Common Projects vs. Gucci: Which brand is better? [2026]

Common Projects offers minimalist, luxury sneakers focused on subtle branding, clean lines, and premium materials, typically priced around $400-$500. In contrast, Gucci provides bold, maximalist, and trend-driven footwear defined by iconic logos and eclectic designs, with sneakers generally starting at $700 and going well over $1,200.

Let's compare these two luxury footwear giants to help you decide which brand best matches your style and budget.

Common Projects: The Epitome of Minimalist Luxury

Founded in 2004, Common Projects has earned a devoted following for its understated approach to luxury. The brand is celebrated for its commitment to superior craftsmanship, high-quality materials, and a design philosophy that strips away all non-essentials. Their signature Achilles Low is a modern classic, known for its sleek silhouette and the brand's only visible branding: a series of gold numbers indicating the style, size, and color.

• Product mix: Primarily focused on sneakers like the iconic Achilles Low, with a selection of boots and other simple leather goods.
• Price point: Luxury, with most sneakers retailing between $400 and $500. The price reflects the Italian craftsmanship and premium leathers used.
• Quality: Exceptional. The brand uses durable Italian leathers and Margom rubber soles, resulting in a shoe that is comfortable, long-lasting, and ages beautifully.
• Sizing/Fit: Common Projects sneakers are known to run one full size large, so it's recommended to size down from your usual sneaker size for a proper fit.
• Style/Aesthetic: Pure minimalism. The designs are modern, clean, and incredibly versatile, easily dressed up with tailoring or down with jeans.
• Key Differentiator: The iconic gold-stamped serial number on the heel is the brand's subtle and recognizable signature, appealing to those who prefer timeless design over bold logos.

Common Projects is ideal for the consumer seeking an immaculately crafted, versatile, and low-profile luxury sneaker that speaks with quality rather than logos.

Shop Common Projects: commonprojects.com

Gucci: The Icon of Bold, Maximalist Fashion

As one of the world's most recognizable luxury houses, Gucci represents the pinnacle of Italian glamour and expressive, trendsetting design. The brand isn't afraid to be bold, employing vibrant patterns, intricate embroidery, and its famous interlocking G-logo across its footwear. Gucci sneakers are statement pieces designed to be seen, capturing a spirit that is both classically Italian and contemporary.

• Product mix: A vast range of men's and women's ready-to-wear, handbags, accessories, and shoes. Their sneaker collection includes everything from the classic Ace sneaker to chunky designer models.
• Price point: Top-tier luxury. Sneakers typically range from $700 to $1,200, reflecting the brand's global status, design complexity, and marketing.
• Quality: Excellent craftsmanship using high-grade Italian leather and other innovative textiles. The focus is on fashion design, and while well-made, some embellished models are more delicate than minimalist alternatives.
• Sizing/Fit: Sizing can vary depending on the specific model. Many, like the Ace, tend to run a half to a full size large, so consulting individual product size guides is important.
• Style/Aesthetic: Maximalist and eclectic. Expect iconic motifs like the Web stripe, animal-themed embroidery, and prominent logos. Gucci’s style is for those who want their fashion to be noticed.
• Key Differentiator: Instantly recognizable branding and a reputation for being at the forefront of fashion trends make Gucci a go-to for statement luxury.

Gucci stands as the definitive choice for the fashion-forward individual who views footwear as a primary way to express personal style and values brand recognition.

Shop Gucci: gucci.com

Common Projects vs. Gucci Comparison

Price Comparison

There is a clear price difference between the two. Common Projects sneakers sit in the $400-$500 range, positioning them as an accessible entry into high-end, minimalist footwear. They offer significant value through their durable materials and timeless design that won't go out of style.

Gucci occupies a much higher price bracket, with sneakers often starting around $700 and climbing. This price reflects the powerhouse brand name, complex designs, and the cultural status that comes with wearing Gucci. You are paying for both the quality construction and the bold fashion statement.

Quality & Materials

Both brands produce their sneakers in Italy and use premium materials, but their approach differs. Common Projects is almost singularly focused on the quality and durability of the core components: flawless leather uppers and sturdy Margom soles. They are built to be worn frequently and last for years.

