When you're looking for beautiful Indian jewelry that balances traditional craftsmanship with contemporary style, Tanishq is probably one of the first names that comes to mind. They're known for stunning gold, diamond, and platinum pieces that feel both timeless and modern, making them a go-to for everything from bridal sets to daily-wear treasures.
If you love Tanishq's focus on purity and artistry but are curious to find other similar options, you're in the right place. We’ve found 17 other incredible jewelry brands that offer that same exquisite blend of heritage and style. Here are some amazing alternatives to check out for your next special purchase.
Kalyan Jewellers is a household name, offering a massive range of gold, diamond, and uncut diamond jewelry. Much like Tanishq, they are all about trust and quality, with designs inspired by India's rich heritage. Their collections span from delicate daily wear to incredibly elaborate bridal and temple jewelry.
You can find everyday pieces starting around ₹15,000. Where Kalyan particularly shines is in its traditional and ethnic styles, making it a perfect choice if you're shopping for a wedding or major festival and want something with deep cultural roots.
Shop now at kalyanjewellers.net
PC Jeweller strikes a fabulous balance between traditional motifs and contemporary trends. They offer a huge selection of gold and diamond jewelry, with pieces starting from around ₹10,000, catering to both everyday elegance and show-stopping occasion wear. They excel in creating modern, minimalist designs that still feel distinctly Indian.
Compared to Tanishq, PC Jeweller often incorporates more fashion-forward elements into its collections and is known for its excellent customization options. It's a fantastic brand if you want a classic piece with a slightly more modern, personalized twist.
Shop now at pcjeweller.com
With a large international presence, Joyalukkas offers a world of choice in gold, diamond, and precious stone jewelry. They're known for delivering high-quality, beautifully crafted pieces at competitive prices, starting from about ₹12,000. Their collections range from intricate bridal sets to subtle workwear accessories.
Joyalukkas is similar to Tanishq in its focus on purity and quality assurance, but it's particularly strong in featuring a diverse global aesthetic in its designs while staying true to Indian traditions. It’s a great one-stop shop for all kinds of jewelry lovers.
Shop now at joyalukkas.com
Malabar Gold & Diamonds is another titan in the jewelry world, celebrated for its extensive variety of designs that cater to every taste. From traditional temple jewelry to chic, modern diamonds, their prices start around ₹15,000. A key part of their appeal is their special collections tied to Indian festivals, making every occasion feel more celebratory.
They share Tanishq's reputation for guaranteed quality and design variety but have a slightly broader global footprint. This is the brand to check out if you want diverse options with a promise of authentic, hallmark-certified quality.
Shop now at malabargoldanddiamonds.com
A TATA company, just like Tanishq, CaratLane targets a younger, urban audience with its modern, lightweight, and incredibly wearable jewelry. Specializing in daily-wear diamonds and stylish work accessories, their pieces are designed to be lived in. Prices are accessible, starting from ₹8,000, making it easier to build a collection.
While Tanishq is the master of grand, traditional sets, CaratLane shines in chic, minimal designs that are easy to style. If you want high-quality jewelry with an Indian touch but a global, contemporary feel, this is your brand.
Shop now at caratlane.com
Taraash Collection is for those who adore handcrafted, antique-style Indian jewelry. Focusing on traditional techniques like Kundan and Meenakari, this brand offers royal, vintage-inspired designs perfect for weddings and cultural events. Prices for these artisanal pieces typically begin around ₹20,000.
Unlike Tanishq's mix of modern and classic pieces, Taraash is deeply rooted in heritage and old-world charm. If you’re looking for standout jewelry that feels like a piece of history, their exquisite craftsmanship is unmatched.
Shop now at taraash.com
If diamonds are your weakness, Orra is your destination. This brand specializes in expertly cut diamond jewelry, from stunning engagement rings to sleek, contemporary necklaces. With pieces priced from ₹20,000 upwards, Orra offers a touch of affordable luxury.
While Tanishq provides a wide array of both gold and diamond jewelry, Orra’s core focus is on diamond brilliance and modern design aesthetics. It’s an ideal choice for the modern bride or anyone looking for sophisticated, diamond-centric pieces with an elegant, international feel.
Shop now at orra.co.in
Kohinoor Jewellers offers a beautiful blend of traditional craftsmanship and modern sensibilities, with a strong emphasis on bridal and festive wear. Their collections, which start from about ₹15,000, feature intricate detailing and a commitment to quality that is comparable to Tanishq's.
What makes Kohinoor stand out are its distinctive regional designs, offering a unique flavor to your jewelry collection. This brand is perfect for anyone looking to explore authentic Indian designs that go beyond the mainstream.
