Chances are you've heard of ThirdLove, the brand that revolutionized the lingerie game with its game-changing half-cup sizes and ultra-comfortable designs. They proved that you don't have to sacrifice style for a perfect, everyday fit. Their modern, minimal aesthetic has earned them a loyal following from women seeking high-quality bras that feel as good as they look.
But if you love ThirdLove’s approach and are looking to expand your lingerie drawer, you’re in luck. There are plenty of amazing brands that nail that same blend of comfort, fit, and style. Here are 19 brands like ThirdLove you should check out next.
If you love ThirdLove's commitment to inclusivity but crave something a little bolder, look no further than Savage X Fenty. Known for its daring designs and vibrant colors, this brand is all about celebrating every body type with confidence and flair. While ThirdLove perfects the sleek and modern essential, Savage X Fenty delivers statement pieces with a sexy edge, making it the perfect choice when you want comfort that truly stands out.
Shop now at savagex.com
Aerie has become a go-to for its celebration of body positivity and incredibly soft, no-fuss bras. Famous for its super-soft and often wire-free styles, their collection feels like a second skin. Compared to ThirdLove, Aerie is generally more budget-friendly and leans into a relaxed, natural aesthetic. It’s the perfect brand for everyday wear when your top priority is ultimate comfort that still looks cute and effortless.
Shop now at ae.com
Lively coined the term "leisurée" to describe its unique blend of lingerie, activewear, and swimwear, and that’s exactly the vibe you get. Their bras, especially the bralettes and wireless styles, offer a sporty, minimalist look with a feminine touch. Like ThirdLove, Lively focuses on great fit and modern comfort but often at a slightly more accessible price point. It’s ideal for anyone looking for trendy, versatile bras perfect for both lounging and everyday activities.
Shop now at wearlively.com
For those who need their lingerie to work as hard as they do, Knix is a game-changer. This Canadian brand champions functional innovation with seamless, moisture-wicking, and leak-proof bras designed for active lifestyles. While ThirdLove focuses on personalized sizing, Knix excels in high-tech fabrics and practical features that provide comfort during workouts or a busy day. It's the practical, problem-solving alternative for ultimate everyday performance.
Shop now at knix.com
An icon for a reason, Calvin Klein Underwear delivers that minimalist, '90s-cool aesthetic without skimping on comfort. Known for their high-quality materials and signature logo bands, their bras embody an effortless, sporty style. While both brands champion a modern feel, Calvin Klein's classic, pared-back identity is perfect for shoppers who want an iconic, understated look that's instantly recognizable.
Shop now at calvinklein.us
If you’re looking to add a touch of luxury to your everyday rotation, Natori is the answer. This brand blends elegance with practicality, using high-quality fabrics and beautiful feminine designs, often with intricate lace detailing. While ThirdLove is celebrated for its fit technology, Natori emphasizes timeless style and impeccable craftsmanship, appealing to those who want to feel refined and comfortable all at once.
Shop now at natori.com
Specializing in vintage-inspired silhouettes, Balconette creates comfortable, supportive bras that offer a flattering and natural shape. Their lightly wired and wire-free options provide fantastic everyday support with a classic, romantic aesthetic. It's a great ThirdLove alternative for those who appreciate inclusive sizing but prefer a look that's a bit more timeless and traditionally feminine.
Shop now at balconette.com
Famous for bras so comfortable you'll forget you're wearing one, True & Co. is a dream for anyone who prioritizes softness above all else. They share ThirdLove's focus on personalization through an online Fit Quiz to help you find your perfect style. Their collection is full of buttery-soft, minimalist, and wire-free designs, making them the ultimate pick for a no-fuss, all-day comfort experience.
Shop now at trueandco.com
Wacoal is a master of technical innovation and superior fit, especially for those with larger cup sizes. The brand is renowned for its exceptional construction, offering unparalleled support and comfort that lasts. Where ThirdLove shines with its modern designs and half-cups, Wacoal’s expertise lies in its sophisticated engineering and time-tested craftsmanship, making it a trusted brand for a reliable, supportive fit.
