If you love the effortless, boho style of Wrap London, you know the magic of combining relaxed silhouettes with beautiful, natural fabrics. Their pieces strike a perfect balance between comfort and polish, making them a go-to for that laid-back yet chic vibe that works for just about anything.
For those days when you're looking for something similar but new, we've rounded up some amazing alternatives. Here are 18 brands that nail that same effortless, free-spirited aesthetic you love.
Spell is the quintessential bohemian brand, renowned for its flowing maxi dresses, embroidered tops, and stunning vintage-inspired prints. Like Wrap London, they focus on feminine, effortless shapes, but Spell adds a more colorful and eclectic edge that feels romantic and free-spirited.
You can expect a similar price point and a shared commitment to sustainable and ethical production. It's the perfect choice when you love Wrap London's silhouettes but want to add a splash of festival-ready whimsy to your wardrobe.
Shop now at spell.co
An icon in the boho-chic world, Free People offers a huge range of clothing, from oversized cozy sweaters and layered floral dresses to unique accessories. They share Wrap London's goal of creating relaxed, easy-to-wear styles but lean more into bohemian maximalism with intricate embroidery and bold prints.
With most pieces falling between $50 and $200, it's a similarly priced alternative where you can build an entire wardrobe full of carefree, vintage-inspired statement pieces.
Shop now at freepeople.com
Anthropologie is basically a treasure trove for anyone who loves boho elegance with a modern, sophisticated twist. Their enormous collection includes everything from flowy dresses and textured knits to artisanal home decor. They offer that same natural, relaxed fit as Wrap London but with a slightly more upscale and curated feel.
While their price range can be a bit higher, typically $80 to $300, it's a go-to destination for finding pieces that feel special, unique, and effortlessly stylish.
Shop now at anthropologie.com
Specializing in vacation-ready pieces, Faithfull The Brand is all about breezy dresses, linen separates, and chic swimwear. Their Bali-made designs are handcrafted for a sense of sunny wanderlust. Like Wrap London, they prioritize natural fabrics and easy silhouettes, but Faithfull focuses on vibrant prints and a playful, tropical vibe perfect for warm weather.
With prices generally between $80 and $200, it's an amazing brand for high-quality pieces that scream effortless vacation style.
Shop now at faithfullthebrand.com
Tularosa crafts feminine, boho-inspired pieces known for delicate embroidery, soft ruffles, and romantic silhouettes. Their style shares Wrap London's effortless nature but often dials up the flirtatious and playful elements. Think pretty sundresses perfect for brunch or a weekend getaway.
It's another brand sitting in that sweet spot of $100 to $250, making it a great alternative for adding a touch of sophisticated romance to your closet.
Shop now at tularosa.com
Famous for its motto "Being naked is the #1 most sustainable option. We're #2," Reformation delivers stylish, feminine clothing with a serious eco-friendly mission. You'll find tons of beautiful flowy dresses, relaxed tops, and flattering linen pants that align with the effortless boho look.
What sets them apart is their dedication to sustainable practices without compromising on trendiness. With prices from $80 to $300, it's a perfect fit if you prioritize conscious consumerism without sacrificing style.
Shop now at thereformation.com
Mango is a fantastic high-street option for versatile, everyday pieces with a Mediterranean flair. Their collections often include breezy blouses, relaxed dresses, and linen trousers that fit right into a boho-leaning wardrobe. While more mainstream than Wrap London, their pieces are stylish, easy to layer, and incredibly affordable.
Most items are under $100, making it an excellent stop for updating your wardrobe with on-trend yet timeless designs that won't break the bank.
Shop now at shop.mango.com
As a major online retailer, Revolve is a one-stop-shop for discovering countless trendy, boho-inspired brands like Tularosa, For Love &, Lemons, and House of Harlow. It's perfect for exploring a huge range of flowing dresses, chic crop tops, and statement accessories that fit the brief for effortless style.
Revolve's curation offers a great mix of mid-range to designer labels, so you'll find everything from a $50 top to a $300+ dress, a true playground for any boho lover.
