If you're tapped into street culture, you already understand the big deal about Supreme. That iconic red box logo, the hype around the Thursday drops, and its deep roots in skate culture make it more than just a brand - it's a phenomenon.
But maybe you’re looking to add some fresh pieces to your rotation or just tired of taking an L on the SNKRS app. Luckily, the world of streetwear doesn't begin and end with one brand. If you're looking for new gear to cop, here are 28 brands that deliver similar hype, quality, or cool factor.
As one of the OGs of streetwear, Stüssy is a must-know. Born from Southern California surf culture, the brand is famous for its graffiti-style logo and effortlessly cool graphic tees, hoodies, and hats. It shares Supreme's deep roots in street and skate culture but leans into a more relaxed, West Coast vibe.
While still generating plenty of hype, Stüssy feels a bit more accessible. Pieces range from about $40 for tees to $150 for jackets, making it a great alternative for everyday staples that still have serious clout.
Shop now at stussy.com
Hailing from London, Palace Skateboards is the UK's answer to Supreme. It’s got all the key ingredients: a skate team, an instantly recognizable "Tri-Ferg" logo, and weekly drops that cause a frenzy. The brand is known for blending '90s sportswear aesthetics with witty, tongue-in-cheek graphics.
Compared to Supreme, Palace feels a bit more playful and distinctly British, often collaborating with brands like Adidas for tracksuits and sportswear. Prices are comparable, with tees starting around $50 and jackets hitting the $200+ mark. If you love the drop model but want a different flavor, get on board with Palace.
Shop now at palaceskateboards.com
Off-White masterfully bridges the gap between the street and the runway. The late Virgil Abloh’s brainchild is famous for its use of quotation marks, industrial zip-ties, and high-concept designs. It shares Supreme’s knack for collaborations and generating massive hype, but very much lives in the world of luxury fashion.
While Supreme's foundation is in downtown skate culture, Off-White speaks to a high-fashion crowd that loves streetwear aesthetics. Be prepared for a much higher price point, with T-shirts starting around $300 and hoodies easily exceeding $600.
Shop now at off---white.com
A Japanese streetwear legend, A Bathing Ape is famous for its bold, loud, and playful graphics. You can instantly spot BAPE from its iconic Ape Head logo, signature camo print, and, of course, the full-zip Shark hoodies. It built a rabid following through limited releases and collaborations, much like Supreme.
The main difference is the aesthetic, where Supreme can be gritty and understated, BAPE is all about bright colors and brash, cartoonish designs. Prices are in a premium streetwear tier, typically from $90 for tees to $400+ for hoodies.
Shop now at bape.com
Kith offers a more elevated and polished take on streetwear. Led by Ronnie Fieg, the brand is known for its incredible collaborations (from Nike to Coca-Cola) and its high-quality in-house collection of elevated basics. The style is clean and contemporary, with a focus on premium materials and subtle branding.
It operates similarly to Supreme with its weekly Monday Program drops, creating that same sense of urgency and exclusivity. If your style leans less towards graphic tees and more towards luxe hoodies, premium sweatpants, and hyped sneakers, Kith is your spot. Prices generally range from $60-$250.
Shop now at kith.com
Founded by legendary pro skater Keith Hufnagel, HUF is streetwear with authentic skate DNA coursing through it. The brand offers everything from skate shoes to its iconic "Plantlife" socks and graphic tees. It has the same core credibility as Supreme but often with a more understated and accessible approach.
You won't find the same level of manic hype, making it a great choice for reliable, well-designed skate-inspired apparel you can actually buy. Hoodies and tees fall squarely in the $30-$150 range.
Shop now at hufworldwide.com
With its trippy, puff-print graphics and intentionally lo-fi aesthetic, Cactus Plant Flea Market (CPFM) has become a modern hype powerhouse. The mysterious brand is known for its whimsical designs, often featuring playful typography and smiling faces. Like Supreme, it thrives on exclusivity, celebrity cosigns, and major collabs with brands like Nike.
CPFM is far more eccentric and art-inspired than Supreme, appealing to those who want streetwear that feels unique and almost hand-made. The drops are infrequent and sell out instantly, with prices landing between $50 for a tee and $300 for a hoodie.
Shop now at cactusplantfleamarket.com
Fear of God Essentials takes the luxury vision of Jerry Lorenzo and makes it more accessible. This diffusion line focuses on high-quality, minimalist staples in a signature color palette of neutral, earthy tones. Expect oversized hoodies, clean sweatpants, and perfectly cut tees.
The hype is very real, and drops sell out quickly, but the aesthetic is the polar opposite of Supreme's bold loudness. Essentials is for a more mature fan who prioritizes silhouette, fabric, and understated branding over big logos. Prices are premium but fair, from $40 for a tee to $150 for outerwear.
Shop now at fearofgod.com
Known for its retro sportswear vibe, Kappa brings a distinctively European flair to streetwear. The Italian brand is famous for its iconic "Omini" logo taping on tracksuits, tees, and jackets. It has found a modern audience that loves its vintage athletic aesthetic.
