White Fox Boutique built its empire on figure-flattering co-ords, buttery sweats, and that „add-to-cart before it sells out“ thrill.
But the social-style universe is a lot bigger than one Aussie powerhouse. From LA streetwear giants to emerging TikTok labels, we’ve rounded up 20 hriving brands that hit the same sweet spot of affordability, trend velocity, and scroll-stopping silhouettes.
Whether you’re chasing Y2K cargos, cocktail-hour corsetry, or eco-edited basics, these players keep the new-in tab and your feed refreshingly full.
Launched from a Gold Coast apartment in 2010, Princess Polly has scaled into a global powerhouse with U.S. HQs in Los Angeles and a hyper-responsive design cadence that drops hundreds of new styles weekly. Expect Y2K minis, festival-ready crochet, and eco-edited collections using lower-impact fabrics. Same-day dispatch, carbon-neutral shipping, and free returns (for most regions) mimic White Fox’s customer-centric playbook, while a Gen Z loyalty program fuels repeat hauls. If your feed is full of beach-to-bar outfits, Princess Polly is the next tap-to-shop stop.
Discover more brands like Pricess Polly here.
Part of the Boohoo Group, PrettyLittleThing services more than 100 countries and still pushes near-daily edits. Its calling card? Hyper-trend pieces at meme-worthy prices: cut-out maxis, metallic cargos, and collabs with everyone from Naomi Campbell to Love Island alumni. Size ranges run 0-26 (including tall, petite, curve, and maternity), and the brand’s mobile app pumps flash sales round the clock. For White Fox fans who love a bargain binge, PLT keeps the dopamine flowing.
Started as an eBay re-work store, Glasgow-based Oh Polly has evolved into a body-con empire beloved for sculpted corset dresses and satin co-ords. Founders Claire Henderson and Mike Branney channel a slice of profits to their Cambodian children’s charity, The Brannerson Foundation, so every party dress doubles as a give-back. Weekly “Behind the Seams” reels show pattern-cutting and fit sessions, underscoring quality over disposable fast fashion. Add priority worldwide delivery, and you’ve got a feel-good alternative to White Fox’s glam aesthetic.
Founded in 2013 by two Sydney architecture students, Meshki leans luxe with double-lined stretch crepe, neutral palettes, and celebrity-favored cut-outs—think Kim-level contour without the designer markup. The label’s six-month design cycle prioritizes fabric sourcing and fit testing, resulting in hard-wearing club sets and elevated basics. A loyalty app dishes points, while limited drops keep FOMO high. If White Fox is your day party vibe, Meshki slides seamlessly into after-dark territory.
Jane Lu’s Showpo pivoted from a garage start-up to a multi-million-dollar online boutique by mastering social commerce—1 million+ Instagram followers power real-time buyer polls and styling hacks. The site serves sizes 2-20, with bridal, curve, and festival edits updated weekly. Fast dispatch from Sydney and L.A. warehouses plus influencer-built lookbooks echo White Fox’s shoot-and-shop model, making Showpo a smart swap for trend-hungry wardrobes.
Launched in 2008 and still independent, Brisbane’s Beginning Boutique curates “weekend starters”—think rhinestone crop tops, statement denim, and an ever-growing swim line. The brand livestreams try-ons, offers student discounts, and ships express to 180+ countries, mirroring White Fox’s global hustle. Sustainability steps include Better Cotton sourcing and 100 % compostable packaging on new collections, so you can party and planet-care simultaneously.
Sisters Alana and Stevie Pallister flipped their 2007 Melbourne boutique into Tiger Mist’s powerhouse e-comm site, now distributing to major stockists worldwide and clocking cult TikTok status for its statement cargos and mesh cut-outs. Drops land weekly, backed by candid size demos and reel-length styling tutorials. With next-day delivery across Australia and DHL Express options elsewhere, Tiger Mist scratches the same instant-gratification itch White Fox fans crave.
Los Angeles-based Fashion Nova dominates hashtag fashion (#NovaBabes posts top 25 million). The secret: releasing up to 1,000 new SKUs per week, spanning curve, men’s, kids, and beauty. Celebrity capsules (Cardi B, Megan Thee Stallion) deliver viral moments, while 2-day U.S. shipping satisfies speed demons. For White Fox lovers who like maximum variety, Nova’s sheer volume and price-point punch are hard to beat.
Manchester-born Boohoo (founded 2006) is the mothership of many hit labels—including White Fox-adjacent PLT—but its core site remains a workhorse for $20 minis and slinky basics. The brand drops up-to-date micro-trends (sheer lace, moto-core leather, Barbie pink) faster than you can add to cart. Sustainability strides—like recycled polyester lines and a resale platform—show Boohoo’s nod to longevity, making it a reliable back-to-back with White Fox hauls.
