If you're a fan of elegant ethnic wear, you're probably well-acquainted with Soch. The brand has mastered the art of blending traditional Indian craftsmanship with modern styles, creating stunning sarees, lehengas, and kurtis perfect for any celebration. Their pieces make you feel sophisticated and chic without the ultra-luxury price tag.
For those who love Soch's mix of quality, design, and accessibility, there are plenty of other incredible brands to discover. Here are 19 similar brands that offer beautiful ethnic wear worth adding to your wardrobe.
Biba is a go-to for vibrant, easy-to-wear ethnic pieces. They offer a huge selection of kurtis, salwar suits, and lehengas known for their cheerful prints and comfortable fabrics. With most items priced between $20 and $150, it's a brilliant choice for everyday elegance and smaller festive gatherings. While Soch has a more formal, luxe vibe, Biba is your best friend for colorful, budget-friendly fashion with a youthful feel.
Shop now at biba.in
This brand is all about chic, contemporary ethnic wear for the modern woman. W for Women excels at blending traditional details with interesting, modern cuts, playing with things like asymmetrical hemlines and bold prints. Their collection of sarees, kurtis, and indo-western styles lands in a similar price bracket to Soch, around $50 to $250. If you love Soch but are looking for something a bit more fusion-forward, W is the perfect fit.
Shop now at wforwoman.com
Aurelia delivers luxurious ethnic couture focused on beautiful handcrafted embroidery and premium textiles like silk, velvet, and brocade. Think regal, opulent sarees, statement lehengas, and elegant ethnic gowns priced from $150 to over $500. While Soch offers gorgeous ready-to-wear pieces, Aurelia is the destination when you're looking for a timeless, heirloom-quality outfit for a major event like a wedding.
Shop now at aureliaboutique.in
As a legendary designer label, Ritu Kumar offers sophisticated ethnic wear that beautifully mixes traditional Indian textiles with contemporary designs. Her collections are known for their intricate embroidery, handwoven fabrics, and classic, refined silhouettes. Priced generally between $100 and $600, it sits at a more premium level than Soch, emphasizing artisanal techniques for a truly luxe, couture feel.
Shop now at ritukumar.com
For a more boho-chic and free-spirited vibe, look no further than Global Desi. Their collection of kurtas, dresses, and tunics is packed with vibrant colors and playful, eclectic prints. It's a fun and youthful take on ethnic fashion, with most pieces falling between $30 and $120. Where Soch is classic and elegant, Global Desi is relaxed, trendy, and perfect for adding a pop of personality to your wardrobe.
Shop now at globaldesi.in
Libas is known for its affordable and trendy ethnic wear that's particularly popular with a younger crowd. They offer fresh prints and modern silhouettes across their range of kurtis, dupattas, and suit sets, all usually priced between $20 and $80. It's perfect for casual, chic daily wear or small celebrations. If you want something quick, stylish, and easy on the wallet, Libas is a great alternative to Soch's more occasion-focused pieces.
Shop now at libas.in
Minimalists, this one's for you. Nykd focuses on contemporary, understated ethnic pieces for the modern woman who loves clean lines and subtle details. You'll find sleek kurtas, dhoti pants, and sharp fusion ensembles in fabrics like linen and cotton, typically priced from $50 to $200. It's a departure from Soch's more ornate style, offering refined options perfect for semi-formal events or even ethnic workwear.
Shop now at nykd.in
Rangriti strikes a fantastic balance between tradition and affordability, offering a huge assortment of sarees, kurtis, and lehengas. With punchy colors and classic prints, their pieces priced from $20 to $150 are perfect for decking out your festive wardrobe without splurging. Compared to Soch, Rangriti offers accessible, easy-to-wear styles that bring a festive-ready feel to everyday fashion.
Shop now at rangriti.com
Kalki Fashion is a dream destination for designer ethnic wear, especially for brides and wedding guests. Their collections are glamorous and intricate, featuring everything from bridal wear to couture sarees and statement lehengas with luxurious embroidery. With prices starting around $200 and going up, it's a high-end alternative to Soch, ideal for those seeking a true showstopper for a major occasion.
