If you love scrolling through Tobi for the perfect trendy dress or cute new top, you know the brand is a go-to for keeping your wardrobe fresh and fun without spending a fortune. Its mix of flirty, feminine, and on-trend pieces makes it a favorite for everything from casual hangouts to nights out.
But when you're looking to mix things up, there are tons of other amazing stores that capture that same energy. If you're ready to find some new favorites, here are 18 brands like Tobi that deliver stylish, affordable fashion you'll absolutely love.
Known for its influencer collaborations and sexy silhouettes, Fashion Nova is the place to go for head-turning outfits. They specialize in figure-hugging bodycon dresses, form-fitting jeans, and matching sets that are perfect for a night out. Price-wise, they're right on par with Tobi, with most pieces falling between $20 and $60.
While Tobi's vibe can be a bit more sweet and flirty, Fashion Nova leans into bold, club-ready styles. If you love Tobi for its trendy party dresses, you'll feel right at home with Fashion Nova's extensive collection of going-out looks. Shop now at fashionnova.com
Shein is a global fast-fashion giant famous for its incredibly low prices and massive inventory that updates daily. You can find just about any trend imaginable here, from casual tops and denim to cocktail dresses and accessories, often with items priced between $5 and $40.
Tobi offers a more curated, boutique-style shopping experience, while Shein's strength is its sheer volume and affordability. It's the perfect brand for experimenting with hyper-specific trends without a big financial commitment. Shop now at shein.com
If you're looking for bold, vibrant pieces that make a statement, PrettyLittleThing is your spot. They offer everything from faux leather pants and sequin dresses to chunky platform heels and trendy accessories, with most items priced similarly to Tobi at around $20 to $70.
Both brands deliver on-trend, youthful fashion, but PLT often takes it a step further with more daring and eye-catching designs. It’s an amazing choice for building a fun and fearless wardrobe. Shop now at prettylittlething.com
As a UK-based fast-fashion leader, Boohoo offers an enormous variety of styles, from streetwear-inspired joggers and graphic tees to cute dresses and bodysuits. With prices generally landing between $10 and $50, it’s another super affordable option for trendy pieces.
While Tobi has a distinctly feminine, West Coast vibe, Boohoo often pulls more from European streetwear trends. Both are fantastic for grabbing the latest styles on a budget. Shop now at boohoo.com
Lulus is your destination for chic, feminine pieces and stunning occasion wear. While it's particularly famous for its wedding guest dresses and formal gowns, it also carries a great selection of high-quality tops, sweaters, and everyday essentials. Prices are a step up from Tobi, generally ranging from $50 to $150.
If you love Tobi's dress collection but need something a little more polished or formal for a specific event, Lulus is the perfect upgrade. Think of it as Tobi's slightly more sophisticated older sister. Shop now at lulus.com
Nasty Gal serves up edgy fashion with a vintage-inspired, rebellious attitude. Here you’ll find faux leather jackets, band tees, metallic dresses, and wide-leg trousers that are dripping with cool. The price point is comparable to Tobi, with most pieces around $30 to $80.
Where Tobi is feminine and playful, Nasty Gal is more irreverent and rock-and-roll. It’s an ideal choice for Tobi fans who want to add some edge and personality to their look. Shop now at nastygal.com
Missguided delivers trend-driven fashion that’s all about empowering its wearers. The brand is known for its sexy mini dresses, cut-out bodysuits, relaxed-fit cargo pants, and statement outerwear. With a price range similar to Tobi ($20-$70), it's another great resource for an instant wardrobe update.
Like Tobi, Missguided's target audience is young and fashion-forward, but their aesthetic often feels more bold and provocative. If your style mantra is "more is more," you’ll love their confident designs. Shop now at missguidedus.com
Hailing from Australia, Princess Polly offers ultra-trendy clothing with a cool-girl, boutique feel. Their specialty is effortless dresses, cute crop tops, and standout two-piece sets that are all over Instagram feeds. Prices typically range from $40 to $100.
Both brands are favorites among young women who follow the latest trends, but Princess Polly leans more into a chic, laid-back vibe. It's perfect for finding that effortless brunch or festival look. Shop now at princesspolly.com
Forever 21 is one of the original fast-fashion destinations, known for its massive selection of basics and trendy items at exceptionally low prices, usually under $40. It's a fantastic place to stock up on essentials like tees and tanks or grab of-the-moment runway dupes.
