If you're obsessed with the playful prints and quirky, vintage-inspired vibes of Yumi, you get the pure joy of finding a frock that's both fun and flattering. Their unique mix of retro details and modern, feminine silhouettes is hard to top.
But when you're looking to expand your wardrobe with more retro-chic goodness, you're in luck. The world of whimsical fashion is full of hidden gems. To help you on your search, here are 17 brands like Yumi that serve up delightful, vintage-inspired style.
Based in the UK, Collectif creates stunning vintage-inspired styles from the 1940s and 50s. They're masters of pin-up glamour, offering everything from swing dresses and wiggle skirts to adorable cardigans embroidered with everything from cherries to cats. The quality is fantastic for the price point, which is similar to Yumi's.
Compared to Yumi, Collectif leans more heavily into authentic rockabilly and pin-up aesthetics, so it's perfect if you love that era-specific look. They are a must-shop for anyone who appreciates a powerful, old-school silhouette with a playful twist.
Shop now at collectif.co.uk
ModCloth is an online haven for quirky, eclectic, and vintage-inspired everything. They are famous for their fun prints (think dinosaurs on dresses), wide range of styles from the '40s through the '70s, and commitment to inclusive sizing. While Yumi focuses more on a signature whimsical style, ModCloth is like a giant department store of all things retro.
Whether you're after a statement swing dress, a printed blouse, or novelty home goods, ModCloth delivers the same feel-good, personal style vibe that Yumi fans love. The price point is very similar, making it an easy and fun swap to check out.
Shop now at modcloth.com
For decades, Betsey Johnson has been the queen of bold, over-the-top, and playfully rebellious fashion. If you love Yumi’s sense of fun but want to dial up the punk princess energy, Betsey Johnson is your go-to. Known for dramatic florals, tulle skirts, and quirky novelty bags, her designs are all about making a statement.
While the aesthetic is a bit more rock 'n' roll and the price point is higher, you’ll find that same spirit of energetic and feminine design that doesn't take itself too seriously. It’s the perfect brand for a fun party dress that no one else will have.
Shop now at betseyjohnson.com
Consider Reformation the cool, eco-conscious older sister to Yumi. Known for its sustainable practices and effortlessly chic dresses, Ref gives you vintage-inspired silhouettes with a modern, minimalist twist. While you won't find the same quirky, novelty prints, you will find incredibly flattering dresses with ditsy florals, playful ruffles, and classic sweetheart necklines.
It's a step up in price, but for those who love Yumi's flattering feminine shapes and want to invest in sustainable staples with a retro spirit, Reformation is an amazing choice.
Shop now at thereformation.com
This brand is exactly what it sounds like: a treasure trove of unique, vintage-inspired clothing covering nearly every major era from the 1920s onwards. Like Yumi, they have a deep love for retro florals, whimsical prints, and flattering dresses, but their range is even broader. You can find everything here, from flapper dresses to '70s jumpsuits.
Unique Vintage is also a hotspot for pop-culture collaborations, creating collections inspired by Barbie, Harry Potter, and more. If you love finding a theme and dressing the part, this should be your first stop.
Shop now at uniquevintage.com
For the Yumi fan with a love for all things spooky and alternative, meet Hell Bunny. This brand delivers classic vintage silhouettes (think '50s circle skirts and pinafores) but injects them with a gothic, rockabilly edge. Their signature prints often feature skulls, bats, tartans, and dark florals.
Hell Bunny offers the same celebration of pattern and color as Yumi, but a darker and more rebellious palette. It’s perfect for adding a bit of edge to your retro closet without sacrificing the fun, playful fit.
Shop now at hellbunny.com
If you're after unmatched retro glamour, Stop Staring! makes impeccably tailored, curve-hugging dresses inspired by the golden age of Hollywood. The vibe is less about quirky prints and more about creating that perfect, stop-and-stare silhouette from the 1940s and '50s. They are known for high-quality fabrics and extremely flattering cuts.
While Yumi is perfect for playful day dresses, Stop Staring! helps you channel your inner pin-up star for weddings, cocktail parties, and special events. Their designs share Yumi's love for vintage feminine style but elevated for a more formal or glamorous setting.
Shop now at stopstaringclothing.com
Banned Apparel is another fantastic UK-based brand that sits at the intersection of retro, alternative, and punk styles. They offer a ton of vintage-style dresses, printed shirts, and affordable novelty bags that hit the same playful note as Yumi. Expect anchor prints, polka dots, bold gingham, and rockabilly charm.
Like Hell Bunny, Banned tends to have a slightly edgier feel than Yumi, but their pieces are equally fun and wearable for everyday outings. It’s a great, budget-friendly place to hunt for retro gems.