While nowhere near as hyped as Supreme, Kappa shares a casual, street-ready appeal but with a much friendlier price tag. It's a fantastic option for adding some classic '90s sportswear into your look for around $30-$100.
Shop now at kappastore.com
Anti Social Social Club basically weaponized hype. The LA-based brand is famous for its simple, wavy logo and emotionally-charged phrases printed on basic hoodies and tees. ASSC is more of a commentary on online culture and hype than a traditional clothing line.
Like Supreme, its business is built entirely on limited, unpredictable drops that sell out in minutes. The aesthetic is definitively minimal compared to Supreme's varied designs, but if you love the chase and exclusivity, this brand delivers it in spades. Prices are typically $50-$150.
Shop now at shopantisocialsocialclub.com
The Hundreds is a pillar of California streetwear culture. For years, the brand has been telling stories through its collections, which are heavily inspired by skate, punk, and West Coast life. It has maintained its independent spirit and focuses heavily on building its community.
It has the street cred and longevity of a brand like Supreme but with a more traditional streetwear and skate graphic style. Price points are accessible, usually in the $40-$150 range, making it a great brand to support if you appreciate grassroots culture.
Shop now at thehundreds.com
Pyrex Vision was Virgil Abloh's art project-turned-brand that existed before Off-White, acting as a crucial piece of streetwear history. The brand was known for screen-printing its bold logo design onto vintage Champion blanks and deadstock Ralph Lauren flannel shirts, selling them at a huge markup. This created a new conversation about luxury, appropriation, and streetwear.
Though now dormant, Pyrex is still referenced for its massive cultural impact. It embodies the same disruptive, hype-fueled spirit as early Supreme, making its archival pieces grails for serious collectors.
Shop now at pyrexvision.com
Nike's skateboarding division, Nike SB, has been a driving force in sneaker and streetwear culture for decades. Just like Supreme, it has a pro skate team and collaborates frequently with artists, skaters, and boutiques to create highly coveted gear. Sneaker releases like the "Pigeon" or "Travis Scott" Dunks generate demand that rivals any Box Logo.
The division also produces a full range of apparel - from hoodies to cargo shorts - that combines performance tech with street-ready style. It’s a perfect match for anyone who loves Supreme’s genuine skate heritage. Apparel costs usually fall between $50 and $150.
Shop now at sneakers.nike.com
Vetements is high-fashion streetwear with a rebellious, intentionally jarring attitude. Famous for its radically oversized silhouettes, deconstructed hoodies, and pop-culture-parody graphics, the brand thrives on being provocative. It captures Supreme's anti-establishment energy but with a Parisian runway twist (and a much, much higher price tag). Prices for a signature hoodie can easily surpass $1,000.
If you connect with Supreme’s disruptive spirit but prefer your logos ironic and your silhouettes avant-garde, Vetements is the luxury choice.
Shop now at vetementswebsite.com
For those who love the streetwear aesthetic but not the streetwear price, Zara's TRF line is an excellent place to look. It’s the brand's more youthful and trend-focused collection, often featuring graphic tees, boxy-fit hoodies, and cargo pants that take cues from current street styles. You can get a similar look and feel without waiting for a limited drop or paying reseller markups.
While you won’t find the hype or cultural clout of Supreme, Zara TRF is unbeatable for testing out new trends affordably, with most items falling between $20 and $80.
Shop now at zara.com
Nike's All Conditions Gear (ACG) line is where technical outdoor gear meets city-ready streetwear. The collection features rugged trail sneakers, engineered jackets, and functional cargo pants designed with a bold, often '90s-inspired color palette. It appeals to the same audience that loves Supreme's technical outerwear and collaborations with brands like The North Face.
For fans of the gorpcore trend, Nike ACG offers functional style that holds up in any weather, with prices ranging from $50 for accessories to $250+ for heavy-duty coats.
Shop now at nike.com
Kanye West's Yeezy brand has been a monumental force in fashion, driven by pure hype and a singular creative vision. Known for its dystopian, oversized silhouettes and muted, earthy color palette, Yeezy offers apparel that feels both utilitarian and futuristic. Their sneaker collaborations with Adidas are some of the most sought-after products in the world.
Yeezy's cult-like following and instant sell-outs put its hype level on par with - and arguably beyond - Supreme. Apparel runs upwards of $100, placing it firmly in the luxury streetwear space.
Shop now at yeezy.com
New York’s Hood By Air is an avant-garde streetwear brand that blurs the lines between fashion, art, and performance. Famous for its experimental energy, bold graphics, and oversized shapes, HBA has cult status among devoted fashion enthusiasts. Similar to Supreme, it built its reputation from the ground up and created a massive buzz around its limited releases.
While Supreme's style is rooted in skatewear, HBA's is much more high-concept and artistic, with prices reflecting that luxury positioning, ranging from $200-$600.
