Cartier Tank vs. Must: Which one is better?

The Cartier Tank is a century-old icon of luxury, representing timeless elegance, heritage, and high-end craftsmanship with a price tag to match. In contrast, Must watches offer a contemporary and trendy aesthetic inspired by classic designs but built for a modern, fashion-conscious consumer at a highly accessible price point.

Here's everything you need to know to decide whether to invest in a classic from Cartier or opt for the modern flair of Must.

Cartier Tank

Introduced in 1917, the Cartier Tank is one of the most recognizable and prestigious watches ever made. Its clean, rectangular design was inspired by the shape of military tanks from a top-down view during World War I. This watch is a symbol of understated luxury, revered for its elegant lines, Swiss-made precision, and use of precious materials, making it a favorite among royalty, celebrities, and watch collectors for generations.

• What it is: A luxury dress watch known for its iconic rectangular case and timeless design.
• Key features: Rectangular case, Roman numerals, blued-steel sword-shaped hands, and a sapphire cabochon on the winding crown.
• Price: Approximately $2,500 for entry-level stainless steel models to over $30,000 for gold or diamond versions.
• Materials/Construction: Crafted from 18k gold, platinum, or stainless steel with a scratch-resistant sapphire crystal and high-quality Swiss-made quartz or automatic movements.
• Sizing/Fit: Available in a range of refined sizes typically from 20mm to 33mm wide. The slim profile is designed to sit elegantly on the wrist.
• Pros: A true investment piece that holds its value. Iconic, timeless design that never goes out of style. Superb craftsmanship and premium materials. Embodies a rich history and brand prestige.
• Cons: High price point makes it inaccessible for many. Maintenance and repairs can be costly. Often considered too formal for casual or sporty settings.

This watch is for a wearer who values heritage, invests in heirloom-quality pieces, and seeks a sophisticated timepiece for professional or formal occasions.

Shop this product: cartier.com/en-us/watches/collections/tank/

Must Watches

Must is a contemporary watch brand focused on delivering modern style and reliable quality at an affordable price. Catering to a younger, fashion-forward audience, Must watches blend classic shapes with trendy details, bold colors, and versatile designs. They provide the aesthetic of a luxury watch without the premium price, making them a great option for daily wear and staying current with fashion trends.

• What it is: An affordable, contemporary fashion watch brand with modern and versatile designs.
• Key features: Trendy and classic designs often with bold colors, stainless steel cases, and reliable quartz movements.
• Price: Ranges from approximately $200 to $800.
• Materials/Construction: Typically made with durable stainless steel, ceramic, and silicone. Uses high-grade quartz movements and often features mineral crystals.
• Sizing/Fit: Offers a wider variety of sizes, generally between 30mm and 45mm, catering to different styles and wrist sizes with a sometimes chunkier, more casual fit.
• Pros: Highly affordable and accessible pricing. Wide range of trendy, modern styles and colors. Durable enough for everyday wear. Provides a luxury look for less.
• Cons: Lacks brand heritage and the prestige of a luxury house. Does not hold resale value like a Cartier. Materials and movements are high-quality for the price but not at a luxury level.

This watch is perfect for the style-conscious person looking for a chic, dependable, and budget-friendly timepiece suitable for everyday wear.

Shop this product: must.com

Cartier Tank vs. Must Comparison

Price & Value

The price difference is the most significant distinction between these two brands. A Cartier Tank is a luxury investment, with prices starting in the thousands and increasing steeply. Its value comes from brand prestige, superior materials, craftsmanship, and its status as a timeless asset that often appreciates over time.

A Must watch is a fashion purchase. With prices under $800, its value lies in providing a contemporary, stylish look for an accessible price. It's not an investment piece in the financial sense but offers great stylistic value, allowing you to wear a trendy timepiece without a major financial commitment.