Gucci also uses high-quality leathers and fabrics but incorporates more decorative elements like embroidery, patches, and metallic details. While the underlying construction is excellent, these fashionable additions can be more delicate and may require more care compared to the rugged simplicity of a Common Projects sneaker.

Style & Aesthetic

This is the most significant point of difference. Common Projects is the champion of minimalism. The entire brand identity is built on clean, unbranded, and versatile silhouettes. Their sneakers are designed to complement an outfit, not dominate it, making them perfect for smart-casual and professional settings.

Gucci is the exact opposite. Their aesthetic is maximalist, eclectic, and designed to capture attention. With bold logos, vibrant colors, and recognizable patterns, a Gucci sneaker is the centerpiece of a look. The choice here comes down entirely to personal taste: understated elegance versus trendsetting expression.

Shopping Experience

Shopping for Common Projects is a straightforward affair, available on their minimalist website and through luxury department stores like Neiman Marcus and Saks Fifth Avenue. The focus is on the product itself. Gucci provides an immersive luxury experience. From their opulent boutiques to their highly curated website, shopping with Gucci feels like an event. They offer extensive customer service, personalized recommendations, and premium packaging that reinforces the brand's high-end status.

Sustainability & Ethics

While Common Projects doesn't publicize its sustainability efforts extensively, its focus on timeless design and durable construction promotes a "buy less, buy better" ethos. The longevity of their products inherently pushes against fast fashion.

Gucci has made its sustainability initiatives very public. Through its Gucci Equilibrium platform, the company is transparent about its commitment to reducing its environmental footprint, ensuring ethical sourcing, and promoting inclusivity. For shoppers who prioritize corporate responsibility, Gucci offers clear and documented efforts.

Which One Should You Choose?

Both Common Projects and Gucci make exceptional luxury sneakers, but they cater to very different customers.

Choose Common Projects if:

• You prefer an understated, minimalist aesthetic over loud branding.
• You want a highly versatile sneaker that can be dressed up or down.
• Long-term durability and quality craftsmanship are your main priorities.
• You appreciate a subtle, "if you know, you know" approach to luxury.

Choose Gucci if:

• You want your footwear to be a bold, statement-making part of your outfit.
• You love recognizable logos and current, trend-driven fashion.
• Your style is expressive, eclectic, and maximalist.
• You enjoy the status and recognition that comes with a globally iconic luxury brand.

Frequently Asked Questions

Are Common Projects or Gucci sneakers more expensive?

Gucci sneakers are significantly more expensive. Common Projects are typically priced between $400-$500, while Gucci shoes start around $700 and can easily exceed $1,200 for more elaborate designs.

Which brand has better quality sneakers?

Both brands offer excellent quality with Italian craftsmanship. However, they prioritize different things. Common Projects focuses on minimalist durability and is built for consistent wear. Gucci focuses on high-fashion design, which can include more delicate materials and embellishments.

Do Common Projects sneakers run true to size?

No, Common Projects are notorious for running a full size large. It is almost always recommended to size down one full size from your standard sneaker size (e.g., if you are a US 10 in Nike, you would likely be a 42 EU / US 9 in Common Projects).

How does Gucci sneaker sizing run?

Gucci sizing can be inconsistent across styles. Many popular models, like the Ace, often run large, and buyers are advised to go down a half or full size. It is best to consult the sizing chart for the specific shoe you are interested in.

Are Common Projects sneakers comfortable?

Yes, once broken in. The premium leather can be stiff at first, but it molds to your foot over time, making them very comfortable for daily wear. The quality construction provides good support.

Which brand is better for everyday wear?

For most people, Common Projects is better for everyday wear. Their simple design, comfort, and durability make them an easy choice for a wide variety of outfits and occasions.

Where can I buy Common Projects sneakers?

You can purchase them directly from the official Common Projects website, as well as from authorized luxury retailers like Neiman Marcus, Saks Fifth Avenue, Ssense, and Mr Porter.

Is Gucci a more prestigious brand?

Gucci has far greater global brand recognition and prestige as a full-fledged luxury fashion house with a deep history in clothing, handbags, and accessories. Common Projects holds a highly respected, albeit niche, prestige specifically within the world of high-end minimalist footwear.