Shop now at kohinoorjewellers.com
Amrapali Jewels is synonymous with bohemian luxury and heritage-inspired statement pieces. Famous for its handcrafted, tribe-style jewelry, their designs are bold, artistic, and unique. Prices start around ₹12,000 for their silver pieces and go much higher for their fine jewelry.
While Tanishq's aesthetic is polished and classic, Amrapali is more artisanal and eclectic. It’s the perfect brand for fashion-forward individuals who want one-of-a-kind, cultural jewelry that tells a story and is sure to be a conversation starter.
Shop now at amrapali.com
Senco is known for its combination of affordability, traditional artistry, and lightweight designs. Offering a vast range of gold and diamond jewelry starting at just ₹10,000, they make fine jewelry accessible for everyday wear and gifting. Their designs are versatile and often inspired by Bengali craftsmanship.
Like Tanishq, Senco appeals to a wide audience, but with a particularly strong focus on value. If you're looking for beautifully crafted, budget-friendly pieces without compromising on purity, Senco is an excellent choice.
Shop now at sencogoldanddiamonds.com
Bhima Jewels is a treasure trove of traditional South Indian jewelry, especially temple designs and authentic Kundan sets. Their pieces are rich in cultural significance, often worn for weddings and religious ceremonies, with prices starting from ₹20,000.
If you love Tanishq's heritage collections like Rivaah, Bhima is a fantastic alternative that leans even more heavily into authentic, regional craftsmanship. It’s the go-to brand for pure, traditional gold pieces that honor South Indian artistry.
Shop now at bhimajewels.com
Mehta Gold curates an elegant collection of understated gold and diamond jewelry perfect for daily wear. Their strength lies in delicate, minimalistic designs that still have an element of classic charm. With pieces starting at ₹8,000, it's a great option for subtle, chic accessories.
While Tanishq offers both grand and subtle pieces, Mehta Gold excels specifically in the latter category. It's the ideal choice for modern women seeking fine jewelry that's tasteful enough for the office yet special enough for after-work events.
Shop now at mehtagold.com
For those who prefer their jewelry to be bold and artistic, Kara Jewelry is a must-see. The brand focuses on handcrafted statement pieces like dramatic earrings and chunky necklaces that blend Indian aesthetics with a modern, avant-garde edge. Prices here start affordably at around ₹5,000.
Kara is a departure from Tanishq's more refined and classical feel, offering instead an edgy, fashion-forward vibe. If you want jewelry that serves as wearable art and makes a strong style statement, Kara delivers.
Shop now at karajewelry.in
JewelSphere is a designer destination that beautifully marries traditional Indian craftsmanship with a contemporary point of view. Their curated collection includes statement bridal sets, fun cocktail rings, and chic accessories, with prices kicking off at ₹12,000.
They share Tanishq's talent for blending old and new, but with a more modern and playful sensibility. If you love discovering fresh designs and emerging designer aesthetics, JewelSphere is a great place to explore for unique, head-turning pieces.
Shop now at jewelsphere.in
Kashish Gold focuses on lightweight, trendy, and affordable gold jewelry for the modern young woman. Starting from ₹5,000, their pieces are designed to be stylish and easy to wear every day. Think dainty chains, small hoops, and simple rings with a touch of Indian flair.
This brand is the perfect Tanishq alternative for entry-level buyers or those shopping for casual gifts. While Tanishq covers the full spectrum of occasions, Kashish specializes in making gold jewelry fun, accessible, and perfect for daily self-expression.
Shop now at kashishgold.in
With a legacy spanning over 150 years, Tribhovandas Bhimji Zaveri (TBZ) is a true icon in Indian jewelry. They offer spectacular gold and diamond jewelry, specializing in lavish bridal sets and statement pieces that exude opulence. Like Tanishq, TBZ is synonymous with trust and quality, making it a go-to for significant life events and investments.
While both brands cater to weddings and special occasions, TBZ often leans into a more classic and grand aesthetic, reflecting its deep heritage. If you appreciate timeless, heirloom-quality designs with impeccable craftsmanship, TBZ's collections are absolutely worth exploring.
Shop now at tbztheoriginal.com
Aarushi puts a contemporary spin on Indian heritage, creating jewelry that is both minimalist and meaningful. Their collections feature traditional motifs embedded in chic, modern designs suitable for a global audience. Prices begin around ₹8,000 for their sleek pieces.
Where Tanishq offers broad classic collections, Aarushi provides a more curated, boutique-like experience. It’s the perfect brand for women who want to celebrate their roots through clean, stylish jewelry that fits a modern lifestyle.
Shop now at aarushijewels.com
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