There's something incredibly calming about walking into a home that has the serene, elegant touch of The White Company. Known for its sophisticated palette of neutrals, plush textiles, and timeless decor, it's the go-to for anyone looking to create a peaceful, understated, and luxurious space.
If you're obsessed with that clean, cozy aesthetic but want to explore other brands that capture a similar vibe, you're in the right place. From budget-friendly finds to high-end designer pieces, here are 19 brands like The White Company for creating your dream home.
Think White Company's elegant simplicity, but at a price point that makes seasonal refreshes totally doable. H&M Home is brilliant for stylish textiles, sleek decorative accents, and minimalist serveware. They nail the cozy, Scandinavian-inspired vibe with items often in the $10–$50 range.
While H&M Home is a bit more trend-driven, they share the same love for neutral palettes and clean designs. It's the perfect stop for affordable pieces - like linen-blend cushion covers or chic glass vases - that give you that high-end look for less.
Shop now at www2.hm.com
Crate & Barrel takes the timeless elegance of White Company and gives it a modern, slightly more structured feel. They're a staple for high-quality linens, sophisticated dinnerware, and beautifully crafted furniture. While their furniture is an investment, you can find decor, candles, and kitchen essentials in an accessible price range.
If you appreciate White Company's commitment to quality craftsmanship, you'll love Crate & Barrel. Their style is less about cozy softness and more about refined, contemporary luxury that's built to last.
Shop now at crateandbarrel.com
For those who love White Company's light and calm aesthetic but want a breezy, coastal twist, Serena & Lily is a dream come true. Their style is all about relaxed luxury, with a focus on natural textures, high-quality linens, and soft, muted color palettes inspired by the seaside. You’ll find gorgeously patterned pillows, rattan furniture, and airy bedding.
Prices are in a similar mid-to-high range, reflecting their focus on premium materials. Think of them as White Company's coastal vacation home - equally chic but with a more laid-back, sun-drenched vibe.
Shop now at serenaandlily.com
Pottery Barn is a master at creating warm, inviting spaces that feel both classic and beautifully lived-in. Like White Company, they emphasize comfort and elegance, offering plush bedding, timeless furniture, and homey decor. Their style often mixes understated neutrals with more traditional or rustic details.
If you want to create a cozy, family-friendly home that still feels sophisticated and put-together, Pottery Barn nails that balance perfectly. Their quality and price point are comparable, making them a fantastic alternative for enduring home essentials.
Shop now at potterybarn.com
For a curated, department-store take on luxury home goods, the Bloomingdale's home section delivers. Here you'll find an upscale collection of designer linens, chic decor, and high-end candles that align with White Company's sophisticated feel.
What sets Bloomingdale's apart is the variety of premium brands and exclusive pieces under one roof. It’s an ideal choice when you want that polished, elevated look with a hint of designer flair, offering more options for statement-making accents.
Shop now at bloomingdales.com
Amara is an online destination for luxury home decor, gathering a spectacular collection of high-end brands and exclusive designer collaborations. If White Company is your go-to for essentials, Amara is where you go to find that "wow" piece that completes a room.
While the price point is higher, the selection is unmatched for those seeking true luxury. From Missoni Home throws to Fornasetti candles, Amara offers a more opulent and fashion-forward take on home elegance.
Shop now at amara.com
West Elm shares White Company's love for minimalist design but adds a modern, mid-century twist. They champion sustainable materials and contemporary style, making them a go-to for eco-conscious shoppers who love clean lines and geometric shapes.
You’ll find a great selection of organic cotton bedding, Fair Trade Certified furniture, and unique decorative objects. It’s the perfect brand for blending the serene calm of White Company with a slightly younger, more contemporary design sensibility.
Shop now at westelm.com
For those who believe linens are the heart of the home, Linum is a must-know brand. Specializing in high-quality textiles like authentic Turkish towels and luxurious bedding, they focus on natural fibers and classic, enduring designs. Their aesthetic is clean, simple, and reminiscent of Scandinavian style.
Similar to White Company's focus on quality textiles, Linum provides understated, refined pieces that feel incredible. It's the perfect place to stock up on beautifully crafted towels and bedding that bring a spa-like quality to your home.
Shop now at linum.com
Havertys excels at classic, comfortable style that makes a house feel like a home. While they are best known for furniture, their decor section offers a range of curtains, rugs, and accents that blend traditional design with modern functionality. Think comfortable elegance that’s built for real life.
Like White Company, Havertys values quality and a timeless appeal, but with an aesthetic that leans more towards classic American decor. It’s a solid choice for creating a polished yet welcoming atmosphere.
