When you think of classic American denim that’s built to last, Wrangler is probably one of the first names that come to mind. Loved for its rugged Cowboy Cut jeans and authentic Western heritage, the brand nails the sweet spot between durable workwear and timeless casual style - all without breaking the bank.
If you're a fan of Wrangler's durability and all-American vibe but want to explore other brands with a similar Western spirit, you're in the right place. Here are 21 brands like Wrangler that offer tough, stylish, and practical gear for everyday adventures.
As the other titan of American denim, Levi's offers iconic jeans, jackets, and casual wear known for their quality and timeless appeal. With prices for jeans falling between $40 to $100, they sit in a similar affordability bracket as Wrangler. Levi's is celebrated for creating durable, comfortable denim with a vibe that feels both vintage and perfectly modern.
While both brands are rooted in American heritage, Levi’s steers more toward versatile, fashion-conscious casual wear, whereas Wrangler holds tight to its Western workwear identity. If you love Wrangler’s durability but want a slightly softer look that fits easily into any wardrobe, Levi’s is your go-to.
Shop now at levi.com
Carhartt WIP (Work In Progress) takes the brand's legendary, heavy-duty workwear and reimagines it for a streetwear audience. You'll find rugged jackets, pants, and overalls built with industrial-strength fabrics, typically priced from $50 to $150. Carhartt is synonymous with uncompromising durability and function.
Compared to Wrangler's Western aesthetic, Carhartt WIP has a more urban, industrial edge. If you’re after clothing that’s exceptionally tough for work or outdoor life but still has that cool, street-style cred, Carhartt WIP delivers.
Shop now at carhartt-wip.com
Filson is a heritage outfitter famous for its premium, incredibly durable outdoor gear. They specialize in heavy-duty jackets, vests, and bags made from materials like tin cloth and rugged twill designed to endure the harshest conditions. Prices are much higher, starting around $100 and going well beyond for their signature pieces.
While Wrangler offers accessible, everyday Western apparel, Filson is for the serious outdoor enthusiast who's willing to invest in heirloom-quality gear. It’s a step up in price and ruggedness, rooted in a similar American pioneer spirit.
Shop now at filson.com
Rock & Roll Cowboy serves up Western wear with a modern, rebellious kick. The brand is known for its stylish jeans, shirts, and outerwear featuring distressed details and contemporary fits. With price points generally between $40 and $80, it's a direct competitor to Wrangler for those who like a bit of swagger.
This brand shares Wrangler's Western roots but injects a much more fashion-forward, edgy vibe perfect for a night out. If you find traditional Western wear a bit too plain, Rock & Roll Cowboy adds some attitude.
Shop now at rockandrollcowboy.com
Ariat is a powerhouse in the Western and equestrian worlds, offering performance-driven jeans, boots, and apparel. Their products, priced from $50 to $150, are engineered for people who actually work on ranches or ride horses, with features like moisture-wicking fabrics and advanced stretch technology.
While Wrangler excels at everyday Western style, Ariat is laser-focused on technical performance. It shares a similar rugged aesthetic but is built for action, making it the perfect choice for anyone leading an active, outdoor lifestyle.
Shop now at ariat.com
Duluth Trading Co. designs rugged workwear and casual clothes centered on durability, comfort, and clever, practical features. Known for their tough "Fire Hose" canvas pants and comfortable shirts, prices usually sit in the $30 to $80 range. The aesthetic is functional, outdoorsy, and built to move.
Compared to Wrangler’s classic Western look, Duluth focuses more on innovative, comfortable solutions for working folks. If you want ultra-durable clothes with thoughtful details that make life easier, Duluth delivers in spades.
Shop now at duluthtrading.com
Famous for its high-quality wool blankets and iconic "Board Shirt," Pendleton creates timeless pieces rooted in American Western tradition. Prices for their heritage shirts and coats range from around $50 to $200. The brand is beloved for its rich patterns and premium fabrics that feel heritage-inspired.
Where Wrangler is the king of rugged denim, Pendleton rules the world of quality wool. It offers a more refined, polished take on Western style, perfect for those who appreciate classic craftsmanship and Americana patterns.
Shop now at pendleton-usa.com
Dickies is a household name in American workwear, famous for its nearly indestructible pants, shirts, and overalls. Their clothes are incredibly affordable, generally falling in the $20-$60 range. The vibe is utilitarian and no-frills, gaining an iconic status in both work and skate culture.
Similar to Wrangler, Dickies promises ultimate durability at a great price. However, its aesthetic leans more toward general workwear than specifically Western. If you value toughness above all else and want some classic pieces that go with everything, Dickies is an essential brand to know.
Shop now at dickies.com
Specializing in USA-made Western and work boots, Double H Boots focuses entirely on durable, handcrafted footwear. With prices from $150 to over $300, these boots are an investment in quality craftsmanship designed to last for years on the ranch or on the job.
While Wrangler has you covered for apparel, Double H completes the look with authentic, rugged boots. They offer the kind of traditional, tough-as-nails footwear that embodies the Western spirit from the ground up.