While Tobi's collection feels a bit more curated, Forever 21 wins on sheer variety and rock-bottom prices. Both are perfect for a quick, affordable style refresh. Shop now at forever21.com
Zaful is best known for its affordable and trendy swimwear, but they also offer a wide array of dresses, tops, and two-piece sets. Their designs often feature unique prints, eye-catching colors, and fun embellishments, making them stand out. You can expect to find items mostly between $15 and $50.
Compared to Tobi, Zaful's styles are often a bit more daring and youthful, with a focus on festival and vacation looks. It's a go-to for finding bikinis and summer outfits that are on-trend and budget-friendly. Shop now at zaful.com
As a sister brand to Shein, Romwe delivers ultra-affordable, trendy fashion with a noticeably younger, Gen-Z focus. Their collections are often full of edgy graphics, Y2K-inspired pieces, and street-style looks, with almost everything priced under $30.
Both Romwe and Tobi offer accessible fashion, but Romwe's aesthetic is decidedly edgier and more experimental. If you love alternative, quirky, and pop-culture-inspired styles, Romwe is worth a browse. Shop now at romwe.com
H&M is a global giant that balances trendy fashion collections with amazing wardrobe staples. You can find everything here, from basic tees and professional workwear to collaborations with high-end designers. Prices are wallet-friendly, hovering between $10 and $60 for most pieces.
Tobi focuses more squarely on youthful, going-out outfits, while H&M offers fashion for a broader audience and range of occasions. It’s a great place to build a versatile wardrobe that mixes trend pieces with timeless basics. Shop now at hm.com
ASOS is a massive online retailer that's home to both its own in-house brands and hundreds of other labels. The variety is unparalleled - you can find sleek minimalist pieces, bold alternative styles, and everything in between. ASOS's own designs offer a similar style and price point to Tobi.
Tobi is like a curated boutique, whereas ASOS is like a gigantic fashion search engine. If you enjoy the hunt and love having endless options, you can spend hours scrolling through ASOS and finding incredible, on-trend gems. Shop now at asos.com
While Windsor is famous for its massive selection of prom and formal dresses, its everyday fashion section is a hidden gem for Tobi lovers. They offer tons of stylish clubbing tops, bodysuits, faux leather bottoms, and corset tops that fit the same trendy, feminine aesthetic.
The price point and style for their casual and partywear align perfectly with Tobi's. It's a fantastic alternative for building out your going-out wardrobe or finding the perfect homecoming dress. Shop now at windsorstore.com
Another fashion-forward brand from Australia, Showpo specializes in feminine, flirty pieces that are perfect for any occasion. Their collections are packed with beautiful floral dresses, stylish matching sets, and cute knits, making them a fantastic Tobi alternative.
Showpo shares Tobi's love for romance and fun, with styles perfect for date nights, brunch with friends, or vacations. The quality feels a touch more premium, with prices sitting in a similar range to Princess Polly ($50-$100). Shop now at showpo.com
Beginning Boutique is your home for festival outfits and statement party dresses. This Aussie brand is all about creating fun, on-trend looks that are made to stand out, including sparkly dresses, bold cut-out pieces, and edgy graphic tees. Price-wise, it's very comparable to Princess Polly and Showpo.
Like Tobi, it's focused on a young, trend-conscious audience. However, Beginning Boutique really excels at eye-catching, unique pieces made for big events - think concert tour outfits and birthday celebrations. Shop now at beginningboutique.com
Cider has quickly become a Gen-Z favorite thanks to its TikTok-viral styles and affordable prices. The brand cleverly organizes its clothing by aesthetic or "mood," so you can shop for clothes that fit a specific vibe, whether you're "Feeling K-Pop" or "Feeling Artsy."
It’s similar to Tobi in its affordability and trend-driven models but offers a more diverse range of niche aesthetics beyond just feminine and flirty. It's a super fun and modern way to discover pieces that match your exact style. Shop now at shopcider.com
For a slightly more sophisticated and grown-up alternative, check out Mango. This Spanish high-street brand offers chic and timeless pieces - think structured blazers, elegant slip dresses, and high-quality knitwear - that still feel modern and trendy.
While the prices are a step above Tobi, Mango is a great option when you're ready to invest in more polished, versatile pieces that you can wear to the office and beyond. It’s perfect for the Tobi shopper whose style is maturing. Shop now at shop.mango.com
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