Shop now at havertys.com
Grounded in a "fewer, better" philosophy, Cuyana offers an exquisite collection of luxury essentials for daily life, including home goods. Their cashmere throws, elegant leather trays, and minimalist decor pieces are designed with timelessness and sustainability in mind.
Cuyana shares White Company's aesthetic of understated elegance, but with an even stronger focus on ethically sourced materials and minimalist design. It's the perfect brand for anyone looking to invest in high-quality, long-lasting pieces that exude quiet luxury.
Shop now at cuyana.com
Don't be fooled by the name - Crate & Kids is a hidden gem for chic home decor that works in any room. Their designs are whimsical yet sophisticated, featuring soft colors, high-quality materials, and a polished aesthetic.
They share White Company's eye for gentle, calming design, making them a great source for beautiful bedding, elegant storage solutions, and charming decor accents that feel both playful and refined.
Shop now at crateandbarrel.com/kids
Minna is a queer-led business that creates ethically made home goods rich in textural detail. They specialize in beautifully minimalist textiles like throws, pillows, and rugs in calming neutral tones. Everything is handcrafted by master artisans in Latin America, adding a layer of soulfulness to each piece.
If you love the simple, earthy feel of White Company's linens, Minna offers a similar vibe with a stronger commitment to ethical production and artisanal techniques. Their pieces feel like modern heirlooms.
Shop now at minnadesign.com
Hailing from Australia, Aura Home delivers contemporary elegance with an artistic touch. They are known for their beautifully crafted linens, towels, and home accessories that feature sophisticated patterns and rich textures. Their love for natural fibers like linen and cotton ensures every piece feels as good as it looks.
While White Company sticks to understated solids, Aura Home isn't afraid to play with subtle, modern patterns while maintaining a chic, minimalist feel. It’s perfect for adding a bit of personality without sacrificing serenity.
Shop now at aura-home.com
Boll & Branch is a champion of ethical and sustainable luxury. They’re famous for their incredibly soft bedding, towels, and throws made from 100% organic cotton. Their designs are clean, classic, and rooted in an understated color palette that aligns perfectly with White Company’s serene aesthetic.
If the quality and feel of textiles are your top priorities, Boll & Branch is a must-try. You get that same chic, hotel-like luxury with the added bonus of knowing your purchase supports fair trade practices and sustainability.
Shop now at bollandbranch.com
A huge part of the White Company experience is their signature home fragrances, like the beloved "Seychelles" and "Fireside" candles. For fellow scent-ophiles, Nest Fragrances offers an even more extensive world of luxurious, complex scents for the home. Their candles and diffusers come in stunning glass vessels that double as decor.
While they don't sell textiles or furniture, Nest complements the White Company ethos of creating an elegant and sensory-rich environment. Their exquisite fragrances, from Grapefruit to Moroccan Amber, are perfect for elevating your home's atmosphere.
Shop now at nestfragrances.com
If you're looking to graduate to the next tier of luxury, L'Objet creates home accessories that are essentially works of art. Their collection includes imaginative porcelain, fine glassware, and intricate decor pieces detailed with 24k gold. Their aesthetic is all about lavish craftsmanship and artistic expression.
Compared to White Company, L'Objet is less about cozy comforts and more about making a sophisticated, high-fashion statement. It's the perfect brand for finding that singular, eye-catching piece that elevates an entire room.
Shop now at l-objet.com
Parachute has become synonymous with premium, minimalist essentials for the bed and bath. Born online, they mastered the direct-to-consumer model by offering exceptionally comfortable bedding, robes, and towels in a palette of chic, earthy neutrals. Material choice is key, with a focus on Oeko-Tex certified cotton, linen, and cashmere.
They share White Company's talent for creating a calm, sanctuary-like feeling at home. If you live for cozy textures and a clean, effortless aesthetic, Parachute's entire collection will speak to you.
Shop now at parachutehome.com
OKA offers a unique blend of timeless British style and eclectic, global inspiration. Their collection feels worldly and collected, featuring everything from elegant furniture and lighting to vibrant, patterned textiles. While they share White Company's dedication to quality, OKA is more daring with color and pattern.
If you're drawn to elegant comfort but crave a touch more personality and an adventurous spirit in your decor, OKA offers a beautiful and sophisticated alternative.
Shop now at oka.com
Rooted in Danish design, Ferm Living creates home essentials with a distinctive Scandinavian and modern feel. Their pieces are marked by soft, muted colors, simple silhouettes, and natural, honest materials. You'll find everything from their iconic Ripple glasses to organic cotton textiles and minimalist furniture.
Ferm Living captures White Company's elegant spirit through the lens of warm minimalism. It's an excellent choice for anyone who adores clean lines, functional design, and an atmosphere of gentle, contemporary calm.
Shop now at fermliving.com
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