If you've fallen for Story MFG, you definitely get it. The brand has built a cult following with its unique blend of traditional craftsmanship, natural dyes, and relaxed, earthy silhouettes. They masterfully bridge the gap between conscientious production and cool, wearable designs that feel both timeless and totally current.
For those of us who love their "positive products" philosophy but want to expand our sustainable fashion universe, plenty of other brands share a similar ethos. From artisanal textiles to radical transparency, here are 19 brands like Story MFG for style-conscious and earth-conscious shoppers.
As one of the pioneers of the fair trade fashion movement, People Tree has been doing sustainable right since before it was a buzzword. They offer a range of timeless, easy-to-wear pieces like dresses, blouses, and trousers, all crafted from eco-friendly materials like certified organic cotton. While Story MFG has a more artisanal, bohemian edge, People Tree delivers on classic, versatile staples that form the backbone of a conscious wardrobe.
Shop now at peopletree.co.uk
If you're looking for sustainable fashion that makes a statement, Armarium is the answer. This luxury brand focuses on high-end, often custom-made pieces crafted from eco-conscious materials like organic silk and recycled textiles. While Story MFG masters relaxed, everyday cool, Armarium delivers on drama with bespoke tailored suits and stunning dresses. Think of it as the eco-luxe option for special occasions.
Shop now at armarium.com
Reformation brought sustainable fashion to the mainstream with its trendy and unapologetically feminine designs. They’re famous for their flattering dresses, cool denim, and stylish tops made from recycled, deadstock, and eco-friendly materials. Where Story MFG feels earthy and handcrafted, Reformation is more polished and city-ready, serving flirty silhouettes to a social media-savvy crowd that doesn't want to compromise style for sustainability.
Shop now at thereformation.com
You can't talk about sustainable style without mentioning Veja. This footwear brand creates some of the most sought-after sneakers on the market using materials like organic cotton, wild rubber from the Amazon, and recycled plastics. While Story MFG handles your clothing, Veja completes the look with a perfectly minimalist and ethically made sneaker. They are a must-have for any eco-conscious wardrobe.
Shop now at veja-store.com
Christy Dawn captures a romantic, vintage-inspired vibe with their beautiful dresses and breezy separates. Each piece is crafted from deadstock or organic fabrics, often in partnership with talented artisans. This focus on repurposing "rescued" fabric and championing craft aligns perfectly with Story MFG's ethos. The aesthetic here is more land-girl romance than bohemian-utilitarian, perfect for anyone who loves a good prairie dress.
Shop now at christydawn.com
For lovers of sustainable denim, Nudie Jeans is the gold standard. They make high-quality jeans from 100% organic cotton and have an industry-leading commitment to free repairs for life, encouraging a buy-it-for-good philosophy. Like Story MFG, they're all about craft and transparency but focus their expertise squarely on creating the perfect pair of jeans you’ll own forever.
Shop now at nudiejeans.com
Stella McCartney has championed luxury sustainable fashion from day one, proving that high design and eco-consciousness can go hand in hand. She uses innovative materials like regenerated cashmere, recycled polyester, and forest-friendly viscose. If you love Story MFG’s commitment to new material-thinking but want it in a sharp, impeccably tailored form, Stella McCartney offers the ultimate high-fashion alternative.
Shop now at stellamccartney.com
Applying the sustainable ethos to activewear, Girlfriend Collective creates leggings, sports bras, and loungewear from materials like recycled water bottles and fishing nets. They’re famous for their inclusive sizing and transparent production process. For the Story MFG fan who needs something for their workout or weekend errands, Girlfriend Collective delivers on comfort, style, and eco-credentials.
Shop now at girlfriend.com
Eileen Fisher creates timeless, minimalist pieces designed for longevity. The brand uses a palette of sustainable materials like organic linen, recycled nylon, and ethically sourced wool to craft elegant, well-made basics. Compared to Story MFG's more eclectic, handmade feel, Eileen Fisher's aesthetic is clean, sophisticated, and perfect for building a versatile capsule wardrobe centered on less-is-more principles.
