16 Brands Like Susamusa for Playful, Unique Jewelry
You found the perfect pair of chunky resin earrings from Susamusa, wore them everywhere for a month, and now you want more. The problem? Scrolling through generic jewelry brands turns up the same dainty gold chains over and over. Nothing with that same punch of color, that same "I wore a tiny sculpture on my ear and got five compliments before lunch" energy. Most mainstream jewelry lines play it safe, and safe is the opposite of what drew you to Susamusa in the first place.
Good news: Susamusa is far from the only brand making jewelry that refuses to blend in. We tracked down 11 labels that match that bold, personality-first approach to accessories -- from affordable beaded chokers to gemstone-studded statement pieces worth collecting. Whether you lean toward edgy hardware or colorful resin, there is something on this list for every flavor of maximalist.
BaubleBar
BaubleBar built its reputation on trend-forward statement jewelry at prices that won't make you wince. Their rotating collections cover oversized hoops, technicolor ear stacks, and chunky chain necklaces that land somewhere between playful and polished. New drops arrive frequently, so there is always a fresh reason to check back. Their collaboration pieces with Disney and other pop-culture names add another layer of collectibility.
Where Susamusa leans into its own artistic shapes, BaubleBar casts a wider net across current trends. That makes it an ideal hunting ground when you want to test a bold new look -- maybe a pair of crystal-encrusted ear cuffs or an oversized link bracelet -- without a major financial commitment.
Best for: Trend-driven statement pieces at accessible prices.
Kate Spade New York
Kate Spade brings the same love of color and whimsy but wraps it in a polished, uptown finish. Their jewelry line is packed with novelty studs shaped like lemons and ladybugs, enamel pendants in candy-bright hues, and charm bracelets that feel like grown-up friendship bracelets. Every piece manages to be cheerful without feeling childish, and the brand's packaging alone makes each purchase feel like a gift.
Think of Kate Spade as Susamusa's more buttoned-up cousin. The playful DNA runs through every collection, but the execution skews classic enough to wear in a boardroom or at a wedding without raising eyebrows. It is also one of the easiest brands on this list to find in department stores if you prefer to try before you buy.
Best for: Polished, giftable jewelry with a whimsical twist.
Frasier Sterling
Frasier Sterling is pure dopamine in jewelry form. The brand leans hard into Y2K nostalgia with custom beaded chokers, smiley-face resin rings, and freshwater pearls mixed with alphabet beads. Celebrity fans keep their pieces in heavy rotation, and the price range ($15-$60) means you can grab several without guilt.
If Susamusa channels art-school cool, Frasier Sterling channels the funkiest girl at summer camp. Both brands share that rebellious, self-expressive streak -- Frasier Sterling just pairs it with a heavier dose of kitschy, retro charm.
Best for: Y2K-inspired beaded and resin pieces under $60.
Machete
Machete handcrafts sculptural acetate earrings from their Atlanta studio, and the results look like tiny pieces of modern art. Their signature material comes in swirling tortoiseshell patterns alongside punchy solid colors, giving each pair a one-of-a-kind feel. The brand also prioritizes eco-friendly production and uses plant-based acetate rather than petroleum-based plastics, which adds another reason to feel good about wearing them.
Machete matches Susamusa's commitment to bold shapes and notice-me color, but the finished product feels slightly more architectural. Their hoops and drops catch the light differently every time you turn your head, making them the kind of earrings strangers ask about on the subway.
Best for: Sculptural, eco-friendly acetate earrings with an artsy edge.
Luv Aj
Luv Aj swaps Susamusa's bright colors for chunky chains, oversized hardware, and pave crystal accents that lean into a rock-and-roll mood. Founder Amanda Thomas designs pieces that feel both tough and glamorous, landing in the sweet spot between a punk show and a cocktail bar. Their chunky huggies and statement hoops have become cult favorites, regularly spotted on influencers and music-festival crowds alike.
This is the brand for anyone who loves Susamusa's boldness but wants to channel it through an edgier, heavy-metal lens. The pieces are just as attention-grabbing, but the attitude shifts from playful to powerful. Luv Aj also offers ear-styling bundles that take the guesswork out of building a curated stack.
