18 Brands Like Toast for Effortlessly Chic Fashion
If your closet is filled with comfortable knitwear, soft dresses, and beautifully made basics, chances are you're a fan of Toast. The beloved British brand has mastered the art of effortlessly chic, timeless fashion that feels as good as it looks, focusing on natural fibers and sustainable craftsmanship.
For those who love Toast's polished-yet-relaxed aesthetic, there are plenty of other brands that share a similar love for quality, comfort, and understated style. Here are 18 similar brands worth exploring for your next wardrobe staple.
1. A.P.C.
Known for its impeccable raw-denim jeans and minimalist Parisian vibe, A.P.C. (Atelier de Production et de Creation) is the go-to for clean, timeless essentials. The brand excels at structured basics, from crisp t-shirts to perfectly tailored outerwear, sharing Toast's commitment to high-quality, versatile pieces. While Toast has a slightly softer, more rustic feel, A.P.C. offers a sharper, more structured take on effortless chic.
2. Everlane
Everlane has built a following around its "radical transparency" model and modern, elevated essentials. You'll find everything from soft cashmere sweaters to tailored trousers and silk blouses designed for everyday wear. Like Toast, Everlane prioritizes sustainable materials and timeless design, but with a more minimalist, American-classic twist. It's a great choice if you're looking for quality basics with a strong social conscience.
3. Sezane
If you love Toast but want to inject a bit of French romance into your wardrobe, meet Sezane. This much-loved Parisian brand offers beautifully crafted knitwear, feminine blouses, and vintage-inspired dresses. Where Toast leans into understated, neutral classics, Sezane adds a touch of playfulness with delicate prints and charming details. Both brands value quality craftsmanship and natural materials, but Sezane’s vibe is distinctly more bohemian and romantic.
4. Vince
Vince is all about understated luxury, crafting refined staples from gorgeous fabrics like cashmere, silk, and suede. Their collections are defined by clean lines, modern silhouettes, and a sense of easy elegance. Vince shares Toast's dedication to high-quality materials and wear-forever designs, but operates at a more premium price point. Think of Vince as Toast’s slightly more polished, city-chic older sister.
5. Wool and the Gang
For those who appreciate the craftsmanship behind their clothing, Wool and the Gang offers a unique twist. The brand sells sustainable, stylish knitwear and empowers you to create your own pieces with their DIY kits. Like Toast, they are passionate about natural fibers and slow fashion. Their aesthetic is cozy and modern, perfect for anyone who loves tactile, meaningful clothing and wants a hands-on approach to building their wardrobe.
6. J.Crew
A classic American staple, J.Crew is known for its polished, preppy-with-a-twist basics that stand the test of time. You'll find everything from perfectly fitted blazers and cashmere sweaters to casual dresses and classic chinos. While Toast often sticks to a more muted, earthy palette, J.Crew isn't afraid to play with bright colors and fun patterns, offering a slightly more vibrant alternative for versatile, everyday style.
7. The Row
Founded by Mary-Kate and Ashley Olsen, The Row is the last word in quiet, impeccable luxury. The brand is dedicated to perfect tailoring, exquisite fabrics, and minimalist designs that are utterly timeless. While The Row occupies a much higher price tier, it embodies the same spirit as Toast: creating investment pieces that are beautiful in their simplicity and made to be cherished for life. It’s the ultimate destination for understated elegance.
8. Frank And Oak
This Canadian B Corp puts sustainability at the forefront, offering modern, eco-friendly wardrobe staples for everyday life. Their selection includes organic cotton essentials, recycled outerwear, and comfortable knits with a relaxed, slightly more urban feel than Toast. If you appreciate Toast’s commitment to thoughtful production but are looking for laid-back, functional pieces with a contemporary edge, give Frank And Oak a try.
9. Massimo Dutti
Offering a sophisticated, European aesthetic at an accessible price, Massimo Dutti is perfect for building a chic and versatile wardrobe. Their collections are full of elegant tailoring, quality materials, and understated pieces that look polished for any occasion. They share Toast's love for refined silhouettes, but often with a more formal, business-casual slant that’s great for work and beyond.
10. Reformation
Reformation brings sustainability to the forefront with its trendy, party-ready dresses and stylish separates. While its aesthetic is decidedly more youthful and fashion-forward than Toast's timeless basics, the two brands share a core commitment to eco-conscious practices. If you want to pair your durable Toast essentials with a statement-making piece that doesn’t compromise on ethics, Reformation is your perfect match.
11. Cuyana
Built on the philosophy of "fewer, better things," Cuyana creates high-quality, perfectly designed essentials intended to last a lifetime. Their collection includes everything from flowing silk blouses and versatile bodysuits to iconic leather totes and travel cases. Much like Toast, Cuyana champions timeless design and sustainable production, making it an ideal choice for anyone building a thoughtfully curated capsule wardrobe.
12. Arket
A destination for Scandi-cool minimalism, Arket offers beautifully simple, functional pieces designed for modern life. The brand focuses on durable materials, sustainable sourcing, and a neutral, easy-to-style color palette. Arket and Toast both deliver high-quality closet building blocks, but Arket’s designs often lean slightly more utilitarian and modern, inspired by classic Nordic design principles.
13. Loro Piana
For those who see clothing as a true luxury investment, Loro Piana is an absolute titan. This Italian heritage brand is renowned for using the world’s finest raw materials, including ultra-soft baby cashmere and vicuna. Like Toast, the designs are understated, timeless, and impeccably made. Loro Piana operates in the upper echelon of ultra-luxury, offering pieces that represent the pinnacle of quiet sophistication and craft.
14. COS
COS (Collection of Style) takes minimalist design and gives it an architectural, contemporary spin. Known for reinvented classics and an art-inspired aesthetic, the brand offers everything from sculptural dresses to structured separates. COS and Toast both use high-quality, often sustainable materials, but COS experiments more with volume, asymmetric cuts, and an avant-garde feel that appeals to fashion enthusiasts.
15. Agnona
Another master of Italian luxury, Agnona creates sophisticated, elegant clothing focused on exquisite natural fibers. Their aesthetic is effortless and refined, featuring flowing silhouettes and a palette of rich neutrals. While sharing Toast's commitment to high-quality materials and understated design, Agnona offers true investment pieces made for a discerning client who values timeless, exclusive style.
16. Mango
A Spanish high-street favorite, Mango delivers on-trend pieces at an affordable price point. While its collections are more trend-driven than Toast's, it’s a brilliant place to find stylish outerwear, great denim, and contemporary separates. If you want to complement your timeless Toast basics with a few seasonal, fashion-forward items, Mango offers a wide selection without breaking the bank.
17. Naadam
If you're a devotee of Toast's incredible knitwear, you need to know about Naadam. This brand specializes in delicious, sustainably sourced cashmere, from their beloved $75 Essential Sweater to cozy loungewear sets. They’re committed to ethical production and transparent pricing, meaning you get fantastic quality for less. Naadam is singularly focused on offering the best, softest knits imaginable.
18. Margaret Howell
A true icon of modern British design, Margaret Howell champions authenticity, function, and impeccable quality. Her designs are timeless, understated, and often androgynous, finding beauty in well-made wardrobe essentials like the perfect trench coat, crisp poplin shirt, or soft knit sweater. Much like Toast, the brand focuses on clothes that are meant to be lived in and loved for years, combining traditional craftsmanship with a relaxed, modern sensibility.
Written by
Ash Read
