Cozy Earth vs. Vuori: Which brand should you buy?

Cozy Earth is a luxury brand focused on ultra-soft bamboo bedding and sleepwear designed for maximum comfort and relaxation, commanding a premium price point. Vuori is a California-based activewear brand that creates versatile, performance-driven clothing for workouts and daily life at a more accessible, mid-range price.

Let's compare them side-by-side to help you decide which is the right fit for your lifestyle and budget.

Cozy Earth: The Leader in Luxury Bamboo Bedding & Loungewear

Cozy Earth built its reputation on creating exceptionally soft and sustainable home and lounge products. Using premium bamboo viscose, the brand targets customers who are willing to invest in high-quality items that enhance rest and wellness. Their aesthetic is minimalist and elegant, focusing on the luxurious feel of the fabric rather than bold patterns or trends.

• Product mix: Specializes in luxury items like sheet sets, duvet covers, pajamas, robes, and minimalist loungewear including joggers and pullovers.
• Price point: Premium. Expect to pay around $300-$500 for a Queen sheet set and $100-$200 for a pair of pajamas or loungewear sets.
• Quality & Materials: The brand's signature material is a proprietary bamboo viscose known for its silky, breathable, and temperature-regulating properties. All products are OEKO-TEX certified to be free of harmful chemicals.
• Sizing/Fit: Loungewear and sleepwear generally run true to size with a focus on a comfortable, relaxed fit rather than a form-fitting one.
• Sustainability: Prides itself on ethically sourcing bamboo from responsibly managed farms and using a closed-loop system for manufacturing to reduce environmental impact.
• Return policy: Offers a generous 100-night trial on all products, allowing customers to return items for a full refund if they aren't satisfied.

Cozy Earth is the clear choice for anyone prioritizing an indulgent, high-end sleep and lounge experience with a strong commitment to sustainable, natural materials.

Shop Cozy Earth: cozyearth.com

Vuori: Performance Athleisure with a California Vibe

Vuori is an activewear and athleisure brand that embodies a laid-back, Southern California lifestyle. The brand is known for creating high-performance clothing that is stylish and comfortable enough to wear from the gym to errands and everywhere in between. Their target audience values versatility, enduring quality, and a modern, understated aesthetic.

• Product mix: Extensive range of activewear for men and women, including their famous joggers, as well as leggings, shorts, tops, and hoodies.
• Price point: Mid-tier. Joggers and leggings typically range from $80–$120, while tops and T-shirts are usually in the $50–$80 range.
• Quality & Materials: Utilizes a variety of high-performance technical fabrics, many of which are made from recycled materials. Their fabrics are known for being moisture-wicking, quick-drying, and having four-way stretch.
• Sizing/Fit: Products fit true to size with an athletic cut that is designed for movement without being overly compressive or restrictive.
• Sustainability: Actively works to reduce its carbon footprint by using recycled and sustainable materials, offsetting 100% of carbon emissions, and ensuring ethical factory conditions.
• Return policy: Famous for its "Investment in Happiness" guarantee, allowing free returns at any time on items that don't meet expectations.

Vuori offers buttery-soft performance apparel that seamlessly transitions from active pursuits to everyday life, making it ideal for those who want their clothes to do more.

Shop Vuori: vuoriclothing.com

Cozy Earth vs. Vuori Comparison

Price Comparison

There is a significant price difference between the two brands, reflecting their distinct market positions. Cozy Earth operates in the luxury space, with prices that match its premium materials and branding. A sheet set can be as much as a small wardrobe of essentials from other brands, making it an investment piece.

Vuori is firmly priced as a mid-to-high-end activewear brand, comparable to Lululemon or Alo Yoga. While not inexpensive, its products feel reasonably priced for the quality, performance, and versatility they offer. You can typically buy 2-3 pieces of Vuori apparel for the price of one Cozy Earth pajama set.

Quality & Materials

Both brands excel in quality, but their materials serve entirely different purposes. Cozy Earth revolves around the serene comfort of bamboo viscose. This fabric is prized for its extreme softness, hypoallergenic properties, and ability to regulate temperature, keeping you cool in the summer and warm in the winter. It’s perfect for sleeping and relaxing.

Vuori uses performance-synthetics like recycled polyester and elastane. These materials are engineered to wick sweat, dry quickly, stretch with your body, and resist pilling. While incredibly soft to the touch, their primary function is to support an active lifestyle, making them durable enough for intense workouts and repeated washing.

