If you're into playful, vintage-inspired fashion that doesn't sacrifice comfort, you probably have a cozy piece from Wildfox in your closet. Known for their super-soft oversized sweatshirts, witty graphic tees, and dreamy loungewear, Wildfox perfectly captures a carefree, nostalgic vibe that's effortlessly chic.
For anyone who loves that playful, laid-back aesthetic but wants to explore more options, there are plenty of other brands that hit that sweet spot of style and comfort. Here are 18 similar brands perfect for adding some fun to your casual wardrobe.
Lazy Oaf is the cool, quirky cousin to Wildfox, offering bold and eccentric casualwear with statement-making graphics and eye-catching prints. Their collections are filled with oversized sweatshirts, vibrant graphic tees, and funky hoodies that give off a rebellious, humorous vibe. While Wildfox keeps it dreamy and nostalgic, Lazy Oaf leans more into street-inspired styles with an irreverent, cartoonish edge, making it perfect for anyone wanting their clothes to do the talking.
Shop now at www.lazyoaf.com
Known for its cheeky and mischievous cat character, RIPNDIP is a streetwear brand that blends playful, cartoonish graphics with a seriously laid-back attitude. Like Wildfox, they embrace a fun and rebellious spirit in casual clothing, offering memorable oversized hoodies, tees, and joggers. However, RIPNDIP is heavily rooted in skate culture, giving its designs a bit more swagger and an often provocative sense of humor.
Shop now at ripndip.com
For those who like their playful style with a side of grunge, The Ragged Priest is the perfect fit. This brand masters edgy, vintage-inspired streetwear, specializing in distressed denim, oversized sweatshirts with bold graphics, and unique crop tops. Where Wildfox is soft and dreamy, The Ragged Priest is rebellious and daring, using innovative cuts and embellishments to create a standout casual look with a much tougher attitude.
Shop now at www.theraggedpriest.com
Target's trendy in-house brand, Wild Fable, is an amazing dupe for getting the Wildfox vibe on a budget. Their collections are packed with relaxed-fit sweatshirts, fun graphic tees, and comfy joggers in cheerful colors and on-trend prints. Wild Fable delivers that same youthful, playful energy but at a much more accessible price point, making it perfect for everyday pieces that add a pop of fun to your closet without breaking the bank.
Shop now at www.target.com
If you're drawn to Wildfox primarily for its supreme comfort, then LazyLounge needs to be on your radar. This brand specializes in ultra-soft, incredibly cozy loungewear, from oversized sweaters and plush joggers to cute matching sets. While their aesthetic is a little more minimalist and focused on everyday comfort, they share Wildfox's commitment to creating relaxed, feel-good clothing that's still stylish enough for a casual day out.
Shop now at lazylounge.com
While known for their amazing hair accessories, Kitsch also offers loungewear and casual basics that align perfectly with the Wildfox aesthetic. Their pieces feature playful, retro-inspired designs with colorful prints and quirky details, appealing to anyone who loves to mix fun aesthetics with casual comfort. Their nostalgic vibe pairs perfectly with Wildfox's vintage feels, but Kitsch offers a broader range that includes beauty and wellness products too.
Shop now at kitsch.com
Chaser is a go-to for cool, laid-back essentials with a rock-and-roll edge. They are masters of the graphic tee and sweatshirt, featuring nostalgic references, artistic prints, and fun slogans. Chaser shares Wildfox's youthful, comfortable approach to casual wear, but their aesthetic feels a little bit more classic rock than dreamy pop. It’s the ultimate cool-girl brand for weekend basics.
Shop now at chaser.com
With its roots in surf culture, Billabong excels at playful, casual pieces perfect for a carefree lifestyle. Think oversized hoodies, fun graphic tees, and relaxed, boho-inspired dresses. While the Wildfox vibe is more vintage-whimsical, Billabong offers a surf-chic look that shares the same casual appeal, prioritizing comfort and fun prints for a laid-back, outdoorsy feel.