Shop now at kalkifashion.com
Famous for its artisanal, handcrafted pieces, Fabindia is all about embracing natural fabrics like khadi, linen, and block-printed cotton. Their aesthetic is earthy, organic, and incredibly chic, with kurtas and tunics usually priced between $30 and $150. While Soch leans into polished embroidery and silks, Fabindia gives you a more rustic, sustainable elegance that's perfect for both casual and semi-formal wear.
Shop now at fabindia.com
If you love to make a glamorous entrance, Berrylush has you covered. Their specialty is trendy, party-ready ethnic wear featuring bold details like sequins, mirror work, and vibrant colors. From sarees to fusion wear, their pieces range from $50 to $250. It's a definite contrast to Soch's classic style, offering a modern, eye-catching option for anyone wanting to stand out at a festival or wedding party.
Shop now at berrylush.in
Not to be confused with its high-end counterpart, Kalki Ethnic creates chic, handcrafted outfits that blend traditional elements with contemporary silhouettes. From stylish kurtis to trendy shararas and fusion ensembles, they offer modern styles that remain rooted in Indian charm. With prices hovering around $50-$200, it's a great choice for young women who appreciate Soch's elegance but want a more distinctly modern twist.
Shop now at kalkiethnic.com
Aaradhya specializes in high-end ethnic couture, focusing on bridal and wedding attire that feels utterly luxurious. Their outfits are crafted with exquisite embroidery, intricate beadwork, and rich fabrics like silk and velvet. With pieces often exceeding $500, this brand is for those seeking a bespoke, opulent statement piece, making it a more couture-focused alternative to Soch's ready-to-wear collections.
Shop now at aaradhya.in
Anouk offers an elegant yet playful mix of traditional aesthetics and modern design. Find kurtas, dresses, and fusion pieces in lovely fabrics with beautiful embroidery and prints, all within an accessible $40 to $180 price point. Compared to Soch, Anouk brings a slightly more youthful and trendy edge, focusing on statement patterns and contemporary silhouettes perfect for festivals and semi-formal events.
Shop now at anoukhfashion.in
This is designer Ritu Kumar's more affordable, ready-to-wear line, bringing her craft-inspired aesthetic to everyday fashion. The collection includes vibrant kurtas, skirts, and fusion wear priced mostly between $30 and $150. Unlike Soch's focus on polished event wear, Ritu Kumar Studio is all about quick, trendy, and artisanal-inspired styles for a younger, fashion-forward audience.
Shop now at ritukumarstudio.in
For something truly unique, Kessa is a boutique brand offering handcrafted, artisanal ethnic wear with a bohemian soul. Their Shararas, lehengas, and kurtas feature luxurious textiles and elaborate embroidery, with pieces costing between $200 and $700+. The vibe is rich, eclectic, and artistic - perfect for those who appreciate high-end, statement pieces with a deep, handcrafted feel that goes beyond Soch's polished collections.
Shop now at kessaboutique.com
Mehar Boutique creates elegant, contemporary ethnic wear with a clear focus on intricate embroidery and luxurious fabrics. Their range includes sarees, lehengas, and anarkalis that exude a regal and timeless sophistication, priced from around $150 to $600. It's an ideal choice for high-end festivities, offering more ornate, couture-level ensembles compared to Soch's ready-to-wear elegance.
Shop now at meharboutique.com
Looking to dress up your little ones? Fayon Kids specializes in adorable ethnic wear for children. You'll find cute lehengas, kurtas, and dresses in fun colors and playful prints, priced affordably between $20 and $80. While Soch is for the grown-ups, Fayon Kids is the perfect brand for families wanting to coordinate stylish traditional outfits for their kids during the festive season.
Shop now at fayonkids.com
Taneira is a premium destination for exquisite, handcrafted Indian sarees and dupattas woven by artisans from all over India. Their collection balances rich textile heritage with a modern sensibility, creating timeless pieces perfect for gifting or special occasions. With prices ranging from $100 to over $1000, Taneira serves a more discerning, craft-loving audience looking for heirloom-quality creations, a step up in artisanship from Soch.
Shop now at taneira.com
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