If you're building a wardrobe of timeless, high-quality essentials, chances are you're already familiar with Sunspel. The British heritage brand is famous for perfecting the basics, from incredibly soft T-shirts and classic polos to luxurious underwear, all crafted with a focus on premium fabrics and impeccable fit.
Sunspel's clean, minimalist style is perfect for anyone who values longevity over fleeting trends. For those who appreciate their blend of understated luxury and everyday comfort, here are 17 similar brands that nail the timeless, quality basics you're looking for.
Everlane is all about high-quality essentials with a conscience. Known for their "Radical Transparency," they offer beautifully made T-shirts, premium denim, and simple knitwear, typically priced between $20 and $100. They share Sunspel's love for minimalist design but place a strong emphasis on ethical manufacturing and sustainable materials.
Think of Everlane as a more accessible and eco-focused alternative. If you love Sunspel’s clean aesthetic but want straightforward basics with a clear story behind them, Everlane is a brand you can feel good about shopping. Their Grade-A cashmere sweaters and organic cotton tees are fan favorites for a reason.
Shop now at everlane.com
A.P.C. (Atelier de Production et de Creation) brings a dose of Parisian chic to the world of basics. While best known for their iconic raw denim that molds perfectly to your body, their entire collection of tees, sweatshirts, and outerwear is all about clean lines and high-quality materials. Prices range from around $80 for a T-shirt to over $300 for outerwear.
Compared to Sunspel's classic British feel, A.P.C. offers a slightly sharper, more fashion-forward silhouette. It’s for someone who appreciates minimalist design but wants staples that feel a bit more elevated and intentional for a streamlined, cool-kid wardrobe.
Shop now at apc-us.com
Uniqlo is the undisputed king of affordable, high-performing basics. This Japanese retailer excels at creating wardrobe workhorses like tees, knits, and outerwear, mostly priced from $10 to $50. They're famous for their innovative fabrics, like insulating HEATTECH for winter and cooling AIRism for summer.
While Sunspel is a luxury heritage brand, Uniqlo democratizes the idea of well-made essentials for the masses. It's the perfect place to stock up on reliable, no-frills staples that share Sunspel's clean aesthetic without the premium price tag. Their Supima cotton T-shirts are often cited as one of the best value basics on the market.
Shop now at uniqlo.com
James Perse epitomizes laid-back, Southern California luxury. The brand is built around ultra-soft fabrics, relaxed fits, and a muted, earthy color palette. They specialize in sumptuously soft jersey tees, casual shirts, and elevated loungewear that feel incredible against the skin, with prices typically ranging from $100 to $500.
Like Sunspel, James Perse masters the art of the perfect basic, but with a different vibe. Where Sunspel is refined and classically British, James Perse is all about effortless, coastal cool. It’s the brand you wear for a weekend in Malibu, valuing supreme comfort above all else.
Shop now at jamesperse.com
This Canadian brand combines timeless style with a serious commitment to sustainability. Frank And Oak offers a full range of wardrobe essentials - from organic cotton tees and recycled-material outerwear to sharp shirting - priced accessibly at around $40-$150. They focus heavily on eco-friendly materials and ethical production processes.
Frank And Oak aligns with Sunspel’s dedication to durable, forever pieces but puts sustainability at the forefront of its identity. It’s a great choice for conscious consumers who want their minimalist basics to come with verified eco-credentials and a modern, slightly outdoorsy feel.
Shop now at frankandoak.com
James Smith is a great under-the-radar name for premium, minimalist essentials crafted for everyday luxury. With a strong focus on high-quality fabrics and perfect fits, their collection of T-shirts, polo shirts, and underwear feels thoughtfully designed and made to last. Expect prices around the $50-$150 mark.
The brand mirrors Sunspel's philosophy of understated elegance and superior comfort. It's a direct alternative for those who appreciate clean, versatile designs and are willing to invest in pieces that serve as the building blocks of a refined wardrobe. The attention to detail truly makes their staples stand out.
Shop now at jamessmith.co
If Sunspel represents accessible luxury, Loro Piana is the peak of quiet, ultra-luxury craftsmanship. This Italian powerhouse is world-renowned for its unparalleled cashmere, vicuna, and fine wool creations. Loro Piana offers basics like sweaters, polos, and tees, but they are crafted from the most exquisite materials money can buy, with prices starting at over $300 for a T-shirt and going well into the thousands.
Loro Piana shares Sunspel's vision of timeless style and superior quality but operates at an entirely different echelon. It’s the ultimate investment for discerning individuals who want the absolute pinnacle of fabric and artistry in their wardrobe essentials.
Shop now at loropiana.com
Don’t let the name fool you - Nudie Jeans makes much more than amazing denim. This Swedish brand applies its philosophy of sustainability and long-lasting quality to a great line of basics, including organic cotton T-shirts, henleys, and sweatshirts. With prices generally between $80-$200, their pieces are designed to break in beautifully over time.
