If you're a fan of outdoor apparel that seamlessly blends technical performance with mountain-town style, you probably already love Stio. Their gear is designed to perform on the trail or the slopes but looks just as good grabbing a coffee downtown, hitting that perfect sweet spot between rugged and refined.
For those who appreciate Stio's approach to high-quality, versatile outdoor wear, there are plenty of other brands that hit a similar note. Whether you’re looking for something more technical, more sustainable, or just a different style, here are 18 brands like Stio worth checking out for your next adventure.
Patagonia is an icon in the outdoor world, offering a vast range of apparel and gear with a heavy emphasis on sustainability and environmental advocacy. You'll find everything from technical shell jackets and legendary fleeces to casual wear perfect for everyday life. Their commitment to using recycled materials and ethical manufacturing is a core part of their identity.
Like Stio, Patagonia merges high performance with a relaxed, stylish vibe. However, their focus on activism and eco-conscious production is much more central to their brand, making them the top choice for adventurers who want their purchases to support a cause.
Shop now at patagonia.com
For those who need top-tier technical gear, Arc'teryx is the gold standard. Specializing in high-performance outerwear for serious climbing, skiing, and mountaineering, their products are known for impeccable design, minimalist aesthetics, and bombproof durability. They offer some of the best waterproof shells and insulation pieces on the market.
While Stio balances everyday style with mountain readiness, Arc'teryx leans heavily into hardcore technical performance. If you need equipment for the most demanding conditions and appreciate a sleek, precise fit, Arc'teryx delivers uncompromising quality.
Shop now at arcteryx.com
KUHL is fantastic at creating rugged, stylish outdoor apparel with a focus on superior comfort and movement. They are particularly famous for their pants, which feature innovative gussets and articulated designs for a perfect fit during active pursuits. Their collection also includes performance shirts, jackets, and everyday casual pieces.
Compared to Stio, KUHL excels in creating durable, everyday outdoor wear that feels custom-made. It’s an ideal choice for hikers and adventurers who prioritize practical features and a comfortable fit that doesn't sacrifice style.
Shop now at kuhl.com
This Swedish brand is celebrated for its durable, functional, and timeless outdoor gear, recognizable by its iconic arctic fox logo. Fjallraven is known for its G-1000 fabric - a rugged, waxable material used in their popular trousers and jackets - and the famous Kanken backpack. Their design philosophy is centered around simplicity and sustainability.
Where Stio embodies modern American mountain style, Fjallraven offers a distinct Scandinavian utilitarian aesthetic. It's a brand for those who value heritage-inspired design, longevity, and sustainable materials over flashy technical features.
Shop now at fjallraven.com
A giant in the outdoor industry, The North Face offers an extensive range of apparel, footwear, and equipment for everyone from elite mountaineers to urban explorers. Known for iconic pieces like the Nuptse puffer jacket and their highly durable expedition gear, they deliver reliable performance across a wide range of price points.
The North Face provides a similar balance of function and style as Stio but with a broader, more mainstream appeal. Their collection is vast, making it easy to find everything from highly technical alpine gear to trendy streetwear.
Shop now at thenorthface.com
Marmot designs high-performance outdoor gear with a focus on technical innovation, especially in rainwear and insulated jackets. They are known for creating lightweight, durable, and reliable products that appeal to serious backpackers, climbers, and skiers. Their PreCip rain jacket is a long-standing favorite for its excellent value and performance.
Marmot is a strong Stio alternative for those seeking technically advanced apparel for specific outdoor activities. While many pieces have versatile style, the brand's core strength lies in its commitment to hardcore performance in challenging mountain environments.
Shop now at marmot.com
Built for the most demanding alpine conditions, Mountain Hardwear creates high-performance gear trusted by professional climbers and mountaineers. Their product line includes technical shells, down and synthetic insulated jackets, and robust climbing equipment, all engineered for functionality and durability when it matters most.
Mountain Hardwear is the more technical, expedition-focused counterpart to Stio. If your adventures take you to high altitudes and extreme weather, their gear offers the specialized features and protection you need.
Shop now at mountainhardwear.com
Prana beautifully blends an active, outdoor lifestyle with a spirit of yoga and adventure. They design versatile clothing perfect for climbing, hiking, and travel, with a strong commitment to sustainability and Fair Trade Certified factories. Their pieces are known for their comfort, movement-friendly fits, and stylish, bohemian aesthetic.
If you love Stio's versatility but lean more towards mindful movement and eco-conscious living, Prana is a perfect fit. They swap some of the technical mountain features for relaxed comfort and a casual, travel-ready vibe.
Shop now at prana.com
Columbia is a go-to brand for accessible, reliable outdoor gear that offers great value. They focus on practical, functional apparel for hiking, fishing, and everyday adventures, often featuring their proprietary technologies like Omni-Heat reflective lining and Omni-Tech waterproofing. Their gear is designed for family-friendly outdoor fun.