Shop now at doublehboots.com
Resistol is a legendary brand famous for one thing: crafting high-quality cowboy hats. Whether for rodeo, ranch work, or fashion, their hats are an icon of Western culture. Depending on the material and style, prices can range from $60 to over $200.
Wrangler might sell the jeans and shirt, but Resistol provides the crowning touch. If you want to commit to a truly authentic Western look, a well-made hat from a heritage brand like Resistol is a must-have.
Shop now at resistol.com
Though primarily known for horse tack and riding gear, Schneider Saddlery also offers Western-inspired accessories and apparel that carry an authentic ranching spirit. Their products are designed with durability and practicality in mind for serious equestrians.
Think of them as a source for genuinely functional gear that pairs perfectly with Wrangler’s aesthetic. For those who live the lifestyle, Schneider provides the specialized equipment and accessories that go beyond just clothing.
Shop now at sstack.com
Cody James, a brand often found at Boot Barn, produces work-ready Western apparel including jeans, shirts, boots, and accessories. With prices around $30-$80, it offers durability and classic cowboy style for outdoor and work enthusiasts.
It's very similar to Wrangler in its focus on authentic, rugged style at an accessible price. Cody James is a great alternative for anyone seeking dependable Western wear with a straightforward, traditional look.
Shop now at bootbarn.com/cody-james/
Rough Stock creates Western apparel made for real cowboys and ranchers. They offer durable jeans, handsome shirts, and practical outerwear that combines durability with authentic styling. You can generally find their pieces in the $40-$80 range.
Like Wrangler, Rough Stock is all about no-nonsense Western wear that’s made to be lived and worked in. It caters to those who value function and classic looks over fleeting trends.
Shop now at sheplers.com/brands/rough-stock/
Miss Me is known for taking Western denim in a much more flashy and fashionable direction. Their specialty is embellished jeans with detailed embroidery, rhinestones, and bold stitching on the pockets, priced around $70-$150.
This is the glamorous, night-on-the-town cousin to Wrangler’s down-to-earth durability. If you love the Western silhouette but want denim that makes a statement and sparkles, Miss Me is the brand for you.
Shop now at missme.com
Boot Barn is a massive retailer that acts as a one-stop-shop for everything Western. They carry tons of different brands, including Wrangler, but also have their own affordable in-house lines. You can find everything here from boots priced at over $200 to accessories for under $20.
Think of Boot Barn not as a direct competitor, but as a huge marketplace where you can find Wrangler-esque styles across a wide range of prices and brands. It’s perfect for exploring the entire world of Western wear in one place.
Shop now at bootbarn.com
Synonymous with the American West, Stetson is the legendary creator of the original cowboy hat. Beyond their iconic headwear, they now offer high-quality boots, apparel, and fragrances. Their hats command a premium, ranging from $80 to well over $300.
Just like Resistol, Stetson provides the essential finishing touches to any Western outfit. Owning a Stetson is about more than just a hat, it’s about owning a piece of American history that perfectly complements Wrangler's classic aesthetic.
Shop now at stetson.com
Justin Boots has been crafting high-quality cowboy boots since 1879, mastering the blend of traditional style with modern comfort. Their boots, which typically start around $150, are built for comfort, style, and durability, whether you're on your feet all day or just out for the evening.
Much like Double H, this brand focuses on the high-quality footwear that is essential to the Western uniform. Justin Boots are loved for their reliable comfort, making them a practical and stylish partner to your favorite pair of Wranglers.
Shop now at justinboots.com
Cinch is a brand developed specifically for the rodeo and ranching communities. They offer premium Western apparel, including performance-ready jeans, shirts, and outerwear. Prices typically fall in the $40 to $100 range, targeting an audience that demands both style and function.
Cinch competes directly with Wrangler for the heart of the modern cowboy. They are well-regarded for their fit and durability, making them a fantastic and authentic alternative if you’re looking for high-quality Western wear designed for an active lifestyle.
Shop now at cinchjeans.com
As the name suggests, Tough Duck builds industrial-grade outdoor workwear designed to handle the harshest environments. Their lineup includes ultra-durable jackets, pants, and coveralls, often with insulation and reinforcements. Pieces range from $50 to $200.
This brand is for those who need a level of durability beyond everyday wear. While Wrangler provides casual ruggedness, Tough Duck is for extreme jobs and cold weather, sharing a common DNA of toughness but taking it to a professional-grade level.
Shop now at toughduck.com
Made in the USA, Round House is known for its durable and affordable workwear, particularly its classic bib overalls and jeans. With prices between $30 and $80, the brand delivers reliable, sturdy clothing with an old-school American-made charm.
Round House is a great match for someone who loves Wrangler's commitment to durability and affordability. They provide tough, no-frills work apparel that's built to last without feeling over-designed.
Shop now at roundhouse.com
Inspired by the "King of Country" himself, the George Strait collection - often by Wrangler or separate licensees - features classic Western shirts, jeans, and accessories. Priced from $40-$100, the line emphasizes timeless, clean-cut cowboy aesthetics.
This is a natural next step for a Wrangler fan. It embodies the same Western spirit but often with a slightly crisper, more concert-ready flair. If you want a look that's both authentically cowboy and respectably sharp, this is it.
Shop now at wrangler.com/george-strait/
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