Quality & Materials

Cartier uses premium materials that justify its price. Watch cases are often made from 18k gold or platinum, crystals are made of highly scratch-resistant sapphire, and movements are Swiss-made, ensuring precision and longevity. The attention to detail in the finishing is meticulous.

Must uses reliable, durable materials appropriate for its price point, such as 316L stainless steel and dependable quartz movements from Japan. While strong and suitable for daily use, these materials do not compare to the precious metals and elite engineering of a Cartier timepiece.

Style & Aesthetic

The Cartier Tank offers a classic, minimalist, and elegant aesthetic that has remained largely unchanged for over a century. Its look is sophisticated and versatile for formal and business settings but can feel too dressy for very casual occasions.

Must focuses on modern trends. While they offer rectangular watch faces that feel classic, their collections often feature bolder colors, sportier details, and more casual designs. This makes their watches incredibly versatile for everyday style, from weekend brunches to the office, but they may lack the timeless quality of a Cartier.

Brand Heritage & Prestige

This is a core differentiator. Cartier has over 170 years of history and is synonymous with luxury and exclusivity. Wearing a Cartier Tank is a statement of refinement and appreciation for heritage. The brand is one of the most respected names in jewelry and horology worldwide.

Must is a contemporary brand focusing on the present. It doesn't have the history or legacy of Cartier, its prestige comes from being on-trend and stylistically relevant. It appeals to consumers who prioritize modern fashion over historical brand names.

Which One Should You Choose?

Both watches serve their purpose beautifully, but they cater to completely different customers.

Choose the Cartier Tank if:

• You are making a lifelong investment in an heirloom-quality piece.
• You prioritize brand heritage, superior craftsmanship, and prestige.
• Your budget is over $2,500 and you see watches as long-term assets.
• You want a timeless and elegant watch for professional, formal, or milestone events.

Choose a Must watch if:

• You want a trendy, stylish watch for daily wear at an affordable price.
• You prefer contemporary designs and are less concerned with brand history.
• Your budget is comfortably under $1,000.
• You're looking for a versatile watch that goes well with casual, modern outfits.

Frequently Asked Questions

What is the main difference between a Cartier Tank and a Must watch?

The primary difference is that the Cartier Tank is a high-end luxury watch from a historic brand known for craftsmanship and investment value. A Must watch is an affordable, contemporary fashion watch focused on modern style and accessibility.

Is the Cartier Tank a good investment?

Yes, classic models of the Cartier Tank are considered excellent investments. They hold their value well and often appreciate over time due to their iconic status and brand reputation.

Why are Must watches much more affordable than Cartier?

Must offers watches at a lower price due to several factors: they use more accessible materials like stainless steel instead of gold, utilize reliable but less costly quartz movements rather than intricate Swiss-made mechanical ones, and do not carry the same brand legacy pricing as Cartier.

Is the Cartier Tank suitable for everyday wear?

While many people do wear their stainless steel Tank models daily, it's primarily known as a dress watch. Models made from precious metals are typically reserved by owners for more formal occasions to protect them from scratches and wear.

Which watch is more durable?

Both are designed for wear, but Cartier has a technical edge. Its sapphire crystal is far more scratch-resistant than the mineral crystal often used in fashion watches. That said, a Must watch's stainless steel case is strong and reliable for daily use.

Do Must watches copy the Cartier Tank?

The rectangular watch case is a classic design used by many brands since the early 20th century. While the Cartier Tank popularized the style, brands like Must draw inspiration from this timeless shape to create their own modern, affordable interpretations for a different market.

What movements are used in Cartier Tank watches?

Cartier uses both high-precision Swiss-made quartz movements in its more accessible models and sophisticated mechanical (manual or automatic) movements in its higher-end timepieces.

How is the shopping experience different for each brand?

Purchasing a Cartier typically involves a luxury experience at a boutique or an authorized dealer with personalized service. Must watches are primarily bought online or at department stores, offering a more standard, accessible retail experience.