If you're into urban streetwear with an athletic edge, you probably already have some South Pole in your closet. Known for its stylish hoodies, laid-back joggers, and bold graphics, the brand nails that cool, comfortable look without demanding a huge budget, with most pieces falling between $40 to $120.
For those who love South Pole's blend of trend-conscious designs and street-smart vibes, we've rounded up a list of other brands that hit that same sweet spot. Here are 18 similar brands to check out for your next streetwear haul.
You can't talk streetwear without mentioning Supreme. Famous for its iconic box logo and super-limited drops, this legendary skate brand turns weekly releases into global events. While South Pole is your reliable go-to for daily urban style, Supreme operates in the world of high-demand, collectible hype.
Expect higher prices and the thrill of the chase. Both brands serve the streetwear crowd, but owning Supreme is more of a status symbol. If you're looking to elevate your collection with an iconic, grail-worthy piece, this is the place to look.
Shop now at www.supremenewyork.com
Obey brings a dose of art and social commentary to your wardrobe. Founded by artist Shepard Fairey, the brand is known for its strong graphic tees, hoodies, and hats that do more than just look good - they make a statement. It's streetwear with a purpose and a distinct, art-driven aesthetic.
While South Pole leans into athletic and logo-heavy graphics, Obey's visuals are heavier on artistic expression. If you want your streetwear to have a bit of a political edge or art-school cool, Obey delivers that vibe perfectly.
Shop now at obeyclothing.com
As one of the OGs of streetwear, Stussy has been defining laid-back cool for decades. With roots in California's surf scene, the brand offers graphic tees, hoodies, and jackets that feel effortlessly stylish. Its signature scrawled logo is a staple in any streetwear enthusiast's collection.
Stussy shares South Pole's focus on bold logos and casual comfort but brings a unique surf-and-skate relaxedness to the table. It feels less explicitly athletic and more about that West Coast, sun-drenched vibe.
Shop now at www.stussy.com
The Hundreds is all about California culture, blending skate, punk, and surf influences into one cohesive streetwear aesthetic. They're famous for their friendly "Adam Bomb" logo and versatile pieces that are perfect for everyday wear. The brand puts a huge emphasis on community, which gives it an authentic feel.
Much like South Pole, The Hundreds offers quality, street-approved style at a reasonable price point. Although it has a stronger skatepark identity, it shares that same youthful, urban energy that makes it easy to wear.
Shop now at thehundreds.com
Nike SB, short for Skateboarding, perfectly merges sport performance with street style. While it's most famous for its iconic sneakers, which are often the result of incredible artist collaborations, its apparel line of hoodies, tees, and caps is just as strong. It's gear that's built for skaters but adopted by everyone.
Compared to South Pole's broader apparel focus, Nike SB puts a heavy emphasis on footwear culture. It’s an essential brand for anyone whose streetwear look starts from the feet up and loves that authentic athletic edge.
Shop now at sneakers.nike.com
Puma's Sportstyle collection is where athletic heritage meets modern streetwear trends. This line offers tracksuits, sneakers, and graphic hoodies that are casual, comfortable, and perfect for a sporty urban look. With frequent collaborations with musicians and cultural icons, they always stay relevant.
If you love South Pole's athletic leanings, you'll feel right at home with Puma Sportstyle. The key difference is Puma's deep roots in performance gear, which gives their pieces an authentic sportswear feel while still looking fresh on the streets.
Shop now at us.puma.com
Born from the gritty streets of San Francisco, HUF started as a small boutique and grew into a global player celebrated for its skate-inspired gear. Best known for its bold graphics, clean branding (like the Plantlife socks), and durable footwear, HUF delivers a slightly rebellious energy.
While South Pole covers general urban fashion, HUF is more deeply embedded in skate culture. If you're looking for streetwear with undeniable skate cred and a bit of an edge, HUF is a must-try.
Shop now at hufworldwide.com
With its iconic "Omini" logo featuring a silhouette of a man and woman leaning against each other, Kappa has brought its Italian sportswear heritage into modern streetwear. The brand is famous for its retro tracksuits, logo-taped joggers, and classic jerseys that have been embraced by a whole new generation.
While South Pole focuses on contemporary streetwear styles, Kappa offers a nostalgic, vintage sportswear vibe. It's the perfect choice for anyone looking to add a touch of '90s athletic cool to their look.
Shop now at kappa.com
Carhartt WIP (Work In Progress) skillfully reimagines classic American workwear for a modern, style-conscious audience. They take the rugged durability Carhartt is famous for - like tough duck canvas jackets and sturdy pants - and give them a more contemporary, streamlined fit.