Shop now at hoodbyair.com
Public School NYC strikes a perfect balance between sharp New York tailoring and relaxed streetwear ease. The brand creates pieces that feel both sophisticated and cool, often mixing hoodies with an expertly crafted jacket or track pants. It brings a more refined, adult energy to streetwear.
If you like Supreme’s NYC roots but want something you can wear that feels a little more grown-up and polished, Public School is the perfect fit. Expect premium pricing, with T-shirts starting around $150 and jackets in the $500–$800 range.
Shop now at public-school.com
While technically a single shoe model, the Nike Dunk line is a cultural force of its own. Originally a basketball shoe, its SB version became a skate essential and a canvas for some of the most creative collaborations in sneaker history. The constant stream of limited-edition colorways generates hype that makes it behave like a full-fledged brand.
Owning a pair of hyped Dunks is a status symbol in the same way that rocking a Supreme box logo tee is. The culture and community around collecting them are deep, with resale markets buzzing after every drop.
Shop now at sneakers.nike.com
Deserving a second mention, BAPE’s power lies in its unshakeable visual identity. The Japanese brand's use of its Ape Head logo, Shark graphic, and Baby Milo characters has created an entire universe of designs that are instantly recognizable. For many, BAPE was the brand that got them into streetwear in the first place.
This commitment to its unique aesthetic gives it a staying power that's very similar to Supreme's iconic Box Logo. While styles change, a BAPE camo hoodie is always a statement piece.
Shop now at bape.com
The long-standing collaboration between Adidas and Japanese designer Yohji Yamamoto, Y-3 is the original pioneer of high-fashion sportswear. They create sleek, futuristic designs with an avant-garde feel, often in a clean monochrome palette. If you love a technical aesthetic but prefer minimalism over big logos, Y-3 is for you.
It ditches the overt hype of weekly drops for a more timeless, design-led exclusivity. It's a high-end choice, with sneakers often starting around $300 and outerwear pushing past $800.
Shop now at y-3.com
This is Nike's main apparel line, home to timeless icons like the Air Force 1, Tech Fleece joggers, and classic Windrunners. While not explicitly skate-focused, Nike Sportswear is a foundational element of modern streetwear and is worn universally by fans of the culture.
It provides the everyday, versatile essentials that build the foundation of any streetwear wardrobe. It offers broad accessibility and comfort without the frantic energy of limited drops, with most pieces priced from $30-$150.
Shop now at nike.com
Worth another look, Kappa has been embraced by streetwear thanks to its pure nostalgia factor. The brand's signature tracksuits became symbols of '90s European football and rave culture, and that authentic throwback appeal resonates strongly today.
You’re not buying into hype with Kappa, you’re buying a piece of accessible subcultural history. It offers an easy way to get that retro athletic look seen in high-end streetwear but for wallet-friendly prices of $30-$100.
Shop now at kappastore.com
Legendary Belgian designer Raf Simons has been a massive influence on the entire aesthetic of modern streetwear and luxury fashion. His designs are deeply inspired by youth subcultures, music, and art, resulting in pieces that often feature oversized fits and bold, rebellious graphics. His work has been referenced by countless designers and artists.
His collections are a luxury, art-house equivalent to Supreme's counter-culture relevance. It’s for the serious fashion head wanting collector's pieces, with prices starting at $300+ for tees.
Shop now at rafsimons.com
NikeLab is the sportswear giant's innovation hub, where cutting-edge technology meets high-concept fashion. It serves as a platform for premium collaborations with designers like Matthew M. Williams of ALYX or Chitose Abe of Sacai. These releases are extremely limited and highly coveted.
This is where Nike gets most experimental, creating pieces that have the same exclusive feel and design credibility as a Supreme drop. Expect premium quality and prices to match, usually starting around $100 for basics and going up for designer collab pieces.
Shop now at nike.com
Founded by Supreme's former creative director Brendon Babenzien, Noah is often seen as what happens when a streetwear kid grows up. The brand blends skate, surf, and nautical influences with a preppy, East Coast sensibility. There's a strong focus on quality materials, ethical production, and timeless design.
Noah still offers logo hoodies and graphic tees but pairs them with rugby shirts, pleated trousers, and elegant outerwear. It's for those who appreciate Supreme's DNA but want something a bit more refined and conscious. Prices range from about $50-$300.
Shop now at noahnyc.com
Carhartt Work In Progress (WIP) takes the rugged, durable DNA of classic Carhartt workwear and reworks it for a fashion-forward audience. They tailored the fits to be more contemporary while retaining the indestructible quality the brand is known for. The result is a line of functional, stylish, and effortlessly cool utilitarian streetwear.
It shares Supreme's appreciation for durable, skate-ready goods but from an authentic workwear perspective. A signature chore coat or logo beanie is a low-key status symbol for those in the know. Items typically run from $40 for tees and beanies to $200 for jackets.
Shop now at carhartt-wip.com
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