If you're obsessed with the bold colors, retro graphics, and pure 80s/90s vibe of Staycoolnyc, you know how good it feels to wear pieces that are packed with personality. Their mix of vintage nostalgia and modern street style is hard to beat, capturing a unique energy that stands out from the crowd.
But part of the fun of streetwear is discovering new brands that share that same cool, throwback spirit. If you're ready to expand your collection with more unique, retro-inspired finds, here are 17 similar brands that nail the aesthetic.
Hype is all about loud, unapologetic streetwear filled with vibrant colors and bold, in-your-face graphics. Similar to Staycoolnyc, they pull heavy inspiration from 80s and 90s nostalgia but often lean into pop-culture and cartoon-heavy prints, giving their collections an extra playful and youthful energy. They offer a ton of oversized graphic tees, hoodies, and eye-catching accessories that won't break the bank, with most pieces falling between $30 and $100. It's the perfect brand for making a statement without being too serious about it.
Shop now at justhype.com
Rooted in classic California surf and skate culture, The Hundreds has been blending graphic-heavy apparel with storytelling for years. While they share Staycoolnyc's love for retro cool, their vibe is a bit more polished and grounded in classic Americana. Think bold logos and impactful graphics on high-quality hoodies, tees, and snapbacks. If you appreciate the art and culture behind streetwear and want pieces with a bit of a backstory, The Hundreds is a must-see.
Shop now at thehundreds.com
Born from the work of artist Shepard Fairey, Obey is streetwear with a point of view. It blends skate and punk rock aesthetics with powerful, provocative art and design. Like Staycoolnyc, Obey has a huge catalogue of graphic tees and hoodies with a distinct vintage feel, but they infuse their designs with social commentary and activism. If you want your retro-style clothing to make a statement beyond just looking cool, Obey delivers with pieces that range from $40 to $150.
Shop now at obeyclothing.com
Instantly recognizable by its 'Omini' logo, Kappa is a legacy sportswear brand that perfectly bridges the gap between athletic gear and retro streetwear. While Staycoolnyc's focus is on graphic apparel, Kappa's expertise is in the classic tracksuit, logo taping, and bold color blocking that defined 80s and 90s sportswear. If you love the nostalgic vibe of Staycoolnyc but want to add a sporty, athletic-inspired edge to your look, Kappa's track jackets and paneled pants are essential.
Shop now at kappa-usa.com
Founded by Pharrell Williams and Nigo, Billionaire Boys Club fuses luxury with a playful, retro-futuristic aesthetic. Think space-themed graphics, bold astronauts, and funky prints on premium-quality streetwear. While BBC is at a higher price point than Staycoolnyc (around $150-$400), it's the perfect choice when you're looking for a standout, collectible piece that channels nostalgia through a sci-fi lens. It's imaginative, high-quality, and totally unique.
Shop now at bbcicecream.com
If you find that Staycoolnyc is a bit too bright for you, Pleasures is its darker, moodier cousin. This LA-based brand channels punk, grunge, and metal influences to create provocative and controversial streetwear. They share a love for retro graphics but run them through a much grittier, more rebellious filter. Expect distressed details, controversial slogans, and graphics that feel like they're pulled from an underground 90s concert flyer.
Shop now at pleasuresnow.com
FILA is another heritage sportswear brand that has made a massive comeback, thanks to the world's love for 90s nostalgia. Known for its chunky sneakers and bold logo apparel, the brand delivers a clean, sporty, and timeless retro vibe. While Staycoolnyc feels more modern-edgy, FILA captures that authentic, straight-from-the-90s sportswear aesthetic. It's the perfect brand for building a wardrobe of throwback tracksuits, sweatshirts, and perfect vintage-style sneakers.
Shop now at fila.com
Nothing says retro like classic branding, and the recurring collaboration between streetwear giant Kith and Coca-Cola is pure pop culture nostalgia. These limited-edition collections feature vintage Coke advertising and logos plastered on perfectly cut hoodies, tees, and statement accessories. It’s a luxe take on vintage aesthetics, mixing familiar callbacks with Kith’s signature high-quality execution. Its feel is similar to Staycoolnyc’s playful spirit but elevated for collectors.