Shop now at bannedapparel.co.uk
Tatyana, formerly known as Bettie Page Clothing, specializes in high-quality vintage reproductions that feel both authentic and fresh. The brand is known for its unapologetically kitschy and cute prints - think dresses covered in bright pink flamingos or retro tiki patterns. It captures the fun and flirty side of pin-up fashion perfectly.
Like Yumi, Tatyana isn't afraid of a bold pattern and a splash of color. If you're drawn to Yumi's most unique statement prints, you'll feel right at home with the playful offerings at Tatyana.
Shop now at tatyana.com
Famous for their "made in London" vintage dresses, Lady V nails the iconic 1950s tea dress silhouette. The brand focuses on creating flattering, comfortable pieces in a seemingly endless variety of playful prints, from classic florals to whimsical scenes. Their quality fabric and thoughtful fits make them a fan favorite.
Lady V London offers a more focused product line than Yumi, sticking mainly to dresses, but does it exceptionally well. It's the place to go when you know you want a classic fit-and-flare retro dress that will make you feel amazing.
Shop now at ladyvlondon.com
Another titan of the vintage reproduction world, Pinup Girl Clothing is celebrated for creating clothes that empower women of all sizes. They specialize in sexy, strong, and stunningly constructed pieces from the 1940s-60s, often featuring original art prints you won't find anywhere else. Their message is all about owning your confidence.
While Yumi’s vibe is more sweet and quirky, Pinup Girl Clothing shares a deep appreciation for color, pattern, and making fashion FUN. It's the perfect choice for when you want your vintage-inspired outfit to feel extra powerful.
Shop now at pinupgirlclothing.com
If Yumi had a cool cousin from Australia, it would be Princess Highway. This brand is a dream for lovers of quirky prints, charming corduroy overalls, and vintage-inspired knitwear. They master a blend of '60s and '70s nostalgia with an indie, nature-loving vibe. Think dresses covered in koalas, floral overalls, and cozy embroidered sweaters.
Like Yumi, Princess Highway celebrates individuality and isn't afraid of a playful, conversation-starting print. Their aesthetic often leans a bit more cottagecore and earthy, making them a refreshing alternative.
Shop now at princesshighway.com.au
Joanie is like opening a time capsule of wearable nostalgia. Their motto is "retro for the modern day," and they deliver with personality-packed slogan sweaters, fabulous collared dresses, and tees printed with cats in astronaut helmets. The vibe is clever, fun, and deeply rooted in pop culture from the past.
Yumi lovers will immediately click with Joanie's celebration of quirky details and unique prints. If your favorite pieces in your closet are the ones that make people smile, you need to check Joanie out.
Shop now at joanieclothing.com
For a whimsical, high-fashion take on playful style, look no further than Kate Spade. Known for its witty slogans, bold colors, and iconic novelty handbags, the brand shares Yumi's core belief that fashion should be fun. While the price point is definitely in the luxury space, it's a great source of inspiration or for a special investment piece.
Kate Spade dials up the polish and quirkiness, turning everyday items into beautifully crafted statement pieces. If you love Yumi’s spirited approach to accessories and color, you’ll adore exploring the whimsical world of Kate Spade.
Shop now at katespade.com
Voodoo Vixen is another brilliant London-based brand that offers vintage fashion with a fresh, rockabilly twist. They are famous for their eye-catching printed tea dresses, flattering wide-leg trousers, and adorable, often-embroidered cardigans. Their styles feel both authentically retro and perfectly suited for the modern day.
They strike a great balance, similar to Yumi, of creating pieces you could wear to the office or out on the weekend. If you love Collectif and Hell Bunny, you'll definitely find something to obsess over at Voodoo Vixen.
Shop now at voodoovixen.co.uk
Famous for stunning signature floral prints, Ted Baker offers a more polished and upscale approach to feminine style. While not explicitly a "vintage" brand, a lot of their fit-and-flare dresses and full skirts naturally echo a 1950s silhouette, just with a modern, high-fashion finish.
If your favorite part of a Yumi piece is the quality fabric and beautiful, vibrant prints, Ted Baker is a fantastic aspirational brand. It’s perfect for finding that stunning floral dress for a wedding or special event.
Shop now at tedbaker.com
Monsoon is cherished for its bohemian flair, artisanal details, and beautiful, intricate prints. While Yumi pulls more from vintage kitsch, Monsoon incorporates vintage florals and paisley patterns into flowy, free-spirited silhouettes inspired by global travel. You can find exquisitely embroidered velvet jackets, printed midi dresses, and gorgeous knitwear.
The brand shares Yumi's dedication to unique patterning and quality fabrics. If you want to lean into the more romantic, boho side of vintage-inspired fashion, Monsoon's artful designs are a perfect match.
Shop now at monsoon.co.uk
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