Shop now at revolve.com
This beloved French brand masterfully blends Parisian chic with a subtle bohemian ease. Sézane is adored for its beautifully crafted pieces made from high-quality fabrics, featuring thoughtful, vintage-inspired details. Their effortless dresses, timeless knits, and romantic blouses perfectly align with Wrap London's elegant-yet-relaxed aesthetic.
Slightly more premium, with prices often in the $100-$350 range, Sézane delivers that "je ne sais quoi" quality perfect for building a lasting wardrobe.
Shop now at sezane.com
While primarily known for ethically handcrafted leather footwear, Nisolo also offers minimalist clothing made from sustainable materials. Their simple, well-made pieces in earthy tones are designed to complement a relaxed, eco-conscious wardrobe, making them an excellent companion to Wrap London's styles.
They are a standout for transparency in their supply chain. With most items between $50 and $150, Nisolo is perfect for grabbing those foundational, high-quality basics.
Shop now at nisolo.com
Amuse Society channels a rock-and-roll-meets-the-beach vibe, offering sun-drenched, laid-back pieces perfect for a carefree lifestyle. Think flowy dresses, linen separates, and relaxed beach sweaters that perfectly capture an effortless look.
Similar to Wrap London's easygoing vibe, Amuse Society skews more towards a California-cool, vacation-ready feel. Prices are accessible, usually ranging from $50 to $200.
Shop now at amusesociety.com
Known for its incredibly soft fabrics and casual essentials, Z Supply masters the art of comfortable, everyday style. Their collection includes relaxed tees, simple maxi dresses, and wide-leg linen pants that are perfect building blocks for a boho closet.
Like Wrap London, they emphasize comfort and versatility, but with a more minimalist, cozy focus. Their price point is super accessible - mostly under $100 - making it ridiculously easy to stock up on new favorites.
Shop now at zsupplyclothing.com
L*Space creates swimwear and resort wear with a distinct boho-chic twist. From flowy beach cover-ups and breezy palazzo pants to sophisticated bikinis, their pieces channel a luxurious-yet-laid-back travel aesthetic.
While their focus is more on swimwear, their relaxed, effortless vibe is very similar to Wrap London's but aimed squarely at your next holiday. You can expect to find great pieces in the $50-$200 range.
Shop now at lspace.com
Dôen is famous for its vintage-inspired, nostalgic designs that are dripping with romance. The California-based collective crafts beautiful dresses, blouses, and skirts from soft, delicate fabrics, often featuring smocking, embroidery, and prairie-chic details. Their aesthetic is very close to Wrap London’s spirit but feels more artisanal and handcrafted.
With prices ranging from $150 to $350, Dôen offers timeless "forever pieces" for anyone who loves wearable romance.
Shop now at shopdoen.com
Although it started as a footwear brand, Alohas now offers clothing with a sustainable, on-demand production model. Their sandals, espadrilles, and boots perfectly complement a relaxed boho wardrobe, and their clothing frequently features linen separates and chic dresses.
Like Wrap London, they lean into natural aesthetics and materials, but with a minimalist, trend-forward Spanish design sensibility. Prices for their stylish footwear and apparel generally fall between $100 and $200.
Shop now at alohas.io
Rixo is a London-based brand celebrated for its hand-painted, vintage-inspired prints and incredibly flattering dress silhouettes. Their aesthetic combines bohemian freedom with timeless elegance, resulting in pieces that are both playful and sophisticated. They share Wrap London's love for easy fits but stand out with bold, artsy patterns.
Rixo's pieces feel like wearable art and are priced a bit higher, typically between $200 and $400 - perfect for when you want a true statement piece.
Shop now at rixo.co.uk
Staud is for the modern fashion lover who appreciates classic style with a playful, unexpected twist. While more polished and contemporary than Wrap London, they offer a great selection of poplin dresses, wide-leg trousers, and statement bags that can easily be styled for a minimalist-boho look.
If you love Wrap London's versatile and easy-to-wear silhouettes but are looking for pieces with more structure and a clean, cool-girl feel, Staud is an excellent choice. Prices generally range from $150 to $350.
Shop now at staud.clothing
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