Product Selection & Style

Cozy Earth’s selection is narrowly focused on creating a five-star sleep and lounge experience. Their aesthetic is minimalist, serene, and timeless, with products primarily offered in neutral, calming colors. The style is classic and unlikely to go out of fashion.

Vuori offers a much broader catalog for both men and women, covering everything from intense training gear to everyday essentials. The brand’s aesthetic marries a clean, modern style with a distinctively casual West Coast feel. It’s highly versatile, designed to look good during a workout or a coffee run.

Fit & Sizing

Both brands generally run true to size, but the intended fit is different. Cozy Earth’s loungewear is designed for a relaxed, easy fit. You won't find anything overly sculpting or tight, the priority is unrestricted comfort for sleeping and settling in.

Vuori’s clothing has an athletic fit. It's meant to skim the body and move with you without constriction. Items like joggers are relaxed but still maintain a tailored silhouette, while leggings offer gentle compression suitable for performance without being restrictive.

Sustainability & Ethics

Both brands are strong performers in sustainability, though their approaches differ. Cozy Earth’s efforts are rooted in its core material sourced from USDA-certified-organic bamboo that's ethically harvested and manufactured within a closed-loop system. Transparency and non-toxic production are central to their brand identity.

Vuori tackles sustainability by using a high percentage of recycled materials in their fabrics, offsetting carbon emissions, and partnering with ethical factories. Their focus is on reducing the impact of creating traditionally synthetic-based activewear.

Which One Should You Choose?

The best brand for you depends entirely on what you're looking to add to your wardrobe and home.

Choose Cozy Earth if:

• You are primarily shopping for bedding or exceptionally soft sleepwear.
• You are willing to invest a premium price for unmatched softness and luxury comfort.
• Temperature regulation is really important to you while sleeping.
• Your style is minimalist and elegant, and you prioritize natural fibers.

Choose Vuori if:

• You need versatile clothing for workouts, travel, and everyday casual wear.
• You want performance features like moisture-wicking and quick-drying fabrics.
• Your budget is in the mid-range for high-quality activewear.
• You prefer an athletic, casual style over relaxed comfort.

Frequently Asked Questions

Is Cozy Earth or Vuori more expensive?

Cozy Earth is significantly more expensive. Its products are positioned as luxury home goods and loungewear, with prices reflecting their premium bamboo material and generous warranty and trial period. Vuori is priced as high-end activewear, making it more accessible.

Which brand is softer?

This depends on what you are looking for in terms of softness. For a silky, cool-to-the-touch softness ideal for sleeping, Cozy Earth's bamboo viscose fabric is probably one of the leaders. For a peached, buttery-soft feel in an athletic fabric, Vuori's materials are at the cutting edge in athletic wear products. Both are exceptionally good in their own respective product categories.

What are the flagship products for each brand?

Cozy Earth is most famous for its Bamboo Sheet Sets, which were featured on "Oprah's Favorite Things". Vuori is best known for its men's and women's Performance Joggers, which are praised for their incredible comfort and versatility.

Are both brands sustainable?

Yes, both brands have strong sustainability initiatives. Cozy Earth focuses on sustainably sourced bamboo and a non-toxic, eco-friendly manufacturing process. Vuori focuses on using recycled materials, reducing its carbon footprint, and enforcing ethical production standards.

Which brand is better for lounging?

Either could be great for lounging based on your own personal definition of lounging. Cozy Earth is designed purely for relaxation and indoor comfort with a loose, draping fit. Vuori is better for "active lounging." Their joggers are perfect for relaxing and comfortable for sitting on the couch, but that comfort comes from an athletic fabric and fitting.

Can you find Cozy Earth and Vuori in stores?

Vuori has several of its own retail stores across the U.S. and is also carried in retailers like Nordstrom and REI. Cozy Earth operates primarily through its website, though it can sometimes be found in select luxury department stores as well.

How do their return policies compare?

Both have excellent return policies. Vuori offers its "Investment in Happiness" guarantee, which is a promise for their apparel to stand the test of time, and there is flexibility with your orders and returns to make things easy. Cozy Earth provides a very impressive 100-night risk-free trial on all their products, so there is essentially no risk for making a decision at purchase when given so long to give them a try.

How does sizing run?

Both brands generally fit true to size. Choose your normal size with a few special considerations. Go with a Cozy Earth lounge product if you prioritize a looser comfort-based feel during a Netflix marathon around the house. When trying on a Vuori product, you can be assured the fit will be well-suited, providing comfort for both workouts and casual wear.