Shop now at kith.com
KROST is a brand driven by friendship and telling important stories, but its aesthetic taps right into the vintage street and skate culture that fans of Staycoolnyc love. Their collections often feature clean yet impactful graphics, monochrome colorways, and a focus on minimalist branding with slogans like "Support Your Friends." It offers a more refined and understated take on retro streetwear, mixing a nostalgic vibe with a contemporary, mission-driven mindset.
Shop now at krostnyc.com
While Nike is a global sportswear empire, its retro collections are a goldmine for anyone looking to capture an 80s or 90s streetwear look. From throwback Air Max sneakers with vintage colorways to reissued windbreakers and logo tees, Nike's archive is a powerful influence on today’s street style. They offer an authentic athletic take on the retro trend that Staycoolnyc channels, grounding your outfit with iconic and timeless sportswear staples.
Shop now at nike.com
The entire purpose of Adidas Originals is to celebrate the brand's incredible archive of fashion from the 70s, 80s, and 90s. With its iconic Trefoil logo, this sub-brand delivers perfect retro tracksuits, classic sneakers like the Samba and Gazelle, and graphic tees that feel genuinely vintage. For lovers of Staycoolnyc’s nostalgic energy, Originals offers a more sporty but equally cool alternative with a rich history in street culture around the world.
Shop now at adidas.com/originals
A true pioneer of streetwear, Stussy has been defining the look since the early 80s. Its style is a laid-back blend of Southern California surf culture, skate, and hip-hop. What they share with Staycoolnyc is a commitment to graphic language and a genuinely retro feel. Stussy, however, is a bit more relaxed and understated, focusing on its iconic signature logo and a sun-bleached, West Coast vibe. It's effortless cool with decades of credibility backing it up.
Shop now at stussy.com
Famous for its wave logo and sold-out drops, Anti Social Social Club captured the streetwear zeitgeist with its moody, minimalist aesthetic. While its look is simpler than the vibrant designs of Staycoolnyc, it pulls from a similar nostalgic, lo-fi sensibility, often feeling like something you’d find on an early 2000s internet forum. If you like your streetwear driven by hype and exclusivity with a throwback, melancholic feel, ASSC is right up your alley.
Shop now at www.antisocialsocialclub.com
Reebok Classics is a treasure trove of 80s and 90s athletic fashion supremacy. What brands today try to replicate, Reebok actually created. With iconic sneakers like the Classic Leather and Club C, alongside vector-logo tracksuits and sweatshirts, the brand is a go-to for authentic retro gear. It’s less about playful graphics and more about timeless silhouettes, making it the perfect foundation for a vintage-inspired look you’ll build around.
Shop now at reebok.com
London-based Palace is skate culture through a UK lens, known for its irreverent humor, tri-ferg logo, and heavy inspiration from 90s soccer culture and sportswear. Like Staycoolnyc, Palace loves a bold graphic moment but injects it with a distinctly British wit and attitude. Their drops are highly anticipated and sell out fast, adding an element of hype to their retro streetwear aesthetic. If you're looking for skate gear with international flavor, Palace is key.
Shop now at palaceskateboards.com
Brain Dead isn't just a clothing brand, it's a creative collective of artists and designers pulling from post-punk, underground comics, and skate culture. Their stuff is weird, experimental, and always interesting. If Staycoolnyc is a fun throwback party, Brain Dead is the weird art film afterparty. Expect wild, obscure graphics and conceptual designs that challenge what streetwear can be. It's the perfect brand for anyone who loves retro vibes but wants something more avant-garde.
Shop now at wearebraindead.com
No list of streetwear is complete without Supreme. While it has become a global mega-brand, its DNA remains rooted in 90s NYC skate culture, pop-art, and rebellious attitudes. Its famous box logo tees and an endless stream of bizarrely cool accessories are legendary. Supreme is like the uber-exclusive, more expensive older sibling to a brand like Staycoolnyc. They both draw from the same well of retro graphic inspiration, but Supreme’s history and hype place it in a category of its own.
Shop now at us.supreme.com
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