If you're obsessed with the modern, edgy Western aesthetic, you've probably scrolled through Strawberry Western more than once. The brand perfectly captures that rugged Americana vibe and gives it a fresh, streetwear-inspired twist that's impossible to ignore, from statement fringe jackets to perfectly distressed denim.
For those who love Strawberry Western's unique take on cowboy-chic style but are looking to expand their Western wardrobe, you're in luck. Here are 19 similar brands that serve up that perfect blend of classic Western details and contemporary cool.
For a more elevated and polished take on Western fashion, Rag & Bone is a must-see. The brand blends classic American workwear with a clean, modern aesthetic, offering high-quality denim and tailored shirts with subtle Western details. Think crisp lines and luxe fabrics rather than overly rugged finishes.
While the price point is higher, with most pieces between $150-$300, Rag & Bone is perfect if you love the Western vibe but want a more minimalist and refined feel compared to Strawberry Western's edgier look. It's sophisticated Western style for the city dweller.
Shop now at ragandbone.com
No Western wardrobe is complete without the original icon. Levi’s forms the backbone of any Americana-inspired look with its timeless and durable denim. Their classic jeans, trucker jackets, and Western shirts are essential building blocks for this style, and they're incredibly affordable, usually ranging from $40-$100.
Unlike Strawberry Western's statement pieces, Levi's provides the authentic, everyday casual wear that grounds your look. It's less about fleeting trends and more about timeless Western heritage that literally never goes out of style.
Shop now at levi.com
If your version of Western leans more boho and romantic, Free People is your go-to. Their collections are filled with flowy dresses featuring fringe details, beautifully embroidered tops, and plenty of vintage-inspired accessories that capture a free-spirited aesthetic. With prices mostly between $60 and $200, it's perfect for building a dreamy, festival-ready wardrobe.
Where Strawberry Western is structured and edgy, Free People is soft, eclectic, and romantic. It’s the perfect brand for anyone wanting to blend their love for Western style with a whimsical, artistic touch.
Shop now at freepeople.com
For those who believe a great Western look starts with the boots, Western Sons delivers. The brand specializes in high-quality, authentic cowboy boots, traditional Western shirts, and classic accessories that are rooted in heritage craftsmanship. Boots typically run from $100 to $400, reflecting their solid-leather construction.
While Strawberry Western focuses on creating trends with apparel, Western Sons is all about the authentic finishing touches. They're the ideal choice when you want a pair of genuine cowboy boots to build your entire outfit around.
Shop now at westernsons.com
American Eagle offers a youthful and accessible entry point into Western-inspired fashion. Their collections often feature casual pieces like plaid shirts, easy-to-wear denim, and cute boots, all at a super affordable price point, usually between $30 and $80.
It’s a more laid-back and trend-driven version of the aesthetic compared to Strawberry Western’s more distinctively styled statement pieces. If you want to dip your toes into Western style for everyday wear without a huge commitment, AE is a fantastic choice.
Shop now at ae.com
Música is the brand for anyone who wants their shoes to do all the talking. They are masters of the Western-style boot, combining traditional techniques with stunning, contemporary designs. Expect intricate embroidery, cool stud detailing, and unique patterns that make an impact.
Priced from $200 to $600, these boots are an investment in artisanal quality. Unlike Strawberry Western's focus on a full clothing line, Música hones in on creating truly standout footwear that will elevate any outfit, Western or otherwise.
Shop now at musicastudio.com
Merging Western style with high performance, Western Rise offers clothing for an active, modern lifestyle. Their collection features durable pants, technical shirts, and versatile jackets made from sustainable and functional fabrics that are built to move with you. Prices for these performance pieces typically range from $80 to $200.
This brand sets itself apart from the more fashion-forward Strawberry Western by prioritizing function and durability. It’s the perfect pick for adventurers and outdoor lovers who want their Western wear to work as hard as they do.
Shop now at westernrise.com
Laredo is your source for classic, rugged Western gear without the hefty price tag. They offer an affordable lineup of traditional cowboy boots, hats, and belts, with most items priced between $50 and $150. It’s all about no-frills, traditional craftsmanship and authentic cowboy style.
While sharing a Western heritage aesthetic with Strawberry Western, Laredo sticks closely to traditional silhouettes and practicality. It's less about modern fashion trends and more about timeless, hardworking cowboy staples.
Shop now at laredoriding.com
When you want to try the Western trend without making a big investment, H&M is a great place to start. You can often find budget-friendly Western-inspired pieces like checkered shirts, faux suede jackets, and ankle boots, typically priced under $80. Their collections are trendy and fast-fashion forward, allowing you to experiment with different looks.
Compared to Strawberry Western's more curated and specific style, H&M offers a more mainstream, accessible version of the Western aesthetic that changes with the season. It's runway-inspired Western on a wallet-friendly budget.