While their heart is in raw denim, Nudie's basics share Sunspel's commitment to durability and timeless appeal. Their vibe is a bit more rugged and casual, making it a perfect brand for anyone who wants well-made staples with a slight workwear edge.
Shop now at nudiejeans.com
Maggie Marilyn brings a consciously crafted, fashion-forward perspective to wardrobe basics. This New Zealand-based brand is built on a "liveable luxury" ethos, offering elevated essentials made from traceable, organic, and recycled materials. Priced from $100 to $300, their collection includes perfect-fit ribs, sleek essentials, and feminine jersey pieces.
Like Sunspel, this brand champions quality fabrics and designs that last, but with a transparent commitment to ethical and environmentally friendly practices. It's perfect for someone seeking basics that are not only beautiful and timeless but also align with their values.
Shop now at maggiemarilyn.com
Vince has mastered the art of refined, understated luxury that feels distinctly Californian. The brand is a go-to for sophisticated staples like cashmere sweaters, silk blouses, and perfectly draped T-shirts, with prices generally falling in the $100-$400 range. Their aesthetic is effortless, clean, and endlessly versatile.
Similar to Sunspel, Vince is all about elevated foundations for your wardrobe. However, Vince often leans into more sumptuous textures and polished silhouettes, making it a fantastic choice for building a smart-casual wardrobe that feels both modern and timeless.
Shop now at vince.com
Originating from Japan, Muji is a haven for lovers of simplicity and minimalism. The brand's philosophy rejects logos and embraces functional, unadorned design. They offer a wide range of affordable basics, from organic cotton T-shirts to linen shirts and comfy innerwear, typically priced between $10 and $50.
Muji and Sunspel are kindred spirits in their minimalist ethos, but Muji delivers it at a much more accessible, mass-market price point. It's the ideal place to find functional, well-designed staples made from natural fibers, perfect for anyone who appreciates quality without the branding.
Shop now at muji.com
H&M's Conscious collection is the fast-fashion giant's answer to a growing demand for sustainable style. This line features affordable wardrobe essentials ($20-$60) made from materials like organic cotton, recycled polyester, and Tencel. The styles are timely yet simple enough to be foundational.
While definitely a more budget-friendly and trend-aware option than Sunspel, the Conscious line shares the goal of incorporating better materials into everyday clothing. It's a great choice if you want to make a more eco-friendly choice while shopping for simple basics on a tight budget.
Shop now at hm.com
Famous for its modern, architectural take on minimalism, Cos is a treasure trove for high-quality basics with a design-led twist. Part of the H&M group, Cos sits at a higher price point ($30-$150) and focuses on contemporary cuts, innovative fabrics, and a sophisticated, art-inspired aesthetic.
Cos shares Sunspel's passion for quality and timelessness but delivers it through a Scandinavian design lens. Their pieces often feature interesting silhouettes or proportions that seem simple but feel special. It’s perfect for building a capsule wardrobe that is both functional and chic.
Shop now at cosstores.com
Based in Vancouver, Reigning Champ designs and manufactures premium athletic wear with a minimalist aesthetic. They are masters of cozy fabric, specializing in durable hoodies, sweatshirts, and T-shirts crafted from signature materials like Pima jersey and Tiger Fleece. Their items are typically priced between $50-$150.
Reigning Champ is like the athletic cousin to Sunspel. While Sunspel's basics have a classic, refined feel, Reigning Champ's pieces are rooted in sporty comfort and rugged durability. If you're looking for the best-made sweats and tees that will last forever, this is your brand.
Shop now at reigningchamp.com
Franklin & Freeman specializes in creating elevated essentials that form the foundation of a modern man's wardrobe. Their focus is on premium fabrics like Pima cotton and merino wool, used to craft timeless polo shirts, T-shirts, and knitwear. Pieces are generally in the $80-$200 range.
Much like Sunspel, this brand is committed to quality, fit, and versatility. Their aesthetic is classic and clean, but they often incorporate subtle design details - like unique textures or collars - that make their basics feel a little more distinctive while remaining incredibly easy to style.
Shop now at franklinandfreeman.com
Filippa K is a leading Scandinavian brand that embodies a philosophy of style, simplicity, and quality. Their collections are defined by clean silhouettes, a demure color palette, and a focus on sustainable production. You'll find beautifully crafted T-shirts, trousers, and knitwear, typically costing between $100 and $300.
Filippa K is the perfect Scandinavian counterpart to Sunspel's British heritage. Both brands excel at creating understated, high-quality essentials designed to be worn for years. If you're drawn to elegant minimalism with a modern, sustainable edge, Filippa K's timeless pieces are a worthy investment.
Shop now at filippa-k.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