Best for: Edgy, chunky gold hardware with rock-and-roll attitude.
Kendra Scott
Kendra Scott turned colorful semi-precious gemstones into an entire jewelry empire. Signature silhouettes like the Elisa pendant and Danielle drop earrings come in dozens of stone options, from electric blue kyocera opal to deep plum drusy. Their in-store Color Bar lets you build custom combinations, making each piece feel personal.
Both Kendra Scott and Susamusa put color at the center of every design decision. The difference is in the delivery: Kendra Scott channels that love of color through natural stones and polished metalwork, giving you a more refined route to a vibrant jewelry collection.
Best for: Colorful gemstone jewelry with a customizable twist.
Missoma
This London-based label has become the go-to for gold vermeil pieces designed to be layered and stacked. Missoma's charm-adorned hoops, coin pendants, and stackable rings mix sophisticated metalwork with flashes of colored gemstone. The result feels polished enough for the office but interesting enough to spark conversation at dinner. Their collaborations with style icons have only boosted the brand's fashion credibility.
Missoma captures Susamusa's youthful energy through a more refined, demi-fine lens. Their "collect and stack" approach means your jewelry look evolves over time as you add new pieces to the mix, building a curated collection rather than buying one-off statement items.
Best for: Layerable gold vermeil pieces with gemstone accents.
Mejuri
Mejuri flips the script on fine jewelry by making it accessible for everyday wear. Their collection focuses on delicate gold vermeil rings with tiny gemstone accents, sleek pearl-adorned hoops, and minimalist chains meant for stacking. Everything is designed to be worn daily rather than saved for special occasions. The brand drops new pieces weekly through their "Monday Drop" model, which keeps the selection feeling fresh without flooding your feed.
Where Susamusa goes loud, Mejuri goes quiet -- but both brands believe jewelry should feel personal and expressive. Mejuri is the right call when you want that same spirit of individuality delivered through understated, high-quality materials. Their 14k solid gold options also give you a long-term investment angle that costume jewelry cannot match.
Best for: Minimalist fine jewelry designed for daily wear and layering.
Alex and Ani
Alex and Ani built a loyal following around expandable wire bangles loaded with meaningful charms. Each symbol -- from zodiac signs to empowering mantras -- turns the bracelet into a personal talisman. The brand encourages stacking multiple bangles to tell your own story through your wrist, and seasonal releases keep the charm library growing year after year.
The aesthetic is more sentimental than Susamusa's art-forward approach, but the underlying philosophy lines up: your jewelry should say something about who you are. Alex and Ani just happens to say it through symbols and intention rather than color and shape. Their price point also makes them an easy entry into the meaningful-jewelry category.
Best for: Meaningful charm bangles that tell a personal story.
Rellery
Rellery specializes in personalized jewelry without the luxury markup. Their best sellers include initial pendants, birth flower necklaces, and custom chain pieces -- all crafted from quality materials meant to hold up over years of daily wear. The brand keeps pricing transparent, cutting out the middleman so you pay for the piece, not the packaging.
Rellery and Susamusa both attract shoppers who want jewelry that feels uniquely theirs. Rellery's approach is just more intimate: instead of bold art-driven shapes, they let personalized details -- your initial, your birth month, your chosen stone -- make each piece one of a kind.
Best for: Customizable, personalized everyday jewelry at fair prices.
Pura Vida
Pura Vida started with hand-tied string bracelets in Costa Rica and grew into a full jewelry brand with a permanent beach-day mood. Their current lineup includes enamel wave rings, seashell anklets, and stacks of colorful bracelets designed to be piled on without overthinking. Most pieces fall under $30, making impulse buys painless. The brand also partners with charities, so a portion of proceeds supports artisan communities and environmental causes.
Sharing Susamusa's love for cheerful, colorful accessories, Pura Vida takes a more casual, sun-soaked route. The vibe is less "gallery opening" and more "barefoot on the boardwalk" -- and for a lot of shoppers, that laid-back energy is exactly what their jewelry rotation needs. Their monthly subscription packs also make solid gifts for anyone who likes surprises.
Best for: Affordable, beach-inspired bracelets and stackable accessories.
Written by
Spencer Lanoue