What began as a 2011 Brisbane fashion blog now delivers globally under the Sabo label, offering breezy linen sets, resort knits, and influencer-approved event wear. Small-batch drops reduce overstock, while “Sabo Luxe” elevates fabric quality for special occasions. With virtual fit sessions and transparent size notes, Sabo Skirt mirrors White Fox’s personal approach—perfect for beach-club to rooftop transitions.
Founded in 2010 by then-17-year-old Conna Walker, London-designed House of CB has grown into a £250 million brand selling a dress every 30 seconds. Signature corsetry, power mesh, and hourglass tailoring attract Beyoncé-to-Bieber celebrity spotlight. Prices sit higher than White Fox, but meticulous construction, inclusive size runs, and luxe store experiences justify the splurge. For nights when you want paparazzi-proof fits without couture lead times, House of CB delivers red-carpet confidence on click.
Shanghai-based Commense (founded 2021) calls its aesthetic “everyday elevated”—think oversized blazers, pleated mini-skirts, and halter knit dresses priced under US $60. New capsules drop weekly and ship from global hubs, with carbon-neutral delivery offered at checkout. The brand leans into rich fabrication—linen-viscose blends, brushed faux leather—while maintaining fast-fashion agility. Spring 2025 saw Commense launch a Daily Casual line and a premium Occasionwear edit, both pushed heavily through Instagram reels and a VIP membership app that grants early access and tiered cashback.
First known for vintage-inspired swing dresses on Amazon, Grace Karin now runs a full standalone e-store, shipping to 80+ countries and dropping 100 new SKUs each month. Expect retro florals, tulle party frocks, and office-ready knit sets in inclusive XS-3XL sizing. 2024–25 upgrades include OEKO-TEX-certified fabrics and a „GK Curve“ line designed with plus-size influencers. Blog how-to’s and TikTok try-ons keep engagement high, while Amazon Prime listings still deliver that two-day dopamine hit.
Backed by US $140 million in VC funding, Cider labels itself a “smart fashion” platform, using real-time demand data to produce only what shoppers are likely to buy—reducing dead stock and prices (most pieces under $30). The app-first brand ships to 130+ regions and updates its “Mood” feed daily with mesh maxi skirts, crochet sets, and tie-front cardis. Cider’s 2025 push includes recycled-poly swim and a resale marketplace—proof that viral doesn’t have to equal waste.
Australia’s Cotton On Group (founded 1991) logs 1,300+ stores across 22 countries and eight sub-brands, including typographic tees, athleisure, and swim. Its namesake label channels White Fox’s casual vibe—boxy crops, parachute pants—at wallet-friendly prices, while Cotton On Foundation funnels a portion of sales into global education projects. The 2024 “Good Report” outlines a 2030 climate-positive target and regenerative-cotton pilot farms, keeping the fast-fashion giant accountable.
Sydney’s Lioness serves runway-inspired silhouettes—low-rise cargos, lace-trim minis, and slinky knit maxis—often spotted on Hadid-level street snaps. Free worldwide express shipping and Afterpay at checkout mimic White Fox’s friction-free model, while weekly “Lioness After Dark” drops lean into club-ready glamour. The brand’s U.S. site and 2025 NBA merch collab confirm its global momentum.
Born in ’90s Bristol markets, Motel Rocks keeps the rave spirit alive with psychedelic prints, micro-minis, and cult “Solstice” festival edits. New garms land every Tuesday, student codes shave 10 %, and U.S. orders over $125 ship free from a stateside warehouse. Sustainability steps include recycled swim fabrics and carbon-balanced packaging, proving maximalist style can still mind its footprint.
Still 100 % Aussie-owned, Peppermayo curates slinky satin slips, crochet crops, and Y2K accessories from emerging designers and its in-house line. The brand’s 2025 site revamp introduces AI size guidance and Better Cotton sourcing, while compostable mailers and solar-powered HQ offsets the Sydney sun it celebrates. Global DHL Express gets festival fits to your door in under four days—perfect for last-minute plan pivots.
California icon PacSun has pivoted from mall-surf basics to streetwear collabs with Fear of God Essentials, A$AP Rocky, and The MET. Private-equity-backed since 2016, the retailer now runs 325 stores plus a metaverse shop, with 2025 collections spotlighting unisex cargos, vintage graphic tees, and eco-denim. Its “Colours” gender-fluid line and social-impact capsule with Emma Chamberlain keep Gen Z eyes (and wallets) locked in.
Youth-centric Factorie joined Cotton On Group in 2007 and today counts 170+ stores across Australia, New Zealand, South Africa, Singapore, and Malaysia. The vibe: varsity fleece, NBA & NFL-licensed merch, and Y2K denim under A$60. Frequent TikTok challenges and influencer collabs stoke hype, while 100 % recycled polyester in new outerwear lines underscores a growing sustainability play. If White Fox serves up party looks, Factorie handles off-duty street cred without skipping colour or comfort.
