If you love filling your wardrobe with the laid-back, elevated basics from The Normal Brand, you get it. They've perfected the art of creating high-quality, comfortable essentials - from cozy flannels to perfectly fitted tees - that make everyday casual feel anything but boring.
For anyone else who appreciates that timeless, versatile style, we’ve found 19 similar brands that serve up that same casual-cool vibe. Whether you're after sustainable fabrics, rugged outdoor gear, or minimalist staples, these brands deliver.
Everlane is the go-to for minimalist, ethically-made basics that form the backbone of a great casual wardrobe. Think high-quality t-shirts, modern denim, and streamlined layering pieces in classic, neutral tones. While they share The Normal Brand’s focus on timeless essentials, Everlane sets itself apart with its "radical transparency" pricing and commitment to sustainable, eco-friendly fabrics.
Shop now at everlane.com
Buck Mason creates classic American casualwear with a rugged, modern feel. Specializing in pieces like premium denim, tough tees, and durable outerwear, their clothes are built to last. Compared to The Normal Brand, Buck Mason leans into a slightly more vintage-inspired aesthetic, making them a great choice if you appreciate quality basics with a bit of a heritage vibe.
Shop now at buckmason.com
J.Crew Mercantile brings that classic, preppy-inspired Americana style to everyday essentials. Their collection is full of versatile staples like chinos, striped tees, and cozy sweaters that are easy to dress up or down. While The Normal Brand has a more outdoorsy feel, J.Crew offers a polished, slightly more refined edge for your casual outfits.
Shop now at jcrew.com
Known for its ridiculously soft flannels and casual shirts, Grayers blends a classic American look with a bit of British-inspired cool. Their pieces feel relaxed and effortlessly stylish, thanks to heritage patterns and modern fits. Grayers shares The Normal Brand's love for comfortable, versatile clothing but often has a more vintage, lived-in vibe right off the rack.
Shop now at grayers.com
Taylor Stitch creates durable, well-crafted casualwear with a strong outdoorsy aesthetic. Their collection is packed with rugged shirts, sturdy jeans, and versatile layers made from sustainable materials. Like The Normal Brand, they value quality and timeless design, but Taylor Stitch gears its pieces more toward workwear-inspired and adventure-ready style.
Shop now at taylorstitch.com
Founded by surfer Kelly Slater, Outerknown is a sustainable brand focused on eco-friendly casual basics like relaxed tees, joggers, and comfortable shirts. They share The Normal Brand's appreciation for comfort and durability, but Outerknown places a much stronger emphasis on ethical manufacturing and recycled materials for the eco-conscious shopper.
Shop now at outerknown.com
Frank And Oak delivers modern, sustainable casualwear designed for versatility. Their collections are full of everyday pieces like soft sweatshirts, neutral chinos, and basic T-shirts, often in earthy tones and contemporary cuts. They're a great alternative if you love The Normal Brand's focus on staples but are looking for a more urban, minimalist aesthetic made with eco-conscious materials.
Shop now at frankandoak.com
An icon in outdoor-ready casualwear, L.L.Bean is famous for its durable fleeces, practical pants, and cozy layers. Their products are built for function and comfort with a classic, heritage vibe. While their style is more traditionally utilitarian than The Normal Brand, they share a commitment to making quality, functional basics that are perfect for a casual lifestyle.
Shop now at llbean.com
A.P.C. (Atelier de Production et de Creation) offers minimalist, Parisian-inspired casualwear with impeccable quality. Renowned for its raw denim, simple striped tees, and clean outerwear, this brand elevates everyday staples. Compared to The Normal Brand, A.P.C. is more of a premium, high-fashion choice for those who love understated basics with a luxe, effortless touch.
Shop now at apc-us.com
For affordable, functional basics, Uniqlo is a global leader. Their product lineup includes everything from perfect tees and jeans to innovative outerwear and loungewear. They're similar to The Normal Brand in their focus on accessible, easy-to-wear casual essentials, but Uniqlo prioritizes affordability and innovative fabrics like their HEATTECH and AIRism lines.
Shop now at uniqlo.com
Todd Snyder seamlessly mixes classic American style with modern, tailored fits. His collections feature elevated casualwear like high-quality sweatshirts, perfectly cut chinos, and stylish shirts. If you like The Normal Brand but want something a bit more polished and fashion-forward, Todd Snyder offers versatile basics with a designer touch.
Shop now at toddsnyder.com
Rhone specializes in performance casualwear, using high-tech fabrics to create incredibly comfortable clothes perfect for active lives. Their joggers, tees, and hoodies are stylish enough for everyday wear but built for movement. While more technical than The Normal Brand, Rhone offers a similar level of comfort and quality, just with a sportier edge.
Shop now at rhone.com
Everest creates rugged, outdoor-inspired essentials like warm fleece jackets, durable chinos, and comfortable flannel shirts. Their aesthetic is practical and built to withstand an active lifestyle, making their clothes perfect for both outdoor adventures and casual weekends. They are very similar to The Normal Brand's versatile staples but lean more heavily into outdoor utility and pure ruggedness.
Shop now at everest.com
Best known for its performance outdoor and activewear, Marmot also offers great casual pieces like fleeces, jackets, and comfortable pants. Their clothing is built with durability and performance in mind, making it a fantastic option for outdoor enthusiasts. It's a great alternative to The Normal Brand if you need your basics to be functional and ready for an adventure.
Shop now at marmot.com
Jachs serves up laid-back, vintage-inspired casualwear that feels effortlessly cool. They're especially known for their relaxed shirts, well-fitting chinos, and easy outerwear that blend retro vibes with modern comfort. Jachs delivers a similar casual-basic foundation as The Normal Brand but injects a bit more of a vintage, streetwear spirit into its designs.
Shop now at jachsny.com
If you're looking for trendy, highly affordable casualwear, Cotton On is a must-see. Their collection is filled with youthful graphic tees, comfortable joggers, and other laid-back essentials. While the price point is lower than The Normal Brand, they both share a goal of providing easygoing, comfortable basics for everyday life.
Shop now at cottonon.com
Faherty is a family-owned brand that perfectly captures a coastal, surf-inspired vibe with a focus on sustainability. Their super-soft tees, breezy linen shirts, and relaxed pants are crafted from eco-friendly materials. Like The Normal Brand, they place a high value on comfort and timeless style, but Faherty's aesthetic is distinctly more beachy and relaxed.
Shop now at fahertybrand.com
Pact is all about organic, sustainable basics at accessible prices. Their lineup includes everything from soft tees and leggings to hoodies and loungewear, all made in fair trade certified factories. If you love The Normal Brand's commitment to everyday staples, Pact offers a similar range with a powerful mission focused on eco-conscious and ethical production.
Shop now at wearpact.com
Lands’ End has been a reliable source for durable, classic American casualwear for decades. Their collections of polos, chinos, sweaters, and jackets are designed for comfort, practicality, and longevity. They align with The Normal Brand in championing versatile, dependable basics, but with a more traditional, classic aesthetic that stands the test of time.
Shop now at landsend.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
