If you're obsessed with jewelry that packs a punch with fun shapes and bright colors, chances are you already have a few pieces from Susamusa in your collection. Known for its playful, personality-driven designs, the brand turns accessorizing into an act of self-expression with its eye-catching statement earrings and quirky necklaces.
Susamusa perfectly balances whimsy with a cool, sophisticated edge, creating pieces that feel special without being stuffy. For anyone else who loves their accessories to be as vibrant and unique as their wardrobe, here are 16 other jewelry brands that capture that same playful spirit.
Kate Spade New York is a master of polished fun. The brand's jewelry line is filled with charming, whimsical pieces like novelty stud earrings and colorful enamel pendants that add a pop of joy to any look. Their designs blend classic sophistication with a quirky, cheerful vibe, striking a similar chord to Susamusa's playful aesthetic.
While Kate Spade leans a bit more preppy and is often a go-to for giftable statement pieces, the shared love for bright colors and fun motifs makes it a perfect alternative. If you love Susamusa's energy but want something with a slightly more classic or timeless finish, Kate Spade is your brand.
Shop now at katespade.com
BaubleBar lives and breathes bold, on-trend statement jewelry at a super affordable price point. Think oversized hoops, technicolor statement necklaces, and perfectly coordinated ear stacks that feel fun and current. Just like Susamusa, BaubleBar is all about accessorizing without limits, encouraging a more-is-more approach to styling.
Their collections are constantly updated to reflect the latest trends, making them the perfect place to experiment with a new style without a huge commitment. While Susamusa has its own unique, slightly edgy designs, BaubleBar offers a wider, trend-driven variety for playful shoppers.
Shop now at baublebar.com
J.Crew’s jewelry collection is iconic for a reason - it’s the perfect blend of classy and eclectic. You'll find everything from colorful chunky bead necklaces to classic crystal earrings and whimsical charm bracelets designed to add a playful finish to any outfit. They excel at creating pieces that feel both timeless and fun.
Compared to Susamusa, J.Crew's style is more rooted in preppy-classicism, but it shares that core belief that accessories should be joyful and expressive. If you're looking for vibrant pieces you can just as easily wear to the office as you can on the weekend, J.Crew's collection is worth exploring.
Shop now at jcrew.com
Known for its "fine jewelry for every day" motto, Mejuri offers a more subtle take on playful accessorizing. Instead of bold shapes, you'll find delicate gold vermeil rings with tiny gemstone accents or sleek hoops adorned with single pearls. Their pieces are designed for layering, allowing you to build a stacked, personal look over time.
Where Susamusa is loud and proud with color, Mejuri whispers. It's the perfect brand for someone who loves Susamusa's unique spirit but prefers their everyday jewelry to be a bit more minimalist and understated, using high-quality materials.
Shop now at mejuri.com
Luv Aj is the edgier, more rebellious friend in the jewelry box. With a love for chunky chains, oversized hardware, and pavé crystal details, their designs are unapologetically bold. Founder Amanda Jane Thomas creates pieces that feel both tough and glamorous, perfect for adding a bit of rock-and-roll attitude to any outfit.
While Susamusa’s playfulness comes from color and quirky shapes, Luv Aj finds its fun in edgy silhouettes and a heavy-metal aesthetic. If you're drawn to chunky rings and statement hoops with a bit more grit, you'll find a lot to love here.
Shop now at luvaj.com
Dogeared specializes in delicate jewelry with a dose of sentimentality. Their collections are built around simple, symbolic charms - think tiny stars, wishbones, and karma circles - on whisper-thin chains. The vibe is California-cool and meaningful, designed to be worn as daily reminders and talismans.
Dogeared offers a much more muted, minimalist aesthetic compared to Susamusa's bold and colorful style. However, both brands speak to shoppers who want their jewelry to express their personality and bring them joy, even if one does it with a statement piece and the other with a delicate charm.
Shop now at dogeared.com
For truly one-of-a-kind playful jewelry, there’s no place like Etsy. It's a goldmine of independent artists handcrafting unique pieces you won’t find anywhere else. You can discover shops specializing in everything from whimsical polymer clay earrings in a thousand different shapes to colorful hand-blown glass rings and beaded creations.
Etsy gives you the chance to find styles even more unique and artistic than what Susamusa offers, often at very accessible price points. If you love the idea of wearing a piece of art and supporting a small business owner, it's the perfect place to get lost for a few hours.
Shop now at etsy.com
Kendra Scott has become famous for creating vibrant, feminine jewelry centered around colorful gemstones. With signature styles like the Danielle and Elisa earrings and necklaces, the brand excels at making semi-precious stones feel modern, fun, and accessible. You can even customize your own pieces at their Color Bar.