Shop now at wacoal-america.com
Handcrafted in Italy, Cosabella brings a dose of romance and luxury to the lingerie world. The brand is celebrated for its vibrant, intricate lace bras that blend sensuality with serious comfort. While ThirdLove's aesthetic is clean and modern, Cosabella offers a more playful and overtly feminine look. It’s perfect for when you want beautiful, statement-making lingerie that still feels amazing to wear.
Shop now at cosabella.com
From Kim Kardashian, Skims offers sleek, minimalist bras and shapewear designed for a seamless look under any outfit. With inclusive sizing and a signature palette of neutral tones, their pieces are all about providing a smooth, second-skin fit. Similar to ThirdLove's focus on comfort and inclusivity, Skims delivers it with a modern, body-positive, and fashion-forward twist that’s perfect for creating a flawless foundation.
Shop now at skims.com
Hanky Panky is legendary for its ultra-comfortable, stretchy lace. While best known for its thongs, the brand’s wire-free bras offer the same effortless comfort with a flirty, feminine feel. They share ThirdLove's commitment to quality materials, but their aesthetic is more playful and colorful, with less emphasis on technical fit and more on easy, everyday prettiness.
Shop now at hankypanky.com
A trusted name in lingerie for decades, Bali delivers reliable, comfortable, and affordable bras with a strong focus on fit and support. Their seamless and wire-free styles are especially beloved for all-day wear. While ThirdLove brings a modern DTC vibe and premium features, Bali is a fantastic practical alternative that offers tried-and-true comfort and support without the higher price tag.
Shop now at bali.com
Fantasie is an expert in crafting beautiful, supportive bras for fuller busts. Their designs are built on a foundation of technical craftsmanship to offer incredible fit, shaping, and comfort. Compared to ThirdLove's broader appeal, Fantasie zeros in on the specific needs of women with G+ cup sizes, providing maximum support with elegant, classic styling.
Shop now at fantasielingerie.com
Adore Me makes lingerie shopping fun and accessible with a massive variety of styles, inclusive sizing, and affordable prices, often through a subscription-based model. Whether you're looking for simple t-shirt bras or something more elaborate, they have it. Like ThirdLove, they prioritize making great fits accessible to all, but with a constantly rotating collection and lower prices that encourage experimenting with new looks.
Shop now at adoreme.com
For moments that call for sheer luxury, Lise Charmel is the epitome of French lingerie haute couture. This high-end brand is known for its exquisite lace, detailed embroidery, and sophisticated, romantic designs. While ThirdLove masters everyday practicality, Lise Charmel focuses on craftsmanship and artistry, ideal for those who see lingerie as a form of wearable art.
Shop now at lisecharmel.com
UK-based Boux Avenue combines fashionable, on-trend designs with a great fit and an accessible price point. They offer everything from comfy everyday t-shirt bras to glamorous push-up and lacy styles in a huge range of sizes. They're an excellent pick for anyone who loves keeping up with trends and wants their lingerie drawer to feel as fun and stylish as their wardrobe does.
Shop now at bouxavenue.com
Parfait specializes in creating stylish and supportive bras for women with full busts and larger sizes. The brand focuses on delivering a perfect, flattering fit without compromising on aesthetic appeal. Like ThirdLove, fit and function are at their core, but Parfait is more dialed-in on providing comfortable, great-looking solutions for curvier figures who need that extra support.
Shop now at parfaitlingerie.com
Embracing a modern, minimalist philosophy, Cuup is for the woman who loves an unlined, natural silhouette. They are best known for their beautiful mesh bras that offer surprisingly fantastic support without any padding. Like ThirdLove, Cuup is obsessed with fit and offers an extensive size range to ensure a perfect match. If you love sleek, architectural designs and want to celebrate your natural shape, Cuup is a must-try.
Shop now at shopcuup.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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