19 Brands Like VRG GRL for Trendy, Playful Fashion
If your closet is filled with bold prints, mini skirts, and statement pieces, you're probably already a big fan of VRG GRL. The Aussie brand perfectly captures a youthful, playful, and edgy energy that’s all about standing out and having fun with fashion.
For those times you want to expand your horizons but keep that same daring, trend-forward vibe, we’ve rounded up some amazing alternatives. From streetwear staples to festival-ready favorites, here are 19 brands like VRG GRL that serve up equally bold and playful styles.
1. Dolls Kill
Dolls Kill is the rebellious older sister you always wanted. They offer seriously edgy pieces, from mesh tops and punk-inspired outfits to studded accessories that scream attitude. While VRG GRL brings a more colorful, festival-ready vibe, Dolls Kill pushes the boundary further into goth, punk, and rave subcultures. If you love VRG GRL's confidence but want to add a darker, more alternative edge to your wardrobe, Dolls Kill is your go-to.
2. PrettyLittleThing
PrettyLittleThing (PLT) is a fast-fashion powerhouse that delivers a constant stream of trendy, affordable clothing. Their collection of crop tops, mini dresses, and statement partywear perfectly aligns with VRG GRL’s energetic, social-media-ready aesthetic. What makes PLT stand out is its massive selection and inclusive sizing, making it easy to find a bold, youthful look for your next night out without breaking the bank.
3. Nasty Gal
Born from a vintage eBay store, Nasty Gal has a rock-n-roll soul with a knack for daring, modern styles. You'll find everything from sequined tops and faux leather skirts to vintage-inspired band tees. Compared to VRG GRL, Nasty Gal dials up the glam and retro influences, offering an aesthetic that feels both edgy and polished. It’s perfect for when you want festival vibes with a little more backstage-pass energy.
4. Hot Topic
A classic for all things alternative, Hot Topic is a playground of pop culture, music, and expressive fashion. From graphic tees featuring your favorite bands and anime to playful, quirky accessories, it captures the same youthful spirit as VRG GRL. While Hot Topic leans more heavily into fandom and specific counter-cultures, it shares a core belief that fashion should be fun and unapologetically you.
5. Missguided
Missguided is all about empowering you to be bold and confident with its on-trend, youthful styles. Their selection of mini dresses, statement crop tops, and cool matching sets hits the same playful notes as VRG GRL. Known for its inclusive sizing and rapid-fire approach to new trends, Missguided ensures you can always experiment with fun, daring looks that feel current and fresh.
6. Lime Crime
While primarily a makeup brand known for its vibrant and whimsical products, Lime Crime’s fun-loving aesthetic extends into colorful accessories and fashion collaborations. Their playful, bold vibe is the perfect complement to a VRG GRL outfit. If you’re building a look that’s all about high-impact color from head to toe, Lime Crime’s sparkly, unique add-ons are exactly what you need.
7. Fashion Nova
Fashion Nova is a dominant force in sexy, trendy, and affordable fashion. Their collections are packed with figure-hugging bodycon dresses, bold crop tops, and festival-ready looks that match VRG GRL's unapologetically confident vibe. If you love VRG GRL's playful energy but crave styles that are a little more extra for party looks, Fashion Nova is your choice.
8. Boohoo
As one of the biggest names in fast fashion, Boohoo offers an endless supply of youthful, on-trend apparel. Much like VRG GRL, their focus is on fun, eye-catching outfits, from colorful printed tops and mini skirts to statement swimwear and accessories. With constantly updated styles and super affordable prices, Boohoo is an easy go-to for keeping your wardrobe playful and fresh.
9. Fashion Nova Curve
Serving up the brand's signature sexy and trendy styles in inclusive sizing, Fashion Nova Curve brings the same playful vibe to a wider audience. If you enjoy outfits like curve-hugging mini dresses, statement sets, and bold tops, you'll feel right at home with the brand's offerings. This is a great go-to for those who love VRG GRL but are looking for fashion that doesn’t sacrifice on fit but won't hold back on fun.
10. Kill Star
For those who prefer a darker palette, Kill Star delivers gothic-inspired fashion with a modern, playful edge. You'll find everything here, from graphic tees and dark floral dresses to edgy occult-themed accessories to channel your mystical self. Where VRG GRL is bright and bubbly, Kill Star is moody and mysterious, but both share a love for making a bold fashion statement and celebrating subcultures.
11. Current/Elliott
Known for its premium, trend-forward denim, Current/Elliott offers a more laid-back but equally stylish take on playful fashion. Their collection features unique washes, fun distressed details, and modern silhouettes that serve as the perfect base for building a bold, cool outfit. Pair their jeans with one of your VRG GRL crop tops for a perfectly balanced laid-back and cool vibe.
12. ASOS Design
ASOS is an endless treasure trove for fashion lovers, and its in-house brand, ASOS Design, is particularly great for finding trendy, youthful pieces. With everything from colorful festival-wear and statement accessories to inclusive sizes in all shapes and forms, it's one store that truly caters to all style preferences with a bold and playful twist. If you love the endless selection and experimental styles of fast-fashion, this on-trend in-house brand from ASOS has got you covered.
13. Oh Polly
Oh Polly has your next party or festival look sorted with its collection of sexy, glamorous dresses and co-ord sets. While leaning more polished and glam than VRG GRL, it shares a commitment to making bold, confident fashion statements. If your idea of "playful" involves figure-flattering silhouettes and attention-grabbing details, Oh Polly’s dressy staples are right up your alley.
14. Bershka
Bershka is a streetwear-inspired brand that caters to a younger, trend-aware audience. Their collections are packed with playful crop tops, comfy cargo pants, and affordable accessories inspired by the latest in pop culture and music. The casual-cool vibe feels very similar to VRG GRL's everyday streetwear pieces, making it a great place to pick up fun, trend-driven essentials.
15. I.AM.GIA
Another beloved Australian brand, I.AM.GIA is famous for its daring, model-off-duty aesthetic that combines streetwear with high-fashion influences. Known for its unique cut-outs, parachute pants, and bold prints, it shares VRG GRL's edgy spirit but with a more sleek brand vibe. If you’re looking to make a more elevated statement with that same fearless energy, this is an excellent choice for a fashion-forward twist.
16. Shein
If you love endless choice that won't strain your wallet, you're probably already familiar with Shein. As one of the world's biggest fast-fashion retailers, they offer an enormous amount of playful styles that mirror the fast-changing trends, from dupes for the biggest brands to micro-trends. You'll find endless options of crop tops, trendy mini dresses, and eccentric accessories to let your personality run free at affordable prices!
17. Misfit
Misfit is a brand that embodies a playful, rebellious spirit with its collection of vibrant streetwear and statement pieces. With bold graphics and quirky accessories, their brand caters to a younger audience who isn't afraid to own their unique style. This is the brand all it-girls wear right now, so before it's cool, you should check out this brand!
18. Lulus
Lulus strikes a sweet balance between playful and feminine. They're a fantastic source for chic, trendy dresses, cute tops, and fun accessories perfect for brunch, parties, or date nights. A vibe that's slightly more polished and girly, the playful feminine feel of Lulus makes it a great alternative if you want something flirty yet fun!
19. Zara (Trend Section)
We wouldn't dare make a brands-list without including this retail behemoth. While Zara offers trends for every style type, its trend-led drops, especially from its youth line TRF, are always on par with fashion-forward trendy styles. Check it out, and you'll surely find a playful crop top or funky mini to add to your wardrobe collection - this is an easy choice for that VRG GRL feel.
Written by
Ash Read