Shop now at www.billabong.com
Motel Rocks is the 'it-girl' brand for anyone who loves retro influences mixed with modern trends. Known for bold prints, playful patterns, and figure-flattering casual pieces, their collection of mini dresses and oversized sweats feels both nostalgic and totally fresh. Compared to Wildfox's soft aesthetic, Motel brings a fashion-forward, statement-making energy to its playful designs, perfect for a casual night out.
Shop now at motelrocks.com
Z Supply has mastered effortlessly cool, casual basics that feel incredibly soft and lived-in. Their collections feature oversized sweatshirts, versatile tees, and cozy loungewear in muted tones and understated but playful prints. They share Wildfox’s relaxed vibe and commitment to quality fabrics, but with a more timeless, minimalist approach. Z Supply is the perfect choice for high-quality staples you'll wear again and again.
Shop now at zsupplyclothing.com
As a heavyweight in streetwear, Stussy delivers bold graphics and relaxed fits with a signature rebellious edge. Its lineup of oversized hoodies, graphic tees, and skate-inspired staples exudes pure cool factor. While Wildfox offers a softer, more whimsical style, Stussy shares that same casual spirit but channels it through a lens of iconic street and surf culture.
Shop now at www.stussy.com
Nasty Gal brings attitude to playful, edgy casualwear. The brand stands out with its bold graphics, statement slogan sweatshirts, and vintage-inspired pieces that are designed to feel confident and fun. Compared to Wildfox, Nasty Gal's style is more daring, often incorporating fashion-forward cuts and vibrant patterns, but both capture that youthful, don't-care spirit.
Shop now at www.nastygal.com
Rooted in California surf and skate culture, Pacsun is the ultimate destination for laid-back fashion. It offers a huge range of oversized hoodies, graphic tees, and relaxed joggers that prioritize comfort and effortless cool. The youthful, fun energy is very similar to Wildfox, but Pacsun's vibe is distinctly West Coast, making it a go-to for that sunny, carefree look.
Shop now at www.pacsun.com
Urban Outfitters curates an eclectic mix of playful, vintage-inspired casualwear with a trendy, creative twist. You'll find everything from witty graphic oversized sweatshirts to quirky accessories, all designed for a fashion-forward youth audience. Like Wildfox, UO nails fun prints and relaxed fits, but infuses them with a wider range of indie and modern influences.
Shop now at www.urbanoutfitters.com
Cotton On offers fun, easygoing basics at an amazing price point. The brand's aesthetic is simple, cheerful, and relaxed, making it a great destination for oversized sweatshirts, simple graphic tees, and cozy lounge sets perfect for everyday life. Cotton On shares Wildfox's focus on comfortable, playful fashion, just presented in a more accessible, pared-back way.
Shop now at cottonon.com
Best known for its trendy swimwear, Frankie's Bikinis also designs casualwear and cover-ups with a distinctly flirty, playful vibe. You can expect relaxed tops, comfy shorts, and zip-ups in bright colors and bold prints that feel summery year-round. While their primary focus is different, they share Wildfox's youthful, fun-loving spirit in their clothing collections.
Shop now at frankiesbikinis.com
For a more premium, polished take on the Wildfox aesthetic, look to Aritzia's in-house brands like Babaton and Wilfred. They offer effortlessly chic casual pieces made from high-quality fabrics, including incredibly soft sweaters, relaxed-fit tops, and cozy loungewear. It captures a similar playful, feminine feeling but elevates it with superior craftsmanship and sophisticated design, perfect for when you want comfort that feels luxurious.
Shop now at www.aritzia.com
Brandy Melville nails the youthful, casual California-girl style with a lineup of comfy basics, oversized crewnecks, and simple graphic tops. It's the go-to for an effortless look that feels both trendy and low-key. Like Wildfox, the brand’s foundation is cute, playful, and easy-to-wear casual clothing that’s all about creating a relaxed, cool-girl vibe without much thought.
Shop now at www.brandymelvilleusa.com
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