Shop now at hm.com
No Western outfit feels complete without the right hat, and Bullhide is a master of headwear. The brand offers an extensive collection of hats, from classic felt cowboy styles to more modern straw designs, ranging from $50 to $200. The craftsmanship and authentic designs make them an essential accessory resource.
While Strawberry Western provides the full outfit, Bullhide lets you find that single, perfect finishing touch. It's for the person who understands that the hat makes the look.
Shop now at bullhidehats.com
If you prefer your Western style with a side of rock and roll, Rusty Zipper is for you. This brand gives the trend a rebellious, grunge-inspired edge with distressed denim, edgy fringe jackets, and bold graphic tees priced around $60-$150. Their aesthetic is moodier and more undone than Strawberry Western's cleaner look.
Think less polished cowboy and more dive-bar cool. It's the perfect brand for anyone who wants to infuse their Western wardrobe with a dose of punk attitude and vintage-inspired grit.
Shop now at rustyzipper.com
Boot Barn is a well-known megastore for authentic Western wear, offering everything from durable cowboy boots to workwear and classic apparel. With items generally priced between $50 and $300, it's a reliable spot for high-quality, genuine gear designed for a true Western lifestyle.
While Strawberry Western translates cowboy cool for a fashion context, Boot Barn focuses on the real deal. It’s an unbeatable source for anyone who values traditional craftsmanship and function.
Shop now at bootbarn.com
Tillys offers a West Coast, skate-and-surf twist on modern trends, including Western-inspired styles. You'll find things like plaid flannels, casual boots, and everyday denim with a Western feel, priced affordably between $30 and $80. The style is decidedly youthful, relaxed, and great for everyday wear.
Tillys' take on Western is more "afternoon at the skatepark" than "night out at the saloon." It shares a casual vibe with Strawberry Western but leans much more into the laid-back streetwear scene.
Shop now at tillys.com
For the ultimate luxury investment piece, look no further than Lucchese. This brand is renowned for its exquisitely handcrafted cowboy boots, which feature premium leathers, intricate detailing, and unparalleled craftsmanship. These are true heirloom pieces, with prices starting at $500 and going well into the thousands.
Lucchese represents the pinnacle of Western luxury and tradition, a stark contrast to Strawberry Western’s trendy, accessible fashion. If you're ready to invest in a pair of boots that will last a lifetime, Lucchese is in a league of its own.
Shop now at lucchese.com
Hawthorne Supply Co. delivers durable, stylish menswear with Western roots. Focusing on rugged shirts, well-made denim, and versatile accessories, the brand offers modern pieces designed to last, with prices sitting comfortably around $60-$150. Their aesthetic blends classic workwear with clean, contemporary fits.
Like Strawberry Western, they pull from Western heritage, but Hawthorne's designs are often more subdued and practical for everyday wear. It's a great choice for understated, quality Western style.
Shop now at hawthornesupplyco.com
If you're a true enthusiast who loves vintage flair, Western Emporium is a treasure trove. The retailer specializes in authentic styles reminiscent of the Old West, including Victorian-era-inspired clothing, classic cowboy shirts, and handcrafted accessories. Many affordable items are in the $50-$150 range.
This brand sets itself apart by focusing on historical and vintage aesthetics rather than modern street-style looks. It's perfect for anyone wanting a truly authentic or old-school twist on Western fashion.
Shop now at westernemporium.com
Scully is all about the classic details that define Western style: leather, fringe, and embroidery. With a wide range of clothing for both men and women, often priced between $50 and $200, they offer everything from beautifully detailed shirts to statement jackets.
Scully's aesthetic aligns with Strawberry Western’s love for classic Western motifs but leans into a more traditional and vintage-inspired look. It’s perfect for pieces that feel authentic and timeless.
Shop now at scully.com
For more playful or themed Western outfits, Wild West Gear is the place to be. With pieces priced affordably between $20 and $100, their collection is fantastic for costumes, parties, or just having fun with the aesthetic. Think bold Western shirts, costume hats, and classic boots.
Unlike Strawberry Western's fashion-forward and everyday wear approach, Wild West Gear excels at providing the novelty and themed elements perfect for a specific event or when you want to make a fun, bold statement.
Shop now at wildwestgear.com
Stetson is a legendary name synonymous with American Western style. While famous for their high-quality cowboy hats, the brand also offers a full line of apparel, including rugged shirts, durable denim, and classic accessories, usually ranging from $60 to $300.
More than just a brand, Stetson represents a heritage of craftsmanship and timeless appeal. While Strawberry Western brings a modern edge to the look, Stetson provides the iconic, authentic foundation that defines classic Western fashion.
Shop now at stetson.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