Shop now at eileenfisher.com
True to its name ("Green Love" in French), Amour Vert blends Parisian chic with a deep commitment to sustainability. They primarily use eco-friendly fabrics like Tencel and organic cotton produced in limited quantities to reduce waste. For every tee purchased, they plant a tree. Their style is more polished and refined than Story MFG, offering everything from breezy blouses to effortlessly elegant dresses with a classic feel.
Shop now at amourvert.com
Fusing Italian haute couture with cultural inspiration from around the globe, Stella Jean creates collections that are vibrant, colorful, and rooted in ethical craftsmanship. Her brand actively supports and collaborates with artisans in developing countries, using organic and recycled fabrics. This storytelling through craft is very similar to Story MFG, but with a bolder, more maximalist color palette and a high-fashion sensibility.
Shop now at stellajean.com
Based in the UK, Folk focuses on high-quality, understated clothing with a subtle attention to detail. Their designs are clean, versatile, and made from durable, sustainable fabrics like organic cotton and hemp. The brand has a similar dedication to producing well-crafted modern workwear as Story MFG, but with a more minimalist, less crunchy aesthetic that prioritizes subtle textures and perfect fits.
Shop now at folkclothing.com
For an accessible entry point into sustainable style, H&M's Conscious Collection makes an effort to use eco-friendly materials like organic cotton and recycled polyester in their on-trend pieces. While their fast-fashion business model differs significantly from Story MFG's slow fashion approach, the collection offers budget-friendly alternatives for incorporating more sustainable fibers into your wardrobe on your terms.
Shop now at hm.com
Everlane built its brand on the concept of "Radical Transparency," showing customers the true cost of their products from materials to labor. They focus on timeless, high-quality essentials - think the perfect cashmere sweater or a well-cut tee - made in ethical factories. Fans of Story MFG’s transparency will appreciate Everlane’s commitment, but with a much more minimalist, modern, and urban aesthetic.
Shop now at everlane.com
New Zealand-based Kowtow is for the staunch minimalist who refuses to compromise on ethics. Every piece is crafted from 100% fair trade, GOTS-certified organic cotton from seed to garment. Their aesthetic is clean, sculptural, and architectural - a contrast to Story MFG's nature-inspired vibe. If you love clean lines and considered design, Kowtow brings a thoughtful, artful approach to everyday basics.
Shop now at kowtow-clothing.com
Older Brother is perhaps one of the most direct comparisons to Story MFG on this list. This Portland-based brand creates universally flattering, gender-neutral pieces using natural dyes from things like mushrooms and wood bark - sound familiar? Their styles often draw from Japanese workwear, with relaxed fits and beautifully unique fabrics. It’s the perfect brand for anyone obsessed with Story MFG’s natural dye stories.
Shop now at olderbrother.us
Certified B-Corp Kotn focuses on making exceptionally well-made basics from authentic Egyptian cotton. They work directly with farmers in the Nile Delta to ensure fair practices and have helped build schools in their farming communities. In contrast to Story MFG's standout fashion pieces, Kotn excels at perfecting the essentials - think the softest t-shirts, sweatshirts, and jersey dresses that are ethically made to last.
Shop now at kotn.com
Lovers of unique textiles will adore Ace & Jig. The brand is known for its custom yarn-dyed, woven fabrics created in partnership with textile specialists in India. Their focus on zero-waste production and creating timeless, easy-to-wear silhouettes that celebrate the fabric itself is very much in line with Story MFG's DNA. Expect beautiful striped patterns and comfortable, seasonless shapes.
Shop now at aceandjig.com
Mara Hoffman is a designer brand that beautifully marries vibrant, eye-catching design with a deep commitment to sustainable practices. Famous for stunning swimwear and bold, colorful dresses, the brand utilizes materials like ECONYL regenerated nylon and organic cotton. It's a fantastic choice for those who appreciate Story MFG's sustainable values but crave a more polished, high-end, and vibrant aesthetic perfect for a vacation or special event.
Shop now at marahoffman.com
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