Both Kendra Scott and Susamusa share a deep love of color as a central element of their designs. Kendra Scott provides a more polished, gemstone-focused version of colorful accessorizing, making it a great option for special occasions or for anyone who wants their pop of color to come with a natural stone.
Shop now at kendrascott.com
London-based brand Missoma has mastered the art of contemporary, layerable jewelry. They are famous for their gold vermeil necklaces, stackable rings, and charm-adorned hoop earrings that are perfect for mixing and matching. While sophisticated, their collections often feature pops of color through gemstones and playful motifs.
Missoma shares Susamusa's youthful energy but executes it with a more refined, demi-fine approach. Their pieces are designed to be collected and stacked to create a personalized look, appealing to anyone who loves customizing their jewelry look with fun yet high-quality pieces.
Shop now at missoma.com
Alex and Ani is all about jewelry with meaning, centered around its expandable wire charm bangles. Each charm is designed to represent something personal - from zodiac signs and initials to specific empowering symbols. Their jewelry encourages storytelling and self-expression through a collected, layered wrist stack.
Like Susamusa, Alex and Ani promotes the idea that jewelry is a way to showcase your individuality. While their focus is more on meaningful symbols rather than purely aesthetic playfulness, the spirit of creating a unique-to-you look connects the two brands.
Shop now at alexandani.com
Machete is a fan-favorite for its distinctive and colorful acetate earrings. Handmade in their Atlanta-based studio, Machete's pieces are sculptural, eco-friendly, and come in a dizzying array of stunning tortoiseshell patterns and vibrant colors. They feel like wearable-art.
Machete’s vibe is artsy and architectural, sharing Susamusa's commitment to bold, notice-me shapes and playful hues. If you admire Susamusa's eye-catching silhouettes and want an option known for its unique materials and artistic flair, Machete will be your new obsession.
Shop now at machetejewelry.com
Swarovski is synonymous with sparkle and glamour, but its more recent collections have leaned into playful, ultra-bold designs. Think chunky, octagon-cut crystal cocktail rings in saturated rainbow colors and oversized necklaces bursting with vibrant sparkle. Their current creative direction feels fun, fashionable, and anything but basic.
If you love Susamusa's sense of joy but are looking for a more high-shine, glamorous option, Swarovski delivers. It’s playfulness for the person who isn’t afraid of a little (or a lot) of bling.
Shop now at swarovski.com
Rellery's mission is to create stylish, heartfelt jewelry that’s meant to last, without hidden markups. A huge part of their collection is customizable, from initial pendants and initial chain necklaces to chic birth flower designs. Their pieces feel personal and playful, perfect for everyday wear.
While the aesthetic is generally more delicate than Susamusa’s, Rellery speaks to the same crowd that wants their jewelry to be expressive and uniquely "them." If personalization is your thing, Rellery is a must-see.
Shop now at rellery.com
With a bohemian heart and a modern sensibility, Mia & Mia offers eclectic and chic jewelry that's perfect for the free-spirited stylist. Known for their use of colorful beads, mother-of-pearl accents, and unique metalwork, their collections include statement earrings and multi-layered necklaces that feel both trend-forward and timeless.
Like Susamusa, Mia & Mia is all about carefree fun and isn't afraid to mix colors and materials. Their pieces have a slightly more organic, boho edge, making them ideal for anyone who enjoys a vibrant yet laid-back aesthetic.
Shop now at miaandmia.com
Pura Vida got its start with simple, colorful string bracelets, but the brand now offers a full range of jewelry with a sunny, laid-back vibe. Their collections are filled with enamel wave rings, delicate seashell anklets, and plenty of happy, colorful designs that embody a beachy lifestyle.
Sharing Susamusa's love for vibrant and cheerful accessories, Pura Vida offers a much more casual, bohemian take on fun. Their pieces are super affordable and perfect for stacking, capturing a sense of endless summer - perfect for everyday wear.
Shop now at puravidajewelry.com
Frasier Sterling is pure, unfiltered fun. This celebrity-loved brand is your go-to for all things colorful, kitschy, and on-trend, with strong Y2K and groovy influences. Expect custom colorful beaded chokers, funky resin rings with smiley faces, and freshwater pearls mixed with '90s-style alphabet beads.
The brand shares Susamusa's spirit of playful rebellion and self-expression at an accessible price point ($15-$60). If you want jewelry that feels like a dopamine hit and doesn’t take itself too seriously, Frasier Sterling is where you'll find your next favorite piece.
Shop now at frasiersterling.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