While Stio sits in the premium space, Columbia is an excellent, more budget-friendly alternative. It delivers dependable performance for casual outdoor enthusiasts who want quality gear without the high-end price tag.
Shop now at columbia.com
Instantly recognizable by its vibrant, contrasting color blocks, Cotopaxi creates outdoor gear with a social mission. Each piece is made from repurposed or sustainable materials, and the brand is dedicated to ethical production and poverty alleviation. Their insulated jackets, fleeces, and backpacks are as fun as they are functional.
Cotopaxi shares Stio's commitment to quality but brings a bold, playful aesthetic and a powerful "Gear for Good" ethos. If you want outdoor apparel that makes a statement and a positive impact, Cotopaxi is your brand.
Shop now at cotopaxi.com
Founded on the principle of creating functional solutions for outdoor challenges, Outdoor Research (OR) excels in purpose-built technical apparel. They are particularly well-regarded for their award-winning gloves, hats, gaiters, and expertly designed outerwear for skiing, climbing, and hiking.
Like Stio, OR is rooted in adventure, but they tend to focus more on solving specific technical problems for dedicated outdoor athletes. Their gear is thoughtfully engineered, making them a trusted choice for those who need reliable, specialized equipment.
Shop now at outdoorresearch.com
With deep roots in the harsh environments of the sea and mountains, this Norwegian brand is a leader in protective apparel. Helly Hansen is trusted by professionals in sailing, skiing, and outdoor work for its durable waterproof, windproof, and insulated gear. Their designs often feature a clean, Scandinavian look.
Helly Hansen shares Stio’s passion for high-performance gear but with a heritage strongly tied to marine and ski professions. Their apparel offers premium weather protection with a distinct European style.
Shop now at hellyhansen.com
Born in the mountains of Colorado, Flylow makes tough, stylish, and highly functional apparel specifically for skiing and mountain biking. Their gear is designed by and for people who spend their days lapping the resort and exploring the backcountry. Known for its durable construction and freeride-inspired aesthetic, Flylow's apparel is built to last.
If you're a serious skier who loves Stio's quality, Flylow is a fantastic alternative focused squarely on the mountain lifestyle. They offer a more core-skier vibe with a slightly baggier fit and rugged materials that can handle serious use and abuse.
Shop now at flylowgear.com
At its core, Black Diamond is a climbing and skiing brand, and its apparel reflects that DNA. They design minimalist, high-performance clothing and gear built for fast and light movement in the mountains. From shells and insulation to climbing harnesses and headlamps, everything they make is engineered for active use.
Black Diamond is the more specialized, athlete-driven version of Stio. It's the right choice when your adventures involve climbing ropes or backcountry ski lines and you require gear that is as focused and efficient as you are.
Shop now at blackdiamondequipment.com
Tentree is an impact-driven brand that makes comfortable and sustainable apparel for everyday life outdoors. Their core mission is to plant ten trees for every item purchased, making environmental restoration central to their business. Their collection includes super-soft hoodies, joggers, and basics made from eco-friendly materials like TENCEL and organic cotton.
While Stio focuses on technical performance, Tentree prioritizes sustainability and casual comfort. It's a great brand for those whose outdoor time is more about relaxing campfires and gentle hikes, all while making a direct, positive environmental impact.
Shop now at tentree.com
Based in the Pacific Northwest, Trew Gear caters to the dedicated freeride skier and snowboarder with high-end, technically advanced outerwear. Their jackets and bibs are known for fantastic waterproofing, breathability, and a rider-designed fit that offers excellent mobility. They often use bold, unique colorways that stand out on the mountain.
Compared to Stio, Trew is more squarely focused on winter sports and offers a premium, boutique feel. If you're looking for top-tier, stylish outerwear specifically for deep powder days, Trew Gear is a brand to watch.
Shop now at trewgear.com
As a heritage brand from Seattle, Filson is synonymous with unfailing, rugged quality. Established in 1897, they craft timeless outerwear, bags, and apparel from materials like waxed Tin Cloth and warm Mackinaw Wool. Their gear is built for outdoorsmen, hunters, and anyone who values tradition and indestructible durability.
Filson represents the classic, legacy-focused side of outdoor wear, whereas Stio embodies a more modern, technical approach. For those who appreciate classic silhouettes and heirloom-quality goods designed to last a lifetime, Filson is unparalleled.
Shop now at filson.com
Vuori brings a Southern California perspective to activewear, creating incredibly comfortable performance apparel that excels in everything from yoga to running to travel. They are best known for their buttery-soft DreamKnit fabric used in their joggers and hoodies, which have become a cult favorite.
Vuori is the perfect brand for the Stio customer who wants that same blend of style and technical comfort for everyday activities and workouts. It's less about mountain peaks and more about versatile, go-anywhere premium activewear.
Shop now at vuoriclothing.com
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