offerings in gold, platinum, and diamonds.

Which brand holds its value better?

Tiffany & Co. jewelry, especially engagement rings and pieces with high-quality diamonds, tends to hold its value better over time. The brand's prestigious reputation and strict material standards contribute to a stronger resale market compared to most other designer jewelry brands.

What is David Yurman best known for?

David Yurman is best known for its signature Cable design - a twisted helix motif incorporated into bracelets, rings, and necklaces. The Cable Bracelet, often crafted in sterling silver with gemstone-adorned end caps, is his most iconic piece.

Where can I buy David Yurman jewelry?

You can purchase David Yurman jewelry from their official boutiques, on the David Yurman website, and at authorized high-end retailers like Nordstrom and Neiman Marcus.

Is Tiffany jewelry real silver and gold?

Yes, all Tiffany & Co. jewelry is made from authentic, high-quality materials. Their sterling silver is 92.5% pure silver, and they primarily use 18k gold and 950 platinum for their fine jewelry collections.

Which is a better gift, David Yurman or Tiffany?

For major, traditional milestones like an engagement or a significant anniversary, Tiffany is often seen as the ultimate aspirational gift. For birthdays, personal achievements, or for someone with a more modern and artistic style, a piece from David Yurman makes an excellent and stylish choice.

Does Tiffany & Co. ever have sales?

Tiffany & Co. does not hold sales or discount its products. This policy helps maintain the brand's luxury positioning and ensures that its pieces retain their value over time.