This is a great alternative to South Pole if you want to swap the athletic-inspired look for something more utilitarian and rugged. It’s streetwear for those who value durability and a tough, functional aesthetic without sacrificing style.
Shop now at carhartt-wip.com
For those whose streets are a little more adventurous, there's Nike ACG (All Conditions Gear). This line blends high-performance outdoor tech with bold, often '90s-inspired aesthetics. Think technical jackets, cargo pants, and rugged sneakers built to handle anything the city - or the trail - throws at you.
Unlike South Pole's casual essentials, Nike ACG is all about functional, element-ready gear. It’s perfect for the urban explorer who needs their streetwear to perform as good as it looks.
Shop now at www.nike.com/acg
FILA crashed back into the mainstream by championing the chunky sneaker trend, and its appeal hasn't faded. The brand specializes in bold, retro-inspired sportswear, with iconic tracksuits, logo tees, and of course, oversized sneakers like the famous Disruptor.
Swap out your everyday South Pole gear for FILA when you're feeling a heavy dose of '90s nostalgia. While both brands do sporty, FILA leans heavily into a throwback aesthetic that's loud, proud, and unapologetically retro.
Shop now at www.fila.com
Adidas Originals is a cornerstone of streetwear culture, easily identified by its classic Trefoil logo. From the iconic Superstar sneaker to firebird tracksuits, this line celebrates the brand's rich athletic history. Collaborations with figures like Kanye West and Pharrell keep it at the forefront of what's cool.
Both brands deliver sporty wardrobe staples, but Adidas Originals carries a globally recognized heritage and a massive sneaker lineup that defines entire looks. It's a must-shop for timeless, casual styles rooted in sports culture.
Shop now at www.adidas.com/us/originals
As Nike's mainline lifestyle category, Nike Sportswear offers a vast range of everyday apparel and iconic sneakers. This is where you'll find classics like the Air Force 1, Tech Fleece joggers, and essential logo hoodies designed for comfort and style off the court.
This line is a great one-stop-shop for stylish basics with an athletic twist, making it a natural parallel to South Pole. While South Pole is pure streetwear, Nike Sportswear offers a more versatile, performance-inflected approach that transitions seamlessly from the gym to the street.
Shop now at www.nike.com
K1X is a brand deeply rooted in basketball culture, proudly calling itself the "Brand of Ballers." Its collections are filled with bold graphic tees, oversized hoodies, and accessories that channel the confidence and swagger of the court, all served with a side of hip-hop authenticity.
Like South Pole, it's all about urban style with an athletic heart, but K1X's focus is narrowly and passionately on basketball. If your style is influenced by what's worn on and off the court, K1X speaks your language.
Shop now at k1x.com
Starting as a skateboard hardware brand, Diamond Supply Co. blew up thanks to its iconic "Diamond" logo and "Tiffany" Dunk SB colorway. Today, it offers premium apparel, accessories, and skate gear that blend skate culture with a touch of luxury.
If you like South Pole but want to level up with premium fabrics and a more exclusive aesthetic, Diamond Supply Co. is a great option. It keeps the graphic-heavy aesthetic but adds a hint of street-luxe flair to the mix.
Shop now at diamondsupplyco.com
PACSUN is a go-to retailer for a curated mix of streetwear and laid-back California style. While they carry a roster of popular brands, their in-house lines offer on-trend graphic tees, comfortable joggers, and stylish denim at prices that are easy on the wallet.
Think of PACSUN as a broader, more style-diverse version of South Pole. You’ll find the same urban styles, but with additional SoCal-inspired and surf-style pieces perfect for rounding out a casual, trend-forward wardrobe.
Shop now at www.pacsun.com
H&M's Divided line is the fast-fashion giant's answer to youth-focused streetwear. It's the destination for affordable, trend-driven pieces like oversized hoodies, graphic tees, cargo pants, and accessories that capture the latest urban looks without the high price tag.
This is one of the best alternatives to South Pole if your main consideration is budget. H&M Divided offers a very similar aesthetic - sometimes tracking the exact same trends - making it perfect for trying out new styles without a big financial commitment.
Shop now at www.hm.com
Champion has seen a massive resurgence, transforming from retro sportswear brand to a streetwear essential. Famous for its durable Reverse Weave sweatshirts and its classic 'C' logo, the brand offers high-quality athletic basics that have been adopted by everyone from athletes to hypebeasts.
It's similar to South Pole in its sportswear roots and focus on comfort, but Champion brings over 100 years of heritage with it. Its pieces have a timeless, classic feel that makes them true wardrobe staples perfect for any urban-inspired outfit.
Shop now at www.champion.com
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